What is social media marketing?
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Learn what is social media marketing and how it helps businesses to attract and engage with people on different social media platforms.
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Social media marketing
Social media presence is important for customer-driven businesses as it creates a sense of direct connection between customers and sellers. Social media campaigns are thought to be more effective because they are often discovered through links shared by trusted sources. A social media marketing agency can help businesses generate leads through LinkedIn.
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The document discusses social media marketing strategies for businesses. It recommends dedicating an hour a day to social media marketing and scheduling weekly reviews. The top 4 social media platforms - Facebook, Twitter, Pinterest, and LinkedIn - are examined in depth, outlining their strengths, focuses, user counts, and best practices. Facebook is best for sharing photos, videos and blogs to reach a wide audience. Twitter is efficient for trending topics but limited to 140 characters. Pinterest focuses on visual content while LinkedIn specializes in business networking. Instagram and other platforms are also briefly covered. The document promotes further exploring additional marketing channels.Presentation1
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The document describes Microsoft Social Engagement, a social media monitoring and engagement tool. It allows users to listen to social media conversations, analyze sentiment, and drive engagement. It provides capabilities for social listening, intelligent analysis, social engagement, and integrating social data into Microsoft Dynamics CRM. The tool gives sales, marketing and service teams insights to improve strategies and customer experiences.
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