The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.

1. WHY IS DIGITAL
IMPORTANT FOR
HEALTHCARE IN
ASIA?

2. Asia is digital
Apps
Online gaming
Blogs
Health-Games eBooks
Mobile devices
Social media
Internet
Wireless

3. Reality check
Asia has most users
24.8%
Europe: 390 million
41.3%
1.5
Asia: 650 million
BILLION USERS
WORLDWIDE
15.7%
North America: 246 million
1.3%
Australia/Oceana: 20 million
2.9% 10.6%
Middle East: 45 million Latin America/Caribbean: 166 million
3.4%
Africa: 54 million
Internet World Stats, Feb 2009

4. Significant rise in the number of
internet users in Asia
2012 Internet Users as % population
Korea, 82%
Singapore, 70%
Malaysia, 56%
China, 36%
Vietnam, 28%
Philippines, 25%
Thailand, 21%
Indonesia, 9%
1990 India, 4%
1990 2012
TIME
Data from World Bank. Last updated: June 5 2012.

5. FACTS
} In Asia 2X increase
over the last 10 years
} In Asia 650 million
internet users
Internet World Stats, Feb 2009

6. Healthcare professionals in Asia believe
the internet is essential to their practice
China 68%
Taiwan 39%
Internet is part of
Japan 69%
a physicians pro-
South Korea 88% fessional life
Australia 87%
Manhattan Research, Taking the Pulse Asia v9.0, 2009

7. There is a significant rise
in the number of mobile
users in Asia

8. Rising number of Asian mobile users
2012 Mobile cellular subscriptions
(per 100 people)
Vietnam, 176
Singapore, 146
Malaysia, 119
Korea, 106
Thailand, 106
Indonesia, 94
1990
Philippines, 86
China, 63
India, 61
1990 2012
TIME
Data from world bank Last updated: June 5 2012

9. FACT In Asia a whopping
850% increase over
the last 10 years

10. MOBILE
} from small screen
to BIG SCREEN
In the next WEBSITES NEED
TO BE MOBILE
3 years
FRIENDLY
*
* Morgan Stanley 2010

11. iPads are more popular
in richer areas that have
infrastructure
% of web traffic coming from iPad
Brunei 58%
Philippines 17%
Cambodia 34%
Vietnam 15%
Singapore 78%
Indonesia 9%
Malaysia 30%
Thailand 26%
http://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/
http://www.bloomberg.com/news/ 012-06-18/oprah-aids-doctors-as-app-investments-soar-health.html
http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnels
http://www.google.com/publicdata/directory

12. Medicine goes mobile
The M-Squared
InnovaTIon
M2 = MuLTI-SCreen X MoBILe aCCeSS

13. Percentage of Doctors that use desktop/
smartphone/ tablet in their practice
84% 54%
smartphone tablet
99%
desktop or laptop
87% use a smartPhone
or a tablet

14. Physicians search on all devices
Default Quick look-uP ReaD & teach
98% 56% 63%
of desktop/laptop of tablet owners
owners search on owners search on search on this
this device this device device

15. mHealth
Medicine is multi-screen
laptop smartphone tablet
Wireless access delivers health
information
anywhere anytime anyone

17. Apps are driving access to
medical & health
information

18. There is an increasing
number of medical apps
But, there are really just 7 basic ways they work
Decision support Patient support Collaboration
Reference/lookup Patient tracking
Patient education/ Continuing medical edu-
consultation cation

19. Asian Medical Bloggers
www.thefavoureddoc.wordpress.com
www.singaporemd.blogspot.com
www.gigomole.blogspot.com
www.spacefan.blogspot.com
www.angrydr.blogspot.com
Blogs give patients a more
genuine and credible voice.
They also allow other
physicians to communicate
and share ideas.

20. WHAT DOES THIS MEAN FOR
HEALTHCARE MARKETING IN ASIA?

21. BE SMART
-S
-M
-A
-R
-T

22. If this stuff was of Look out for more perspectives on digital healthcare in Asia and
interest, then we points-of-view as to what it means for pharma or visit us at:
are pleased.
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