The document discusses social business and emerging trends. Social business is defined as applying social media to business communications in order to make or save money. Emerging technologies like powerful devices and bandwidth are enabling new forms of cultural engagement focused on entertainment, emotion, and fame. Beyond social business, companies should integrate functions and consider products, services, and communications holistically.

1. Social Business and Beyond
[this is a truncated version of a 60-minute presentation]
@peterkim
October 2012
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2. Boston City Hall
Designed in 1962
Image: Historic New England
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3. Boston City Hall
Designed in 1962
“It Will Grow on You,
3 Architects Predict.”
- Boston Globe
Image: Historic New England
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4. Googie
Southern California architectural style, 1940s - 1960s
Image: http://www.flickr.com/photos/beingpeterkim/7109194573/
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5. ABC’S first color program, 1962 - 1963
Image and statistics: Smithsonian.com
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6. Image: Dachis Group
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7. Emerging technology
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8. Emerging technology
1 Increasingly powerful devices
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9. Emerging technology
1 Increasingly powerful devices
2 Better access to bandwidth
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10. Emerging technology
1 Increasingly powerful devices
2 Better access to bandwidth
3 Consumerization of IT
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11. Cultural trends
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12. Cultural trends
1 Make me laugh
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13. Cultural trends
1 Make me laugh
2 Make me cry
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14. Cultural trends
1 Make me laugh
2 Make me cry
3 Make me famous
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15. Definitions of social business
“Social business is the discipline of working out all the
societal and business impacts of instantaneous, ubiquitous
communications.”
“The implementation of the unique communicative
properties of social media across all levels of a business.”
“Social business takes the foundation of social media and
begins to build new economic models on top of it.”
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16. Definitions of social business
“Social business is the discipline of working out all the
societal and business impacts of instantaneous, ubiquitous
communications.”
“The implementation of the unique communicative
properties of social media across all levels of a business.”
“Social business takes the foundation of social media and
begins to build new economic models on top of it.”
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17. Business goals: make money or save money
Image: Altimeter Group
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18. Make money
Dell Outlet used Twitter to drive $3 million in incremental direct + indirect sales.
Servus Credit Union used social media channels to drive C$4 million in new deposits.
For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html
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19. Save money
IBM developerWorks: saves $100 million in annual support costs.
Movistar sees $5.75 million in annual support savings.
For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html
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20. Social business is
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21. Social business is
social media applied to communications
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22. Social business is
social media applied to communications
whether B2B, B2C, or E2E
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23. Social business is
social media applied to communications
whether B2B, B2C, or E2E
to make money or save money.
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24. Becoming a social business shouldn’t be
your end goal.
Social business helps you achieve your
business goals.
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25. What’s beyond social business?
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26. Social business props up
the legacy models of
horizontal and vertical integration.
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27. For more on functional integration, visit
http://www.rga.com/about/featured/the-
next-nine-years
and select “Part 3: Functional Integration”
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28. Summary
Social business is social media applied to business
Harness emerging technology and cultural trends within
communications to make money and/or save money
Beyond social business: think about products, services and
communications and focus on functional integration
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29. Image: http://www.flickr.com/photos/beingpeterkim/7535542056/
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30. Thank you.
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