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#INBOUND17#INBOUND17
Dr. Steven Vrooman
@MoreBrainz
#INBOUND17#INBOUND17http://www.sothebys.com/content/dam/stb/lots/N09/N09402/169N09402_8PZW6.jpg
#INBOUND17#INBOUND17http://cdn.akamai.steamstatic.com/steam/apps/541460/header.jpg?t=1504130506
#INBOUND17#INBOUND17
#ShareMore
#INBOUND17#INBOUND17
#INBOUND17#INBOUND17
#INBOUND17
Content is Bullshit,
Marketing is Horseshit,
Let’s Talk About
Relationships
S T E V E N V R O O M A N
#INBOUND17http://www.sewanee.edu/media/features/_MG_2200.jpg #INBOUND17@MoreBrainz@MoreBrainz
Christopher McDonald
Professor of Classics
Sewanee Univeristy
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
“something you say to others
in hopes that they’ll believe it”
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
https://uncomelyandbroken.wordpress.com/2012/03/17/horseshit-versus-bullshit-2/
“something you say to others
in hopes that they’ll believe it”
“the moment you are saying it,
you are willing to believe”
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
you are willing to believe
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
you are
willing
to believe
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
willing
believe
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
willing
believe
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
willing
believe
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
willbe
liegiven
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
willbe
liegiven
#INBOUND17@MoreBrainz@MoreBrainz #INBOUND17
willbe
liegiven
#INBOUND17@MoreBrainz Used Cars, 1980, Dir. Robert Zemekis
will
lie
#INBOUND17@MoreBrainz
Content
Marketing
#INBOUND17
Relationships
#INBOUND17
Content is Bullshit,
Marketing is Horseshit,
Let’s Talk About
Relationships
S T E V E N V R O O M A N
#INBOUND17
S T E V E N V R O O M A N
#INBOUND17@MoreBrainz
#INBOUND17
Habermas
https://www.eurekalert.org/multimedia/pub/web/97517_web.jpg@MoreBrainz
#INBOUND17
Habermas
@MoreBrainz
Gadamer
https://image.slidesharecdn.com/hermeneuticsoverview-160427084813/95/hermeneutics-overview-35-638.jpg?cb=1461747086
#INBOUND17@MoreBrainz https://4d0850cecf2c5ce919d5-17b283ac00835b5ced4db83c898330a1.ssl.cf1.rackcdn.com/3738693_thoughts-fusion-of-horizons_b699957f_m.jpg
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz http://roberttaylorbrewer.com/resources/Kenneth%20Burke516.jpg
Burke
#INBOUND17@MoreBrainz
Burke
#INBOUND17@MoreBrainz
Burke
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
Bateson
https://earthzine.org/wp-content/uploads/2010/10/07_gregory_bateson_17_ls.jpg
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
creating
quality
content
#INBOUND17@MoreBrainz
creating
quality
contenthttp://www.ctcautoranch.com/Cars/Amc/1973%20AMC%20Gremlin/1973%20AMC%20Gremlin%201.JPG,
http://i.dailymail.co.uk/i/pix/2017/01/17/11/3C330A8A00000578-4127378-image-m-18_1484651674410.jpg
#INBOUND17@MoreBrainz http://mobro.co.nz/wp-content/uploads/2015/10/tom-selleck-magnum.jpg
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz https://s-media-cache-ak0.pinimg.com/736x/bc/23/a3/bc23a309294771a7f55cd3a9b1237020--gremlin-car-the-bubble.jpg
#INBOUND17@MoreBrainz
creating
quality
content
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
value no value
#INBOUND17@MoreBrainz
value no value
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
value no value
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz http://www.americanmustacheinstitute.org/blog/, http://nowmustache.blogspot.com/
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz https://s-media-cache-ak0.pinimg.com/originals/70/43/96/7043966f776b63a47c9af9c402f88156.jpg
#INBOUND17@MoreBrainz
outbound
#INBOUND17@MoreBrainz
http://www.seriouseats.com/images/2015/03/porterhouse-josh-bousel.jpg
outbound
#INBOUND17@MoreBrainz
http://becomingitalianwordbyword.typepad.com/.a/6a01053707c797970b0133f256c40b970b-pi
inbound
#INBOUND17@MoreBrainz
http://www.socialistproject.org/wp-content/uploads/2015/05/Karl-Marx-014.jpg
#INBOUND17@MoreBrainz
value
no value
#INBOUND17@MoreBrainz
use value
exchange value
#INBOUND17@MoreBrainz
false
needs
#INBOUND17@MoreBrainz
false
needs
http://superawesomevectors.com/wp-content/uploads/2016/02/duff-beer-free-vector-illustration-800x566.jpg
#INBOUND17@MoreBrainz
false
needs
https://am21.akamaized.net/tms/cnt/uploads/2012/02/Duff-Man.jpg,
#INBOUND17@MoreBrainz
false
needs
commodity
fetishism
#INBOUND17@MoreBrainz
“they” have no clear
needs to discover
#INBOUND17@MoreBrainz
“they” have no clear
needs to discover
#INBOUND17@MoreBrainz
The Sizzling Mustache Principle
Andrew Sexton, “Self-Portrait,” 2006,BYU Museum of Art
#INBOUND17@MoreBrainz
http://4.bp.blogspot.com/-QYIw-HMrZy4/UflVspjq24I/AAAAAAAADZ0/99m_CROF87o/s1600/049.JPG,
https://img.buzzfeed.com/buzzfeed-static/static/enhanced/terminal05/2012/5/3/22/enhanced-buzz-21487-1336099394-0.jpg,
http://tubulocity.com/wp-content/uploads/2012/03/Darth-Vader-Playing-The-Bagpipes-While-Riding-A-Unicycle.jpg,
http://mediad.publicbroadcasting.net/p/shared/npr/styles/x_large/nprshared/201704/522068057.jpg
#INBOUND17@MoreBrainz
The Sizzling Mustache Principle
how much we want it
how much we need it
#INBOUND17@MoreBrainz
creating
quality
content
inbound
#INBOUND17@MoreBrainz
inbound
quality
content
false
needs
#INBOUND17@MoreBrainz
inbound
quality
content
false
needs
quality
content
inbound
#INBOUND17@MoreBrainz
inbound
Inbound marketing is an approach focused on
attracting customers through content and
interactions that are relevant and helpful —
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
customers attention. By creating content
designed to address the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust and
credibility for your business.
https://www.hubspot.com/inbound-marketing
#INBOUND17@MoreBrainz
inbound
Inbound marketing is an approach focused on
attracting customers through content and
interactions that are relevant and helpful —
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
customers attention. By creating content
designed to address the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust and
credibility for your business.
#INBOUND17@MoreBrainz
inbound
Inbound marketing is an approach focused on
attracting customers through content and
interactions that are relevant and helpful —
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
customers attention. By creating content
designed to address the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust and
credibility for your business.
#INBOUND17@MoreBrainz
inbound
Inbound marketing is an approach focused on
attracting customers through content and
interactions that are relevant and helpful —
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
customers attention. By creating content
designed to address the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust and
credibility for your business.
#INBOUND17@MoreBrainz
inbound
Inbound marketing is an approach focused on
attracting customers through content and
interactions that are relevant and helpful —
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
customers attention. By creating content
designed to address the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust and
credibility for your business.
Tailor your content to the
wants and needs of the people
who are viewing it. As you
learn more about your leads
over time, you can better
personalize your messages to
their specific needs.
#INBOUND17@MoreBrainz
inboundinbound
• customers through content
• not interruptive
• customers find you
• does not need to fight
• problems and needs
#INBOUND17@MoreBrainz
inboundinbound
• customers through content
• not interruptive
• customers find you
• does not need to fight
• problems and needs
#INBOUND17@MoreBrainz
inboundinbound
• customers through content
• not interruptive
• customers find you
• does not need to fight
• problems and needs
#INBOUND17@MoreBrainz
inboundinbound
• customers through content
• not interruptive
• customers find you
• does not need to fight
• problems and needs
#INBOUND17@MoreBrainz
inboundinbound
• customers through content
• not interruptive
• customers find you
• does not need to fight
• problems and needs
#INBOUND17@MoreBrainz
inboundinbound
• customers through content
• not interruptive
• customers find you
• does not need to fight
• problems and needs
Let’s
chat!
Get Your FREE
Copy NOW!!!
“The best book on
organic inbound
brand identity
curation and
synergy I’ve read!”
-- Famous Content Bro
[X] No, I prefer to disappoint my family and friends
[X]
#INBOUND17@MoreBrainz
inbound
not interruptive
#INBOUND17
not interruptive
#INBOUND17
#INBOUND17
#INBOUND17@MoreBrainz
attracting customers through content and
interactions that are relevant and helpful
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
. By creating content
the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust
credibility for your business.
#INBOUND17@MoreBrainz
attracting customers through content and
interactions that are relevant and helpful
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
. By creating content
the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust
credibility for your business.
not interruptive
true-ish needs
flexible value
#INBOUND17@MoreBrainz
attracting customers through content and
interactions that are relevant and helpful
not interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media. Unlike
outbound marketing, inbound marketing
does not need to fight for potential
. By creating content
the problems and needs of
your ideal customers, inbound marketing
attracts qualified prospects and builds trust
credibility for your business.
not interruptive
true-ish needs
flexible value
#INBOUND17@MoreBrainz
s through content and
e relevant and helpful
d marketing, potential
h channels like blogs,
d social media. Unlike
ng, inbound marketing
d to fight for potential
. By creating content
roblems and needs of
rs, inbound marketing
pects and builds trust
lity for your business.
not interruptive
true-ish needs
flexible value
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
tools help to
transform those strangers
into promoters.
#INBOUND17@MoreBrainz
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
tools help to
transform those strangers
into promoters.
Tailor your content to the
wants and needs of the
people who are viewing
it. As you learn more
about your leads over
time, you can better
personalize your
messages to their
specific needs.
#INBOUND17@MoreBrainz
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
tools help to
transform those strangers
into promoters.
Tailor your content to the
wants and needs of the
people who are viewing
it. As you learn more
about your leads over
time, you can better
personalize your
messages to their
specific needs.
#INBOUND17@MoreBrainz
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
tools help to
transform those strangers
into promoters.
#INBOUND17@MoreBrainz
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
olintimate
transform those strangers
into promoters.
Tailor your content to the
wants and needs of the
people who are viewing
it. As you learn more
about your leads over
time, you can better
personalize your
messages to their
specific needs.
para-social
relationships
Horton, Donald and R. Richard Wohl (1956): 'Mass Communication and Para-social Interaction: Observations on Intimacy at a
Distance', Psychiatry 19: 215-29; Schickel, Richard. Intimate Strangers: The Culture of Celebrity in America, NY: Doubleday, 1985
#INBOUND17@MoreBrainz
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
olintimate
transform those strangers
into promoters.
Tailor your content to the
wants and needs of the
people who are viewing
it. As you learn more
about your leads over
time, you can better
personalize your
messages to their
specific needs.
para-social
relationships
http://img.sparknotes.com/content/sparklife/sparktalk/ALL4CHRISESMAIN_Slide.jpg
#INBOUND17@MoreBrainz
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
olintimate
transform those strangers
into promoters.
Tailor your content to the
wants and needs of the
people who are viewing
it. As you learn more
about your leads over
time, you can better
personalize your
messages to their
specific needs.
para-social
relationships
https://pbs.twimg.com/media/BhxWutnCEAAtEQ6.jpg
#INBOUND17@MoreBrainz
Promoters don’t just
materialize out of thin air:
they start off as strangers,
visitors, contacts, and
customers. Specific
marketing actions and
tools help to
transform those strangers
into promoters.
Tailor your content to the
wants and needs of the
people who are viewing
it. As you learn more
about your leads over
time, you can better
personalize your
messages to their
specific needs.
#INBOUND17@MoreBrainz
Tailor your content
not interruptive
true-ish needs
flexible value
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
Mary Catherine Bateson
Mary Astell
Mary Wollestonecraft
Hannah More
Lydia Sigourney
Gayle Rubin
Bonnie Bedelia, Heart Like a Wheel, 1983
Joan Davis, The Travelling Saleslady, 1950
https://upload.wikimedia.org/wikipedia/co
mmons/3/36/Mary_Wollstonecraft_by_Joh
n_Opie_%28c._1797%29.jpg,
https://upload.wikimedia.org/wikipedia/co
mmons/thumb/b/b1/Mary_Catherine_Bate
son-2Nov2004.jpg/220px-
Mary_Catherine_Bateson-2Nov2004.jpg,
http://augustinecollective.org/wp-
content/uploads/2013/06/Christianity-and-
Feminism.jpg,
https://upload.wikimedia.org/wikipedia/co
mmons/1/15/HannahMore.jpg,
https://upload.wikimedia.org/wikipedia/co
mmons/thumb/0/03/Lydia_Sigourney.jpg/2
20px-Lydia_Sigourney.jpg,
http://www.impawards.com/1983/posters/h
eart_like_a_wheel.jpg,
#INBOUND17@MoreBrainz
Tailor your content?
#INBOUND17@MoreBrainz
Tailor your content
https://s-media-cache-ak0.pinimg.com/originals/df/96/d3/df96d3d6caf76aa849c1fd1ba5d00d73.jpg, http://forbookssake.net/wp-content/uploads/2015/10/ms-marvel.jpg
#INBOUND17@MoreBrainz
Tailor you, enlarged a bit“ ”
https://vignette3.wikia.nocookie.net/p__/images/3/31/671140-captain_marvel.jpg/revision/latest/scale-to-width-down/250?cb=20170401173859&path-
prefix=protagonisthttps://68.media.tumblr.com/63e8dcc78c4c76c0448005409fce66c2/tumblr_inline_n6aozssmXm1r61u22.jpg
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
Hello, We
Exist, have a
Location and a
Phone number and a
Sale!
#INBOUND17@MoreBrainz
“Doesn't give me a terribly favorable impression of the
company.....”
“Unimpressed. There was nothing that grabbed my attention.”
“No personality. Nothing that draws me in.”
“They don't have any activity in the recent past, no comments, and
no reviews. I would wonder whether or not they are a legitimate
business.”
“No creativity. No effort. Equals no credibility and no effort on my
part, either (as the customer).”
“I would think that some uneducated shady self storage business
owner doesn't know how to use Facebook, but followed the advice
of the tow truck driver who tows the cars that are abandoned on his
property. "That Facebook thing will help advertise your place! You
should set up a Facebook!" And that's what he's done. I imagine
him checking the site a lot to see his numbers never go up but he
doesn't understand, gives up, and now never checks it and has
forgotten he made it at all.”
“Sketch! Post at least once a month for folks not to think you are a scam or
drug facility!”
“5x5 is big enough to store a few bodies, a shrine, a cache of weapons, or
5 cubic feet of water.”
“My first thought was get your supplies to kidnap/dismember your victim
and have a place to store the body. Did I miss something?”
#INBOUND17@MoreBrainz
“Doesn't give me a terribly favorable impression of the
company.....”
“Unimpressed. There was nothing that grabbed my attention.”
“No personality. Nothing that draws me in.”
“They don't have any activity in the recent past, no comments, and
no reviews. I would wonder whether or not they are a legitimate
business.”
“No creativity. No effort. Equals no credibility and no effort on my
part, either (as the customer).”
“I would think that some uneducated shady self storage business
owner doesn't know how to use Facebook, but followed the advice
of the tow truck driver who tows the cars that are abandoned on his
property. "That Facebook thing will help advertise your place! You
should set up a Facebook!" And that's what he's done. I imagine
him checking the site a lot to see his numbers never go up but he
doesn't understand, gives up, and now never checks it and has
forgotten he made it at all.”
“Sketch! Post at least once a month for folks not to think you are a scam or
drug facility!”
“5x5 is big enough to store a few bodies, a shrine, a cache of weapons, or
5 cubic feet of water.”
“My first thought was get your supplies to kidnap/dismember your victim
and have a place to store the body. Did I miss something?”
#INBOUND17@MoreBrainz
“Doesn't give me a terribly favorable impression of the
company.....”
“Unimpressed. There was nothing that grabbed my attention.”
“No personality. Nothing that draws me in.”
“They don't have any activity in the recent past, no comments, and
no reviews. I would wonder whether or not they are a legitimate
business.”
“No creativity. No effort. Equals no credibility and no effort on my
part, either (as the customer).”
“I would think that some uneducated shady self storage business
owner doesn't know how to use Facebook, but followed the advice
of the tow truck driver who tows the cars that are abandoned on his
property. "That Facebook thing will help advertise your place! You
should set up a Facebook!" And that's what he's done. I imagine
him checking the site a lot to see his numbers never go up but he
doesn't understand, gives up, and now never checks it and has
forgotten he made it at all.”
“Sketch! Post at least once a month for folks not to think you are a scam or
drug facility!”
“5x5 is big enough to store a few bodies, a shrine, a cache of weapons, or
5 cubic feet of water.”
“My first thought was get your supplies to kidnap/dismember your victim
and have a place to store the body. Did I miss something?”
http://static1.1.sqspcdn.com/static/f/709071/26841124/1454721802803/silence-peeksunder.jpg?token=x0NSVxs6p33z6I8vDNnGwecK0WI%3D
#INBOUND17@MoreBrainz
Twitter Auto-DMs
“Thanks for taking the time to
show some love and follow us
on twitter. Check out our
Instagram…”
“Hi ya! How you doing? I
hope your well, let me know if
i can help you out? I generally
reply in 24-48hrs, if you need
any design thinking, creative
work, off the wall ideas, or
strategy take a look at my
work …”
"Hey - thanks for the follow!
Have a great Tuesday :)"
"Thank you so much for
following! If you would
retweet me, I will do the
same for you!"
"Thanks for the follow.
Here's a link to 2
chapters of my novel …"
"Thanks! If you ever
want help creating
inbound sales send me
a note! What is your
blog or website
address? I would love to
check it out!"
#INBOUND17@MoreBrainz
Twitter Auto-DMs
“Thanks for taking the time to
show some love and follow us
on twitter. Check out our
Instagram…”
“Hi ya! How you doing? I
hope your well, let me know if
i can help you out? I generally
reply in 24-48hrs, if you need
any design thinking, creative
work, off the wall ideas, or
strategy take a look at my
work …”
"Hey - thanks for the follow!
Have a great Tuesday :)"
"Thank you so much for
following! If you would
retweet me, I will do the
same for you!"
"Thanks for the follow.
Here's a link to 2
chapters of my novel …"
"Thanks! If you ever
want help creating
inbound sales send me
a note! What is your
blog or website
address? I would love to
check it out!"
http://morebrainz.blogspot.com/2017/04/inbound-or-outbound-automated-thanks.html
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
Tailor you, enlarged a bit“ ”
#INBOUND17@MoreBrainz
Tailor you, enlarged a bit“ ”
“I love social media”
https://imageog.flaticon.com/icons/png/512/24/24538.png?size=1200x630f&pad=10,10,10,10&ext=png&bg=FFFFFFFF,
http://www.agentsofguard.com/wp-content/uploads/2014/12/2014-12-17-18.40.51.jpg
bio
#INBOUND17@MoreBrainz
Tailor you, enlarged a bit“ ”
“I love social media”
https://imageog.flaticon.com/icons/png/512/24/24538.png?size=1200x630f&pad=10,10,10,10&ext=png&bg=FFFFFFFF,
http://www.agentsofguard.com/wp-content/uploads/2014/12/2014-12-17-18.40.51.jpg
bio
#INBOUND17@MoreBrainz
“I live to help _____ transform their ____ through _____!”
“I love social media”
#INBOUND17@MoreBrainz
“Passionate about connecting…
a) with people.”
b) people together.”
c) people with [my services]”
d) ” ← [nope, short & sweet]
“I live to help _____ transform their ____ through _____!”
“I love social media”
#INBOUND17@MoreBrainz https://sextile.files.wordpress.com/2014/06/body_sweater_flip_crop.jpg, https://media.mnn.com/assets/images/2017/01/The-tiny-book-nook-woman.jpg.653x0_q80_crop-smart.jpg
#INBOUND17@MoreBrainz
https://cdn.yourstory.com/wp-content/uploads/2016/05/personal-branding.jpg, http://www.wvi.org/sites/default/files/PersonalBrand627x330.jpg, http://unleashingyourbrand.com/wp-content/uploads/2015/07/Personal-branding-guy_DPC-
1.jpg, https://media.licdn.com/mpr/mpr/shrinknp_400_400/p/6/005/08c/058/3d4b8c4.jpg, http://images.experience.com/entry-level-jobs/wp-content/uploads/2012/05/personal_branding_Vertical_350x580.jpg,
https://media.licdn.com/mpr/mpr/shrinknp_800_800/AAEAAQAAAAAAAAhnAAAAJDVmM2U3ZmUyLTExYjktNGUzOC04ZDZjLWY0YjM1NDAyM2RiZQ.jpg, https://workingvoices-wpengine.netdna-ssl.com/wp-content/uploads/personal-
brand-1.jpg, http://www.eoi.es/blogs/mintecon/files/2014/04/workshop_personal_branding-1.jpg, https://emersonexchange365.com/cfs-file/__key/communityserver-blogs-components-weblogfiles/00-00-00-04-
13/Personal_2D00_Branding_2D00_Brand.jpg
#INBOUND17@MoreBrainz
Stuff on lack of connection, Hillary ,
Gary Vee and Tem Ferriss, I love
social media, passionate aout
marketing, love connecting – I hate
you, I wann a sit with a book in a
chair, I am a florist or accountant
or…….
Nice face with name and big smil on
bottom of popup for a chat, popup to
download my 12 scerets to
blerghhhhhhh pdf, Twitter auto dm
to reach out and connect on lInkedin
tooo
https://1899281406.rsc.cdn77.org/wp/wp-content/uploads/2014/06/1216778.jpg
#INBOUND17@MoreBrainz http://blog.bronto.com/wp-content/uploads/2016/05/IPhone_Combined.png
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
“Passionate about connecting!”
“I like doing taxes.”
“I love flowers!”
“My job sucks. I
work for insurance
benefits.”
“This job didn’t
have a urine test.”
http://1000logos.net/wp-content/uploads/2017/02/Emblem-oInstagram-Logo.jpg
#INBOUND17@MoreBrainz
“Passionate about connecting!”
“I like doing taxes.”
“I love flowers!”
“My job sucks. I
work for insurance
benefits.”
“This job didn’t
have a urine test.”
#INBOUND17@MoreBrainz
“Passionate about connecting!”
“I like doing taxes.”
“I love flowers!”
“My job sucks. I
work for insurance
benefits.”
“This job didn’t
have a urine test.”
#INBOUND17@MoreBrainz
“Passionate about connecting!”
Marketing
Justpics
Selfies
#INBOUND17@MoreBrainz
Marketing
Justpics
Selfies
“Passionate about connecting!”
https://pixabay.com/en/red-yellow-green-orange-lime-650676/
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz Marketing
Justpics
Selfies
#INBOUND17@MoreBrainz
“Passionate about connecting!”
“I like doing taxes.”
“I love flowers!”
“My job sucks. I
work for insurance
benefits.”
“This job didn’t
have a urine test.”
#INBOUND17@MoreBrainz
“I love flowers!”
#INBOUND17@MoreBrainz
“I love flowers!”
http://trendyoutlook.com/wp-content/uploads/2014/02/1-Bridal-Room-Decoration-Latest-Ideas-2014.jpeg,
http://www.flowergodmother.com/wp-content/uploads/2010/04/IMG_0768.jpg
#INBOUND17@MoreBrainz http://www.grubstreet.com/2016/04/cafe-altro-paradiso-flowers.html, https://ucrtoday.ucr.edu/wp-content/uploads/2016/04/Hispanic-owned-business.jpg
#INBOUND17@MoreBrainz
Tailor you, enlarged a bit“ ”
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz https://1899281406.rsc.cdn77.org/wp/wp-content/uploads/2014/06/1216778.jpg
#INBOUND17@MoreBrainz
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
#INBOUND17@MoreBrainz
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
proven phrases stand out vie
13 keywords rock sa
must-try posts to blow away rea
data-driven headlines crush SE
4 shares kill ra
surprising tactics shred sh
quick wins explode likhacks increase leads
tips supercharge traffic
ven phrases stand out views
keywords rock sales
st-try posts to blow away reach
a-driven headlines crush SEO
shares kill rank
prising tactics shred shares
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
tips supercharge traffic
phrases stand out views
keywords rock sales
posts to blow away reach
n headlines crush SEO
shares kill rank
tactics shred shares
wins explode likes
7 hacks
key tips
proven phrases
13 keywords
must-try posts to
data-driven headlines
4 shares
surprising tactics
quick wins
#INBOUND17@MoreBrainz
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
quick wins explode likes
proven phrases stand out vie
13 keywords rock sa
must-try posts to blow away rea
data-driven headlines crush SE
4 shares kill ra
surprising tactics shred sh
quick wins explode likhacks increase leads
tips supercharge traffic
ven phrases stand out views
keywords rock sales
st-try posts to blow away reach
a-driven headlines crush SEO
shares kill rank
prising tactics shred shares
7 hacks increase leads
key tips supercharge traffic
proven phrases stand out views
13 keywords rock sales
must-try posts to blow away reach
data-driven headlines crush SEO
4 shares kill rank
surprising tactics shred shares
tips supercharge traffic
phrases stand out views
keywords rock sales
posts to blow away reach
n headlines crush SEO
shares kill rank
tactics shred shares
wins explode likes
7 hacks
key tips
proven phrases
13 keywords
must-try posts to
data-driven headlines
4 shares
surprising tactics
quick wins
#INBOUND17@MoreBrainz
#ShareMore
#OstentatiouslyPersonal
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
https://cdn-consumercrafts.netdna-ssl.com/content/images/product/large/EYE-6.jpg, https://s-media-cache-
ak0.pinimg.com/736x/8b/76/5b/8b765b68372c9b878a8812cd9619d850--hashtag-logo-logo-google.jpg, http://popcrush.com/files/2017/05/katy-perry-taylor-
swift-bad-blood-new-album.jpg, https://typeset-beta.imgix.net/rehost%2F2016%2F9%2F13%2F0a55628f-9b0a-40eb-b39d-68b15eea7e4f.jpg,
https://upload.wikimedia.org/wikipedia/en/e/ed/Wonder_Woman_%282017_film%29.jpg, http://www.billboard.com/files/media/beyonce-performance-
grammys-show-2017-billboard-1548.jpg, https://psmedia.playstation.com/is/image/psmedia/fallout-two-column-01-ps4-eu-05Jun15?$2ColExpand_Image$,
https://i.ytimg.com/vi/Oz67MDQzLmM/maxresdefault.jpg, https://www.beatsbydre.com/content/dam/beats/web/pdp/beats-solo3-
wireless/product_card/RED_V2.png, https://postimg.org/image/xdcqs62fl/, http://nerdist.com/wp-content/uploads/2016/08/stranger-things-eleven-eggo-
08082016.jpg, https://assets.ifttt.com/images/channels/1352860597/icons/on_color_large.png, http://www.hamiltonbroadway.com/_img/ham-FB.jpg,
http://d2jv9003bew7ag.cloudfront.net/uploads/Infinity-Mirrored-Room-1-1.jpg
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz http://cdn7.whiskeyriff.com/wp-content/uploads/2017/08/Add-New-Post-%E2%80%B9-Whiskey-Riff-%E2%80%94-WordPress.png
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
Sherif, M (1935). "A study of some social factors in
perception." Archives of Psychology 27: 187
social proof
#INBOUND17@MoreBrainz
https://s-media-cache-ak0.pinimg.com/236x/36/6e/3b/366e3b6670bb3f531a27ea116e8107e9.jpg; http://www.plaidstallions.com/images/jumpsuithoody.jpg;
https://edanafashion.files.wordpress.com/2013/03/a110.jpg; http://public.articles.mtv.com/wp-content/uploads/style/2014/06/low-rise-jeans-heidi-klum.jpg;
https://aos-articlesofstylel.netdna-ssl.com/wp-content/uploads/2015/05/53.jpg
social proof
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
You.
For real.
Being.
#INBOUND17@MoreBrainz
ethos
#INBOUND17@MoreBrainz
ethos
Charles Chamberlain (1974). “The Meaning of Prohairesis in Aristotle’sRhetoric.” Transactions of the American Philological Association, v 114,
http://www.wallpaperup.com/wallpaper/download_custom/620883
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17@MoreBrainz
#INBOUND17
let’s cut the crap
@MoreBrainz
#INBOUND17#INBOUND17@MoreBrainz http://4.bp.blogspot.com/-SqCWzSUQveM/VTE8y-VkyaI/AAAAAAAACDM/21IxYPiZMr8/s1600/map-pin.png
#INBOUND17#INBOUND17@MoreBrainz
#INBOUND17#INBOUND17
T H A N K Y O U
@MoreBrainz

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