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Why You Should Podcast
and How to Do It RIGHT
Daniel J. Lewis | @theRamenNoodle
Friday, August 2, 13
Why podcast?
Friday, August 2, 13
1
Reach a new
audience
Friday, August 2, 13
Friday, August 2, 13
“More people have
discovered my brand
through my podcast
than any other source.”
Pat Flynn
SmartPassiveIncome.com
Friday, August 2, 13
“I could not have won a
Podcast Award without
my podcasts.”
Daniel J. Lewis
The little man in front of you
Friday, August 2, 13
1
Reach a new
audience
Friday, August 2, 13
2
Reach your
audience in a
new way
Friday, August 2, 13
Photo credit:
Friday, August 2, 13
Photo credit: Jordan Cameron
While
driving
Friday, August 2, 13
Photo credit: zudark
While
mowing
Friday, August 2, 13
Photo credit: ozmafan
While
relaxing
Friday, August 2, 13
Photo credit: Ed Yourdon
While
exercising
Friday, August 2, 13
Photo credit: Lachlan Hardy
While “working”
Friday, August 2, 13
2
Reach your
audience in a
new way
Friday, August 2, 13
3
Establish
yourself as
an expert
Friday, August 2, 13
4
Market your
products or
services
Friday, August 2, 13
5
Build stronger
relationships
Friday, August 2, 13
Photo credit: Travis Isaacs
Friday, August 2, 13
1
Reach a new
audience
Friday, August 2, 13
2
Reach your
audience in a
new way
Friday, August 2, 13
3
Establish
yourself as
an expert
Friday, August 2, 13
4
Market your
products or
services
Friday, August 2, 13
5
Build stronger
relationships
Friday, August 2, 13
Starting the
RIGHT way
Friday, August 2, 13
1
Have a plan
Friday, August 2, 13
2
Create quality
content
Friday, August 2, 13
3
Present the
content well
Friday, August 2, 13
4
Give
authenticity
Friday, August 2, 13
5
Get the right
equipment
Friday, August 2, 13
<$100
Friday, August 2, 13
Audio-Technica
ATR2100-USB ($35)
danielj.net/atr2100
Friday, August 2, 13
Windscreen or pop filter ($5–20)
Friday, August 2, 13
5
Get the right
equipment
Friday, August 2, 13
6
Launch or
upgrade your
website
Friday, August 2, 13
Photo credit:
Friday, August 2, 13
Blubrry
PowerPress
Friday, August 2, 13
Photo credit:
danielj.net/hostgator
Friday, August 2, 13
6
Launch or
upgrade your
website
Friday, August 2, 13
7
Record
and edit
Friday, August 2, 13
Don’t
Friday, August 2, 13
be
Friday, August 2, 13
perfect
Friday, August 2, 13
7
Record
and edit
Friday, August 2, 13
8
Publish
Friday, August 2, 13
Where to publish podcasts
Your own
website
iTunes
Stitcher
Windows Phone/
Zune
BlackBerry
Other mobile
apps
Friday, August 2, 13
Be consistent
Friday, August 2, 13
9
Promote
Friday, August 2, 13
“If you
build it,
they will
come.”
Friday, August 2, 13
9
Promote
Friday, August 2, 13
10
Measure
growth
Friday, August 2, 13
11
Rinse and
repeat
Friday, August 2, 13
1
Have a plan
Friday, August 2, 13
2
Create quality
content
Friday, August 2, 13
3
Present the
content well
Friday, August 2, 13
4
Give
authenticity
Friday, August 2, 13
5
Get the right
equipment
Friday, August 2, 13
6
Launch or
upgrade your
website
Friday, August 2, 13
7
Record
and edit
Friday, August 2, 13
8
Publish
Friday, August 2, 13
9
Promote
Friday, August 2, 13
10
Measure
growth
Friday, August 2, 13
11
Rinse and
repeat
Friday, August 2, 13
Daniel J. Lewis
TheAudacitytoPodcast.com
ONCEpodcast.com
CleanComedyPodcast.com
DanieljLewis.net
@theRamenNoodle
Friday, August 2, 13
Pro equipment
Friday, August 2, 13
Heil PR40 ($315)
Friday, August 2, 13
Heil SM-2 Shockmount
($100)
Friday, August 2, 13
Windscreen or pop filter ($5–20)
Friday, August 2, 13
Heil PL-2T Overhead
Boom ($120)
Friday, August 2, 13
Zoom H4n ($295) or Roland R-05 ($200)
Friday, August 2, 13
VAC-PR40 windscreen ($60)
Friday, August 2, 13
Mackie PROFX12 ($280) Behringer Xenyx X1832USB ($300)
Friday, August 2, 13

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Why podcast and how to do it RIGHT