Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.
What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?
This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.
McKinsey & Company – featured insights 25th June 2021 article
Four broad skill categories: 1. Cognitive, 2. Interpersonal, 3. Self-leadership and 4. Digital.
LeanWA Conference: Design Thinking & Adaptive Leadership for human-centered c...Catalyz
A presentation given at the 2017 Washington State Lean conference. Introduces tools and frameworks from design thinking and adaptive leadership and how they can be used to better design organizational transformation and change initiatives.
Learn the dynamic balance between divergent and convergent thinking and how they support the Creative Problem Solving process and enhance more effective problem solving.
Design thinking innovation training course outline - building a co-design app...DesignThinkers
This course outline presents an approach to developing cross-functional teams that learn how to co-create and innovate in an action learning experience.
Grow Your Bottom Line One Decision at a Time: Shortcuts for Making Better Bus...OnPoint Consulting
We’ve all made bad decisions from time to time. Even when we think we’re being objective, there are many biases that hinder our ability to make the right call.
In this presentation we’ll help you recognize and overcome common biases that cloud decision making. We’ll also show you how to involve the right people and use a systematic process to think fast without compromising decision quality.
Top Pillars | Leadership skills by Salameh MahasnehTop Pillars
https://toppillars.com
Upon the successful completion of the course, each participant will be able to:
Apply and gain a basic knowledge on leadership.
Discuss the techniques and skills that contribute to a leadership style.
Identify the basics of leadership and motivation.
Carryout various methods of developing and empowering people through training, coaching, supporting and delegating.
Apply situational leadership
Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.
What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?
This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.
McKinsey & Company – featured insights 25th June 2021 article
Four broad skill categories: 1. Cognitive, 2. Interpersonal, 3. Self-leadership and 4. Digital.
LeanWA Conference: Design Thinking & Adaptive Leadership for human-centered c...Catalyz
A presentation given at the 2017 Washington State Lean conference. Introduces tools and frameworks from design thinking and adaptive leadership and how they can be used to better design organizational transformation and change initiatives.
Learn the dynamic balance between divergent and convergent thinking and how they support the Creative Problem Solving process and enhance more effective problem solving.
Design thinking innovation training course outline - building a co-design app...DesignThinkers
This course outline presents an approach to developing cross-functional teams that learn how to co-create and innovate in an action learning experience.
Grow Your Bottom Line One Decision at a Time: Shortcuts for Making Better Bus...OnPoint Consulting
We’ve all made bad decisions from time to time. Even when we think we’re being objective, there are many biases that hinder our ability to make the right call.
In this presentation we’ll help you recognize and overcome common biases that cloud decision making. We’ll also show you how to involve the right people and use a systematic process to think fast without compromising decision quality.
Top Pillars | Leadership skills by Salameh MahasnehTop Pillars
https://toppillars.com
Upon the successful completion of the course, each participant will be able to:
Apply and gain a basic knowledge on leadership.
Discuss the techniques and skills that contribute to a leadership style.
Identify the basics of leadership and motivation.
Carryout various methods of developing and empowering people through training, coaching, supporting and delegating.
Apply situational leadership
Architecting Your UX Career – Presentation Tips to Land your Next UX GigHeather Young, CUA
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Artifacts are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and UX Community Manager, both of whom are experienced with vetting UX talent.
Outside in, Better Design by Looking Outwards, UXSEA Summit 2019Kuldeep Kulshreshtha
This is the presentation deck from UX Conference session by Khai Seng of Studio Dojo as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/
The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.
Creativity and innovation are important factors for any company. They help companies stay relevant and bypass their competitors, while keeping employees thinking critically and performing exceptionally.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
An overview of the Board's 3 key responsibilities and building 15 minutes into each meeting to discuss strategic issues. With special mention of Dr. Ken Haycock from whom I have learned so much about Board governance.
This is the presentation deck from UX Conference session by Samantha Yuen of GovTech Singapore as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/
The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.
A talk given to University of Washington HCDE Program introducing how design thinking offers a toolkit for the 21st century "4C" skills of collaboration, communication, creativity and critical thinking
Who you are. What you (now) need to know. And how to collaborate (well) with...Cindy Chastain
My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.
Making space for Innovation: 21st Century LeadershipCatalyz
A presentation given at the 2017 ATD Puget Sound Conference, which introduces the concept of leaders as "Spacemakers" and provides a mental model for how leaders can make space to foster innovation on their teams.
What Do Users Really Think? Surveying Users About Your Help Contentpatricia_gale
You explore the product. You interview SMEs. You write until your fingers cramp. You polish. You publish. And…then what?
Do users use your beautiful documentation? Do they like it? Do they find it useful? How do you know? Ask them! Learn how to conduct a user survey to understand customer satisfaction with your learning content. Who should attend: Technical communicators of all stripes who want to understand what users think of their content, with the goal of improving the content, its findability, and/or usability.
Information Architecture in UX: To offer Delightful and Meaningful User Exper...Fibonalabs
It is the visual representation of the organization, structure, and labelling of the information in the digital product. The main goal of IA is to offer a delightful user experience facilitating the user-centred design with a good navigation system. This enables users to easily find what they are looking for.
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience can make or break the success of your product. In this deck, we explain why and show you how 3Leaf's offerings address your needs as a business leader.
Architecting Your UX Career – Presentation Tips to Land your Next UX GigHeather Young, CUA
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Artifacts are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and UX Community Manager, both of whom are experienced with vetting UX talent.
Outside in, Better Design by Looking Outwards, UXSEA Summit 2019Kuldeep Kulshreshtha
This is the presentation deck from UX Conference session by Khai Seng of Studio Dojo as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/
The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.
Creativity and innovation are important factors for any company. They help companies stay relevant and bypass their competitors, while keeping employees thinking critically and performing exceptionally.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
An overview of the Board's 3 key responsibilities and building 15 minutes into each meeting to discuss strategic issues. With special mention of Dr. Ken Haycock from whom I have learned so much about Board governance.
This is the presentation deck from UX Conference session by Samantha Yuen of GovTech Singapore as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/
The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.
A talk given to University of Washington HCDE Program introducing how design thinking offers a toolkit for the 21st century "4C" skills of collaboration, communication, creativity and critical thinking
Who you are. What you (now) need to know. And how to collaborate (well) with...Cindy Chastain
My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.
Making space for Innovation: 21st Century LeadershipCatalyz
A presentation given at the 2017 ATD Puget Sound Conference, which introduces the concept of leaders as "Spacemakers" and provides a mental model for how leaders can make space to foster innovation on their teams.
What Do Users Really Think? Surveying Users About Your Help Contentpatricia_gale
You explore the product. You interview SMEs. You write until your fingers cramp. You polish. You publish. And…then what?
Do users use your beautiful documentation? Do they like it? Do they find it useful? How do you know? Ask them! Learn how to conduct a user survey to understand customer satisfaction with your learning content. Who should attend: Technical communicators of all stripes who want to understand what users think of their content, with the goal of improving the content, its findability, and/or usability.
Information Architecture in UX: To offer Delightful and Meaningful User Exper...Fibonalabs
It is the visual representation of the organization, structure, and labelling of the information in the digital product. The main goal of IA is to offer a delightful user experience facilitating the user-centred design with a good navigation system. This enables users to easily find what they are looking for.
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience can make or break the success of your product. In this deck, we explain why and show you how 3Leaf's offerings address your needs as a business leader.
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
Adventures in Integrating UX in Data-Driven CorporationsAngela Obias
Slides from a talk that I gave for a User Experience Philippines event.
I was invited to share my lessons and recommendations from 12 years of working in data-centric roles, and experience of applying UX in three (3) types of companies: enterprise, agency and start-up.
LOOKING FOR A UX DESIGNER? BUT STILL WONDERING WHAT UX IS? Kathleen Milbier
The purpose of this guide is to explain the areas of expertise that are under the umbrella of UX (user experience) design, how to figure out what type of UX professional you might need to add to your team, and how to evaluate the skills and experience of UX candidates.
If, by the end, you realize you might need help... we’re here to help!
Kathleen Milbier
AQUENT | Account Director, Media & Entertainment
p. 323.380.3267 | e. kmilbier@aquent.com | twitter: @kath4short
www.aquent.com
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
You have a UX team, now what? Jeremy goes over the top 3 ways you, as a product owner should be using your UX team, along with insights into the User Experience process.
This talk was given at the North Dallas Agile Meetup on 4/12/17
Web Designing Course in Chandigarh Join Now.pptxasmeerana605
Emphasize that successful web design lies in a combination of the different elements covered. Remind the audience that web design is a field where there's always more to learn and skills to master as technology evolves.
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
1. What it is,
why it matters +
what makes it good or bad.
User Experience
Geoff Mackey + Greg Harron
UX
2. What is
centerline.net
UX ?
The sum of a person’s emotions
and behaviors when interacting
with a product, system, or service.
User Experience
(ˈjuːzər ɪkˈspɪriːəns), noun:
3. UX is used at theme parks, casinos,
office spaces, grocery stores, etc.
UX isn’t about designing the experience – that’s the
product of the interaction with what you design.
At its core, UX is about simplicity. It’s finding what
the audience needs to know and how they behave.
Confined to the web
The user interface
Rocket Science
centerline.net
is notUX
4. ≈
What does a professional do?
centerline.net
Throughout the project, there’s continuous
competitive, product and user research.RESEARCH
INFORMATION
ARCHITECTURE
INTERACTION
DESIGN
We figure out how everything should be organized in
order to set up an architecture for that experience.
This requires prioritizing and creating a hierarchy of
all necessary design elements.
UX
5. centerline.net
Reduces re-work (wasted development time)
Increases sales, credibility, user retention
People matter, so their experience matters
Why does matter?UX
12. BadGood
• Questions are used to segment the form,
unnecessarily.
• Includes inputs that aren’t required
until after a search has been initiated.
• No opportunities to consolidate form
fields have been made.
• Only the most relevant and necessary
inputs are presented to the user in a
compact, easy to understand way.
• Adjusting search result formats and
other search options are presented only
after the search has been initiated.
centerline.net
15. GoodBad
• Price and product rating info are clearly
visible and directly associated with the
primary call to action, "add to cart.”
• Interface is uncluttered and allows the
content to dominate the screen.
• The buttons are appropriately spaced to avoid
accidental finger taps.
• Price and product rating info are not prominent
enough.
• Buttons are too close together for mobile. It’s
easy to press wrong button.
• The tab bar decreases the viewing area for
product information.
centerline.net
18. GoodBad
• There is only one primary goal for each
page.
• Pages are concise and contain one
primary call to action.
• Content is organized in a more logical,
scannable format.
• The content of the page is extremely long
and covers a diverse set of page goals.
• There is no clear call to action or direction
for the reader to follow.
• There are calls to action scattered
throughout the page.
centerline.net
19. *The Experience Score Rubric is available for
download here.
centerline.net
The Experience Score
How well you’re delivering the information you’re
trying to communicate.CLARITY
FLOW
RELEVANCE
A logical progression to follow.
Consider where the audience is in their journey.
UTILITY The functionality of the interface.
TRUSTWORTHINESS The visual aesthetic, organization and hierarchy of
things need to be perfected.
20. If you don’t talk to your customers,
how will you know how to talk to
your customers?
- Will Evans, Semantic Foundry
“
”
centerline.net
21.
Why are we presenting information in a certain way?
Upfront research helps you understand who you’re talking to, their
behavior, their goals.
Then we can understand why we’re emphasizing this information
and why we’re designing it this way.
Finding the why
centerline.net
22. centerline.net
UX Project Timeline
UX Outputs
UX Research
Discovery
Content
Strategy
Information
Architecture
Design and
Development
Test and
Refine
26. UX Outputs
UX Research
centerline.net
UX Project Timeline
Discovery
Content
Strategy
Information
Architecture
Design and
Development
Test and
Refine
Content Audit
Audit Analysis Spreadsheet,
Gap Analysis, Content Strategy
28. UX Outputs
UX Research
centerline.net
UX Project Timeline
Discovery
Content
Strategy
Information
Architecture
Design and
Development
Test and
Refine
Card sorting, tree testing
Site Mapping, Flow Diagrams,
Wireframes, Storyboards
30. UX Outputs
UX Research
centerline.net
UX Project Timeline
Discovery
Content
Strategy
Information
Architecture
Design and
Development
Test and
Refine
Prototype Testing, Heuristics Evaluation
Lo-Fidelity Prototypes, Hi-Fidelity Prototypes
32. UX Outputs
UX Research
centerline.net
UX Project Timeline
Discovery
Content
Strategy
Information
Architecture
Design and
Development
Test and
Refine
Analytics, Usability Testing,
A/B Testing, Surveys
Data to compare to Baseline,
Metrics to inform opportunities
for improvements