We Fashion is an international fashion retailer based in the Netherlands that operates 230 stores across Europe. It sells over 6 million t-shirts and 200,000 suits per year. The company aims to inspire customers to honor their personal style with contemporary collections featuring a North European feel. It has identified a three step strategy to continue building its foundation, explore growth options in new categories and countries, and further accelerate its expansion.
This document discusses organizational buyer behavior and is presented by Dr. Brian Monger through MAANZ International. It outlines that organizational buyers differ from consumers in that they are influenced by their organization's demands. Organizational purchases involve multiple roles in a buying center and a more formalized process. Key factors that distinguish organizational from consumer buying include specialized roles, formal processes, increased accountability, and consideration of budgets and long-term impacts on the organization. Decision criteria for organizational purchases include performance, economic, integrative, adaptive, and legal factors. Emotional factors like habit and fear also influence organizational decisions.
How Pricing Impacts Your Brand and PositioningPeter Chee
The document discusses how pricing impacts branding and positioning. It recommends looking at pricing holistically rather than just as a commodity, as customers are not loyal to cheap products. Pricing helps determine the type of customer that will be attracted and is an important part of the overall product. The document also provides advice to consider one's motivations, grow through experimentation, lead without a formal title, be resilient, and forgive mistakes. It recommends several business books on topics like sales, startups, and lean strategies.
Customer Service Relationship Marketing StrategiesLakesia Wright
This document provides an overview of customer relationship management (CRM) strategies in the financial services industry. It discusses the benefits of relationship marketing over transactional marketing and the importance of customer retention. The document examines how to identify profitable customers and reduce customer defections through effective CRM strategies. These include segmentation techniques to target the most valuable customers and implementing rescue plans to retain customers considering switching providers. The document also discusses achieving high customer satisfaction through quality service and the implications of e-commerce for CRM strategies in financial services.
The document discusses strategies for managing customer relationships and building loyalty. It covers four stages of brand loyalty, why loyalty is important for profitability, assessing the value of loyal customers, and reasons why customers become loyal. It also discusses strategies for developing loyalty bonds such as rewarding customers, reducing customer defections, handling complaints and recovering from service failures. The importance of service guarantees and how to design effective guarantees is also covered.
The document discusses the STP process of market segmentation, targeting, and positioning. It defines segmentation as classifying customers into groups, targeting as evaluating segment attractiveness and selecting segments, and positioning as arranging a product to occupy a clear place in the consumer's mind. The document then provides details on how to conduct segmentation, targeting, and positioning including identifying bases for segmentation, developing selection criteria, and choosing a market coverage strategy.
Developing a Marketing Communications planAndy Forbes
A successful marketing plan involves integrating all company departments to communicate a consistent message to targeted audiences without them realizing it. This is called an integrated marketing and communications (MarCom) plan. Developing an effective MarCom plan requires defining goals and markets, analyzing strengths/weaknesses and competitors, and determining marketing strategies and tactics. Key steps include situational analysis, SWOT analysis, competitor research, defining the target market and positioning, and outlining advertising, pricing, distribution channels, and the marketing budget and timeline.
We Fashion is an international fashion retailer based in the Netherlands that operates 230 stores across Europe. It sells over 6 million t-shirts and 200,000 suits per year. The company aims to inspire customers to honor their personal style with contemporary collections featuring a North European feel. It has identified a three step strategy to continue building its foundation, explore growth options in new categories and countries, and further accelerate its expansion.
This document discusses organizational buyer behavior and is presented by Dr. Brian Monger through MAANZ International. It outlines that organizational buyers differ from consumers in that they are influenced by their organization's demands. Organizational purchases involve multiple roles in a buying center and a more formalized process. Key factors that distinguish organizational from consumer buying include specialized roles, formal processes, increased accountability, and consideration of budgets and long-term impacts on the organization. Decision criteria for organizational purchases include performance, economic, integrative, adaptive, and legal factors. Emotional factors like habit and fear also influence organizational decisions.
How Pricing Impacts Your Brand and PositioningPeter Chee
The document discusses how pricing impacts branding and positioning. It recommends looking at pricing holistically rather than just as a commodity, as customers are not loyal to cheap products. Pricing helps determine the type of customer that will be attracted and is an important part of the overall product. The document also provides advice to consider one's motivations, grow through experimentation, lead without a formal title, be resilient, and forgive mistakes. It recommends several business books on topics like sales, startups, and lean strategies.
Customer Service Relationship Marketing StrategiesLakesia Wright
This document provides an overview of customer relationship management (CRM) strategies in the financial services industry. It discusses the benefits of relationship marketing over transactional marketing and the importance of customer retention. The document examines how to identify profitable customers and reduce customer defections through effective CRM strategies. These include segmentation techniques to target the most valuable customers and implementing rescue plans to retain customers considering switching providers. The document also discusses achieving high customer satisfaction through quality service and the implications of e-commerce for CRM strategies in financial services.
The document discusses strategies for managing customer relationships and building loyalty. It covers four stages of brand loyalty, why loyalty is important for profitability, assessing the value of loyal customers, and reasons why customers become loyal. It also discusses strategies for developing loyalty bonds such as rewarding customers, reducing customer defections, handling complaints and recovering from service failures. The importance of service guarantees and how to design effective guarantees is also covered.
The document discusses the STP process of market segmentation, targeting, and positioning. It defines segmentation as classifying customers into groups, targeting as evaluating segment attractiveness and selecting segments, and positioning as arranging a product to occupy a clear place in the consumer's mind. The document then provides details on how to conduct segmentation, targeting, and positioning including identifying bases for segmentation, developing selection criteria, and choosing a market coverage strategy.
Developing a Marketing Communications planAndy Forbes
A successful marketing plan involves integrating all company departments to communicate a consistent message to targeted audiences without them realizing it. This is called an integrated marketing and communications (MarCom) plan. Developing an effective MarCom plan requires defining goals and markets, analyzing strengths/weaknesses and competitors, and determining marketing strategies and tactics. Key steps include situational analysis, SWOT analysis, competitor research, defining the target market and positioning, and outlining advertising, pricing, distribution channels, and the marketing budget and timeline.
The document discusses various factors in a company's marketing environment, including the microenvironment and macroenvironment. It describes key elements of the microenvironment like suppliers, marketing intermediaries, customers and competitors. It then explains factors in the macroenvironment such as demographic trends, economic conditions, natural environment, technological changes, and political/cultural influences. The document emphasizes how marketers must understand and respond proactively to changes in the various environmental factors.
The document discusses the marketing environment, defining micro and macro environments and their components. It explains factors in the micro environment like the company, suppliers, customers, competitors, and publics that directly influence marketing. The macro environment consists of uncontrollable forces like demographic, economic, technological, political, and cultural factors that impact the micro environment.
This chapter discusses product, service, and branding strategies. It covers classifying products as consumer or industrial goods, and as convenience, shopping, specialty or unsought items. The key decisions companies make regarding their product lines, mixes and individual products are explained. The major elements of branding strategy are defined, including brand positioning, name selection, sponsorship, and development. Four characteristics that make services different to market - intangibility, inseparability, variability and perishability - are identified. Additional product issues around social responsibility, international marketing and decision-making are also highlighted.
This document discusses key concepts in target marketing including market segmentation, targeting, and positioning. It provides examples of how Procter & Gamble and Unilever segment consumer markets based on geographic, demographic, psychographic, and behavioral factors. The document also explains the three major steps in target marketing: market segmentation, developing segment profiles, and selecting target segments. It discusses different levels of segmentation from mass marketing to niche marketing and provides examples of how Nissan segments and positions its vehicle brands.
The document discusses the marketing environment and its internal and external factors. It defines the marketing environment and separates it into micro and macro environments. The microenvironment includes controllable factors like the company, suppliers, customers, competitors, and public groups. The macro environment includes less controllable demographic, economic, technological, political, ecological, and sociocultural factors that affect marketing decisions. All of these internal and external forces must be considered when developing marketing strategies.
The document provides an introduction to international marketing, including definitions of key terms, differences between international and domestic marketing, and challenges in international marketing. It discusses the international marketing concept, environmental forces companies must consider, and stages of international marketing involvement ranging from no direct foreign marketing to global marketing. Language barriers, standardization-customization issues, and ethnocentrism are highlighted as major obstacles international marketers face.
The document discusses the marketing environment and challenges faced by McDonald's. It describes McDonald's initiatives to address shifting consumer lifestyles by focusing on consistent products and reliable service while also offering upscale options like McCafe. McDonald's introduced healthier options by eliminating supersized items and adding active meal options for adults. The document provides an overview of the internal and external factors in a company's micro and macro marketing environment.
The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
Service marketing- customer relationship managementsksbatish
customer relation management in service sector, the profitability segmentation of customers in service marketing, service marketing, the types of customers in various segmentation,
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The document discusses the marketing environment, which includes forces outside of a company's direct control that influence its business capabilities. It describes the internal environment within a company and the external macro and micro environments. The macro environment encompasses broad societal forces, while the micro environment consists of suppliers, customers, competitors, and public groups in the immediate industry. Understanding how these environments shape opportunities and threats is essential for effective marketing planning and competition.
Market Segmentation, Targeting and PositioningDaniel Gibson
The document summarizes the key steps in market segmentation, targeting, and positioning. It discusses:
1) The benefits of segmentation including effective use of resources, focus, and value creation.
2) The main steps in segmentation, targeting, and positioning including identifying market segments, developing segment profiles, evaluating segment attractiveness, selecting target segments, and developing a positioning and marketing mix for each.
3) Common bases used for segmenting markets such as demographics, psychographics, behaviors, and geography. It also outlines strategies for market coverage and choosing positions that create competitive advantage.
Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
monetising social media - Farmville is one of the greatest success stories of Facebook. Hear from our social media expert as they discuss the business model behind virtual games and how to make revenue from a space that many thought was unmonetisable. Attend this session to find out more about monetising advertising in social media, virtual goods, conversion incentives, effective data capture and the opportunities for gaming companies and affiliates.
'Helping Your Business Grow' Breakfast: Trafford - Full presentationBusiness Growth Hub
The Business Growth Breakfast event in Trafford on July 25th 2017 included presentations on business support available in Trafford from the council and other organizations. Tony Ward welcomed attendees and outlined the agenda which included updates from Trafford Council, a guest speaker on sales and marketing strategy, and representatives from UK Trade & Investment and the Northern Powerhouse Investment Fund. The event concluded with networking and refreshments.
Do you want to grow your career horizontally?
Do you want to grow your business?
Do you want to know how to effectively use internet marketing and do this at an affordable price in Nairobi, Kenya?
Get in touch with us
Talent Development Programs For Sales & MarketingAbhinavSaral
The document summarizes several talent development programs for sales and marketing professionals. It describes an Advanced Program in Strategic Management from IIM Calcutta that teaches strategic thinking, competition analysis, and other topics. It also outlines a Digital Marketing Certification from the Institute of Direct Marketing UK that covers skills like search, email, and social media marketing. Finally, it provides details on an Advanced Program in Sales & Marketing from IIM Calcutta focused on concepts like marketing management, consumer behavior, and sales distribution management.
The document discusses CIM qualifications and how they can help advance your marketing career. It provides an overview of CIM's qualifications at different career levels from introductory to postgraduate. Studying through an accredited study center allows you to balance work with part-time, full-time, or blended learning options to fit your schedule and needs. CIM qualifications demonstrate your competence and are the industry standard for marketing professionals.
The document discusses various factors in a company's marketing environment, including the microenvironment and macroenvironment. It describes key elements of the microenvironment like suppliers, marketing intermediaries, customers and competitors. It then explains factors in the macroenvironment such as demographic trends, economic conditions, natural environment, technological changes, and political/cultural influences. The document emphasizes how marketers must understand and respond proactively to changes in the various environmental factors.
The document discusses the marketing environment, defining micro and macro environments and their components. It explains factors in the micro environment like the company, suppliers, customers, competitors, and publics that directly influence marketing. The macro environment consists of uncontrollable forces like demographic, economic, technological, political, and cultural factors that impact the micro environment.
This chapter discusses product, service, and branding strategies. It covers classifying products as consumer or industrial goods, and as convenience, shopping, specialty or unsought items. The key decisions companies make regarding their product lines, mixes and individual products are explained. The major elements of branding strategy are defined, including brand positioning, name selection, sponsorship, and development. Four characteristics that make services different to market - intangibility, inseparability, variability and perishability - are identified. Additional product issues around social responsibility, international marketing and decision-making are also highlighted.
This document discusses key concepts in target marketing including market segmentation, targeting, and positioning. It provides examples of how Procter & Gamble and Unilever segment consumer markets based on geographic, demographic, psychographic, and behavioral factors. The document also explains the three major steps in target marketing: market segmentation, developing segment profiles, and selecting target segments. It discusses different levels of segmentation from mass marketing to niche marketing and provides examples of how Nissan segments and positions its vehicle brands.
The document discusses the marketing environment and its internal and external factors. It defines the marketing environment and separates it into micro and macro environments. The microenvironment includes controllable factors like the company, suppliers, customers, competitors, and public groups. The macro environment includes less controllable demographic, economic, technological, political, ecological, and sociocultural factors that affect marketing decisions. All of these internal and external forces must be considered when developing marketing strategies.
The document provides an introduction to international marketing, including definitions of key terms, differences between international and domestic marketing, and challenges in international marketing. It discusses the international marketing concept, environmental forces companies must consider, and stages of international marketing involvement ranging from no direct foreign marketing to global marketing. Language barriers, standardization-customization issues, and ethnocentrism are highlighted as major obstacles international marketers face.
The document discusses the marketing environment and challenges faced by McDonald's. It describes McDonald's initiatives to address shifting consumer lifestyles by focusing on consistent products and reliable service while also offering upscale options like McCafe. McDonald's introduced healthier options by eliminating supersized items and adding active meal options for adults. The document provides an overview of the internal and external factors in a company's micro and macro marketing environment.
The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
Service marketing- customer relationship managementsksbatish
customer relation management in service sector, the profitability segmentation of customers in service marketing, service marketing, the types of customers in various segmentation,
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The document discusses the marketing environment, which includes forces outside of a company's direct control that influence its business capabilities. It describes the internal environment within a company and the external macro and micro environments. The macro environment encompasses broad societal forces, while the micro environment consists of suppliers, customers, competitors, and public groups in the immediate industry. Understanding how these environments shape opportunities and threats is essential for effective marketing planning and competition.
Market Segmentation, Targeting and PositioningDaniel Gibson
The document summarizes the key steps in market segmentation, targeting, and positioning. It discusses:
1) The benefits of segmentation including effective use of resources, focus, and value creation.
2) The main steps in segmentation, targeting, and positioning including identifying market segments, developing segment profiles, evaluating segment attractiveness, selecting target segments, and developing a positioning and marketing mix for each.
3) Common bases used for segmenting markets such as demographics, psychographics, behaviors, and geography. It also outlines strategies for market coverage and choosing positions that create competitive advantage.
Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
monetising social media - Farmville is one of the greatest success stories of Facebook. Hear from our social media expert as they discuss the business model behind virtual games and how to make revenue from a space that many thought was unmonetisable. Attend this session to find out more about monetising advertising in social media, virtual goods, conversion incentives, effective data capture and the opportunities for gaming companies and affiliates.
'Helping Your Business Grow' Breakfast: Trafford - Full presentationBusiness Growth Hub
The Business Growth Breakfast event in Trafford on July 25th 2017 included presentations on business support available in Trafford from the council and other organizations. Tony Ward welcomed attendees and outlined the agenda which included updates from Trafford Council, a guest speaker on sales and marketing strategy, and representatives from UK Trade & Investment and the Northern Powerhouse Investment Fund. The event concluded with networking and refreshments.
Do you want to grow your career horizontally?
Do you want to grow your business?
Do you want to know how to effectively use internet marketing and do this at an affordable price in Nairobi, Kenya?
Get in touch with us
Talent Development Programs For Sales & MarketingAbhinavSaral
The document summarizes several talent development programs for sales and marketing professionals. It describes an Advanced Program in Strategic Management from IIM Calcutta that teaches strategic thinking, competition analysis, and other topics. It also outlines a Digital Marketing Certification from the Institute of Direct Marketing UK that covers skills like search, email, and social media marketing. Finally, it provides details on an Advanced Program in Sales & Marketing from IIM Calcutta focused on concepts like marketing management, consumer behavior, and sales distribution management.
The document discusses CIM qualifications and how they can help advance your marketing career. It provides an overview of CIM's qualifications at different career levels from introductory to postgraduate. Studying through an accredited study center allows you to balance work with part-time, full-time, or blended learning options to fit your schedule and needs. CIM qualifications demonstrate your competence and are the industry standard for marketing professionals.
The document describes the IIMP® Collegiate Scholarship Program which provides scholarships for students to obtain the globally recognized CMMP® professional designation in marketing. The scholarship subsidizes entry into the CMMP® program, which has four levels (Associate, Manager, Executive, Chartered) depending on academic background. It provides details on the CMMP® designation and handbook which covers technical marketing topics. The International Institute of Marketing Professionals and Certified Marketing Management Professionals of Canada administer the program and CMMP® designation in Canada.
A comprehensive masterclass introducing you to B2B marketing and the types of B2B marketing strategies and trends. Leading into a journey of Account Based Marketing with best practices and key principles to adopt to ensure a successful ABM strategy is executed. We'll highlight the importance of sales and marketing departments working together in a cohesive manner, and unpack how ABM can be applied to within your organization. Furthermore, we'll share some key insights and lessons learned from ABM projects we've worked on.
Key Takeaways:
By the end of this session, you will have a clearer understanding of Account Based Marketing and how to differentiate it from other forms of marketing. Establish how ABM can be applied within your organization. Identify common pitfalls and red flags and how to mitigate them.
Selling the Future
Prof Deva Rangarajan
Just when companies were able to convince their salespeople about selling solutions, a recent study pointed out to the fact that solution selling was dead. This combined with the research on procurement professionals that suggests that face to face transactional selling was a waste of time indicates that sales organizations need to rethink their approach towards equipping their sales force with the right tools to be successful. In this session we will focus on tactics used by successful salespeople.
This document discusses the importance of marketing accountability and capability for businesses. It argues that many marketing leaders lack sufficient knowledge to assess the commercial impact of marketing. It emphasizes that marketers need to understand accountability, have the skills to lead organizations, and demonstrate return on investment. The document also discusses competency frameworks that identify the skills needed for marketers to be effective and deliver value to businesses. It promotes qualifications from the Chartered Institute of Marketing that ensure marketers meet competency standards.
This document is a resume for Piyal De Silva. It summarizes his career objective of pursuing a challenging career in sales and marketing. It lists his qualifications which include a BSc in marketing management from Colombo University. It highlights achievements like best marketer awards. It provides details of his professional experience managing technical and commercial aspects of contracts. It also lists his education including an MBA from the University of Sri Jayawardenapura and a BSc in marketing from Colombo University. It concludes with an employment history section detailing his roles at various companies from 1994 to current.
Seminars in #Marketing, #OnlineMarketing, #DigitalSales, #DigitalRecruiting, #Sales, Key Account Management, #BusinessDevelopment, #CSI, #NPS, #CSR, #EFQM, #LeanManagement and many more.
What makes excellent B2B Marketing? The Evidence UncoveredB2B Marketing
What does award-winning B2B marketing look like? What trends and characteristics does it contain? Based on the shortlisted entries from the 2012 B2B Marketing Awards, this session will reveal the 12 key questions that marketers need to answer in order to prove the effectiveness of their activity to the board. The presentation is based on the exclusive new report, entitled The Evidence, produced by the Marketing Bridge and Peter Young, in association with B2B Marketing
best digital marketing course in bangaloreDemoIntern
AADME is the most premium digital marketing training institute in Bangalore that breaks all the stereotypes. It helps you become the most actionable & in-demand digital hero of this vast digital forest quickly.
The future of marketing discusses the perceived decline of marketing and whether this is exaggerated. Some studies show marketing's influence and budgets being reduced, with marketers seen as unaccountable by other directors. However, other research finds marketing is still important to business performance and orientation. To investigate further, a survey was conducted of Chief Marketing Officers and Chief Financial Officers to understand perceptions of marketing's role and value within organizations.
The document discusses shopper marketing and strategies for winning at the point-of-sale. It outlines how manufacturers can work with retailers through approaches like category management, trade marketing, and shopper marketing to better understand shopper needs and influence purchasing decisions. The key is developing a category vision jointly with retailers that focuses on price, promotion, assortment, in-store presentation and communication to shoppers. Implementation requires top management support, the right organization, a focus on data, and optimizing the commercial strategy to prioritize the shopper experience.
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
Similar to Services and Relationship Marketing (20)
LinkedIn is now a content platform, not just a great database and lead generation tool. This presentation looks at what has changed in 2014 and how to use LinkedIn now in your marketing mix.
10 steps to using LinkedIn to open up opportunitiesRedd Marketing
This 10 step guide outlines how to use LinkedIn to open up business opportunities. It recommends starting with quality personal and company profiles, growing your network by listening to others and sharing content regularly. It then suggests integrating LinkedIn with other channels, reaching out to connect with relevant messages, responding quickly to conversations and moving discussions to other channels to pursue opportunities.
Redd marketing - Integrating email and socialRedd Marketing
This document discusses integrating email and social media marketing. It recommends taking 8 steps: 1) creating a unified marketing database of email and social contacts, 2) segmenting contacts, 3) planning campaigns across multiple channels, 4) nurturing contacts, 5) listening and responding on social media, 6) using LinkedIn to find new contacts, 7) converting engaged contacts to customers, and 8) measuring results across channels. Examples show how cross-promoting content and interactions across channels can increase social media followers, website traffic, and new visitors. The key takeaways are to plan social media into campaigns, share content appropriately across channels, and measure success.
This document discusses social media marketing strategies for B2B technology companies. It begins by defining social business and how organizations can utilize social media tools and behaviors across departments. It then discusses the B2B buying cycle and how social media can be influential at various stages. The rest of the document provides tips on developing a social media strategy, with a focus on LinkedIn, content creation, Twitter, and metrics. Examples are given of how other B2B technology companies have successfully used social media.
Take a look at LinkedIn facts as at Dec 2011 and how to exploit the opportunity from a B2B marketing perspective. Tips on improving your personal profile, tips on improving your company pages and how to integrate LinkedIn into your marketing strategy and plan.
This document provides tips and guidelines for using social media effectively for business purposes. It discusses why social media matters for B2B companies, noting statistics about social media use among B2B buyers and companies. It then outlines a winning formula for social media that focuses on quality content, networks, relationships, consistency, personality and measurement. The rest of the document provides specific tips for using platforms like blogs, Twitter, LinkedIn, YouTube and Facebook as part of a social media strategy.
How to make the most of social media as a b2 b marketing tool redd marketin...Redd Marketing
This document discusses how social media can be an effective marketing tool for B2B technology companies. It notes that 69% of B2B buyers use social networks for business, and that 90% of B2B companies use LinkedIn or Facebook. To make social media work, it recommends understanding which platforms your audience uses, having a clear marketing goal for each platform, publishing social media policies, integrating social media into your overall marketing strategy, and measuring the effectiveness of each platform.
Social Media usage is on the rise. Recent reports suggest 1 in every 6 minutes spent online is spent in Social Media channels. Achieving ROI is an important part of any marketing activity but the hard part is understanding how to achieve it. Identifying the potential types of ROI is only the first step, from there it's a case of putting your best foot forward and starting on the path to understanding Social Media. This presentation will give you 10 tips to remember when working to achieve ROI in your business.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Services and Relationship Marketing
1. Services and Relationship Marketing
in the Real World
Leigh Hopwood
B2B Technology Marketing Consultant
Website www.reddmarketing.co.uk
Email leigh@reddmarketing.co.uk
Call 07746 249132
Skype leighhopwood
LinkedIn /leighhopwood or /reddmarketing
Twitter @leighhopwood or @reddmarketing
2. Who am I?
• Passionate about marketing
• Chartered Marketer
• 16+ years B2B marketing
experience
• Technology and business services
• Both agency and client side
• 18 month old business
– Marketing consultancy
– Marketing coaching/mentoring
– Virtual marketing director
• Chair for CIM South East Region
• Mum to 4½ year old twins
3. CIM’s Global Coverage
A Life in Marketing
What is the CIM?
Incorporated Sales
HRH The Prince Philip,
Manager’s 1st Certificate Correspondence courses Duke of Edinburgh
1911 Association Examinations - Sales Management Becomes Patron
Sales Manager’s 1921 1928 1939-1945
Association 1952
Founder
member of the
The Institute of 1955 now European
First Industry Marketing Marketing
Interest Group: The Institute of and Sales Confederation
Marketing Code Construction Industry Marketing Diploma introduced Management
of Practice
1971 1968 1961 1960
1975
Royal College
of Arms Her Majesty the
Authorises 1975
Queen
‘The World Is CPD International Business
Awards the Royal
Our Market’ programme Operations Superbrand
Charter
launched begin
1989 1993 1994 1996 1998 2005
First First Chartered
graduation Marketers
ceremony
4. CIM’s Global Coverage
A Life in Marketing
What employers want?
Qualifications
Relevant Aptitude
Experience
5. CIM’s Global Coverage
A Life in Marketing
CIM Qualifications
Marketing Qualifications Sales Qualifications
1. Cert. in Professional
1. Introductory Certificate Sales Practice
2. Professional Certificate
2. Advanced Cert for Sales
3. Professional Diploma Management
4. Post Grad. Diploma 3. Intensive Diploma in
Strategic Sales
5. CPD
Management
6. Chartered Marketer
6. CIM’s Global Coverage
A Life in Marketing
Marketing Salaries
Graduate/Supervisor £24,708
Junior Manager £28,500
Middle Manager £35,500
Senior Manager £45,000
Head of Function £57,802 £77,799
Director £77,799 Av. Salary of a
Marketing director*
*CIM Croner Rewards
Survey, 2012-13
7. CIM’s Global Coverage
A Life in Marketing
To find out more…..
www.cim.co.uk
www.getin2marketing.com
www.cim.co.uk/surrey
www.cimsurrey.co.uk
LinkedIn Group: CIM Surrey
Twitter: @CIM_SE
Facebook: TheCIM
9. Case Study: Redd Marketing
• Marketing consultancy
• 18 months old
• UK technology and business services sector
• Clients:
10. Case Study: Redd Marketing
Marketing Mix
• Networking: online and offline
• Speaking opportunities
• Digital marketing: website, Twitter, LinkedIn, blog
• Named accounts
11. Case Study: Redd Marketing
Key Messages = Benefits
• Increase engagement with your audience
• Take advantage of new channels
• Get greater return on marketing investment
12. Case Study: Redd Marketing
Achieved
• At capacity from 4 months
• Growing network
• More speaking engagements
• More recommendations/found on LinkedIn
• Exceeding revenue targets: Year 2 exp 10%
• Work life balance!
13. Case Study: STS
• Provider of food safety and health & safety
consultancy, audits and training
• 25 year old business
• £1m turnover
• UK only
• Clients:
14. Case Study: STS
Marketing Mix
• Thought leadership/content
• Speaking opportunities
• Case studies
• Email marketing: newsletters and campaigns
• Digital marketing: website, SEO, Twitter, LinkedIn
• Telemarketing
15. Case Study: STS
Key Messages = Benefits
• Improve quality
• Reduce food safety risks
• Save time and money
• Increase efficiencies and productivity
16. Case Study: STS
Achieved to date…
• High customer retention
• Engaging with broader audience through multiple
channels
• Increased bookings for training
17. Case Study: Sabio
• Contact centre solutions
• Formed in 1999
• £25m turnover
• UK, Germany and Singapore
• Clients:
18. Case Study: Sabio
Marketing Mix
• Sponsorship
• PR
• Thought leadership/content
• Digital marketing: website, SEO, PPC, link building,
Twitter, Facebook, LinkedIn, blog
• Email campaigns
• Events
• Named accounts approach in sales
19. Case Study: Sabio
Key Messages = Benefits
• Overcome your greatest customer contact
challenges
• Improve quality of customer service
• Save time and money
• Increase efficiencies and productivity
20. Case Study: Sabio
Achieved
• Top places to work for in the sector
• Excellent reputation throughout the industry
• High customer retention record
• Continued year-on-year growth of 15%+