This document discusses how social media has become the dominant form of communication and marketing, surpassing traditional methods like newspapers and television advertising. It notes that social networks have massive reach, with billions of users and hours spent online, and that blogs and social media are highly influential on consumer opinions and purchasing decisions. The document advocates that businesses must adopt social media strategies to engage customers, have conversations, and listen in order to effectively market their products and services, as those who do so are growing while those who don't use social media are declining.