The document discusses how SocialCops uses data intelligence to help organizations make complex decisions. It provides examples of how SocialCops collects and analyzes various data sources, such as census data, to generate insights that help clients identify eligible communities and households for social programs. SocialCops aims to streamline the decision making process by merging, structuring and visualizing both internal and external data sources.

1. Data for Social Innovation
Why is it so hard to use data for
the the world’s most critical problems?
socialcops

8. We empower organizations to confront
the world’s most critical problems.
We partner with leaders and organizations to make complex
decisions easier and more effective through data intelligence.
socialcops

9. * name changed

12. 15%
Direct match % when matching two
data sets at village level in India
(Census 2011, DISE 2014)

13. Data Intelligence
A new way to use data to drive big decisions

14. Think about how
your brain makes
personal decisions, like
buying a phone…

15. First, you gather
information….

16. First, you gather
information….

17. First, you gather
information….
♥
♥ *
...
*
...
?!

18. ♥
♥ *
...
*
...
?!
Then organize the
information….

19. …then use it to
make a decision.
♥
♥ *
...
*
...
?!

20. ♥
♥ *
...
*
...
?!
External
data
Primary
data
Internal
data
Data
cleaning &
analysis Data
insights &
decision

21. Organization
Organization
needs to make
a decision
Hires a
consulting firm
to give data
and recomm-
endations. Consulting firm
Creates an
internal team to
do research for
the project
Internal team
Conducts
secondary
research
Compiles their
research and
gives it to the
project
managerConsulting firm
Hires a market
research firm
Market research
Goes to field to
conduct data
collection
Aggregates
data and
sends it to
consultants Consulting firm
Hires a data
analysis team
Data analyst
Merges,
structures, and
cleans data
Analyzes data
and sends
important
insights to
consultants
Consulting firm
Turns insights
into 100-page
report
Transfers
report to the
organization
Organization
Go through
report and
make a final
decision
2 MONTHS 4 MONTHS
Total:
6-9
MONTHS
3 MONTHS
3 WEEKS

22. Our Platform
Access
external data
Collect data
from the ground up
Connect your
internal data
Visualize data and
find insights
Transform
and clean data
• Geospatial analysis
• KPI tracking
• Geoquerying
• Strategic planning

23. * name changed

25. Goal: 10,000 new LPG centers

30. Village: Bhainsa
District: Bargarh
State: Odisha, India

31. Village: Bhainsa
District: Bargarh
State: Odisha, India

32. * name changed

33. Not signed up for
employment scheme
Needs running water
and electricity
Needs electricity
Toilet not functional
Not included in
food distribution
No toilet

34. Gollapudi
Name of Village
Ambapuram
Paidurupadu
Rayanapadu
Shahabad
Vemavaram
Enikepadu
Nunna

38. Krishna River
Cluster of villages with
low toilet penetration

39. Name Gender Age
Relation to Head
of Household
Education Livelihood
Banavathu Male 39 Self Not Literate Skilled wage worker
Mayuri Female 34 Spouse Not Literate Skilled wage worker
Jaya Female 17 Daughter Secondary —
Naveen Male 16 Son Middle Skilled wage worker
Akriti Female 14 Daughter Middle —
Family Details Schemes
*This view is private and restricted to the relevant government officers.*Names changed for privacy reasons

40. Eligible For
Scheme
Availing
Scheme
Scheme Name Scheme Details
Banavathu PDS (Public Distribution System) 15 kgs of grain per month
Karthik
Pre-Matriculation Scholarship for
Scheduled Caste Students
Day Scholars: 150 INR scholarship per month, 750 INR
book and ad-hoc grant per year
Hostellers: 350 INR scholarship per month, 1000 INR
book and ad-hoc grant per year
Banavathu
Integrated Disease Surveillance
Project
Detection and treatment of leprosy, including disability
prevention and medical rehabilitation
Jaya
National Scheme of Incentives to
Girls for Secondary School
3,000 INR payment available to 18-year-old girls who
pass the 10th class examination
Family Details Schemes

42. 150+ partners across 7 countries

46. Census Data 2011 - Government of India - Ministry of Home Affairs
Census Data 2001 - Government of India - Ministry of Home Affairs
DISE Data 2015 - Government of India - Ministry of Human Resource Development
District Information System for Education
National Census
CSV, WEB FILE ∙ 1,292,291 HITS ∙ 532,112 ROWS ∙ 112 COLUMNS
WEB FILE ∙ 1,524,298 HITS ∙ 234,836 ROWS ∙ 78 COLUMNS
PDF, CSV, EXCEL FILE ∙ 725,273 HITS ∙ 7,254 ROWS ∙ 25 COLUMNS
Income Age Income & Education Index - India 2015
Location Type or select a locationGlobal / Filters Sorting Recently updated
Press enter
Quick Answers
Based on your search
21% 77%
of Indians live below the poverty line
2011 - Census 2011 - Census
of Indians over 60 live below the poverty line

47. What is your industry?
How much do you earn?
Where do you live?
Census Data 2011 - Government of
Census Data 2001 - Government of
DISE Data 2015 - Government of India -
District Information
National
CSV, WEB FILE ∙ 1,292,291 HITS ∙
WEB FILE ∙ 1,524,298 HITS ∙
PDF, CSV, EXCEL FILE ∙ 725,273
Inc A Income & Education
Loc Type or selectGl / Fil So Recently
Press
QuickBased on
2 77of Indians live below
2011 - 2011 - Census
of Indians over 60 live

48. Census Data 2011 - Government of
Census Data 2001 - Government of
DISE Data 2015 - Government of India -
District Information
National
CSV, WEB FILE ∙ 1,292,291 HITS ∙
WEB FILE ∙ 1,524,298 HITS ∙
PDF, CSV, EXCEL FILE ∙ 725,273
Inc A Income & Education
Loc Type or selectGl / Fil So Recently
Press
QuickBased on
2 77of Indians live below
2011 - 2011 - Census
of Indians over 60 live
What is
How
Where

50. Thank You!
socialcops
For any questions, email
christine@socialcops.com