To succeed on Amazon, brands need a nuanced understanding of their target audience, consumer behaviors, and purchasing priorities. Join us to learn how No Cow Bars and Tinuiti partnered together to implement winning strategies during COVID-19 while maintaining sufficient inventory to keep up with the demand. Learn from the best Amazon advertising experts to uncover which Amazon advertising strategies have been the most successful throughout the pandemic.

1. 2021 Digital Marketing Panels
GET A JUMP-START ON YOUR AMAZON, EMAIL, SEARCH,
SOCIAL, & EMERGING MARKETPLACES STRATEGIES

2. Amazon
10:00AM – 10:55AM PST / 1:00PM – 1:55PM EST
CRM/Email Marketing
11:00AM – 11:55AM PST / 2:00PM – 2:55PM EST
Paid Social
12:00PM – 12:55PM PT / 3:00PM – 3:55PM EST
Paid Search
1:00PM – 1:55PM PT / 4:00PM – 4:55PM EST
Emerging Marketplaces
2:00PM – 2:55PM PT / 5:00PM – 5:55PM EST
2021 Digital Marketing Panels

3. Today’s Logistics
Submit questions for live Q&A
Download relevant resources
Recording & slides will be sent tomorrow
Log back anytime with the same link
Analicia Santaella
Partner Marketing Manager

4. Tinuiti is the largest independent performance
marketing agency across the triopoly.
Some of
our clients
Our
Recognition

5. Today’s Speakers

6. What Amazon Advertising tactics
are you currently utilizing?
● Amazon DSP
● Sponsored Brands
● Sponsored Display
● Sponsored Products
● Videos Ads / OTT

7. How much is Amazon a part of your entire business?
● 0% - 25%
● 26% - 50%
● 51% - 75%
● 76% - 100%

8. Will you be expanding into other marketplaces in 2021?
● Instacart
● Target
● Walmart
● No

9. What were successful marketing pivots you saw
brands take on Amazon in 2020?

10. Why is it important to have a diversified digital
strategy on Amazon?

11. What are some of the largest threats to be aware of
going into 2021?

12. How are you fulfilling your Amazon orders?
● FBA (Fulfilled by Amazon)
● FBM (Fulfilled by Amazon)
● 3PL (Third-Party Logistics)
● Combination of the above

13. What are some of the largest opportunities on
Amazon in 2021?

14. Key Takeaways
Be ready so you don’t have to get ready!
As vaccines roll out, 2021 will be just as volatile from a consumer behavior
standpoint as 2020, be ready to adapt.
Use data to your advantage. Keep an eye on the competitive landscape and be
ready to act.
Make sure your data foundation and safety nets are strong.

15. Schedule Your 1:1
Strategy Evaluation

16. TINUITI20 for 20% off at nocow.com,
Or use link: nocow.com/discount/TINUITI20
*Valid through 12/20/20
*1 use per customer

17. Limited time holiday offers!
https://junglescout.grsm.io/tinuiti
Leverage Cobalt to increase your market share and dominate on Amazon. Book
a demo to learn where your brand stands amongst the competition.
https://www.junglescout.com/solutions/brands-agencies/

18. Contact us at Hello@Feedonomics.com
Get a Complimentary Feed Audit
● Titles missing search-relevant keywords & brand
● Incomplete/Messy/missing descriptions
● Unoptimized/Missing product type distinction
● Incorrect/Vague Google Shopping Categories
● Underutilized custom labels

19. Live Q&A

20. CRM/Email Marketing
11:00AM – 11:55AM PST / 2:00PM – 2:55PM EST
Paid Social
12:00PM – 12:55PM PT / 3:00PM – 3:55PM EST
Paid Search
1:00PM – 1:55PM PT / 4:00PM – 4:55PM EST
Emerging Marketplaces
2:00PM – 2:55PM PT / 5:00PM – 5:55PM EST
2021 Digital Marketing Panels
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