This document discusses the impact of social media from a marketing standpoint. Some key points made include: - Social media allows companies to reach a broad audience more quickly than traditional media like radio or television due to the large number of users. Facebook had over 200 million users within its first year. - Most Americans, especially younger demographics, use social media platforms like Facebook which provides opportunities for businesses to market and advertise to these audiences. - Social media can help companies recruit employees and connect with current and potential customers more directly than other forms of advertising. When used properly, social media marketing can increase sales and brand awareness.

1. Impact of Social
Media
Zach Leeper

2. Marketing Standpoint
Marketing - the action or business of promoting and selling products or services, including
market research and advertising.
Key Points -
● 50% of world population is under the age of 30
● 96% of millennials have joined a social network
● Bigger the market, Bigger opportunities
● Marketing increases sales when done properly
● Appeals to a target audience

3. Years to Reach 50 Million Users
Radio - 38 years
Television - 13 years
Internet - 4 years
Ipods - 3 years
Facebook had over 200 million users within its first year.
Social media is the quickest way to reach a broad spectrum of people.

4. Facebook
Facebook alone tops google for weekly traffic and google is the most visited search engine.
The fastest growing demographic on Facebook is Women aged 55-65
71% of Americans use Facebook
Currently has 2.6 billion users
If facebook were a country, it would be the largest country in the world.

5. Education/Workforce
We are getting to the age where kids are becoming technology fluent at a very young age
The U.S. Department of Education stated that kids learn faster and out preform kids that took
traditional face to face classes.
80% of companies use social media to recruit employees

6. Social Media Has Many Benefits
1-8 couples married in the U.S. met through social media
Universities has stopped using emails and use social media to reach their students
Market to whoever has social media (Which is Millions of people)
Advertisements spread faster online than word of mouth

7. Bloggers
34% of bloggers post opinions of company products
This is free advertisement of your product. Just hope you have a good product
Blogging shows/Streams are the most watched videos on YouTube and YouTube is the second
most used search engine behind google.

8. Advertisements out, Social Media Is In.
Advertisements on commercials and other forms of ads are becoming outdated.
Not only are they becoming outdated, they are becoming untrustworthy.
78% of consumers trust peer recommendations vs only 14% trust advertisements
Advertisements cost Millions of dollars, let people review your product for free with Social
Media

9. Technology
Technology has made its way into the market and it is here to stay
Kindle outsold paper books on Christmas
24 out of 25 of some of the largest newspaper companies are recording record low numbers

10. Conclusion
With as many users that social media has it makes great sense to use more social media.
When you use social media your market opens up so much which gives you a lot of potential for
growth and new customers.
With social media you can also hire a staff to run a social media page and answer direct
customer questions. Social media and great customer service can be one dynamic duo. With
this staff you can also monitor customer reviews and correct the product or market differently.
“We don’t have a choice on whether we do social media, the question is how well we do it” - Erik
Qualman