I've written about my impressions from Robert Phillips's book "Trust Me, PR is Dead" on my blog and these are my favourite quotes from the book.
Here's the blog post: http://bit.ly/1DiFh1q
Do You Live and Breathe Digital Communication? Iliyana Stareva
Many companies are still struggling with digital transformation. The communication department is just one of the affected that's often failing behind. Here's what's happening in the world of digital and they key communication trends we're looking at ahead.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
How Discovering & Following Your Passion Can Help You Have a Global Career - ...Iliyana Stareva
As a Plymouth University Alumni, I was asked to present in front of students about my career journey and give tips on how to grow a global career. These are my slides.
My slides for #HUG18 in San Diego on 12 April 2018 about how to make Inbound PR happen for your business or client.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Have you embraced Inbound PR? Here are 10 quotes to get you thinking!
The Inbound PR book launches on April, 24th. Grab it now on Amazon! -> http://amzn.to/2sjyxks
Getting Started with Inbound PR [Infographic]Iliyana Stareva
Getting started with Inbound PR is easy - just follow these 8 steps. Becoming a pro, thought, requires a bit more. Here's the book to get you there: amzn.to/2sjyxks
Why Inbound PR is the Future of PR at #INBOUND16 Iliyana Stareva
The slides of my INBOUNG16 talk about my concept of Inbound PR as the future of PR.
Get the Inbound PR book here: https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/
I've written about my impressions from Robert Phillips's book "Trust Me, PR is Dead" on my blog and these are my favourite quotes from the book.
Here's the blog post: http://bit.ly/1DiFh1q
Do You Live and Breathe Digital Communication? Iliyana Stareva
Many companies are still struggling with digital transformation. The communication department is just one of the affected that's often failing behind. Here's what's happening in the world of digital and they key communication trends we're looking at ahead.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
How Discovering & Following Your Passion Can Help You Have a Global Career - ...Iliyana Stareva
As a Plymouth University Alumni, I was asked to present in front of students about my career journey and give tips on how to grow a global career. These are my slides.
My slides for #HUG18 in San Diego on 12 April 2018 about how to make Inbound PR happen for your business or client.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Have you embraced Inbound PR? Here are 10 quotes to get you thinking!
The Inbound PR book launches on April, 24th. Grab it now on Amazon! -> http://amzn.to/2sjyxks
Getting Started with Inbound PR [Infographic]Iliyana Stareva
Getting started with Inbound PR is easy - just follow these 8 steps. Becoming a pro, thought, requires a bit more. Here's the book to get you there: amzn.to/2sjyxks
Why Inbound PR is the Future of PR at #INBOUND16 Iliyana Stareva
The slides of my INBOUNG16 talk about my concept of Inbound PR as the future of PR.
Get the Inbound PR book here: https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/
The 4 Fundamental Emotional Intelligence Capabilities InfographicIliyana Stareva
Ask anyone about leadership and they'll tell you that emotional intelligence is key.
Emotional intelligence is the ability to manage ourselves and our relationships effectively.
Here are the 4 fundamental EQ capabilities leaders need.
More on my blog: http://bit.ly/2a0iewR
Daniel Goleman identifies six leadership styles and explains that what makes the best leaders today is their ability to adopt the correct leadership styles and use them at the right time with the right people.
More on the topic on my blog: http://bit.ly/2ahGlGE
I recently spoke at a startups meetup in Sofia about my new concept of Inbound PR. This is the deck that highlights what PR is, what Inbound PR is, why startups should choose Inbound PR and how they can do it.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
20 Remarkable Quotes from "On Becoming a Leader"Iliyana Stareva
"On Becoming a Leader" is one of the best-selling leadership books. I was impressed with Warren Bennis' timeless advice and compiled this list of quotes to inspire you.
There's a fundamental difference between the leadership and management, but both are important in business. The infographic shows why and how.
More on my blog: http://bit.ly/1OcyUyU
Trust in leaders is declining. This infographic contains the essential principles from Dale Carnegie on how to be an effective leader.
See more at: http://www.iliyanastareva.com/blog/effective-leader-infographic
Getting Your First PR Job: Top Tips from the Experts Iliyana Stareva
Getting your first PR job after graduation is hard. Here are some actionable tips from notable experts and well-known names from the industry I've curated on Twitter.
Moving to a new society and a new consciousness inspired by and in harmony with Nature.
Listen to the podcasts to learn more: http://bit.ly/1Gj31TL
Get the book here: http://amzn.to/1yyTAfl
How to Win and Influence People [Infographic]Iliyana Stareva
An infographic with the essential principles from Dale Carnegie on how to win and influence people - key ability in business.
See more at: http://www.iliyanastareva.com/blog/win-influence-people-infographic/
The Impact of Social Media on the PR Industry InfographicIliyana Stareva
A few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics.
The infographic presents in what way social media has impacted the PR practice, based on the research findings of my BA dissertation.
More about it here: bit.ly/1xPU0Z3
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The 4 Fundamental Emotional Intelligence Capabilities InfographicIliyana Stareva
Ask anyone about leadership and they'll tell you that emotional intelligence is key.
Emotional intelligence is the ability to manage ourselves and our relationships effectively.
Here are the 4 fundamental EQ capabilities leaders need.
More on my blog: http://bit.ly/2a0iewR
Daniel Goleman identifies six leadership styles and explains that what makes the best leaders today is their ability to adopt the correct leadership styles and use them at the right time with the right people.
More on the topic on my blog: http://bit.ly/2ahGlGE
I recently spoke at a startups meetup in Sofia about my new concept of Inbound PR. This is the deck that highlights what PR is, what Inbound PR is, why startups should choose Inbound PR and how they can do it.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
20 Remarkable Quotes from "On Becoming a Leader"Iliyana Stareva
"On Becoming a Leader" is one of the best-selling leadership books. I was impressed with Warren Bennis' timeless advice and compiled this list of quotes to inspire you.
There's a fundamental difference between the leadership and management, but both are important in business. The infographic shows why and how.
More on my blog: http://bit.ly/1OcyUyU
Trust in leaders is declining. This infographic contains the essential principles from Dale Carnegie on how to be an effective leader.
See more at: http://www.iliyanastareva.com/blog/effective-leader-infographic
Getting Your First PR Job: Top Tips from the Experts Iliyana Stareva
Getting your first PR job after graduation is hard. Here are some actionable tips from notable experts and well-known names from the industry I've curated on Twitter.
Moving to a new society and a new consciousness inspired by and in harmony with Nature.
Listen to the podcasts to learn more: http://bit.ly/1Gj31TL
Get the book here: http://amzn.to/1yyTAfl
How to Win and Influence People [Infographic]Iliyana Stareva
An infographic with the essential principles from Dale Carnegie on how to win and influence people - key ability in business.
See more at: http://www.iliyanastareva.com/blog/win-influence-people-infographic/
The Impact of Social Media on the PR Industry InfographicIliyana Stareva
A few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics.
The infographic presents in what way social media has impacted the PR practice, based on the research findings of my BA dissertation.
More about it here: bit.ly/1xPU0Z3
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy