Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile and tablet usage is increasing, Vietnam's total time spent online exceeds other Southeast Asian countries. Overall digital advertising is a small portion of Vietnam's total ad spend but is growing each year.
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
eBuddy is web and mobile messaging for everyone, everywhere! eBuddy processes over 15 billion
messages per month and enables more than 33 million unique monthly visitors to chat in one
interface across all major IM networks including AIM, Facebook Chat, Google Talk, Hyves, ICQ,
MySpace, Windows Live Messenger and Yahoo! eBuddy is one of the world’s fastest growing mobile
IM applications with over 16 million unique monthly mobile users, and offers four, free mobile IM
versions: eBuddy for iPhone and iPod Touch, eBuddy for Android, eBuddy Mobile Messenger (J2ME)
and eBuddy Lite Messenger (mobile Web). The premium native application, eBuddy Pro for iPhone
and iPod Touch with additional exclusive features is for sale via iTunes. The eBuddy mobile
application uses a mobile Internet data connection over 3G, 2G or WiFi networks. eBuddy is the proud
winner of Mashable’s 2009 Open Web Awards for Best Mobile App.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
Microsoft study of the European trends of Internet usage and what this means for the future of the Internet and other media.
Extract:
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million1. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America1. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
After three years the OCW movement has achieved “lift off” with over 200 higher education institutions and affiliate OCWC members, resulting in the availability of over 8000 open courses. However, the greatest disappointment in the movement has been the slow response to the actual use of this open material, particularly use that could benefit national systems of higher education in developing countries or under-resourced institutions. This presentation suggests reasons for this slow uptake, offers observations about the underlying dynamics in the wide-scale and impactful use of OCW, and proposes the systematic development of “learning ecosystems”— infrastructures designed to leverage OCW.
Why Is Digital Important For Healthcare In AsiaWard6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity.
Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, you’ll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization's return on investment (ROI).
Key Takeaways:
- Trends and opportunities in online behavior
- How nonprofits can leverage mobile and geolocation for cause awareness
- Best practices in social sharing and Search Engine Optimization (SEO)
- Key metrics, tools, and tips to measure and track your social media success
- How to develop a strategic framework for listening, planning, and implementing a social media strategy
ABOUT THE PRESENTER:
Rosie Branstetter, Principal, fiveseed
Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community.
Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S.
Today Rosie develops and manages integrated marketing campaigns for forward‐thinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding,
social media, and international marketing.
Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Non‐profit Professionals Network; and is actively involved in the Business
Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
eBuddy is web and mobile messaging for everyone, everywhere! eBuddy processes over 15 billion
messages per month and enables more than 33 million unique monthly visitors to chat in one
interface across all major IM networks including AIM, Facebook Chat, Google Talk, Hyves, ICQ,
MySpace, Windows Live Messenger and Yahoo! eBuddy is one of the world’s fastest growing mobile
IM applications with over 16 million unique monthly mobile users, and offers four, free mobile IM
versions: eBuddy for iPhone and iPod Touch, eBuddy for Android, eBuddy Mobile Messenger (J2ME)
and eBuddy Lite Messenger (mobile Web). The premium native application, eBuddy Pro for iPhone
and iPod Touch with additional exclusive features is for sale via iTunes. The eBuddy mobile
application uses a mobile Internet data connection over 3G, 2G or WiFi networks. eBuddy is the proud
winner of Mashable’s 2009 Open Web Awards for Best Mobile App.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
Microsoft study of the European trends of Internet usage and what this means for the future of the Internet and other media.
Extract:
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million1. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America1. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
After three years the OCW movement has achieved “lift off” with over 200 higher education institutions and affiliate OCWC members, resulting in the availability of over 8000 open courses. However, the greatest disappointment in the movement has been the slow response to the actual use of this open material, particularly use that could benefit national systems of higher education in developing countries or under-resourced institutions. This presentation suggests reasons for this slow uptake, offers observations about the underlying dynamics in the wide-scale and impactful use of OCW, and proposes the systematic development of “learning ecosystems”— infrastructures designed to leverage OCW.
Why Is Digital Important For Healthcare In AsiaWard6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity.
Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, you’ll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization's return on investment (ROI).
Key Takeaways:
- Trends and opportunities in online behavior
- How nonprofits can leverage mobile and geolocation for cause awareness
- Best practices in social sharing and Search Engine Optimization (SEO)
- Key metrics, tools, and tips to measure and track your social media success
- How to develop a strategic framework for listening, planning, and implementing a social media strategy
ABOUT THE PRESENTER:
Rosie Branstetter, Principal, fiveseed
Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community.
Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S.
Today Rosie develops and manages integrated marketing campaigns for forward‐thinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding,
social media, and international marketing.
Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Non‐profit Professionals Network; and is actively involved in the Business
Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).
Assim como a TV continua chegando a todas as partes, o Vídeo Online está se transformando em um meio cada vez mais eficaz para alcançar e atrair o público. As audiências mais jovens são as que siguem impulsionando o consumo de vídeo online e é imprescindível compreender como isso se converteu em um fator crítico para os meios e anunciantes.
Tuning in the rise of online video in latin americaSoyArmenio
Date: October 2, 2012
Tuning In: The Rise of Online Video in Latin America
Speaker: Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
Event: comScore Presentation
ADMA - Asia Pacific Digital Marketing Trends ReportStephanie Phua
A tidy summary.
All information adapted from http://www.asiadigitalmarketingyearbook.com/
Covers
Internet usage trends
Digital marketing trends
Demographics of internet users in APAC
Internet user behavior in APAC
Top Sites
E-commerce trends
Mobile trends
Social networking trends
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
Transforming Public Engagement- Craig Thomler v3.2PublicVoice
The web is still less than twenty years old, however has already had a transformational effect on societies and therefore governments. This presentation looks at some of the transformations occurring and how governments are adapting to use new media effectively.
Learn how to take your online business global the right way in this presentation. Draw conclusions from supporting data and know what benefits and challenges to consider when it comes to going international.
Similar to comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012 (20)
Joe Nguyen's comScore WAN-IFRA PresentationJoe Nguyen
Joe Nguyen's Presentation at WAN IFRA's Digital Marketing Asia conference in Kuala Lumpur. 2 Trends for Publishers: Viewability content and advertising and mult-platform consumption.
Changing How Asia (and the World) Sees Digital AdvertisingJoe Nguyen
This charter study by comScore on digital advertising effectiveness was presented by Beth Uyenco, SVP of International Research, comScore - at the iMedia Agency Summit Phuket August 2012. First Asia Pacific study spanning 9 countries, 10 campaign, 347 million impressions across 329,000 sites using comScore's Validated Campaign Essentials (vCE). Interesting results for sure!
comScore Golf Awards at the iMedia Agency Summit Phuket 2012. The theme this year is Superheroes & Supervillains. Supported by Asian Tour, Media Partner - Click2View and Offical Ball - Volvik!
comScore Asia Pacific @ Web Wednesday SingaporeJoe Nguyen
Will Hodgman, EVP - International for comScore, spoke at Web Wednesday Singapore on 25th Feb 2009. The attached is a presentation on the state of the online space in Asia along with trends and data.
“The Googlies” awards – given to agencies and advertisers who have successfully and creatively leveraged Google’s products and advertising solutions to execute sizzling, memorable online campaigns in 2008.
This was my presentation on where Millennium & Copthorne Hotels' online/ecommerce revenue is coming from. This was at the first ever Web Wednesday Singapore on March 20, 2008.
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
1. Key Trends Shaping the Digital Landscape
And The Current State of the Internet in Vietnam
11 December 2012
Joe Nguyen,
Snr Vice President, APAC – comScore
e: jnguyen@comscore.com Analytics for the Digital World
t: @jnguyen
2. Today’s Global Internet User
1 in 5 24
Minutes Spent Number of Hours
Social Networking Spent Online
174 2,300
Online Videos pages of content
Viewed consumed
121 56
Searches Distinct Visits
Performed to the Web
Source: comScore Media Metrix, qSearch and Video Metrix,
Google Confidential and Proprietary 2
Visitors Age 15+ Home/Work Location, Worldwide, April 2012
3. The U.S. Is No Longer the Center of the Online
Universe
U.S. Internet Population vs. Rest of the World Distribution of Worldwide Internet Audience
Middle
Rest of the East-
World 34% Latin
Africa,
America,
8.9% Asia
8.9%
Pacific,
87% North 41.1%
America,
U.S. 14.5% Asia Pacific
66%
13% Europe,
26.6%
1996 2011
In 1996, 2/3 of world’s Internet population was in the US, yet today Asia Pacific is the
largest region with over 40% of the online population.
Source: comScore Media Metrix, Visitors Age 15+
Home/Work Location, Apr-2012 Google Confidential and Proprietary 3
4. China, the U.S. and Japan Represent Largest
Online Populations
World’s Largest Internet Markets
Unique Visitors (000)
China 333,930
United States 188,478
Japan 73,466
India 57,838
Russia 56,924
Germany 51,600
Brazil 45,478
France 43,207
United Kingdom 37,613
South Korea 31,005
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, April 2012 Google Confidential and Proprietary
5. Vietnam’s Online Population has grown 15%
since October 2011
Online Population in 000s
16,000
14,000
• 53% male
12,000 • 5.7 million
between 15-34
10,000 • 70% of VN
males
8,000
6,000 • 47% female
4,000 • 5.4 million
between 15-34
2,000 • 75% of VN
females
0
All Females (15+) All Males (15+)
Source: comScore Media Metrix, Visitors Age 15+
Home/Work Location, Aug 2011-Oct 2012 Google Confidential and Proprietary 5
6. Vietnam is similar to other SEA countries in
Age Distribution of Online Users
% of Internet Audience Under Age 35
India 74.7%
Thailand 74.4%
Vietnam 73.3%
Venezuela 71.2%
Indonesia 70.7%
Philippines 70.6%
Turkey 70.6%
Colombia 65.8%
Mexico 62.6%
Malaysia 62.3%
Singapore 52.8%
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, April 2012 Google Confidential and Proprietary
7. These Young Users Account for an Even
Greater Share of Time
Share of Total Online Minutes
Thailand 77.5% 22.5%
Vietnam 78.6% 21.4%
Indonesia 71.4% 28.6%
Philippines 71.0% 29.0%
Malaysia 65.0% 35.0%
Singapore 58.4% 41.6%
Under Age 35 Age 35 and Older
Source: comScore Media Metrix, Visitors Age 15+ Home/ Google Confidential and Proprietary
Work Location, April 2012
8. In most of SEA, Total Engagement Falls Below
Global Average – EXCEPT VN and TH
Average Hours Spent Online, April 2012
39.6
37.1
29.8 29.1
23.8
21.5 19.2
17.4 16.3
ide . UK nd am re es ia ia
ldw U.S aila ietn apo ppin lays ndones
Wor Th V Sing Phil
i Ma I
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, April 2012 Google Confidential and Proprietary
9. 4 KEY TRENDS SHAPING THE DIGITAL
LANDSCAPE
! SOCIAL NETWORKING
! E-COMMERCE
! ONLINE VIDEO
! MOBILE
Google Confidential and Proprietary
11. The Rise of the Global Social Networking Audience
Worldwide Total Unique Visitors (MM)
1,600
1,400
+88%
Total Internet
1,200
1,000
+174%
Social
Networking
800
600
400
200
0
2007 2008 2009 2010 2011
Source: comScore Media Metrix, March 2007 - October 2011 Google Confidential and Proprietary
12. Vietnam has seen an 17% increase in Social
Networkers Y-O-Y
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, Oct 2011- Oct 2012 Google Confidential and Proprietary
13. Source: comSCore Media Metrix,
March 2007 – October 2011 Google Confidential and Proprietary
14. The Philippines has the Highest Reach for
Social Networking, but Thailand is Home to the
Most Engaged Social Networkers
Social Networking % Reach Social Networking Average
of Visitors Hours per Visitor
Philippines 96.0% Thailand 8.9
Singapore 94.7% Philippines 8.0
Malaysia 94.2% Malaysia 5.6
Indonesia 92.6% Indonesia 4.9
Thailand 92.5% Singapore 3.7
In Oct. 2012,
Vietnam 86.3% Vietnam 3.7 this was 5.9
Hrs per visitor!
Source: comScore Media Metrix, Visitors Age 15+ Home/Work
Location, April 2012 Google Confidential and Proprietary
15. e-Commerce
Google Confidential and Proprietary
16. Asia Pacific Falls Below the Global Average for
Retail Visitation
% Reach of Retail Category % Reach of Retail Category APAC
by Global Region Taiwan 85.8%
Japan 83.9%
Worldwide 72.0%
New Zealand 80.7%
Vietnam 79.2%
North America 88.6% Australia 72.7%
South Korea 72.4%
Europe 78.1% Hong Kong 70.0%
Singapore 67.2%
Latin America 70.6% Thailand 66.8%
China 64.9%
Asia Pacific 67.0% India 57.6%
Indonesia 54.9%
Middle East - Philippines 50.7%
51.2%
Africa Malaysia 50.2%
Source: comScore Media Metrix, Visitors Age 15+ Home/
Google Confidential and Proprietary
Work Location, April 2012
17. But eCommerce is dependent on Banks…
And
Travel!
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, Oct 2011- Oct 2012 Google Confidential and Proprietary
18. ONLINE VIDEO
Google Confidential and Proprietary
19. 1.2 Billion People Worldwide Viewed a Total of 211
Billion Videos in April 2012
Top Global Video Properties by Share of
Videos Viewed (Billions) Videos
Google Sites 87.6 41.4%
Youku Inc. 4.1 1.9%
Dwango Co., Ltd. 3.5 1.6%
2 in every 5 Videos
Viewed on
VEVO 3.1 YouTube 1.5%
Tencent Inc. 2.7 1.3%
Source: comScore Video Metrix, Viewers Age 15+ Home/
Work Location, April 2012, Worldwide Google Confidential and Proprietary
20. Vietnam has more Online Video Viewers than
many other Asian Countries
Source: comScore Video Metrix, July 2012 Google Confidential and Proprietary
21. Youtube leads, but local sites do very well!
Source: comScore Video Metrix Vietnam, July 2012 Google Confidential and Proprietary
23. Mobile & Tablet Devices Shifting How Users
Connect Across the Globe
Non-Computer Traffic for Selected Markets
Mobile Tablet Other
Singapore 11.5%
UK 9.5%
U.S. 8.2%
Australia 7.7%
Japan 7.1%
Canada 6.5%
Spain 5.2%
India 5.1%
France 2.8%
Brazil 1.5%
Source: comScore Device Essentials, Dec-2011 Google Confidential and Proprietary
24. Cross-Device Consumption Trend: Device Usage
Differs Throughout Day
Tablets rule the
PCs dominate
home
working hours
Smartphones bridge
the gaps
Weekday Share of Device Page Traffic in the Singapore
Source: comScore Device Essential,
Confidential and Proprietary 25 Google Confidential and Proprietary
Week of May 14, 2012, Singapore
25. Tablets Account for More than 40% in Malaysia,
Philippines, Thailand
Share of Non-Computer Traffic by Market
Mobile Tablet Other
9.4%
21.5%
39.3% 44.5%
42.8% 46.2%
90.2%
77.8%
58.9% 54.6% 49.5% 51.0%
Singapore Malaysia Philippines Thailand Vietnam Indonesia
Source: comScore Device Essentials, March 2012 Google Confidential and Proprietary
26. Key Takeaways
• Vietnam’s Internet Population is very young and growing
• Like elsewhere, Social Networks are dominating users’ time
• eCommerce in VN is still far away and banks and travel will
have to lead
• Vietnamese, more than other SEA counterparts, love online
videos
• Mobile internet and tablet usage are still growing in Vietnam
Google Confidential and Proprietary 27
27. Last Thought – VN Total Adspend vs. Digital
since 2001
18 1000
900
Digital TOTAL Adspend (US$ Million)
16
Digital Adspend (US$ Million)
800
14
700
12
600
10
500
8
400
6
300
4
200
2 100
0 0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Digital AdSpend (US$ Million) Total AdSpend (US$ Million)
Source: ZenithOptimedia - ADVERTISING EXPENDITURE FORECASTS
DECEMBER 2012
Google Confidential and Proprietary 28
28. Key Trends Shaping the Digital Landscape
And The Current State of the Internet in Vietnam
11 December 2012
Joe Nguyen,
Snr Vice President, APAC – comScore
e: jnguyen@comscore.com Analytics for the Digital World
t: @jnguyen