2. What is a Franchise?
A Franchise is when a company or organization
grants an authorization to an individual or group
enabling them to carry out specified commercial
activities like open up a branded restaurant.
Examples:
McDonalds
Menchies
Olive Garden
Jamba Juice
4. Foreign Franchises in the US
How safe is investing with a foreign-based
franchise?
The franchise must provide you with a UFOC disclosure
document containing information on key mandated factors.
They retain the same consumer protection rules in terms of
their behavior during the process of selling their franchise.
There is inherent risk in the transition of the franchisors
idea from a foreign country into the US.
5. Children’s Entertainment Franchises
Examples of Franchises in Entertainment for
children include:
Chuck E. Cheeses (Main Competitor)
Cool de Sac
Boomers
Dave and Buster’s
Discovery Zone – (Bankrupt)
Dandy Bear – (Downsized)
ShowBiz Pizza – (Closed)
6. Concepts and Comparisons
Fun Lab Potential Competitors
• Game card technology • Boomers, Dave and Busters
• Game room for toddlers • Chuck E. Cheeses, Cool de Sac
• Party Packages • Dave and Buster’s, Chuck E.
Cheeses, Cool de Sac,
Independent Party Salons
7. Risks
Transition from foreign country to the US.
Concepts are Latin American based.
Heavy competition with established brand
loyalty and successful business models.
Lack of innovation or differentiation between
idea and competitors.
Location preserves history of breakthrough
failure in similar business models.
