SlideShare a Scribd company logo
9/29/11   Allison Porterfield   1
Introductions
• Allison Porterfield
      – Senior at Blue Valley Northwest
      – Project lead
      – Graphic design major
      – Interests
      – Extracurricular Activities




10/26/11                  Allison Porterfield   2
The Client
• Shear Madness:
      – A company
        dedicated to making
        haircuts unique, fun
        and special for kids.
      – First haircut through
        first date
• Free Haircut Friday
• Facebook/Twitter
• Mailchimp
  Newsletter

10/26/11                   Allison Porterfield   3
Overview
 • Details about the client’s requests
       – Objective: To increase customer base
         through social networking.
       – Target Audience: Parents of young
         children. Specifically mothers in their 30s.
       – Message: Giving haircuts a fun
         environment that kids will enjoy.
       – Rationale: Continue with Free Haircut
         Friday, show Shear Madness’s personality
         through social networking and redo their
         current strategy for Twitter.

10/26/11                     Allison Porterfield        4
Deliverables
    What they were using…




10/26/11               Allison Porterfield   5
Competitors




           http://www.greatclips.com/




10/26/11                Allison Porterfield   6
Competitors




           http://www.sugarspicekids.com/
10/26/11                   Allison Porterfield   7
Competitors




          http://www.justforhairsalon.com/

0/26/11                   Allison Porterfield   8
Free Haircut Friday




                     Aubrey Illig
10/21/2011                             9
                 Allison Porterfield
Aubrey Illig
10/21/2011                         10
             Allison Porterfield
10/26/11   Allison Porterfield   11
Project Plan/Timeline

                                                 Monthly Mailchimp
           Weekly Free Haircut                 (first issue by October
                Fridays                                    5th)




            Reconstruct Twitter                  Following October
           background/strategy                   20, post discussion
           by October 20th, 2011               starters via Twitter 3-4
                                                   times a week.


10/26/11                           Allison Porterfield                    12
Shear Madness Social Networking
     Shear Madness Twitter

     Shear Madness Facebook




10/26/11                      Allison Porterfield   13
Competitor Research




            http://www.greatclips.com/



10/26/11                   Allison Porterfield   14
Mailchimp




10/21/2011       Aubrey Illig      15
             Allison Porterfield
Compare




10/26/11      Allison Porterfield   16
Email Newsletter
10/26/11   Allison Porterfield   18
Checklist/Timeline

       Weekly Free Haircut                 Monthly Mailchimp
            Fridays                      (first issue by October
      (sent by Wednesday                             5th)
            to client)




      Reconstruct Twitter                Following November
     background/strategy                   1st, post discussion
        by November                      starters via Twitter 3-4
          1st, 2011                           times a week.

10/26/11                     Allison Porterfield                    19
Any Questions?


THANK YOU
 for your time!



                   20

More Related Content

More from aporterfield15

Shear Madness Final Project Review
Shear Madness Final Project ReviewShear Madness Final Project Review
Shear Madness Final Project Review
aporterfield15
 
KCMTA Final Project Review
KCMTA Final Project ReviewKCMTA Final Project Review
KCMTA Final Project Review
aporterfield15
 
Projectreview2kcmta
Projectreview2kcmtaProjectreview2kcmta
Projectreview2kcmta
aporterfield15
 
Share Madness Project Review #2
Share Madness Project Review #2Share Madness Project Review #2
Share Madness Project Review #2
aporterfield15
 
Kcmtafinalrevised
KcmtafinalrevisedKcmtafinalrevised
Kcmtafinalrevised
aporterfield15
 
Shear Madness Project Review #1
Shear Madness Project Review #1Shear Madness Project Review #1
Shear Madness Project Review #1
aporterfield15
 
Shear Madness Project Review #1
Shear Madness Project Review #1Shear Madness Project Review #1
Shear Madness Project Review #1
aporterfield15
 
KCMTA Project Review #1
KCMTA Project Review #1KCMTA Project Review #1
KCMTA Project Review #1aporterfield15
 

More from aporterfield15 (9)

Shear Madness Final Project Review
Shear Madness Final Project ReviewShear Madness Final Project Review
Shear Madness Final Project Review
 
KCMTA Final Project Review
KCMTA Final Project ReviewKCMTA Final Project Review
KCMTA Final Project Review
 
Projectreview2kcmta
Projectreview2kcmtaProjectreview2kcmta
Projectreview2kcmta
 
Share Madness Project Review #2
Share Madness Project Review #2Share Madness Project Review #2
Share Madness Project Review #2
 
Kcmtafinal
KcmtafinalKcmtafinal
Kcmtafinal
 
Kcmtafinalrevised
KcmtafinalrevisedKcmtafinalrevised
Kcmtafinalrevised
 
Shear Madness Project Review #1
Shear Madness Project Review #1Shear Madness Project Review #1
Shear Madness Project Review #1
 
Shear Madness Project Review #1
Shear Madness Project Review #1Shear Madness Project Review #1
Shear Madness Project Review #1
 
KCMTA Project Review #1
KCMTA Project Review #1KCMTA Project Review #1
KCMTA Project Review #1
 

Recently uploaded

PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
fabianavillanib
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
9a93xvy
 
projectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdfprojectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdf
farazahmadas6
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
h7j5io0
 
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
7sd8fier
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
7sd8fier
 
Let's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons ShirtLet's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons Shirt
TeeFusion
 
vernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdfvernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdf
PrabhjeetSingh219035
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
ameli25062005
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
gpffo76j
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
ameli25062005
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
fastfixgaragedoor
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
Mansi Shah
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
cy0krjxt
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
smpc3nvg
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
garcese
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
jyz59f4j
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
aaryangarg12
 

Recently uploaded (20)

PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
 
projectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdfprojectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdf
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
 
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
 
Let's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons ShirtLet's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons Shirt
 
vernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdfvernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdf
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
 

Shear Madness Project Review 2

  • 1. 9/29/11 Allison Porterfield 1
  • 2. Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 10/26/11 Allison Porterfield 2
  • 3. The Client • Shear Madness: – A company dedicated to making haircuts unique, fun and special for kids. – First haircut through first date • Free Haircut Friday • Facebook/Twitter • Mailchimp Newsletter 10/26/11 Allison Porterfield 3
  • 4. Overview • Details about the client’s requests – Objective: To increase customer base through social networking. – Target Audience: Parents of young children. Specifically mothers in their 30s. – Message: Giving haircuts a fun environment that kids will enjoy. – Rationale: Continue with Free Haircut Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter. 10/26/11 Allison Porterfield 4
  • 5. Deliverables What they were using… 10/26/11 Allison Porterfield 5
  • 6. Competitors http://www.greatclips.com/ 10/26/11 Allison Porterfield 6
  • 7. Competitors http://www.sugarspicekids.com/ 10/26/11 Allison Porterfield 7
  • 8. Competitors http://www.justforhairsalon.com/ 0/26/11 Allison Porterfield 8
  • 9. Free Haircut Friday Aubrey Illig 10/21/2011 9 Allison Porterfield
  • 10. Aubrey Illig 10/21/2011 10 Allison Porterfield
  • 11. 10/26/11 Allison Porterfield 11
  • 12. Project Plan/Timeline Monthly Mailchimp Weekly Free Haircut (first issue by October Fridays 5th) Reconstruct Twitter Following October background/strategy 20, post discussion by October 20th, 2011 starters via Twitter 3-4 times a week. 10/26/11 Allison Porterfield 12
  • 13. Shear Madness Social Networking Shear Madness Twitter Shear Madness Facebook 10/26/11 Allison Porterfield 13
  • 14. Competitor Research http://www.greatclips.com/ 10/26/11 Allison Porterfield 14
  • 15. Mailchimp 10/21/2011 Aubrey Illig 15 Allison Porterfield
  • 16. Compare 10/26/11 Allison Porterfield 16
  • 18. 10/26/11 Allison Porterfield 18
  • 19. Checklist/Timeline Weekly Free Haircut Monthly Mailchimp Fridays (first issue by October (sent by Wednesday 5th) to client) Reconstruct Twitter Following November background/strategy 1st, post discussion by November starters via Twitter 3-4 1st, 2011 times a week. 10/26/11 Allison Porterfield 19
  • 20. Any Questions? THANK YOU for your time! 20