This document summarizes a marketing campaign promoting Sony Bravia TVs and Sky HD through a partnership with UEFA Champions League winner Steven Gerrard. The campaign included national and regional press ads, radio promotions, and editorial interviews to drive consumers to retailers. Customers received a game card to enter a prize drawing online for prizes from training sessions with Gerrard to Sony and Sky HD packages. The campaign reached over 12 million people and saw a 14% year-over-year increase in Bravia TV sales.