Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile usage is expanding, tablets have yet to see widespread adoption. Overall digital advertising is a small portion of Vietnam's total ad spend but growing steadily each year.
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012Joe Nguyen
Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile and tablet usage is increasing, Vietnam's total time spent online exceeds other Southeast Asian countries. Overall digital advertising is a small portion of Vietnam's total ad spend but is growing each year.
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.
The document discusses the rise of online video viewing in Latin America based on data from comScore. Some key points:
- Online video viewing grew significantly in major Latin American countries from 2010-2012, with increases ranging from 74-91%.
- YouTube and other Google sites dominate online video in Latin America, accounting for over 60% of videos viewed.
- Online video audiences in Latin America skew younger, with those under 34 making up almost 60% of viewers.
- While growing rapidly, time spent watching online video in Latin America still only amounts to a percentage point or two of time spent watching television.
Tuning in the rise of online video in latin americaBruno Jorge
Online video viewing is growing rapidly in Latin America, especially among younger audiences. The document discusses how the US can provide lessons for Latin America, noting that online video viewing of TV content is incremental rather than replacing TV, consumers will accept substantial ad loads for online video, and video ads can demand premium pricing. It also summarizes that adding online video advertising to a TV campaign can significantly increase overall reach and effective reach among target audiences.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012Joe Nguyen
Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile and tablet usage is increasing, Vietnam's total time spent online exceeds other Southeast Asian countries. Overall digital advertising is a small portion of Vietnam's total ad spend but is growing each year.
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.
The document discusses the rise of online video viewing in Latin America based on data from comScore. Some key points:
- Online video viewing grew significantly in major Latin American countries from 2010-2012, with increases ranging from 74-91%.
- YouTube and other Google sites dominate online video in Latin America, accounting for over 60% of videos viewed.
- Online video audiences in Latin America skew younger, with those under 34 making up almost 60% of viewers.
- While growing rapidly, time spent watching online video in Latin America still only amounts to a percentage point or two of time spent watching television.
Tuning in the rise of online video in latin americaBruno Jorge
Online video viewing is growing rapidly in Latin America, especially among younger audiences. The document discusses how the US can provide lessons for Latin America, noting that online video viewing of TV content is incremental rather than replacing TV, consumers will accept substantial ad loads for online video, and video ads can demand premium pricing. It also summarizes that adding online video advertising to a TV campaign can significantly increase overall reach and effective reach among target audiences.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
This document discusses how social networking and social recruiting have changed from offline to online mediums. Some key points discussed are:
- Social networking and recruiting are not entirely new concepts, but have shifted online where information is more accessible, searchable, and connections can be established instantly through weaker ties.
- There are challenges for diversity recruiting online related to identification, qualification of candidates, and inherent biases in data collection and metrics.
- The social graph and people's social networks and connections have grown dramatically online over the past 20 years as various social media platforms like Facebook, Twitter, LinkedIn and others have launched and achieved massive user bases.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
The document summarizes key research trends from Pew Internet Project regarding how people use the internet, smartphones, and social media. It finds that internet and broadband access is now widespread, with people conducting extensive online research and travel planning. Mobile device ownership is also high, with people using apps and location-based services for real-time information. Social media use continues to grow rapidly, especially among younger adults, with many people participating in the sharing and discussion of news.
India Online Study 2009 - A snapshot by JuxtConsultJuxtConsult
A study that gives and insight about the net usage behavior and preferences of regular online Indians. It is a tool to understand online Indians as 'consumers' and not just as faceless net users.
This document summarizes digital media trends in Nigeria based on a 2013 report from Terragon Limited. It finds that Nigeria has a population of 167 million, of which 48.4% live in urban areas. There are 48 million internet users at a 28.4% penetration rate. Mobile subscribers number 113 million at a 69.01% penetration rate. Social media usage is growing, with over 9 million users, led by Facebook. Online shopping is increasing but trust issues remain a barrier, with only 15% having bought something online. The mobile internet and advertising market is also growing significantly.
Facebook is the dominant social network globally, but there are some exceptions. Orkut is more popular than Facebook in Brazil and India, while Mixi and Line dominate in Japan. Russians spend the largest share of their online time on social networks at 45%, while Japanese spend the least at 4%. Overall social networking accounts for 15% of global online time.
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
The document summarizes a regional consultation meeting for child helplines in Asia Pacific regarding new technologies. The agenda includes member presentations on social networking for child helplines, followed by a coffee break and summary session. A quiz is also included to engage participants on topics like internet and mobile usage trends, and risks to children online like sexual solicitation. The document encourages child helplines to utilize social networking and new technologies to better support and communicate with young people.
During the first european-korean ICT conference in Okura Amsterdam I presentated a view of corperate ICT versus consumer ICT and what both worlds could learn from each other. 100 slides.
After three years the OCW movement has achieved “lift off” with over 200 higher education institutions and affiliate OCWC members, resulting in the availability of over 8000 open courses. However, the greatest disappointment in the movement has been the slow response to the actual use of this open material, particularly use that could benefit national systems of higher education in developing countries or under-resourced institutions. This presentation suggests reasons for this slow uptake, offers observations about the underlying dynamics in the wide-scale and impactful use of OCW, and proposes the systematic development of “learning ecosystems”— infrastructures designed to leverage OCW.
This document summarizes internet usage and the online advertising market in Belarus. It finds that Belarus has over 4 million internet users, representing 52% penetration. The internet audience in Belarus grew 17% in 2012. Gemius provides online measurement and audience data for over 200 websites in Belarus. While the overall advertising market declined in 2011, internet advertising fell just 16%, indicating its relative strength. Belarus has a developing internet market with significant future growth potential.
Next generation financial services Russia dec 2012Sergey Sobolev
The document discusses the next generation of financial services in Russia and key trends impacting Russian customers and companies over the next 3 years. It highlights that younger Russians are adopting the internet at similar rates to Western Europe. While online banking is dominant in other countries, only 8% of Russians currently use it, showing significant room for growth. The document also outlines challenges for Russian companies, such as truly knowing their customers in the new "Age of the Customer", addressing customers across multiple devices and locations, and embracing mobility as smartphones and tablets proliferate.
This document discusses the rise of mobile marketing and opportunities in that space. It notes that the amount of time people spend reading has increased significantly since 1980 while the amount of writing people do on their phones, through blogs and social media, has also increased dramatically. It then provides statistics on smartphone usage including that half of Americans will own a smartphone by the end of 2011 and discusses the growth of mobile applications and increasing mobile internet access. The document aims to illustrate opportunities in mobile marketing through these trends in mobile usage.
The Temporis IP200 is a SIP phone that offers HD voice calling, wide interoperability with IP PBX and VoIP providers, and two Ethernet ports including one that supports Power over Ethernet. It has a LCD display, programmable keys, and headset connectivity for clearer communication.
This document provides an introduction to AJAX and guides the reader through four steps to make a basic AJAX request: 1) Create an XMLHttpRequest object to make HTTP requests, 2) Set up the request and handle the response, 3) Make a simple request to an HTML file and display the response, 4) Make a request to an XML file and parse the response using DOM methods.
Category: Motoryacht with cockpit, Crownline 270 Cr,
For Sale Brochure. Presented By longitude64.im. Visit our site for more information http://www.longitude64.im
This document summarizes Vietnam's online advertising market and Fifth iMedia Network. Vietnam has over 30 million internet users growing rapidly. Online advertising spending is expected to hit $100 million by 2013. Fifth iMedia Network is a leading digital media company in Vietnam offering targeted online advertising solutions across various digital channels to reach over 18 million unique visitors per month. They provide services like social media marketing, search engine marketing and optimization, mobile advertising, and email marketing through their ad network platform.
This document discusses how social networking and social recruiting have changed from offline to online mediums. Some key points discussed are:
- Social networking and recruiting are not entirely new concepts, but have shifted online where information is more accessible, searchable, and connections can be established instantly through weaker ties.
- There are challenges for diversity recruiting online related to identification, qualification of candidates, and inherent biases in data collection and metrics.
- The social graph and people's social networks and connections have grown dramatically online over the past 20 years as various social media platforms like Facebook, Twitter, LinkedIn and others have launched and achieved massive user bases.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
The document summarizes key research trends from Pew Internet Project regarding how people use the internet, smartphones, and social media. It finds that internet and broadband access is now widespread, with people conducting extensive online research and travel planning. Mobile device ownership is also high, with people using apps and location-based services for real-time information. Social media use continues to grow rapidly, especially among younger adults, with many people participating in the sharing and discussion of news.
India Online Study 2009 - A snapshot by JuxtConsultJuxtConsult
A study that gives and insight about the net usage behavior and preferences of regular online Indians. It is a tool to understand online Indians as 'consumers' and not just as faceless net users.
This document summarizes digital media trends in Nigeria based on a 2013 report from Terragon Limited. It finds that Nigeria has a population of 167 million, of which 48.4% live in urban areas. There are 48 million internet users at a 28.4% penetration rate. Mobile subscribers number 113 million at a 69.01% penetration rate. Social media usage is growing, with over 9 million users, led by Facebook. Online shopping is increasing but trust issues remain a barrier, with only 15% having bought something online. The mobile internet and advertising market is also growing significantly.
Facebook is the dominant social network globally, but there are some exceptions. Orkut is more popular than Facebook in Brazil and India, while Mixi and Line dominate in Japan. Russians spend the largest share of their online time on social networks at 45%, while Japanese spend the least at 4%. Overall social networking accounts for 15% of global online time.
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
The document summarizes a regional consultation meeting for child helplines in Asia Pacific regarding new technologies. The agenda includes member presentations on social networking for child helplines, followed by a coffee break and summary session. A quiz is also included to engage participants on topics like internet and mobile usage trends, and risks to children online like sexual solicitation. The document encourages child helplines to utilize social networking and new technologies to better support and communicate with young people.
During the first european-korean ICT conference in Okura Amsterdam I presentated a view of corperate ICT versus consumer ICT and what both worlds could learn from each other. 100 slides.
After three years the OCW movement has achieved “lift off” with over 200 higher education institutions and affiliate OCWC members, resulting in the availability of over 8000 open courses. However, the greatest disappointment in the movement has been the slow response to the actual use of this open material, particularly use that could benefit national systems of higher education in developing countries or under-resourced institutions. This presentation suggests reasons for this slow uptake, offers observations about the underlying dynamics in the wide-scale and impactful use of OCW, and proposes the systematic development of “learning ecosystems”— infrastructures designed to leverage OCW.
This document summarizes internet usage and the online advertising market in Belarus. It finds that Belarus has over 4 million internet users, representing 52% penetration. The internet audience in Belarus grew 17% in 2012. Gemius provides online measurement and audience data for over 200 websites in Belarus. While the overall advertising market declined in 2011, internet advertising fell just 16%, indicating its relative strength. Belarus has a developing internet market with significant future growth potential.
Next generation financial services Russia dec 2012Sergey Sobolev
The document discusses the next generation of financial services in Russia and key trends impacting Russian customers and companies over the next 3 years. It highlights that younger Russians are adopting the internet at similar rates to Western Europe. While online banking is dominant in other countries, only 8% of Russians currently use it, showing significant room for growth. The document also outlines challenges for Russian companies, such as truly knowing their customers in the new "Age of the Customer", addressing customers across multiple devices and locations, and embracing mobility as smartphones and tablets proliferate.
This document discusses the rise of mobile marketing and opportunities in that space. It notes that the amount of time people spend reading has increased significantly since 1980 while the amount of writing people do on their phones, through blogs and social media, has also increased dramatically. It then provides statistics on smartphone usage including that half of Americans will own a smartphone by the end of 2011 and discusses the growth of mobile applications and increasing mobile internet access. The document aims to illustrate opportunities in mobile marketing through these trends in mobile usage.
The Temporis IP200 is a SIP phone that offers HD voice calling, wide interoperability with IP PBX and VoIP providers, and two Ethernet ports including one that supports Power over Ethernet. It has a LCD display, programmable keys, and headset connectivity for clearer communication.
This document provides an introduction to AJAX and guides the reader through four steps to make a basic AJAX request: 1) Create an XMLHttpRequest object to make HTTP requests, 2) Set up the request and handle the response, 3) Make a simple request to an HTML file and display the response, 4) Make a request to an XML file and parse the response using DOM methods.
Category: Motoryacht with cockpit, Crownline 270 Cr,
For Sale Brochure. Presented By longitude64.im. Visit our site for more information http://www.longitude64.im
This document summarizes Vietnam's online advertising market and Fifth iMedia Network. Vietnam has over 30 million internet users growing rapidly. Online advertising spending is expected to hit $100 million by 2013. Fifth iMedia Network is a leading digital media company in Vietnam offering targeted online advertising solutions across various digital channels to reach over 18 million unique visitors per month. They provide services like social media marketing, search engine marketing and optimization, mobile advertising, and email marketing through their ad network platform.
Visualize the Possible: How Video Redefines the Service Provider Business ModelCalix
This document discusses how video is redefining the service provider business model. It notes that the average US home now has 5 broadband-enabled devices and this number is growing. If current video adoption doubles, network capacity requirements would double, though this would still only represent 12% of subscribers. It also discusses opportunities for service providers in providing an integrated entertainment experience to subscribers and managing residential gateways and service delivery.
USDA Rural Development webinar: Building Businesses on Rural Broadband Invest...Calix
This webinar agenda covered building businesses on rural broadband investments. It included presentations from USDA officials and private sector representatives on rural broadband programs and success stories. The agenda outlined speakers, topics of discussion, and a question and answer session. Background information was also provided on various USDA Rural Development programs that support rural business and broadband development through loans, grants, and technical assistance.
Fifth iMedia is a one-stop digital media company in Vietnam that has expanded from an ad network into mobile advertising, social media, search engine marketing/optimization, and email. Mobile and location-based marketing will be important trends. Mobile internet usage in Vietnam grew 400% in the past year, with nearly 40% of Vietnamese accessing the internet via mobile. Location-based tools are valuable for marketers to provide word-of-mouth, reviews, specials, and customer relationship management.
17 social-media-marketing-trends-for-2012dong euro
The document outlines 17 social media marketing trends for 2012, including audiences having more control over social media, the importance of social media monitoring and engaging customers, the integration of websites with social technologies, social commerce becoming more location-based, measuring results and return on investment, and marketing activities hitting mobile devices big time. Social media will also be more mobile, one network may become dominant, and brand will be defined by customer experience.
The document discusses options and pathways for pursuing higher education in technical fields in India. It provides details about exams like GATE, PGCET, and university entrance exams that can help students get admission to MTech/MS programs. It also discusses how GATE score can help in securing government jobs at PSUs like IOCL, BARC, and DRDO. It provides an overview of the GATE exam structure, eligibility criteria, advantages of preparing for GATE, and The GATE Academy which helps students prepare for GATE.
This document summarizes key trends in internet and mobile usage from a presentation given on May 30, 2012. It finds that while internet and mobile adoption continues to grow rapidly globally, mobile monetization faces challenges. Specifically, mobile advertising rates and revenues per user are significantly lower than desktop levels, constraining revenue growth for companies even as user engagement shifts to mobile. However, the document also notes that the mobile market still has significant room for monetization growth over time.
17 social-media-marketing-trends-for-2012dong euro
The document outlines 17 social media marketing trends for 2011, including audiences having more control, the importance of social media monitoring, engaging customers being a challenge, one dominant social network emerging, integrating websites with social features, the rise of social commerce, measuring results, and social media being integrated into other marketing activities and going mobile.
Riding the Crest of the Video Tsunami: Nevada TelecomCalix
Technology is changing consumer behaviors by providing ubiquitous content access across multiple mobile and broadband-connected devices. Video now permeates communications in business, entertainment, and consumer uses. For the first time in 2010, virtual media distribution revenue surpassed physical media revenue across all formats like video, music, and gaming. Younger generations entering the workforce are more accustomed to mobility, social media, and individual applications. Television is evolving beyond traditional broadcast TV to include content accessed anytime, anywhere, and on any internet-connected screen or device. This evolution is driving exponential increases in network traffic, disrupting traditional network and business models for service providers.
reconfiguring our constellation of achievements and
- National Institute of Fashion Technology (NIFT) is India's premier fashion institute established in 1986.
success stories. Today, NIFT alumni are placed in
- NIFT offers bachelor's, master's and doctoral degrees across 15 centers in fashion design, fashion management, fashion technology and communication.
prestigious positions across the globe in the domains
- NIFT aims to provide world-class education through a multidisciplinary approach that integrates design, management, technology and social values.
of Design, Merchandising, Retailing, Media &
The document provides an overview of NIFT's history,
This document provides information about the National Institute of Fashion Technology (NIFT). It discusses NIFT's history as an institute established in 1986 under the Ministry of Textiles, Government of India. It has since expanded to 15 centers across India. The document outlines NIFT's strengths such as integrated learning across disciplines, a focus on industry dynamics, critical appraisal, team building, and connecting with grassroots artisans. It also discusses NIFT's global collaborations with 26 international fashion institutes, opportunities for international study abroad programs, and faculty exchange. Key assets that enable NIFT's work are highlighted as its alumni network, experienced faculty, and library resources.
Alumni Association of Gulmohur's Newsletter Volume#04. It covers the activities conducted by AAG in the past year, the plans/events for the coming year and article contributions by the Alumni.
Why Is Digital Important For Healthcare In AsiaWard6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
This document summarizes the key findings of a 2010 study on Twitter usage in America conducted by Edison Research/Arbitron. Some of the main points are:
1) Awareness of Twitter exploded from 5% in 2008 to 87% in 2010, driven largely by traditional media coverage.
2) Despite near-ubiquitous awareness, only 7% of Americans, or around 17 million people, currently use Twitter. Usage significantly lags Facebook usage.
3) Twitter has yet to clearly articulate its value proposition to most social media users in the US, who primarily use Facebook. Improving tools to find friends may help adoption.
4) Twitter users tend to be younger,
This document summarizes the key findings of a 2010 study on Twitter usage in America conducted by Edison Research/Arbitron. Some of the main points are:
1) Awareness of Twitter exploded from 5% in 2008 to 87% in 2010, driven largely by traditional media coverage.
2) Despite near-ubiquitous awareness, only 7% of Americans, or around 17 million people, currently use Twitter. Usage significantly lags Facebook usage.
3) Twitter has yet to clearly articulate its value proposition to most social media users in the US, who primarily use Facebook. Improving tools to find friends may help adoption.
4) Twitter users tend to be younger,
This document summarizes the key findings of a 2010 study on Twitter usage in America conducted by Edison Research/Arbitron. Some of the main points are:
1) Awareness of Twitter exploded from 5% in 2008 to 87% in 2010, driven largely by traditional media coverage.
2) Despite near-ubiquitous awareness, only 7% of Americans, or around 17 million people, currently use Twitter. Usage significantly lags Facebook usage.
3) Twitter has yet to clearly articulate its value proposition to most social media users in the US, who primarily use Facebook. Improving tools to find friends may help adoption.
4) Twitter users tend to be younger,
Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity.
Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, you’ll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization's return on investment (ROI).
Key Takeaways:
- Trends and opportunities in online behavior
- How nonprofits can leverage mobile and geolocation for cause awareness
- Best practices in social sharing and Search Engine Optimization (SEO)
- Key metrics, tools, and tips to measure and track your social media success
- How to develop a strategic framework for listening, planning, and implementing a social media strategy
ABOUT THE PRESENTER:
Rosie Branstetter, Principal, fiveseed
Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community.
Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S.
Today Rosie develops and manages integrated marketing campaigns for forward‐thinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding,
social media, and international marketing.
Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Non‐profit Professionals Network; and is actively involved in the Business
Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).
The document discusses opportunities in Asia's gaming market. It provides an overview of the size and growth of gaming audiences and social media platforms across major Asian countries like China, Japan, and South Korea. The Asia gaming market was worth $18 billion in 2010, far exceeding the $2 billion market in the US. Countries like China and Korea have very large gaming and social media populations with highly engaged users and emerging companies becoming global players. However, Asia is not a single homogeneous market, and companies must navigate important differences across the region to succeed.
Personal. Portable. Participatory. Pervasive. This document summarizes key trends in the digital landscape in 2013. It discusses the rise of broadband internet, smartphones, mobile apps, social networking, e-books, and how these technologies have led to more networked individuals, information, and civil society. While networks have gained influence, traditional institutions have lost some. The document also notes how class still plays a role in digital engagement.
Assim como a TV continua chegando a todas as partes, o Vídeo Online está se transformando em um meio cada vez mais eficaz para alcançar e atrair o público. As audiências mais jovens são as que siguem impulsionando o consumo de vídeo online e é imprescindível compreender como isso se converteu em um fator crítico para os meios e anunciantes.
Tuning in the rise of online video in latin americaSoyArmenio
Date: October 2, 2012
Tuning In: The Rise of Online Video in Latin America
Speaker: Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
Event: comScore Presentation
ADMA - Asia Pacific Digital Marketing Trends ReportStephanie Phua
A tidy summary.
All information adapted from http://www.asiadigitalmarketingyearbook.com/
Covers
Internet usage trends
Digital marketing trends
Demographics of internet users in APAC
Internet user behavior in APAC
Top Sites
E-commerce trends
Mobile trends
Social networking trends
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
Presentación de Geoff Ramsey en IAB Conecta 2012IAB México
This document discusses key trends in digital media consumption and advertising. It notes that over 40% of the global population is now online, with penetration over 50% in many countries. Mobile internet usage and smartphone ownership are also growing rapidly worldwide. Social media engagement is widespread, with over 20% of online time spent on social networks in some markets. The document outlines challenges marketers face in keeping up with evolving consumer digital behaviors and technology, and it shows that while interest in mobile and social media is high, actual spending on these channels remains relatively low compared to total digital advertising expenditures.
The document summarizes internet usage trends in Southeast Asia. It finds that social networking and photo sharing have seen strong growth across the region, driven by platforms like Facebook. Travel sites have also experienced large increases in visitors from Southeast Asia, likely due to the popularity of low-cost airlines. While more mature markets like Singapore and Hong Kong have higher average usage times, younger internet users across Southeast Asia spend significantly more time online than older users.
State of the internet with a focus on southeast asia 2011Dung Do
This document summarizes internet usage trends in Southeast Asia. It finds that Indonesia had the highest growth in online population over the past year, adding 2 million new users. Overall, the online population in Southeast Asia grew by 8% in 2010 compared to 2009. The photos category saw the fastest worldwide growth in reach over this period, increasing its audience by 24%.
Com score state of the internet southeast asia march 2011Nguyễn Thắng
This document summarizes internet usage trends in Southeast Asia. It finds that Indonesia had the highest growth in online population over the past year, adding 2 million new users. Overall, the online population in Southeast Asia grew by 8% in 2010 compared to 2009. The photos category saw the fastest worldwide growth in reach over this period, increasing its audience by 24%.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
This document provides an overview of internet usage trends in Southeast Asia. It finds that internet penetration continues to grow rapidly in the region, especially in emerging markets like Indonesia, Vietnam, and the Philippines, which are adding millions of new users annually. Social networking has seen particularly strong growth across Southeast Asia, with the Philippines having one of the highest Facebook penetration rates globally. Photos and travel sites have also experienced large increases in reach driven by the popularity of sharing photos on social networks and the growth of low-cost airlines in the region.
The document summarizes internet usage trends in Southeast Asia based on data from comScore. It finds that social networking and photo sharing have grown rapidly across the region, driven by platforms like Facebook. Travel sites have also seen significant increases in visitors from Southeast Asia as consumers research and book flights online. While more mature markets like Singapore and Hong Kong have higher average usage times, growing internet populations in Indonesia, Vietnam and the Philippines are skewing younger and contributing to the region's overall internet growth.
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1. Key Trends Shaping the Digital Landscape
And The Current State of the Internet in Vietnam
11 December 2012
Joe Nguyen,
Snr Vice President, APAC – comScore
e: jnguyen@comscore.com Analytics for the Digital World
t: @jnguyen
2. Today’s Global Internet User
1 in 5 24
Minutes Spent Number of Hours
Social Networking Spent Online
174 2,300
Online Videos pages of content
Viewed consumed
121 56
Searches Distinct Visits
Performed to the Web
Source: comScore Media Metrix, qSearch and Video Metrix,
Google Confidential and Proprietary 2
Visitors Age 15+ Home/Work Location, Worldwide, April 2012
3. The U.S. Is No Longer the Center of the Online
Universe
U.S. Internet Population vs. Rest of the World Distribution of Worldwide Internet Audience
Middle
Rest of the East-
World 34% Latin
Africa,
America,
8.9% Asia
8.9%
Pacific,
87% North 41.1%
America,
U.S. 14.5% Asia Pacific
66%
13% Europe,
26.6%
1996 2011
In 1996, 2/3 of world’s Internet population was in the US, yet today Asia Pacific is the
largest region with over 40% of the online population.
Source: comScore Media Metrix, Visitors Age 15+
Home/Work Location, Apr-2012 Google Confidential and Proprietary 3
4. China, the U.S. and Japan Represent Largest
Online Populations
World’s Largest Internet Markets
Unique Visitors (000)
China 333,930
United States 188,478
Japan 73,466
India 57,838
Russia 56,924
Germany 51,600
Brazil 45,478
France 43,207
United Kingdom 37,613
South Korea 31,005
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, April 2012 Google Confidential and Proprietary
5. Vietnam’s Online Population has grown 15%
since October 2011
Online Population in 000s
16,000
14,000
• 53% male
12,000 • 5.7 million
between 15-34
10,000 • 70% of VN
males
8,000
6,000 • 47% female
4,000 • 5.4 million
between 15-34
2,000 • 75% of VN
females
0
All Females (15+) All Males (15+)
Source: comScore Media Metrix, Visitors Age 15+
Home/Work Location, Aug 2011-Oct 2012 Google Confidential and Proprietary 5
6. Vietnam is similar to other SEA countries in
Age Distribution of Online Users
% of Internet Audience Under Age 35
India 74.7%
Thailand 74.4%
Vietnam 73.3%
Venezuela 71.2%
Indonesia 70.7%
Philippines 70.6%
Turkey 70.6%
Colombia 65.8%
Mexico 62.6%
Malaysia 62.3%
Singapore 52.8%
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, April 2012 Google Confidential and Proprietary
7. These Young Users Account for an Even
Greater Share of Time
Share of Total Online Minutes
Thailand 77.5% 22.5%
Vietnam 78.6% 21.4%
Indonesia 71.4% 28.6%
Philippines 71.0% 29.0%
Malaysia 65.0% 35.0%
Singapore 58.4% 41.6%
Under Age 35 Age 35 and Older
Source: comScore Media Metrix, Visitors Age 15+ Home/ Google Confidential and Proprietary
Work Location, April 2012
8. In most of SEA, Total Engagement Falls Below
Global Average – EXCEPT VN and TH
Average Hours Spent Online, April 2012
39.6
37.1
29.8 29.1
23.8
21.5 19.2
17.4 16.3
ide . UK nd am re es ia ia
ldw U.S aila ietn apo ppin lays ndones
Wor Th V Sing Phil
i Ma I
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, April 2012 Google Confidential and Proprietary
9. 4 KEY TRENDS SHAPING THE DIGITAL
LANDSCAPE
! SOCIAL NETWORKING
! E-COMMERCE
! ONLINE VIDEO
! MOBILE
Google Confidential and Proprietary
11. The Rise of the Global Social Networking Audience
Worldwide Total Unique Visitors (MM)
1,600
1,400
+88%
Total Internet
1,200
1,000
+174%
Social
Networking
800
600
400
200
0
2007 2008 2009 2010 2011
Source: comScore Media Metrix, March 2007 - October 2011 Google Confidential and Proprietary
12. Vietnam has seen an 17% increase in Social
Networkers Y-O-Y
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, Oct 2011- Oct 2012 Google Confidential and Proprietary
13. Source: comSCore Media Metrix,
March 2007 – October 2011 Google Confidential and Proprietary
14. The Philippines has the Highest Reach for
Social Networking, but Thailand is Home to the
Most Engaged Social Networkers
Social Networking % Reach Social Networking Average
of Visitors Hours per Visitor
Philippines 96.0% Thailand 8.9
Singapore 94.7% Philippines 8.0
Malaysia 94.2% Malaysia 5.6
Indonesia 92.6% Indonesia 4.9
Thailand 92.5% Singapore 3.7
In Oct. 2012,
Vietnam 86.3% Vietnam 3.7 this was 5.9
Hrs per visitor!
Source: comScore Media Metrix, Visitors Age 15+ Home/Work
Location, April 2012 Google Confidential and Proprietary
15. e-Commerce
Google Confidential and Proprietary
16. Asia Pacific Falls Below the Global Average for
Retail Visitation
% Reach of Retail Category % Reach of Retail Category APAC
by Global Region Taiwan 85.8%
Japan 83.9%
Worldwide 72.0%
New Zealand 80.7%
Vietnam 79.2%
North America 88.6% Australia 72.7%
South Korea 72.4%
Europe 78.1% Hong Kong 70.0%
Singapore 67.2%
Latin America 70.6% Thailand 66.8%
China 64.9%
Asia Pacific 67.0% India 57.6%
Indonesia 54.9%
Middle East - Philippines 50.7%
51.2%
Africa Malaysia 50.2%
Source: comScore Media Metrix, Visitors Age 15+ Home/
Google Confidential and Proprietary
Work Location, April 2012
17. But eCommerce is dependent on Banks…
And
Travel!
Source: comScore Media Metrix, Visitors Age 15+ Home/
Work Location, Oct 2011- Oct 2012 Google Confidential and Proprietary
18. ONLINE VIDEO
Google Confidential and Proprietary
19. 1.2 Billion People Worldwide Viewed a Total of 211
Billion Videos in April 2012
Top Global Video Properties by Share of
Videos Viewed (Billions) Videos
Google Sites 87.6 41.4%
Youku Inc. 4.1 1.9%
Dwango Co., Ltd. 3.5 1.6%
2 in every 5 Videos
Viewed on
VEVO 3.1 YouTube 1.5%
Tencent Inc. 2.7 1.3%
Source: comScore Video Metrix, Viewers Age 15+ Home/
Work Location, April 2012, Worldwide Google Confidential and Proprietary
20. Vietnam has more Online Video Viewers than
many other Asian Countries
Source: comScore Video Metrix, July 2012 Google Confidential and Proprietary
21. Youtube leads, but local sites do very well!
Source: comScore Video Metrix Vietnam, July 2012 Google Confidential and Proprietary
23. Mobile & Tablet Devices Shifting How Users
Connect Across the Globe
Non-Computer Traffic for Selected Markets
Mobile Tablet Other
Singapore 11.5%
UK 9.5%
U.S. 8.2%
Australia 7.7%
Japan 7.1%
Canada 6.5%
Spain 5.2%
India 5.1%
France 2.8%
Brazil 1.5%
Source: comScore Device Essentials, Dec-2011 Google Confidential and Proprietary
24. Cross-Device Consumption Trend: Device Usage
Differs Throughout Day
Tablets rule the
PCs dominate
home
working hours
Smartphones bridge
the gaps
Weekday Share of Device Page Traffic in the Singapore
Source: comScore Device Essential,
Confidential and Proprietary 25 Google Confidential and Proprietary
Week of May 14, 2012, Singapore
25. Tablets Account for More than 40% in Malaysia,
Philippines, Thailand
Share of Non-Computer Traffic by Market
Mobile Tablet Other
9.4%
21.5%
39.3% 44.5%
42.8% 46.2%
90.2%
77.8%
58.9% 54.6% 49.5% 51.0%
Singapore Malaysia Philippines Thailand Vietnam Indonesia
Source: comScore Device Essentials, March 2012 Google Confidential and Proprietary
26. Key Takeaways
• Vietnam’s Internet Population is very young and growing
• Like elsewhere, Social Networks are dominating users’ time
• eCommerce in VN is still far away and banks and travel will
have to lead
• Vietnamese, more than other SEA counterparts, love online
videos
• Mobile internet and tablet usage are still growing in Vietnam
Google Confidential and Proprietary 27
27. Last Thought – VN Total Adspend vs. Digital
since 2001
18 1000
900
Digital TOTAL Adspend (US$ Million)
16
Digital Adspend (US$ Million)
800
14
700
12
600
10
500
8
400
6
300
4
200
2 100
0 0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Digital AdSpend (US$ Million) Total AdSpend (US$ Million)
Source: ZenithOptimedia - ADVERTISING EXPENDITURE FORECASTS
DECEMBER 2012
Google Confidential and Proprietary 28
28. Key Trends Shaping the Digital Landscape
And The Current State of the Internet in Vietnam
11 December 2012
Joe Nguyen,
Snr Vice President, APAC – comScore
e: jnguyen@comscore.com Analytics for the Digital World
t: @jnguyen