Why Videos are so Popular in Social Media Marketing Campaigns

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These days, marketers have started using videos in their social media marketing campaigns. How they become so popular compared to other types of content? To know more about the videos in social media marketing, check out our blog here - https://goo.gl/InTAlb

Marketing

INTROAs per Cisco Visual
Networking Index
report, video will
account for almost
70% of consumer
internet traffic by
2017.

INTROVideos are more
likely to be shared
across social media
platforms as
compared to a
written article or
blog.
Why videos getting
so much likes and
shares ??

# VISUALLY APPEALING
Videos combine all four primary learning
styles - visual, read-write, auditory and
kinesthetic together to give a richer
experience to the users.
It is because videos engage more of the
senses that they are so appealing to social
media users.

# EASE OF ABSORPTION
Videos give us easily digestible visuals,
audios and mind maps to take in. Videos
are simply more effective way of getting
the meaning of a message compared to a
written article.
They are also useful to communicate
complex concepts by including animation,
simple relation- charts and diagrams.

# REDUCING ATTENTION
SPAN
The attention span of readers is decreasing
day by day as it is proved by the popularity
of sites like Instagram, Vine and Twitter.
This is because a video packs in more
content in a shorter span of time. Hence
users are more drawn to videos and are
more likely to share it with their friends.

# HUMAN TOUCH
Videos are closer to reality by enabling
users to see the people, their expression
and actual demonstrations of tasks being
performed.
Videos also fulfill our need to know more
people and are hence, a more rewarding
way of information consumption.

CONCLUSION
So, when you conduct social media
marketing campaign for your client make
sure to invest more time and money on
creating engaging videos. They can surely
attract your target audience, generate
leads, and thereby leading to conversions.
Jointviews - Content Marketing Agency
Email - info@jointviews.com
Mobile - +91 81 1386 0000
Website - www.jointviews.com

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