Digital branding
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A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
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Emotion is a key driver in why we share content.
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It's not the source of content that counts, but how interesting the content is.
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3) Level 2 - Responding to mentions and engaging in two-way conversations.
4) Level 3 - Participating in broader industry conversations not just about the organization.
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Social Media For The Public Sector - Social Media intro
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Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
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This document discusses the role of data science in digital transformation. It defines digital transformation as applying digital technology to all aspects of society. Data science helps drive digital transformation by analyzing patterns in big data to build models and insights that can transform industries. As sensors and IoT devices proliferate, generating massive amounts of new data, data science is key to extracting value from this data through predictive analytics, customer insights, and other techniques. The document provides examples of how data science helps various industries and business functions like manufacturing, retail, healthcare, and customer experience through real-time insights, forecasting, and other analytics.
iBe A State of Digital Innovation Report 2015
This document discusses drivers of digital innovation based on interviews with executives from various industries. It finds that customer empowerment due to digital technology, ubiquitous digital tools, disruptive new technologies, and new entrants are driving companies to innovate. The report examines how executives are responding to these challenges and proposes that success requires fostering digital advantages, addressing the "smart divide," and adopting new innovation models.
iBe A State of Digital Innovation Report May 2015 issued
This document provides an overview of a research report on digital innovation. It discusses:
1) Four key drivers of digital disruption: customer empowerment, digital ubiquity, disruptive technologies, and new players.
2) How game changing technologies like mobility and data analytics present both threats and opportunities for different industries.
3) The emergence of new, disruptive players and differing views among interviewees on the threat they pose.
4) How companies are approaching innovation through a focus on customer behavior, applying technology to new business areas, and defining digital business strategies with emphasis on mobility and data analytics.
Top 10 digital transformation trends in the year 2022
After the pandemic effect, more and more people are adopting digital technologies for personal & professional purposes. It makes the work easier for people as it enables them to perform any kind of activity efficiently and effectively.
Digital Transformation : Buzzword or Real Transformation
Digital transformation involves more than just implementing new technologies. It requires realigning an organization's business models, processes, and strategies to fully leverage digital technologies and compete in an increasingly digital economy. While digital transformation is often confusing due to the many technologies, decisions, and voices involved, it ultimately aims to reshape how an organization operates and delivers value at its core.
Going digital services
This document provides information about Sandeep Raut, an expert in digital transformation with over 31 years of experience in IT strategy and consulting. It lists his accomplishments and recognition as a top digital transformation influencer. The document then discusses why digital transformation is important for companies due to factors like decreasing average lifespan of companies and disruption from new digital technologies. It asks common questions that business leaders have about implementing digital transformation and provides an overview of key digital technologies.
DIGITAL & IoT: A TALE OF THE HAVES AND HAVE-MORES- McKinsey & Company
The document discusses how digital technologies and the Internet of Things (IoT) are transforming business across sectors. It notes that digitization is having different impacts based on a sector's level of asset digitization, use of digital tools, and labor digitization. While IoT potential is large, value will vary by industry vertical. Infrastructure, public sector, and utilities could see the greatest economic benefits from IoT, while its impact will be smaller for industries like aerospace and defense.
CXO Trends
This document discusses the emergence of the "coherence economy" driven by increasing connectivity, data sharing, and automation through technologies like blockchain, AI, and IoT. It argues that businesses will need to expand their data partnerships, develop dynamic responses to new sources of information through algorithms, and participate in layered ecosystems through platforms to remain competitive in this new digital economy where the pace of change is exponential. Blockchain in particular is highlighted as an underlying technology that will transform business models and allow for new forms of peer-to-peer transactions without intermediaries.
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Linking Business strategy to digitalization, innovation & industry 4.0
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Digital branding
- 1. Brand Strategy and Digital
- 2. Obsolescence is the stark reality for brands that fail to recognize and negotiate this transitional moment The Brand Strategy needs to make the company more competitive, relevant and future-proof Branding and Technology Technology is about to have a massive impact on Companies – and hence Brand Strategy
- 3. Fortune 500 Firms in 1955 vs. 2011: 87% Are Gone. Group A. American Motors, Studebaker, Detroit Steel, Maytag and National Sugar Refining Group B. Boeing, Campbell Soup, Deere, IBM and Whirlpool. Group C. Cisco, eBay, McDonald’s, Microsoft and Yahoo. • All the companies in Group A were in the Fortune 500 in 1955, but not in 2011. • All the companies in Group B were in the Fortune 500 in both 1955 and 2011. • All the companies in Group C were in the Fortune 500 in 2011, but not 1955. What do the companies in these three groups have in common?
- 4. Accelerating Pace of Change
- 5. Accelerating Pace of Change Computing power predicted to match the human brain by 2025
- 6. The Future is Now • By the 2020s self-driving cars will take over the roads, and people won’t be allowed to drive on highways • By the 2030s, virtual reality will begin to feel 100% real. We will be able to upload our mind/consciousness by the end of the decade. • By the 2040s, non-biological intelligence will be a billion times more capable than biological intelligence (a.k.a. us). • By 2045, we will multiply our intelligence a billionfold by linking wirelessly from our neocortex to a synthetic neocortex in the cloud. Big tech trends • AI & Advanced Machine Learning • Digital Twin – merging physical & digital • Intelligent Apps / Intelligent Things • Virtual & Augmented Reality • Blockchain • Conversational Systems • Mesh App and Service Architecture • Digital Technology Platforms • Adaptive Security Architecture • 3D Printing Digital Radically Changing Lives • Open Learning and free online college courses • Digital HR: cloud based systems for perf. & talent management, online learning, empl engagement etc • Learn every language on Earth • Unlimited access to a mega-library of documentaries • Photo editing software using AI • Fintech – innovative tech in financial services & products • Buy and sell shares – and other Fintech services • Chat bots • On Demand Economy (Uber, AirBnB etc) Digital Revolution Impacting Business
- 7. The theme of the World Economic Forum 2016 Annual Meeting in Davos, was “The Fourth Industrial Revolution” https://www.youtube.com/watch?v=khjY5LWF3tg “…the Fourth Industrial Revolution has the potential to raise global income levels and improve the quality of life for populations around the world”
- 8. Technology Empowers Consumers Manufacturer Distributer Retailer Consumer $50.00 Manufacturer Retailer Consumer Manufacturer ConsumerThe Web $46.25 $38.00 Cost/unit Business model disruption: audience can disintermediate companies and governments to get what they want, when they want (Uber/AirBnB) For the consumer, Technology challenges the relevance of companies and brands
- 9. Industries being disrupted Industries that are moving fast in face of digital disruption • Entertainment & Leisure • Legal • Construction • Automotive • Travel & Hospitality • Logistics & Distribution • Utility Services (other than Telecom) • Food & Beverage • Pharma • Oil & Gas • Agriculture
- 10. Q. What does it take for a brand to WIN? A. Embracing and engaging the empowered customer Digital strategy goes beyond channels of communication – its about using technology to create value for people that aligns to the brand promise and purpose Forrester Calls This the “Age of the Customer”
- 11. Digital, Physical Fusion Bain’s assessment of digical transformation for 20 industries.IBM CMO Council, Connected Interaction to Power Brand Attraction Digital, Physical Fusion: “Digical” The gold standard of integration is to have pricing, messaging, delivery, returns, and all other aspects of the customer experience united across physical and digital properties.
- 12. Macro Forces of Digital Disruption • Digital Disruption is the “lens” for developing Brand Strategy • Need to answer the clients question: “How can we leverage digital innovation to better engage our customers faster and more effectively than our competitors?” Technology is increasingly blending Online and Offline
- 13. Brand Strategy (Identity) Experience (Credibility - Enhanced & augmented by ambient digital technology) Communications (Visibility - Amplified & accelerated by digital channels) Digital Should be a Natural Evolution of the Brand Strategy Inherently blended online with offline
- 14. The End