The document advertises a social media event with speakers @charleneli, @jowyang, and @peterkim discussing common social media failures around getting company culture onboard, making campaigns effective, measuring results, and determining social media's importance. Attendees are invited to tweet questions and comments with the hashtag #smfail.

2. Questions?
Comments?
Tweet to:
#smfail
Speakers:
@charleneli
@jowyang
@peterkim

3. Questions?
Comments?
Tweet to:
#smfail
Speakers:
@charleneli
@jowyang
@peterkim

4. Questions?
Failure points:
Comments?
Tweet to:
#smfail
Speakers:
@charleneli
@jowyang
@peterkim

5. Questions?
Failure points:
• How do I get my Comments?
culture to adopt? Tweet to:
#smfail
Speakers:
@charleneli
@jowyang
@peterkim

6. Questions?
Failure points:
• How do I get my Comments?
culture to adopt? Tweet to:
#smfail
• How can I make my
campaigns work?
Speakers:
@charleneli
@jowyang
@peterkim

7. Questions?
Failure points:
• How do I get my Comments?
culture to adopt? Tweet to:
#smfail
• How can I make my
campaigns work?
Speakers:
• What am I supposed
@charleneli
to measure?
@jowyang
@peterkim

8. Questions?
Failure points:
• How do I get my Comments?
culture to adopt? Tweet to:
#smfail
• How can I make my
campaigns work?
Speakers:
• What am I supposed
@charleneli
to measure?
@jowyang
• Does social media
@peterkim
even matter?