Lifestyle Sponsorships: Social Change through sports sponsorshipStephen Dann
The presentation overviews a model of the creation of commercial sports sponsorships, and the adaptation of the commercial sponsorship strategy for the endorsement of social marketing campaigns through the lifestyle sponsorship concept
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
Lifestyle Sponsorships: Social Change through sports sponsorshipStephen Dann
The presentation overviews a model of the creation of commercial sports sponsorships, and the adaptation of the commercial sponsorship strategy for the endorsement of social marketing campaigns through the lifestyle sponsorship concept
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
Authored by Brian Pilsl, this business plan may not look as pretty as some do today, but we were able to raise over $800,000 in stage 1 private equity investment capital.
Magazines sell advertising based upon the size and demographic characteristics of their audience. Advertisers place ads hoping to reach consumers who are reading adjacent content pages. A yardage book is an important guide utilized by golfers to improve their game while actually playing golf. A detailed map of each of the 18 holes on the golf course became the content of our “magazine”. By mounting our books in each golf cart, we guaranteed advertisers exclusive and undisturbed access to sizable audience of very affluent consumers, tourists and key executives.
Northwestern MSA 401 Sports Research and Data Final- BMW Sports SponsorshipDanni Wysocki
The above presentation is a graduate school final for Northwestern's Sports Administration program. With a $5m budget, I designed 5-appraisals for new BMW sports sponsorship. Enjoy!
http://www.froggomarketing.co.uk - Relationship Marketing. Learn how to use relationship marketing to make the most out of your existing customers.
Check out the related log post here: http://bit.ly/ruAmnX
Repucom Guest Lecture April 2014 (Thomas More & EHSAL)Wim Mathues
Adapted version of my Repucom guest lectures at Thomas More College (Sponsoring Program) and HUB/EHSAL Management School (Final Seminar on Marketing & Communication).
Authored by Brian Pilsl, this business plan may not look as pretty as some do today, but we were able to raise over $800,000 in stage 1 private equity investment capital.
Magazines sell advertising based upon the size and demographic characteristics of their audience. Advertisers place ads hoping to reach consumers who are reading adjacent content pages. A yardage book is an important guide utilized by golfers to improve their game while actually playing golf. A detailed map of each of the 18 holes on the golf course became the content of our “magazine”. By mounting our books in each golf cart, we guaranteed advertisers exclusive and undisturbed access to sizable audience of very affluent consumers, tourists and key executives.
Northwestern MSA 401 Sports Research and Data Final- BMW Sports SponsorshipDanni Wysocki
The above presentation is a graduate school final for Northwestern's Sports Administration program. With a $5m budget, I designed 5-appraisals for new BMW sports sponsorship. Enjoy!
http://www.froggomarketing.co.uk - Relationship Marketing. Learn how to use relationship marketing to make the most out of your existing customers.
Check out the related log post here: http://bit.ly/ruAmnX
Repucom Guest Lecture April 2014 (Thomas More & EHSAL)Wim Mathues
Adapted version of my Repucom guest lectures at Thomas More College (Sponsoring Program) and HUB/EHSAL Management School (Final Seminar on Marketing & Communication).
An introductory overview of the sponsorship process. Slides used in Week 2 of the course: Sport Sponsorship and Media, at the University of Canberra, Sport Studies.
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
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Presentation for academic course conveners at the University of Canberra, Faculty of Health
Leadership defintion from R.C McConnell (1996) Sport Team Leadership, unpublished DPhil Thesis. University of Waikato, New Zealand. After J.C Rost (1991) Leadership for the Twenty-First Century, New York: Praeger
These slides are used in a nursing lecture on patient and carer perspectives of self leadership in terminal illness, and the related roles of health professionals.