This document provides an overview of permission marketing. It discusses how permission marketing focuses on gaining consent from customers to deliver relevant messages over time, rather than interrupting customers with advertisements. It outlines five levels of permission, from automatic replenishment to situational permission. The document also provides tips for permission marketing campaigns, including measuring lifetime customer value and using communication suites to convert strangers into customers. Overall, the document advocates for an interactive, permission-based approach to marketing focused on the customer experience.
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
Digital Marketing vs Traditional marketing - who will win?Mavis EduTech
Digital Marketing vs Traditional Marketing – Who will WIN?
What will you choose for your Business - #DigitalMarketing? or #TraditionalMarketing? or Both. Before going to verdict must eye on the key elements.
Facilitated a workshop with the Communications Students at Simon Fraser University and challenged some of their thinking about the definition of Brand and laying the foundation before building any brand assets or identity.
Why Online Advertising?
With the advancement of internet , web has become the most preferred medium for the businesses to promote their brands and services.
Traditional advertising involved putting up hoardings , billboards , distributing pamphlet hoping that the customers would view them. But there wasn't any way to measure the success of the advertisement.
To Know more about online advertising, visit: http://www.knowonlineadvertising.com
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
Digital Marketing vs Traditional marketing - who will win?Mavis EduTech
Digital Marketing vs Traditional Marketing – Who will WIN?
What will you choose for your Business - #DigitalMarketing? or #TraditionalMarketing? or Both. Before going to verdict must eye on the key elements.
Facilitated a workshop with the Communications Students at Simon Fraser University and challenged some of their thinking about the definition of Brand and laying the foundation before building any brand assets or identity.
Why Online Advertising?
With the advancement of internet , web has become the most preferred medium for the businesses to promote their brands and services.
Traditional advertising involved putting up hoardings , billboards , distributing pamphlet hoping that the customers would view them. But there wasn't any way to measure the success of the advertisement.
To Know more about online advertising, visit: http://www.knowonlineadvertising.com
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 2: Consumer behaviour
Faculty Name: Subhangi Ma'am
What are the Advantages & Disadvantages Of DIgital MarketingKartikPatadia1
Here are some of the biggest disadvantages when it comes to social media marketing: Real-time customer complaints and feedback. Customer complaints and feedback visible and open for scrutiny from the public. Increased usage of business and personal resources to manage and control your social media campaign
Measuring the overall effectiveness of offers is often a struggle.
Whether assessing in-store circulars, digital coupons, direct mailers or other vehicles, the key question is how to ensure promotions are effectively driving total value for a pharmacy.
https://youtu.be/57ghR94SYXM
Attract, Convert, Close, Delight: Marketing for the Modern EnterpriseLee Delahoussaye
The emergence of the internet, social media and mobile devices has completely changed the buyers' journey, which in-turn requires a new approach to marketing and sales. One such methodology is Inbound Marketing. This presentation, developed with the help of inbound marketing pioneer HubSpot, explains what inbound marketing is, why it works, how it works, and concludes with a look at the tools and tactics that marketers use to attract, convert, close and delight customers.
Strategy For Target Market Assessment And Global Expansion Strategy CdSlideTeam
You can download this product from -
https://www.slideteam.net/strategy-for-target-market-assessment-and-global-expansion-strategy-cd.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
A global strategy helps an organization enter foreign markets and reduce business risk. Check out our efficiently designed presentation on Strategy for Target Market Assessment and Global Expansion. The following template helps analyze the target market and evaluate different global expansion methods. This PPT is valuable for a company intending to diversify the market segments and increase its revenue potential. It initially provides an overview of global strategy and process to formulate a plan for international expansion. An assessment of the target market by evaluating the market size and forecasted growth rate is also described in this deck. It showcases competitor analysis that can help to evaluate other critical players in the target market. Furthermore, It shows multiple strategies for global expansion, such as standardization, transnational, multinational, international, etc. After selecting the global market entry strategy, the following presentation highlights multiple overseas market entry modes such as merger and acquisition, joint venture, strategic alliance, international licensing, global export, etc. After identifying all global market entry modes, it covers marketing and hiring plans for the international market. At last, it showcases the impact of entering the global market on the organization. Get access to this 100 percent editable template now.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Consumer behaviour
unit 2: Consumer behaviour
Faculty Name: Subhangi Ma'am
What are the Advantages & Disadvantages Of DIgital MarketingKartikPatadia1
Here are some of the biggest disadvantages when it comes to social media marketing: Real-time customer complaints and feedback. Customer complaints and feedback visible and open for scrutiny from the public. Increased usage of business and personal resources to manage and control your social media campaign
Measuring the overall effectiveness of offers is often a struggle.
Whether assessing in-store circulars, digital coupons, direct mailers or other vehicles, the key question is how to ensure promotions are effectively driving total value for a pharmacy.
https://youtu.be/57ghR94SYXM
Attract, Convert, Close, Delight: Marketing for the Modern EnterpriseLee Delahoussaye
The emergence of the internet, social media and mobile devices has completely changed the buyers' journey, which in-turn requires a new approach to marketing and sales. One such methodology is Inbound Marketing. This presentation, developed with the help of inbound marketing pioneer HubSpot, explains what inbound marketing is, why it works, how it works, and concludes with a look at the tools and tactics that marketers use to attract, convert, close and delight customers.
Strategy For Target Market Assessment And Global Expansion Strategy CdSlideTeam
You can download this product from -
https://www.slideteam.net/strategy-for-target-market-assessment-and-global-expansion-strategy-cd.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
A global strategy helps an organization enter foreign markets and reduce business risk. Check out our efficiently designed presentation on Strategy for Target Market Assessment and Global Expansion. The following template helps analyze the target market and evaluate different global expansion methods. This PPT is valuable for a company intending to diversify the market segments and increase its revenue potential. It initially provides an overview of global strategy and process to formulate a plan for international expansion. An assessment of the target market by evaluating the market size and forecasted growth rate is also described in this deck. It showcases competitor analysis that can help to evaluate other critical players in the target market. Furthermore, It shows multiple strategies for global expansion, such as standardization, transnational, multinational, international, etc. After selecting the global market entry strategy, the following presentation highlights multiple overseas market entry modes such as merger and acquisition, joint venture, strategic alliance, international licensing, global export, etc. After identifying all global market entry modes, it covers marketing and hiring plans for the international market. At last, it showcases the impact of entering the global market on the organization. Get access to this 100 percent editable template now.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
http://www.froggomarketing.co.uk - Relationship Marketing. Learn how to use relationship marketing to make the most out of your existing customers.
Check out the related log post here: http://bit.ly/ruAmnX
Repucom Guest Lecture April 2014 (Thomas More & EHSAL)Wim Mathues
Adapted version of my Repucom guest lectures at Thomas More College (Sponsoring Program) and HUB/EHSAL Management School (Final Seminar on Marketing & Communication).
We provide exclusive access to London's most VIP experiences - contact enquiries@emc3.eu if you want to book any of our packages or would like to know more information.
Info Media Sports Broadcast & Sponsors Research Samples (Egypt/UAE)infomediasports
InforMedia Sports is the first sports marketing research & consultation firm in the Middle East region. Info Media Sports provides consultation & research services in sports investment & sponsorship to a wide scale of clients including; commercial sponsors, advertisers, federations, governing bodies, right holders, clubs, leagues and TV channels. infoMedia services includes, commercial auditing, documentation, Market Research, strategic planning, Media & Advertising research and information services in the field of sports marketing & investments.
Specialties
INBOUND fuels the passion that drives the most innovative and successful business leaders of our time.
INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2014, we had 10,000+ attendees from all around the world and we're excited to be bigger than ever this year.
Big Data Day LA 2016/ Data Science Track - Affinity Marketing Leveraging Crow...Data Con LA
The most important variables to use to discover your best future customers are increasingly psychological. Borrowing techniques from psychometrics, this talk shows how marketers can use disparate online data sources to measure the right psychographic variables in order to maximize both performance and scale.
The relationship between Corporate Social Responsibility and Employer Supported Volunteering is explored and guidance sought as to how the relationship between voluntary and community organizations and corporate entities can be better brokered
Presentation to Association of Fund Raising Professionals January 2017. Detailed overview of obstacles and opportunities when a non profit sells sponsorship.
Coined and popularized by Seth Godin, permission marketing is the opposite of traditional interruption marketing.
Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, “turning strangers into friends, and friends into customers.”
Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
From Publisher to Advertiser: Psychology and ConversionAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session examines the sales funnel from publisher to advertiser. The aim is to better understand our customer’s psychology and uncover efficiencies that will increase our conversion percentages.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Sales & Marketing In the Social Era (Citrix Webinar 9/18/2013)Brian Carter
Explore social tools and techniques that will help you reach new lands of opportunity in sales and marketing.
Topic: What’s Working NOW: Best Practices for Marketers and Salespeople in the Social Era
Speaker: Brian Carter, Social Media Expert and Bestselling Author
How to avoid the biggest sales obstacles in recent market trends
Social media tactics that boost referrals and warm up prospects
Proven strategies for generating leads on Facebook and LinkedIn
and more
7 steps to increase your business profitsbusaccmov
Business Acceleration Movement offers a free ebook for entrepreneurs, business decision makers, business executives and consultants where we share 7 steps to increase your business sales and profits by implementing marketing campaigns to attract and retain customers in the most cost-effective manner. Get it now and join our program at http://www.BusinessAccelerationMovement.com
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That sounds simple enough, but outbound marketing is complex, in part because it rarely exists in a vacuum. It is important to understand the complex relationships and interdependencies between paid (outbound), owned (inbound) and earned media before launching any campaign.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Permission Marketing
Turning Strangers into friends, and friends into customers.
What you will see
• Who is Seth Godin?
• What is Interruption Marketing?
• What is Permission Marketing?
• Interruption Vs Permission Marketer
• How to get new customers through Permission?
• Five levels of Permission
• What to do when marketing on the web?
• 12 Popular Myths
• Permission Marketing in the context of web
• Six benefits of Direct Marketing
• Five simple steps to any Permission Marketing campaign
• Four keys to setting up your Permission- Based Web Site
• Case Studies
• What are the first steps to get started with Permission Marketing?
3. SETH GODIN
Best Selling Author
• Born on July 10, 1960 (age 54) in Mount Vernon, New
York.
• Writes about the post-industrial revolution, the way
ideas spread, marketing, quitting, leadership and most
of all, changing everything.
• Founder of squidoo.com, a fast growing, easy to use
website.
• Before his work as a writer and blogger, Godin was
Vice President of Direct Marketing at Yahoo! A job he
got after selling them his pioneering 1990s online
startup, Yoyodyne.
• In 2013, Godin was inducted into the Direct Marketing
Hall of Fame, one of three chosen for this honor.
• Recently, Godin launched a series of four books via
Kickstarter. The campaign reached its goal after three
hours and ended up becoming the most successful
book project ever done this way.
• His latest, The Icarus Deception, argues that we've
been brainwashed by industrial propaganda, and
pushes us to stand out, not to fit in.
4. SETH GODIN
Best Selling Author
• Author of 17 books that have been bestsellers around the world and have been translated into more than 35
languages.
5. So, How many marketing messages have you
seen today?
7. Interruption Marketing
• Also known as Outbound, Traditional, or Old-fashioned Marketing.
The traditional approach to getting consumer attention.
8. • Refers to promoting a product through continued advertising, promotions, public relations and
sales.
• It is considered to be an annoying version of the traditional way of doing marketing whereby
companies focus on finding customers through advertising.
• This can take various forms such as:
• Telemarketing
• Print advertising
• Direct mail
• E mail spam
• Television Ads
• Radio advertisements.
Interruption Marketing
The traditional approach to getting consumer attention.
11. Permission Marketing
The way to make advertising work again.
• Permission marketing is the privilege (not the right) of delivering anticipated,
personal and relevant messages to people who actually want to get them.
• It recognizes the new power of the best consumers to ignore marketing. It
realizes that treating people with respect is the best way to earn their attention.
12. Permission Marketing
The way to make advertising work again.
• Anticipated - people look forward to hearing from you
• Personal - the messages are directly related to the individual
• Relevant - the marketing is about something the prospect is interested in
13. Did you know that there are two ways to get married?
Interruption Marketer vs. Permission Marketer
15. The Permission Marketer
The other way to get married is a lot more fun, a lot more rational, and a lot more successful.
It’s called dating.
16. The Permission Marketer
5 Steps to dating your customer
1. Offer the prospect an incentive to volunteer.
2. Using the attention offered by the prospect, offer a curriculum over time,
teaching the consumer about your product or service.
3. Reinforce the incentive to guarantee that the prospect maintains the
permission.
4. Offer additional incentives to get even more permission from the consumer.
5. Over time, leverage the permission to change the consumer behaviour toward
profits.
18. 1. Consumers physically have a finite amount of attention.
2. The percentage of marketing messages consumers get decreases as the
amount of noise increases.
3. Permission Marketers are aware of the fact that consumers pay attention only if
they are actually interested in the product.
4. It is too difficult to get their attention back if they change their mind.
Because…
23. Focus on four things when selling to customers…
1. Increase your share of wallet.
2. Increase the durability of customer relationships.
3. Increase your product offerings to customers.
4. Create an interactive relationship that leads to
meeting more customer needs.
24. The Process of getting new customers
1 2 3 4
STRANGERS
5
FRIENDS CUSTOMERS LOYAL
CUSTOMERS
FORMER
CUSTOMERS
The goal is to teach, cajole (persuade someone by flattery) , and encourage this stranger to
become a friend. And once she becomes a friend, to apply enough focused on marketing to
create a customer.
26. Through Permission Marketing…
You can now choose WHOM you reach & WHEN you reach them.
The order of messages. The benefits offered.You can create dozens or even hundreds of paths for an
individual to follow from the first contact until the highest level of permission is granted.
27. The natural synergy of permission and one-to-one marketing
The one-to-one marketer works to change his focus from finding
as many new customers as he can to extracting the maximum
value from each customer.
The Permission marketer works to change his focus from finding
as many prospects as he can to converting the largest number of
prospects into customers, Then he leverage the permission on an
ongoing basis.
30. So how to turn awareness into familiarity?
FREQUENCY
31. By applying frequency to the poor opponent’s
head, Ali was able to bring his message home.
32. The frequency you bring to an advertising campaign does two things:
It cuts through the
clutter with the sheer
law of averages.
It causes the consumer to focus
on the message you’re trying to
get across.
33. Remember the first few times you heard Taylor Swift’s Blank Space?
“Got a _______________ lovers.”
✓ Long list of Ex-
x Lonely Starbucks
38. There should be an interactive process, an
approach that takes time and persistence, and
continual adjustment.
39. The Five levels of permission
In order of importance*
1. Intravenous (and purchase-on-approval level)
2. Points (liability model and chance model)
3. Personal Relationships
4. Brand Trust
5. Situation
41. Automatic Replenishment
Intravenous (and purchase-on-approval level)
Why would anyone do this? Why give up so much
control and allow someone else to profit from this
level of trust?
42. Points (liability model and chance model)
Formalized, scalable approach to attracting and
keeping the prospect’s attention.
43. Points (liability model and chance model)
Formalized, scalable approach to attracting and
keeping the prospect’s attention.
44. Personal Relationships
The corner dry cleaner enjoys implicit permission to act
in your best interest. A favourite retailer can "upscale"
you (recommend something more expensive) without
offending you.
45. Brand Trust
Given a choice between the known and the unknown,
most people choose the known.
46. Situation
"You know, an Ariana Grande," I said. "You make me
whatever you want. What, you've never heard of it?"
47. Spam
Where most marketers live most of the time: calling a
stranger - at home, during dinner, without permission.
You wouldn't do it in your personal life. Why do it to
potential customers?
48. Once you have learned permission, you must keep it and
attempt to expand it.
Working with permission as commodity.
49. Four Rules to help marketers understand permission
1. Permission is non transferrable.
2. Permission is selfish.
3. Permission is a process, not a moment.
4. Permission can be canceled at any time.
Please Remember:
51. To have a coherent strategy when facing the web,
you need to answer these questions:
1. What are we trying to accomplish?
2. Can it be measured?
3. What is the cost of bringing one consumer, one time, to our website?
4. What is the cost of having that consumer return?
5. If this works, can we scale it?
53. 1. Traffic (Hits!) is the best way to measure a web site
2. If you build great content,people will return over and over
3. You can sell stuff on the web if you invest enough in a secure server
4. The search engines are the key to traffic to your site
5. You need Java and Shockwave to be at the cutting edge
6. The web is like TV
7. Lots of people serve the web
8. If you don’t experiment now, you’ll lose later
9. Your site should be a complete online experience
10. Anonymity is good for the net
11. You can make money selling banners
12. Activity is good
POPULAR MYTHS
55. Six benefits of Direct Marketing
1. Stamps are free.
2. The speed of testing is one hundred times faster.
3. Response rates are fifteen times higher
4. You can implement curriculum marketing in text and on the Web.
5. Frequency is free - You can identify and efficiently talk with
individuals over and over again.
6. Printing is free.
56. Five simple steps to any Permission Marketing campaign
1. The marketer offers the prospect an incentive for volunteering.
2. Using the attention offered by the consumer, the marketer offers a
curriculum over time, teaching the consumer about the product or
service.
3. The incentive is reinforced to guarantee that the prospect remains the
permission.
4. The marketer offers additional incentives to get even more permission
from the consumer.
5. Over time, the marketer leverages the permission to change
consumer behaviour and turn it into profits.
57. Four keys to setting up your Permission- Based Web Site
1. Test and Optimize your site
2. Make the permission overt and clear
3. Use computers. Not people, to send and receive information
4. Focus on Mastery - Online Consumers need to feel smart
59. The challenge was to create an impact with Globe’s new commitment to its subscribers: to
provide quality network strength, super-value offers, rewards for usage, and superior
international service, to demonstrates that indeed the customer is king, “Ang lakas mo sa
Globe.”
Sa Piling mo
60. Sa Piling mo
Globe fulfilled the consumers’ unrealised desire for uninterrupted viewing by airing Sa
Piling Mo, a top-rating primetime soap opera, with no commercial breaks - a first in
Philippine Television - transforming the execution into message itself.
“Gusto ko lang naman
walang patid ang kilig.”
61.
62. LEMON LOVIN’ DIGITAL CAMPAIGN
Savanna wanted to do something quirky to celebrate Valentine's Day. They created an integrated campaign
that got people involved and kept them talking through the dry humour they'd come to know and love from
Savanna.
63. Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great
opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the
Fox message beyond the event walls, reaching every youngster in São Paulo.
Volkswagen - Fox at Planeta Terra
64. Honda's Double-Sided Story
To introduce the new Honda Civic Type R, a souped-up version of the car maker’s Civic hatchback,
they created The Other Side, a “double-sided” film that tells two different stories about the same
man driving the the regular Civic versus the Type R in two very different scenarios…at the same
time.
65. What are the first steps to get started with
Permission Marketing?
66. 1. Figure out the lifetime value of new customer. Without this data it will be extremely
difficult to compute what its worth to acquire a new permission.
2. Invent and build a series of communication suites that you will use to turn
strangers into friends. This can be a series of e-mails, a series of letters, a number
of scripts to use in phones conversations, a series of web pages, and so on.
Essential to each suite are four elements:
• They must take place over time.
• They must offer the consumer a selfish reason to respond.
• The response should alter the communications moving forward (change
the message as you learn more about the consumer)
• They should have a final call to action so you can measure the results.
3. Change all of your advertising to include a call to action. Never run an Ad of any
kind that doesn’t give consumers a chance to respond. Once they respond, initiate
once of the communication suites.
67. 4. Measure the result of each suite. Throw out the bottom 60 percent and replace
them with new suites. Continue testing different approaches forever.
5. Measure how many permissions you achieve. Measure how much permission
changes buying behaviour. Reward all parties on the permission team for exceeding
metrics.
6. Assign one person to guard the permission base. Have that person focus on
increasing the level of permission gained from each individual and reward her for
resisting short-term profiteering.
7. Work to decrease your cost of frequency by automating responses and moving to
e-mail and the Internet.
68. 8. Rebuild your Web site to turn it from brochureware to a focused permission
acquisition medium.
9. Regularly audit your permission base to determine how deep your permission
really is.
10. Leverage your permission by offering additional products or services by co-
marketing with partners.
69. In summary, Permission Marketing…
The entire focus should be to get the consumers to do two things:
1. Tell you what he/she wants to know, what problems need to be solved;and
2. give you permission to follow up in any way possible.
And then, use interactivity to gain information about your prospect in dialogue.
you can deliver messages that are anticipated, personal and relevant.
70. “OK, YOU can keep in touch with ME.”
“But just about this.”
71. THANK YOU.
Permission Marketing
Turning Strangers into friends, and friends into customers.
Prepared By Ashri Del Rio
Digital Strategist, ABS-CBN
Twitter @iamashri