We Are Social Singapore, profile picture
Uploaded byWe Are Social Singapore
PDF, PPTX20,812 views

We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)

The document presents an overview of social, digital, and mobile usage trends across various Asian countries as of December 2011, highlighting a total Asian population of 3.7 billion, with significant rural demographics and notable internet and mobile penetration rates. Key statistics include that Asia accounts for 44% of the world's internet users, 75% of mobile subscribers, and varying engagement levels on social media across different nations. It also offers country-specific data detailing internet and mobile user numbers alongside social media penetration rates, reflecting diverse digital landscapes in Asia.

Embed presentation

Download as PDF, PPTX
SOCIAL, DIGITAL AND MOBILE IN ASIA we are social DECEMBER 2011
COUNTRIES COVERED IN THIS REPORT BANGLADESH JAPAN NEPAL BRUNEI SOUTH KOREA PAKISTAN BHUTAN LAOS PHILIPPINES CAMBODIA MACAU SINGAPORE CHINA MALAYSIA SRI LANKA HONG KONG MALDIVES TAIWAN INDIA MONGOLIA THAILAND INDONESIA MYANMAR VIETNAM we are social
we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS we are social
CURRENT POPULATION OF ASIA: 3,715,000,O00 we are social SOURCE: UN, JUNE 2011
ASIAN COUNTRIES ACCOUNT FOR 53% OF THE TOTAL WORLD POPULATION we are social SOURCE: UN, JUNE 2011
ASIA’S POPULATION IS STILL MOSTLY RURAL, WITH AROUND 58% OF ITS POPULATION LIVING IN RURAL AREAS we are social SOURCE: UN DATA, JUNE 2011
25% OF PEOPLE LIVING IN ASIA ARE BELOW THE AGE OF 15 we are social SOURCE: UN DATA, JUNE 2011
THE REGIONAL ASIAN PICTURE 3,714,544,017 42% 58% 74% ASIA’S TOTAL POPULATION URBAN RURAL 909,180,759 24% INTERNET USERS INTERNET PENETRATION 750,463,600 20% USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION 2,767,417,932 75% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
INTERNET USERS ACROSS ASIA: 909,000,000 we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
INTERNET PENETRATION ACROSS ASIA IS ROUGHLY 24% we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
SOUTH KOREA 82% BRUNEI we are social JAPAN 79% 78% SINGAPORE 72% TAIWAN HONG KONG 70% 69% MALAYSIA 59% MACAU CHINA 50% 36% VIETNAM MALDIVES 34% 34% PHILIPPINES 32% THAILAND 27% 24% [AVERAGE] 17% INDONESIA MONGOLIA 12% 11% PAKISTAN 9% SRI LANKA 8% LAOS 8% INDIA 8% BHUTAN INTERNET PENETRATION BY ASIAN COUNTRY 4% NEPAL 2% CAMBODIA 1% BANGLADESH GLOBAL AVERAGE ! ! 0% MYANMAR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
PEOPLE IN ASIA ACCOUNT FOR 44% OF THE WORLD’S INTERNET USERS we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
WEB USERS IN ASIA SPEND AN AVERAGE OF 16.5 HOURS PER MONTH USING THE INTERNET we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social $ 89% OF INTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social $ 65% OF INTERNET USERS IN ASIA USE ONLINE PRICE COMPARISON SERVICES SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
SOCIAL MEDIA USERS ACROSS ASIA: 750,000,000 we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY 55% 54% 52% 51% 42% 41% 40% 37% 36% 28% GLOBAL ! 20% 19% 19% 17% AVERAGE ! 9% 8% 8% 3% 3% 3% 1% 5% 5% 2% N/A BRUNEI HONG KONG MACAU TAIWAN [AVERAGE] JAPAN BHUTAN MALDIVES THAILAND PAKISTAN BANGLADESH LAOS VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SOUTH KOREA SINGAPORE MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMAR we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
LARGEST SOCIAL NETWORKS IN ASIA QZONE 536 M TENCENT WEIBO 310 M SINA WEIBO 250 M FACEBOOK 172 M we are social SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
QZONE IS MORE THAN 3 TIMES BIGGER THAN FACEBOOK ACROSS ASIA we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA 75 % 75 % 68 % 64 % 64 % PHILIPPINES INDONESIA MALAYSIA RUSSIA BRAZIL we are social SOURCE: GLOBAL WEB INDEX, JUNE 2011
81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIA we are social SOURCE: BURSON MARSTELLER
MOBILE SUBSCRIBERS ACROSS ASIA: 2,767,417,932 we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
THREE QUARTERS OF ASIA’S POPULATION HAS A MOBILE PHONE we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY 161% 158% 151% 147% 144% 113% 110% 109% 108% 107% 100% GLOBAL ! 94% 89% 88% 87% 76% 75% 71% 68% 61% 60% AVERAGE ! 57% 56% 42% 2% MACAU BRUNEI HONG KONG TAIWAN THAILAND JAPAN [ASIAN AVERAGE] PAKISTAN LAOS BHUTAN BANGLADESH VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SINGAPORE SOUTH KOREA MALDIVES MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMAR we are social SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
PEOPLE IN ASIA ACCOUNT FOR 55% OF THE WORLD’S MOBILE SUBSCRIBERS we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
MOBILE INTERNET USERS ACROSS ASIA: 623,000,000 we are social SOURCE: EMARKETER, MAY 2011
69% OF ASIA’S INTERNET USERS ACCESS VIA MOBILE DEVICES we are social SOURCE: NIELSEN
$! THE VALUE OF MOBILE COMMERCE IN ASIA IN 2012 IS EXPECTED TO EXCEED US$ 139 BILLION we are social SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET we are social
BANGLADESH 142,319,000 25% 75% TOTAL POPULATION URBAN RURAL 1,735,020 1% INTERNET USERS INTERNET PENETRATION 2,110,720 1% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 79,677,000 56 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
BHUTAN 708,265 33% 67% TOTAL POPULATION URBAN RURAL 53,280 8% INTERNET USERS INTERNET PENETRATION 62,680 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 400,183 57 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
BRUNEI DARUSSALAM 406,000 72% 28% TOTAL POPULATION URBAN RURAL 318,900 79 % INTERNET USERS INTERNET PENETRATION 224,240 55 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 437,932 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
CAMBODIA 13,395,682 20% 80% TOTAL POPULATION URBAN RURAL 329,680 2% INTERNET USERS INTERNET PENETRATION 412,360 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 10,189,746 76 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
CHINA 1,339,724,852 50% 50% TOTAL POPULATION URBAN RURAL 485,000,000 36% INTERNET USERS INTERNET PENETRATION 536,000,000 40% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 916,500,000 67% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
INDIA 1,210,193,422 29% 71% TOTAL POPULATION URBAN RURAL 100,000,000 8% INTERNET USERS INTERNET PENETRATION 38,045,000 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 858,370,000 71 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
INDONESIA 237,556,363 43% 57% TOTAL POPULATION URBAN RURAL 39,600,000 17 % INTERNET USERS INTERNET PENETRATION 40,829,720 17 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 210,391,300 89 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
JAPAN 127,720,000 86% 14% TOTAL POPULATION URBAN RURAL 99,182,000 78 % INTERNET USERS INTERNET PENETRATION 24,700,000 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 127,280,000 100 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
LAOS 6,348,800 27% 73% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 109,180 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 3,819,929 60% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
MACAU 558,100 100% TOTAL POPULATION URBAN 280,900 50 % INTERNET USERS INTERNET PENETRATION 208,580 37 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 900,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MALAYSIA 28,656,000 64% 36% TOTAL POPULATION URBAN RURAL 16,902,600 59 % INTERNET USERS INTERNET PENETRATION 11,816,200 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 32,411,937 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MALDIVES 317,280 35% 65% TOTAL POPULATION URBAN RURAL 107,460 34 % INTERNET USERS INTERNET PENETRATION 114,320 36 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 465,824 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MONGOLIA 2,826,500 61% 39% TOTAL POPULATION URBAN RURAL 350,000 12 % INTERNET USERS INTERNET PENETRATION 236,520 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2,483,720 88 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MYANMAR (BURMA) 48,337,000 31% 69% TOTAL POPULATION URBAN RURAL 110,000 0.23 % INTERNET USERS INTERNET PENETRATION N/A N/A USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 850,500 2% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
NEPAL 26,620,809 17% 83% TOTAL POPULATION URBAN RURAL 1,072,900 4% INTERNET USERS INTERNET PENETRATION 1,296,600 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,056,830 42!% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
PAKISTAN 177,671,000 35% 65% TOTAL POPULATION URBAN RURAL 20,431,000 12 % INTERNET USERS INTERNET PENETRATION 5,506,740 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 107,900,000 61 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
SINGAPORE 5,076,700 100% TOTAL POPULATION URBAN 3,658,400 72 % INTERNET USERS INTERNET PENETRATION 2,602,920 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 7,322,553 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
SRI LANKA 20,653,000 15% 85% TOTAL POPULATION URBAN RURAL 1,776,900 9% INTERNET USERS INTERNET PENETRATION 1,126,020 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 18,013,623 87 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
TAIWAN 23,197,947 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 70 % INTERNET USERS INTERNET PENETRATION 11,163,900 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 25,412,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
VIETNAM 85,846,997 30% 70% TOTAL POPULATION URBAN RURAL 29,268,606 34 % INTERNET USERS INTERNET PENETRATION 6,800,000 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social

More Related Content

PDF
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011
byWe Are Social Singapore
 
PDF
Singapore Statistics for Online Marketers
byRocky Fu
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011
byWe Are Social Singapore
 
PDF
We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition,...
byWe Are Social Singapore
 
PDF
Digital, Social & Mobile in China in 2015
byWe Are Social Singapore
 
PDF
Digital, Social & Mobile in India in 2015
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011
byWe Are Social Singapore
 
Singapore Statistics for Online Marketers
byRocky Fu
 
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011
byWe Are Social Singapore
 
We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition,...
byWe Are Social Singapore
 
Digital, Social & Mobile in China in 2015
byWe Are Social Singapore
 
Digital, Social & Mobile in India in 2015
byWe Are Social Singapore
 

What's hot

PDF
Digital in 2018 in The Caribbean Part 1 - West
byWe Are Social
 
PDF
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 
PDF
Social, Digital & Mobile in The Middle East, North Africa & Turkey
byWe Are Social Singapore
 
PDF
We Are Social's Digital Statshot 002
byWe Are Social Italia
 
PDF
VIetnam Digital Landscape 2018
byĐức Lê
 
PDF
Social, Digital & Mobile in The Americas
byWe Are Social Singapore
 
PDF
Digital 2013 China (January 2013)
byDataReportal
 
PDF
Digital 2016 Asia-Pacific (September 2016)
byDataReportal
 
PDF
Nigeria state of digital media 2014
byEniola Moronfolu
 
PDF
We Are Social's Digital Statshot 001
byWe Are Social Italia
 
PDF
Social Media Stats in the Philippines 2015
byFleire Castro
 
PDF
Social, Digital & Mobile Around The World (January 2014)
byWe Are Social Singapore
 
PDF
Digital in 2017: South America
byWe Are Social Singapore
 
PDF
Global Digital Statistics 2014
byEvgeny Tsarkov
 
PDF
Digital 2015 China (August 2015)
byDataReportal
 
PPTX
Media Measurement: Social Media Trends by Country and Age
byMML_Annabel
 
PPTX
Digital media space in nigeria may 2014
bydapo ladipo
 
PDF
Digital 2012 Vietnam (October 2012)
byDataReportal
 
PDF
Nielsen Twitter Turkey Consumer Survey
byMerve Kara
 
Digital in 2018 in The Caribbean Part 1 - West
byWe Are Social
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey
byWe Are Social Singapore
 
We Are Social's Digital Statshot 002
byWe Are Social Italia
 
VIetnam Digital Landscape 2018
byĐức Lê
 
Social, Digital & Mobile in The Americas
byWe Are Social Singapore
 
Digital 2013 China (January 2013)
byDataReportal
 
Digital 2016 Asia-Pacific (September 2016)
byDataReportal
 
Nigeria state of digital media 2014
byEniola Moronfolu
 
We Are Social's Digital Statshot 001
byWe Are Social Italia
 
Social Media Stats in the Philippines 2015
byFleire Castro
 
Social, Digital & Mobile Around The World (January 2014)
byWe Are Social Singapore
 
Digital in 2017: South America
byWe Are Social Singapore
 
Global Digital Statistics 2014
byEvgeny Tsarkov
 
Digital 2015 China (August 2015)
byDataReportal
 
Media Measurement: Social Media Trends by Country and Age
byMML_Annabel
 
Digital media space in nigeria may 2014
bydapo ladipo
 
Digital 2012 Vietnam (October 2012)
byDataReportal
 
Nielsen Twitter Turkey Consumer Survey
byMerve Kara
 

Viewers also liked

PDF
Digital in 2017: Southeast Asia
byWe Are Social Singapore
 
PDF
Digital in 2017 Global Overview
byWe Are Social Singapore
 
PDF
Digital in 2016
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011
byWe Are Social Singapore
 
PDF
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...
byWe Are Social Singapore
 
PDF
移动互联网创新，从体验设计开始 2011-12
byJohn Woo
 
PDF
2016 Digital Yearbook
byWe Are Social Singapore
 
PDF
2017 Digital Yearbook
byWe Are Social Singapore
 
PDF
Social, Digital & Mobile in APAC
byWe Are Social Singapore
 
PDF
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
byWe Are Social Singapore
 
PDF
Social Media Crisis Management
byWe Are Social Singapore
 
PDF
Future Social: 10 Key Trends in Social Media
byWe Are Social Singapore
 
PDF
Digital, Social & Mobile in 2015
byWe Are Social Singapore
 
PDF
生活中的用户体验 @清华2011-05-07
byJohn Woo
 
PDF
用户体验竞争力 2011-10
byJohn Woo
 
PDF
用户体验 @创业团队 2011-01-16
byJohn Woo
 
PPT
Thailand E-Commerce Trend by Pawoot TARAD.com
byPawoot (Pom) Pongvitayapanu
 
PPT
E Commerce Model
byguest9c5d84b9
 
PDF
Social Brands: The Future of Marketing
bySimon Kemp
 
PDF
Slide ประกอบหนังสือ e-Commerce และ Online Marketing
byKhonkaen University
 
Digital in 2017: Southeast Asia
byWe Are Social Singapore
 
Digital in 2017 Global Overview
byWe Are Social Singapore
 
Digital in 2016
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011
byWe Are Social Singapore
 
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...
byWe Are Social Singapore
 
移动互联网创新，从体验设计开始 2011-12
byJohn Woo
 
2016 Digital Yearbook
byWe Are Social Singapore
 
2017 Digital Yearbook
byWe Are Social Singapore
 
Social, Digital & Mobile in APAC
byWe Are Social Singapore
 
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
byWe Are Social Singapore
 
Social Media Crisis Management
byWe Are Social Singapore
 
Future Social: 10 Key Trends in Social Media
byWe Are Social Singapore
 
Digital, Social & Mobile in 2015
byWe Are Social Singapore
 
生活中的用户体验 @清华2011-05-07
byJohn Woo
 
用户体验竞争力 2011-10
byJohn Woo
 
用户体验 @创业团队 2011-01-16
byJohn Woo
 
Thailand E-Commerce Trend by Pawoot TARAD.com
byPawoot (Pom) Pongvitayapanu
 
E Commerce Model
byguest9c5d84b9
 
Social Brands: The Future of Marketing
bySimon Kemp
 
Slide ประกอบหนังสือ e-Commerce และ Online Marketing
byKhonkaen University
 

Similar to We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)

PDF
Social and mobile guide
byAtıf ÜNALDI
 
KEY
Why Is Digital Important For Healthcare In Asia
byWard6 Singapore
 
PDF
Updated Facebook Asia Stats Infographic
byThomas Crampton
 
PDF
Asia’s social media map and users’ online (june 2010)
byMichael Netzley, Ph.D.
 
PDF
Digital 2012 Asia (October 2012)
byDataReportal
 
PDF
Thinkdigitalgoogle 11-12-12comscore-121211021612-phpapp02
byTuong Nguyen Duy
 
PDF
Thinkdigitalgoogle 11-12-12comscore-121211021612-phpapp02
bydong euro
 
PDF
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
byJoe Nguyen
 
PPSX
Digital Media Landscap of Pakistan & Lahore
byWaqas Nasir
 
PDF
Abay.vn Share - Social media in asia. oct.2012
byNguyen Quan
 
PPTX
Social Media for Pharma: Past, Present and Future
byGigi Peterkin
 
PDF
Opportunities for Asia: 10 Things You Need to Know About Luxury Travel
bytravelravesg
 
PDF
Opportunities for Asia: Luxury Travel
bytravelravesg
 
PDF
How korean students use IT for study
byUnggul Sagena
 
PDF
Spire Asean Telco Industry (8 Sept 2010 Final)
byJeffrey BAHAR
 
PDF
Admob regional traffic growth 2010
bymatafnet
 
PDF
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011
byWe Are Social Singapore
 
PDF
State of the internet 2012
byAlcance Media Group
 
PDF
Social Media and Democracy in Latin America
byRachel Johnson
 
PDF
We Are Social's Guide to Social, Digital and Mobile in Sri Lanka, Dec 2011
byWe Are Social Singapore
 
Social and mobile guide
byAtıf ÜNALDI
 
Why Is Digital Important For Healthcare In Asia
byWard6 Singapore
 
Updated Facebook Asia Stats Infographic
byThomas Crampton
 
Asia’s social media map and users’ online (june 2010)
byMichael Netzley, Ph.D.
 
Digital 2012 Asia (October 2012)
byDataReportal
 
Thinkdigitalgoogle 11-12-12comscore-121211021612-phpapp02
byTuong Nguyen Duy
 
Thinkdigitalgoogle 11-12-12comscore-121211021612-phpapp02
bydong euro
 
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
byJoe Nguyen
 
Digital Media Landscap of Pakistan & Lahore
byWaqas Nasir
 
Abay.vn Share - Social media in asia. oct.2012
byNguyen Quan
 
Social Media for Pharma: Past, Present and Future
byGigi Peterkin
 
Opportunities for Asia: 10 Things You Need to Know About Luxury Travel
bytravelravesg
 
Opportunities for Asia: Luxury Travel
bytravelravesg
 
How korean students use IT for study
byUnggul Sagena
 
Spire Asean Telco Industry (8 Sept 2010 Final)
byJeffrey BAHAR
 
Admob regional traffic growth 2010
bymatafnet
 
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011
byWe Are Social Singapore
 
State of the internet 2012
byAlcance Media Group
 
Social Media and Democracy in Latin America
byRachel Johnson
 
We Are Social's Guide to Social, Digital and Mobile in Sri Lanka, Dec 2011
byWe Are Social Singapore
 

More from We Are Social Singapore

PDF
Facebook Engagement Insights & Benchmarks (v01)
byWe Are Social Singapore
 
PDF
Digital in 2018: Q3 Global Digital Statshot
byWe Are Social Singapore
 
PDF
2018 Q2 Global Digital Statshot
byWe Are Social Singapore
 
PDF
Global Digital Statshot Q3 2017
byWe Are Social Singapore
 
PDF
Social Selling Action Plan
byWe Are Social Singapore
 
PDF
Marketing To The Machines: Why Algorithms Are Our Destiny
byWe Are Social Singapore
 
PDF
Global Digital Statshot Q2 2017
byWe Are Social Singapore
 
PDF
Digital in 2017: Northern America
byWe Are Social Singapore
 
PDF
Digital in 2017: Central America
byWe Are Social Singapore
 
PDF
Digital in 2017: The Caribbean
byWe Are Social Singapore
 
PDF
Digital in 2017: Western Europe
byWe Are Social Singapore
 
PDF
Digital in 2017: Northern Europe
byWe Are Social Singapore
 
PDF
Digital in 2017: Southern Europe
byWe Are Social Singapore
 
PDF
Digital in 2017: Eastern Europe
byWe Are Social Singapore
 
PDF
Digital in 2017: Northern Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Western Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Middle Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Eastern Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Southern Africa
byWe Are Social Singapore
 
PDF
Digital in 2017: Western Asia
byWe Are Social Singapore
 
Facebook Engagement Insights & Benchmarks (v01)
byWe Are Social Singapore
 
Digital in 2018: Q3 Global Digital Statshot
byWe Are Social Singapore
 
2018 Q2 Global Digital Statshot
byWe Are Social Singapore
 
Global Digital Statshot Q3 2017
byWe Are Social Singapore
 
Social Selling Action Plan
byWe Are Social Singapore
 
Marketing To The Machines: Why Algorithms Are Our Destiny
byWe Are Social Singapore
 
Global Digital Statshot Q2 2017
byWe Are Social Singapore
 
Digital in 2017: Northern America
byWe Are Social Singapore
 
Digital in 2017: Central America
byWe Are Social Singapore
 
Digital in 2017: The Caribbean
byWe Are Social Singapore
 
Digital in 2017: Western Europe
byWe Are Social Singapore
 
Digital in 2017: Northern Europe
byWe Are Social Singapore
 
Digital in 2017: Southern Europe
byWe Are Social Singapore
 
Digital in 2017: Eastern Europe
byWe Are Social Singapore
 
Digital in 2017: Northern Africa
byWe Are Social Singapore
 
Digital in 2017: Western Africa
byWe Are Social Singapore
 
Digital in 2017: Middle Africa
byWe Are Social Singapore
 
Digital in 2017: Eastern Africa
byWe Are Social Singapore
 
Digital in 2017: Southern Africa
byWe Are Social Singapore
 
Digital in 2017: Western Asia
byWe Are Social Singapore
 

Recently uploaded

PDF
How to Buy USA Facebook Accounts in 2026 (1).pdf
bywc0fr9qf43i5qo5kn3
 
PDF
Christopher Elwell Woburn, MA - An Experienced IT Executive
byChristopher Elwell Woburn, MA
 
PDF
Top 10 Websites to Buy Facebook Accounts Tone.pdf
byidc1w3adizw383go
 
DOCX
Guide to Safely Buy a Verified Binance Account Today.docx
byh55oga0kd25m12iaza2
 
PDF
How to Buy Snapchat Account A Step-by-Step Guide..pdf
byidc1w3adizw383go
 
PDF
how to Buy linkedin Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
PDF
How to Buy a USA Facebook Accounts Safely.pdf
byyl62ghphl9tyxn3q8lv5
 
PDF
Mobile and Online Banking_ Open an Account Today.pdf
bykmn4gloa39pwajpujj
 
PDF
Deckers stock picking idea from October 2025
byMathias Lascar
 
PPTX
DeFi Passive Income: From definitions to practical examples
byAli Mohammad Saghiri
 
PDF
Buy Twitter Accounts and Platforms account in 2026.,..pdf
byh3lfp4332e3gctbnm22w
 
PDF
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byd4633pnxrkfjibzcniru
 
PDF
24 Best Tiktok Seller Center Services To Buy Online.pdf
byidc1w3adizw383go
 
PDF
growth-approach-pm-letter-december-2025 (1).pdf
byHenry Tapper
 
PDF
Step-by-Step Guide to Purchasing USA Facebook ....pdf
byyl62ghphl9tyxn3q8lv5
 
PDF
Back to the future - the return of DB surpluses (slides) - 9 December 2025.pdf
byHenry Tapper
 
PDF
When Paychecks Stop: Are We Financially Ready
byAurumCapital
 
PDF
ASD SCO Introduction December 2025 (1).pdf
byHenry Tapper
 
PDF
Institute for Public Relations 2025 Year in Review
byMariumAbdulhussein
 
PDF
How to Buy Instagram Accounts in 2026.pdf
byh55oga0kd25m12iaza2
 
How to Buy USA Facebook Accounts in 2026 (1).pdf
bywc0fr9qf43i5qo5kn3
 
Christopher Elwell Woburn, MA - An Experienced IT Executive
byChristopher Elwell Woburn, MA
 
Top 10 Websites to Buy Facebook Accounts Tone.pdf
byidc1w3adizw383go
 
Guide to Safely Buy a Verified Binance Account Today.docx
byh55oga0kd25m12iaza2
 
How to Buy Snapchat Account A Step-by-Step Guide..pdf
byidc1w3adizw383go
 
how to Buy linkedin Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
How to Buy a USA Facebook Accounts Safely.pdf
byyl62ghphl9tyxn3q8lv5
 
Mobile and Online Banking_ Open an Account Today.pdf
bykmn4gloa39pwajpujj
 
Deckers stock picking idea from October 2025
byMathias Lascar
 
DeFi Passive Income: From definitions to practical examples
byAli Mohammad Saghiri
 
Buy Twitter Accounts and Platforms account in 2026.,..pdf
byh3lfp4332e3gctbnm22w
 
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byd4633pnxrkfjibzcniru
 
24 Best Tiktok Seller Center Services To Buy Online.pdf
byidc1w3adizw383go
 
growth-approach-pm-letter-december-2025 (1).pdf
byHenry Tapper
 
Step-by-Step Guide to Purchasing USA Facebook ....pdf
byyl62ghphl9tyxn3q8lv5
 
Back to the future - the return of DB surpluses (slides) - 9 December 2025.pdf
byHenry Tapper
 
When Paychecks Stop: Are We Financially Ready
byAurumCapital
 
ASD SCO Introduction December 2025 (1).pdf
byHenry Tapper
 
Institute for Public Relations 2025 Year in Review
byMariumAbdulhussein
 
How to Buy Instagram Accounts in 2026.pdf
byh55oga0kd25m12iaza2
 

We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)

  • 1.
    SOCIAL, DIGITAL AND MOBILEIN ASIA we are social DECEMBER 2011
  • 2.
    COUNTRIES COVERED INTHIS REPORT BANGLADESH JAPAN NEPAL BRUNEI SOUTH KOREA PAKISTAN BHUTAN LAOS PHILIPPINES CAMBODIA MACAU SINGAPORE CHINA MALAYSIA SRI LANKA HONG KONG MALDIVES TAIWAN INDIA MONGOLIA THAILAND INDONESIA MYANMAR VIETNAM we are social
  • 3.
    we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  • 4.
    THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS we are social
  • 5.
    CURRENT POPULATION OFASIA: 3,715,000,O00 we are social SOURCE: UN, JUNE 2011
  • 6.
    ASIAN COUNTRIES ACCOUNT FOR 53% OF THE TOTAL WORLD POPULATION we are social SOURCE: UN, JUNE 2011
  • 7.
    ASIA’S POPULATION ISSTILL MOSTLY RURAL, WITH AROUND 58% OF ITS POPULATION LIVING IN RURAL AREAS we are social SOURCE: UN DATA, JUNE 2011
  • 8.
    25% OF PEOPLE LIVING IN ASIA ARE BELOW THE AGE OF 15 we are social SOURCE: UN DATA, JUNE 2011
  • 9.
    THE REGIONAL ASIANPICTURE 3,714,544,017 42% 58% 74% ASIA’S TOTAL POPULATION URBAN RURAL 909,180,759 24% INTERNET USERS INTERNET PENETRATION 750,463,600 20% USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION 2,767,417,932 75% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 10.
    INTERNET USERS ACROSSASIA: 909,000,000 we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 11.
    INTERNET PENETRATION ACROSS ASIA IS ROUGHLY 24% we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  • 12.
    SOUTH KOREA 82% BRUNEI we are social JAPAN 79% 78% SINGAPORE 72% TAIWAN HONG KONG 70% 69% MALAYSIA 59% MACAU CHINA 50% 36% VIETNAM MALDIVES 34% 34% PHILIPPINES 32% THAILAND 27% 24% [AVERAGE] 17% INDONESIA MONGOLIA 12% 11% PAKISTAN 9% SRI LANKA 8% LAOS 8% INDIA 8% BHUTAN INTERNET PENETRATION BY ASIAN COUNTRY 4% NEPAL 2% CAMBODIA 1% BANGLADESH GLOBAL AVERAGE ! ! 0% MYANMAR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 13.
    PEOPLE IN ASIA ACCOUNT FOR 44% OF THE WORLD’S INTERNET USERS we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 14.
    WEB USERS INASIA SPEND AN AVERAGE OF 16.5 HOURS PER MONTH USING THE INTERNET we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 15.
    we are social $ 89% OF INTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 16.
    we are social $ 65% OF INTERNET USERS IN ASIA USE ONLINE PRICE COMPARISON SERVICES SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 17.
    SOCIAL MEDIA USERSACROSS ASIA: 750,000,000 we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
  • 18.
    SOCIAL NETWORKING PENETRATIONBY ASIAN COUNTRY 55% 54% 52% 51% 42% 41% 40% 37% 36% 28% GLOBAL ! 20% 19% 19% 17% AVERAGE ! 9% 8% 8% 3% 3% 3% 1% 5% 5% 2% N/A BRUNEI HONG KONG MACAU TAIWAN [AVERAGE] JAPAN BHUTAN MALDIVES THAILAND PAKISTAN BANGLADESH LAOS VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SOUTH KOREA SINGAPORE MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMAR we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
  • 19.
    LARGEST SOCIAL NETWORKSIN ASIA QZONE 536 M TENCENT WEIBO 310 M SINA WEIBO 250 M FACEBOOK 172 M we are social SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
  • 20.
    QZONE IS MORETHAN 3 TIMES BIGGER THAN FACEBOOK ACROSS ASIA we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
  • 21.
    THE ‘MOST SOCIAL’COUNTRIES IN THE WORLD ARE IN ASIA 75 % 75 % 68 % 64 % 64 % PHILIPPINES INDONESIA MALAYSIA RUSSIA BRAZIL we are social SOURCE: GLOBAL WEB INDEX, JUNE 2011
  • 22.
    81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIA we are social SOURCE: BURSON MARSTELLER
  • 23.
    MOBILE SUBSCRIBERS ACROSSASIA: 2,767,417,932 we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  • 24.
    THREE QUARTERS OF ASIA’S POPULATION HAS A MOBILE PHONE we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
  • 25.
    MOBILE SUBSCRIPTION PENETRATIONBY ASIAN COUNTRY 161% 158% 151% 147% 144% 113% 110% 109% 108% 107% 100% GLOBAL ! 94% 89% 88% 87% 76% 75% 71% 68% 61% 60% AVERAGE ! 57% 56% 42% 2% MACAU BRUNEI HONG KONG TAIWAN THAILAND JAPAN [ASIAN AVERAGE] PAKISTAN LAOS BHUTAN BANGLADESH VIETNAM PHILIPPINES INDONESIA SRI LANKA MALAYSIA SINGAPORE SOUTH KOREA MALDIVES MONGOLIA CHINA NEPAL INDIA CAMBODIA MYANMAR we are social SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  • 26.
    PEOPLE IN ASIA ACCOUNT FOR 55% OF THE WORLD’S MOBILE SUBSCRIBERS we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  • 27.
    MOBILE INTERNET USERSACROSS ASIA: 623,000,000 we are social SOURCE: EMARKETER, MAY 2011
  • 28.
    69% OF ASIA’S INTERNET USERS ACCESS VIA MOBILE DEVICES we are social SOURCE: NIELSEN
  • 29.
    $! THE VALUE OF MOBILE COMMERCE IN ASIA IN 2012 IS EXPECTED TO EXCEED US$ 139 BILLION we are social SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 30.
    COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET we are social
  • 31.
    BANGLADESH 142,319,000 25% 75% TOTAL POPULATION URBAN RURAL 1,735,020 1% INTERNET USERS INTERNET PENETRATION 2,110,720 1% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 79,677,000 56 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 32.
    BHUTAN 708,265 33% 67% TOTAL POPULATION URBAN RURAL 53,280 8% INTERNET USERS INTERNET PENETRATION 62,680 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 400,183 57 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 33.
    BRUNEI DARUSSALAM 406,000 72% 28% TOTAL POPULATION URBAN RURAL 318,900 79 % INTERNET USERS INTERNET PENETRATION 224,240 55 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 437,932 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 34.
    CAMBODIA 13,395,682 20% 80% TOTAL POPULATION URBAN RURAL 329,680 2% INTERNET USERS INTERNET PENETRATION 412,360 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 10,189,746 76 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 35.
    CHINA 1,339,724,852 50% 50% TOTAL POPULATION URBAN RURAL 485,000,000 36% INTERNET USERS INTERNET PENETRATION 536,000,000 40% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 916,500,000 67% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 36.
    HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 37.
    INDIA 1,210,193,422 29% 71% TOTAL POPULATION URBAN RURAL 100,000,000 8% INTERNET USERS INTERNET PENETRATION 38,045,000 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 858,370,000 71 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 38.
    INDONESIA 237,556,363 43% 57% TOTAL POPULATION URBAN RURAL 39,600,000 17 % INTERNET USERS INTERNET PENETRATION 40,829,720 17 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 210,391,300 89 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 39.
    JAPAN 127,720,000 86% 14% TOTAL POPULATION URBAN RURAL 99,182,000 78 % INTERNET USERS INTERNET PENETRATION 24,700,000 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 127,280,000 100 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 40.
    LAOS 6,348,800 27% 73% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 109,180 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 3,819,929 60% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
  • 41.
    MACAU 558,100 100% TOTAL POPULATION URBAN 280,900 50 % INTERNET USERS INTERNET PENETRATION 208,580 37 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 900,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 42.
    MALAYSIA 28,656,000 64% 36% TOTAL POPULATION URBAN RURAL 16,902,600 59 % INTERNET USERS INTERNET PENETRATION 11,816,200 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 32,411,937 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 43.
    MALDIVES 317,280 35% 65% TOTAL POPULATION URBAN RURAL 107,460 34 % INTERNET USERS INTERNET PENETRATION 114,320 36 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 465,824 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 44.
    MONGOLIA 2,826,500 61% 39% TOTAL POPULATION URBAN RURAL 350,000 12 % INTERNET USERS INTERNET PENETRATION 236,520 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2,483,720 88 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 45.
    MYANMAR (BURMA) 48,337,000 31% 69% TOTAL POPULATION URBAN RURAL 110,000 0.23 % INTERNET USERS INTERNET PENETRATION N/A N/A USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 850,500 2% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 46.
    NEPAL 26,620,809 17% 83% TOTAL POPULATION URBAN RURAL 1,072,900 4% INTERNET USERS INTERNET PENETRATION 1,296,600 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,056,830 42!% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 47.
    PAKISTAN 177,671,000 35% 65% TOTAL POPULATION URBAN RURAL 20,431,000 12 % INTERNET USERS INTERNET PENETRATION 5,506,740 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 107,900,000 61 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 48.
    THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 49.
    SINGAPORE 5,076,700 100% TOTAL POPULATION URBAN 3,658,400 72 % INTERNET USERS INTERNET PENETRATION 2,602,920 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 7,322,553 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 50.
    SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 51.
    SRI LANKA 20,653,000 15% 85% TOTAL POPULATION URBAN RURAL 1,776,900 9% INTERNET USERS INTERNET PENETRATION 1,126,020 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 18,013,623 87 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 52.
    TAIWAN 23,197,947 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 70 % INTERNET USERS INTERNET PENETRATION 11,163,900 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 25,412,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 53.
    THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 54.
    VIETNAM 85,846,997 30% 70% TOTAL POPULATION URBAN RURAL 29,268,606 34 % INTERNET USERS INTERNET PENETRATION 6,800,000 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 55.
    MORE ASIAN SOCIAL,DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  • 56.
    SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social