Makers go pro

Sustainable business models for maker projects
@Stefania_druga
Saturday, November 9, 13
Why do I care about this ?
Saturday, November 9, 13
Open Hardware

design files.modification.manufacture.documentation
Saturday, November 9, 13
Who is doing open hardware?
Saturday, November 9, 13
TV-B-GONE KIT
Saturday, November 9, 13
MINTY BOOST KIT
Saturday, November 9, 13
ARDUINO
Saturday, November 9, 13
BUG LABS
Saturday, November 9, 13
BEAGLE BOARD
Saturday, November 9, 13
DANGEROUS PROTOTYPES (NL)
Saturday, November 9, 13
MAKER BOT
Saturday, November 9, 13
DIY DRONES
Saturday, November 9, 13
SEED STUDIOS
Saturday, November 9, 13
SPARKFUN
Saturday, November 9, 13
50 MIL $
300+ OSH PROJECTS
PROJECTS 1 MIL >> 5 MIL

SOME KEY NUMBERS
SOURCE ADAFRUIT 2012

Saturday, November 9, 13
HOW DO THEY DO IT?
ADAFRUIT CASE STUDY

Saturday, November 9, 13
Saturday, November 9, 13
OPEN SOURCE SOFTWARE
LAMP

Saturday, November 9, 13
HOSTING PROVIDER
VPS 80$ PLAN

Saturday, November 9, 13
EASY PAYMENT
Saturday, November 9, 13
AMAZING DOCUMENTATION
Saturday, November 9, 13
INTERNATIONAL SHIPPING
Saturday, November 9, 13
GREAT COMMUNITY SUPPORT
Saturday, November 9, 13
10 EUR in parts,
wholesale is 16.50 EUR,
retail is 27.50 EUR.
25EUR-75EUR retail price= a good start

THE MAGIC NUMBERS
Saturday, November 9, 13
Saturday, November 9, 13
ETSY Business Model
Partners

Key Activities

Value Proposition

Customer
Relationships

Customers
Sellers

Key Resources

Channels
Buyers

Etsy

Cost Drivers

Revenue Streams

template borrowed from BusinessModelGeneration.com

Saturday, November 9, 13
DISTRIBUTION COSTS
PRODUCTION COSTS

OLD COPYRIGHT LOGIC

PEER PRODUCTION
COMMUNITY INVOLVEMENT
MAKER MARKET PLACES
OPEN STANDARDS
GOOD DOCUMENTATION
CUSTOMIZATION

Saturday, November 9, 13
FUTURE TRENDS

UP-CYCLING, CUSTOMIZATION
Saturday, November 9, 13
@Stefania_druga

THANK YOU!
DANKE!
Saturday, November 9, 13

Makers Go Pro