Wealth Building 101: Put Your Commissions To Work For YouAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Learn how you can reach your financial goals as Best Selling Author and Money Expert Loral Langemeier shows you how to create accelerated wealth growth by leveraging your affiliate commissions.
Deep Dive: From 1 to 10: What Roles to Hire and When as You Scale Your Market...saastr
In this session, we will discuss which marketing hires to make at each stage of growth, what factors to consider in hiring, and what your ideal balance of roles should be on your team
Deep Dive: A CRO’s Perspective: Lessons learned from Sales Hire # 1 to Acquis...saastr
This document summarizes the journey of Chris Morgan from being the first sales hire at Moat to it being acquired. It contains the following key points:
1. Chris Morgan was hired as the first and only person in sales, marketing, client services and product at Moat which had 25 people mostly engineers.
2. Over time, Moat grew to 150 people with dedicated teams for sales, account management, operations, marketing and talent.
3. Some important lessons learned included the importance of teamwork, building a strong brand, keeping processes and pricing simple, measuring everything, and enjoying the journey of building the company.
As an entrepreneur, you need to develop a long-term financing strategy for your business. This session helps you determine what financing approach is right for you.
Key topics covered: bootstrapping, angel investment
The Insider's Guide to Getting More Leads - This Quarter with Twiliosaastr
Join Tricia Miller, Sr. Director of EMEA Marketing at Twilio, and peek into an insider's guide to getting more leads. During her tenure in marketing, she has worked with a wide range of companies from early-stage startups to multi-billion dollar corporations. In this session she will discuss how to create highly targeted marketing programs reaching senior decision makers within the tech industry, to create and execute integrated demand creation strategies - to maximize your leads.
Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on ...saastr
This document outlines how to close your first 1,000 customers solely based on data. It describes building a growth engine by finding qualified leads through trade shows, email campaigns, partnerships and content. It then discusses how to find who should buy from the company using data on 600k accounts to identify 60k qualified accounts and 1k ready accounts. It also discusses tailoring the closing process, personalizing onboarding, and getting a unified view of customers through a growth dashboard to track marketing initiatives and assign the right accounts to salespeople. The result was said to be a repeatable lead generation machine and getting to 1,000 customers through a data-driven culture.
Angel investor engagement for entrepreneurs linklinkcaribbean
This document provides guidance to entrepreneurs on preparing for and securing angel investment. It discusses assessing what type of funding is suitable, the differences between debt and equity financing, who angel investors are and why they invest. The typical funding cycle is outlined, including preparing an effective pitch presentation. Key advice is given around demonstrating a high-growth potential business with an experienced management team and clear exit strategy. The document stresses the importance of trust between entrepreneurs and investors. It also covers term sheets, due diligence and some of the key considerations in negotiating an investment deal.
Wealth Building 101: Put Your Commissions To Work For YouAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Learn how you can reach your financial goals as Best Selling Author and Money Expert Loral Langemeier shows you how to create accelerated wealth growth by leveraging your affiliate commissions.
Deep Dive: From 1 to 10: What Roles to Hire and When as You Scale Your Market...saastr
In this session, we will discuss which marketing hires to make at each stage of growth, what factors to consider in hiring, and what your ideal balance of roles should be on your team
Deep Dive: A CRO’s Perspective: Lessons learned from Sales Hire # 1 to Acquis...saastr
This document summarizes the journey of Chris Morgan from being the first sales hire at Moat to it being acquired. It contains the following key points:
1. Chris Morgan was hired as the first and only person in sales, marketing, client services and product at Moat which had 25 people mostly engineers.
2. Over time, Moat grew to 150 people with dedicated teams for sales, account management, operations, marketing and talent.
3. Some important lessons learned included the importance of teamwork, building a strong brand, keeping processes and pricing simple, measuring everything, and enjoying the journey of building the company.
As an entrepreneur, you need to develop a long-term financing strategy for your business. This session helps you determine what financing approach is right for you.
Key topics covered: bootstrapping, angel investment
The Insider's Guide to Getting More Leads - This Quarter with Twiliosaastr
Join Tricia Miller, Sr. Director of EMEA Marketing at Twilio, and peek into an insider's guide to getting more leads. During her tenure in marketing, she has worked with a wide range of companies from early-stage startups to multi-billion dollar corporations. In this session she will discuss how to create highly targeted marketing programs reaching senior decision makers within the tech industry, to create and execute integrated demand creation strategies - to maximize your leads.
Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on ...saastr
This document outlines how to close your first 1,000 customers solely based on data. It describes building a growth engine by finding qualified leads through trade shows, email campaigns, partnerships and content. It then discusses how to find who should buy from the company using data on 600k accounts to identify 60k qualified accounts and 1k ready accounts. It also discusses tailoring the closing process, personalizing onboarding, and getting a unified view of customers through a growth dashboard to track marketing initiatives and assign the right accounts to salespeople. The result was said to be a repeatable lead generation machine and getting to 1,000 customers through a data-driven culture.
Angel investor engagement for entrepreneurs linklinkcaribbean
This document provides guidance to entrepreneurs on preparing for and securing angel investment. It discusses assessing what type of funding is suitable, the differences between debt and equity financing, who angel investors are and why they invest. The typical funding cycle is outlined, including preparing an effective pitch presentation. Key advice is given around demonstrating a high-growth potential business with an experienced management team and clear exit strategy. The document stresses the importance of trust between entrepreneurs and investors. It also covers term sheets, due diligence and some of the key considerations in negotiating an investment deal.
The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO wit...saastr
The document outlines 10 things a CEO should and should not expect from their CMO. The CEO should expect the CMO to execute the CEO's vision, choose a marketing channel to dominate, create alignment between sales and marketing, be an expert advisor in meetings, and contribute impactful ideas. However, the CEO should not expect the CMO to have a passive role in evolving strategy, do all work for free, be solely responsible for pipeline numbers, only speak on marketing topics, or provide ideas that do not drive business outcomes.
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
The Playbook to Building a Thriving Sales Culture with Fmr. PatientPop SVP of...saastr
This document discusses how to build a strong sales culture. It is presented by Justin Welsh, who has experience building sales teams and cultures at various companies. The document outlines an 8 step process for creating a positive sales culture, including hiring the right people, setting clear goals and expectations, providing ongoing learning and development, establishing a career path, having the right compensation plan, recognizing achievements, surprising and delighting employees, and getting feedback. Each step is then explained in more detail with examples. The overall message is that investing in your sales team through these strategies can improve performance and create a world-class sales culture.
Have you wondered what your business or your client base are worth? This presentation is focused on:
• Exploring the factors that make a valuation necessary
• The ways an adviser may use a credible valuation
• The relevance of valuations in relation to current issues
This document provides 10 lessons learned from acquiring and accelerating 12 SaaS businesses with annual revenues between $1-10 million. The lessons include: (1) distinguishing between cash, cash flow, and profit/loss, (2) maintaining a minimum of 6 months of runway and having a plan to be profitable quickly if needed, and (3) being selective with equity to maintain control over decisions and maximize returns. The other lessons focus on performance-based compensation, hiring the right people quickly while also firing underperformers, emphasizing leading indicators, charging the right price, and avoiding "amateur mistakes" to drive growth.
The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CE...saastr
This document provides strategies for tripling a business's growth rate and value. It discusses how specializing sales roles, ramping outbound prospecting through accurate metrics, nailing a niche by deeply understanding customers, and aligning sales and marketing goals can help achieve this. Specific examples are given of companies like Sagemount that tripled their valuation in 3 years by focusing organic sales growth through these tactics, including separating inbound and outbound sales roles and getting marketing to commit to qualified leads instead of just marketing qualified leads. Readers are advised it will take longer than expected but following these strategies can help (re)ignite sustainable growth.
Building a Sales Team That Can Go from $0-$50M with Algoliasaastr
Scaling a sales team is a challenge every company faces. It takes different people, skills, and tactics to move you from $1 million to $10 million to $50 million. Gaetan and Laura will breakdown how to build a team and a sales process for success today and in the future.
BeCollaboration - Collaborators PresentationErkan Ali
The document discusses becoming a collaborator to provide business services as part of an integrated package. It notes that being a collaborator would benefit both the individual and their business by providing training, increased resources, marketing support, brand recognition, access to larger projects, and increased fees and services. The collaborator package offers use of logos, speaking at events, commissions on coaching packages, and registration as an affiliate in exchange for involvement. The goal is to work together to provide business owners with comprehensive support services.
GrowthAccelerator information for coaches May 2014wsxenterprise
This document provides information about GrowthAccelerator, a service that connects businesses with growth coaches. It outlines the eligibility requirements to participate, benefits including an assigned growth manager and workshops. Costs are based on business size and include match funding for training. Coaches can earn income by delivering business development coaching and leadership training. The document describes how coaches can register, promote, and deliver their services, contracting work packages with clients to invoice for their work. It encourages coaches to refer clients and use GrowthMapper tools to assess growth opportunities and challenges.
Quotemonster advertising opportunities to the New Zealand Insurance Financial Adviser. Key stats on numbers, usage, traffic, page views, and examples of each advertising opportunity
5 Dos and Don’ts Lessons From My Bootstrapping Days with Wrikesaastr
Starting a company can be daunting, exhausting, and expensive, but with the right focus and idea - extremely rewarding; take it from Andrew Filev, Founder and CEO of Wrike. In this session, he will outline the do's and dont's that he learned bootstrapping Wrike. Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners.
This document discusses the services provided by Hedge Street Capital, an investor relations firm. They help companies improve shareholder communications, create targeted messaging to raise investor awareness, and increase a company's market valuation to better reflect its intrinsic value. The firm has experience in investment banking, proprietary trading, website development, video production, and connecting companies to funding sources globally. Their goal is to help companies grow organically through an effective investor relations strategy.
Smith Hill Partners is a professional search firm that specializes in placing candidates in technology, renewable energy, life sciences, public accounting, manufacturing, and financial services positions. They offer cost-effective contingent search solutions with a focus on quality results through their limited client base and vetting process. Their unique nine-step candidate vetting process and industry-leading conversion rates help clients save time and find ideal hires.
#TTNecker - Tayabali Tomlin Scaling Up presentation at Necker IslandAynsley Damery
Presentation to entrepreneurs from around the world at Necker Island on scaling up sustainably, profitably and with the right mix of finance and investment.
Before Growth - where things can go wrong. (Startup Risk Model)Marcin Szeląg
This document outlines the risks faced at different stages of starting and growing a startup. It discusses the risks involved in the initial decision to start a company, developing the idea and founding team, validating the market opportunity, obtaining initial funding, building the minimum viable product, acquiring first customers, achieving growth, and raising larger funding rounds. While there are many paths to success, addressing these risks at each stage can improve the chances of building a sustainable and growing business.
This investor deck outlines a startup's plan to disrupt a big market by building an online platform to address widespread customer pain points, though the solution and validation are vague. The founders expect huge financial returns but have not provided detailed projections, strategy, or team information. They are seeking an unspecified investment amount with the goal of a large acquisition or IPO.
Hack finance for your startup - Lili Balfour Igniters Meetup 8th August 2014 ...Vorkspace
Learn how to raise capital for your startup with Lili Balfour!
Lili Balfour is the founder and CEO of the SoMa-based financial advisory firm, Atelier Advisors, creator of Lean Finance for Startups, Finance Boot Camp for Entrepreneurs, and How to Crowd Fund a Million Dollars, author of Master the Finance Game, and host of the Finance for Entrepreneurs broadcast on Spreecast.
After spending fifteen years in investment management and investment banking, she decided to develop a firm to cater to the specific needs of early-stage companies. At Atelier Advisors, Lili advises leading brands across industries: from tech to consumer goods. In the past, she has advised over 100 brands, including:
Bag, Borrow, or Steal, Visual IQ, Alpha Theory, Derivix, Practice Fusion, Peeled Snacks, Sustainable Minds, Firescope, Chix 6, Duchess Marden, Erin Fetherston, Eckart Tolle, and Stuart Skorman (founder of Reel.com, Elephant Pharmacy, Hungry Minds, and Clerk Dogs (sold to Netflix)). While advising companies at Atelier Advisors, she observed a common theme - -brilliant founders avoided finance. She began writing about entrepreneurial finance to solve this problem.
As a native of Silicon Valley and a first generation Mexican American, Lili understands the importance of imparting wisdom learned in Silicon Valley to the rest of the world. Her goal is to teach the entire planet about entrepreneurial finance.
Smith Hill Partners is a professional search firm that specializes in placing candidates in technology, renewable energy, life sciences, public accounting, and manufacturing roles. They aim to provide cost-effective solutions and great customer service through competitive rates, a large resume database, project teams, quality results from limited clients, market research, and utilizing their broad network. They use a 9-step vetting process to qualify candidates and have high conversion rates from engagement to hire. Their goal is to help sales leaders find 'A' players for their teams at budget-friendly rates with a 100-day, 100% guarantee.
Aligning Sales, Marketing, and CS to Scale Revenue and Retention with Showpadsaastr
According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted line. This session will outline a practical approach to growing revenue and retention by aligning sales, marketing, and customer success.
The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It provides examples of multi-touch lead generation sequences involving emails, direct mail, phone calls, and webinars. It also presents a case study of a glove manufacturer that implemented a multi-touch, multi-channel campaign involving email, teleprospecting, and two different offers. This led to an average of 4-5 touchpoints required to generate a qualified sales lead, helping the company achieve its sales goals.
The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO wit...saastr
The document outlines 10 things a CEO should and should not expect from their CMO. The CEO should expect the CMO to execute the CEO's vision, choose a marketing channel to dominate, create alignment between sales and marketing, be an expert advisor in meetings, and contribute impactful ideas. However, the CEO should not expect the CMO to have a passive role in evolving strategy, do all work for free, be solely responsible for pipeline numbers, only speak on marketing topics, or provide ideas that do not drive business outcomes.
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
The Playbook to Building a Thriving Sales Culture with Fmr. PatientPop SVP of...saastr
This document discusses how to build a strong sales culture. It is presented by Justin Welsh, who has experience building sales teams and cultures at various companies. The document outlines an 8 step process for creating a positive sales culture, including hiring the right people, setting clear goals and expectations, providing ongoing learning and development, establishing a career path, having the right compensation plan, recognizing achievements, surprising and delighting employees, and getting feedback. Each step is then explained in more detail with examples. The overall message is that investing in your sales team through these strategies can improve performance and create a world-class sales culture.
Have you wondered what your business or your client base are worth? This presentation is focused on:
• Exploring the factors that make a valuation necessary
• The ways an adviser may use a credible valuation
• The relevance of valuations in relation to current issues
This document provides 10 lessons learned from acquiring and accelerating 12 SaaS businesses with annual revenues between $1-10 million. The lessons include: (1) distinguishing between cash, cash flow, and profit/loss, (2) maintaining a minimum of 6 months of runway and having a plan to be profitable quickly if needed, and (3) being selective with equity to maintain control over decisions and maximize returns. The other lessons focus on performance-based compensation, hiring the right people quickly while also firing underperformers, emphasizing leading indicators, charging the right price, and avoiding "amateur mistakes" to drive growth.
The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CE...saastr
This document provides strategies for tripling a business's growth rate and value. It discusses how specializing sales roles, ramping outbound prospecting through accurate metrics, nailing a niche by deeply understanding customers, and aligning sales and marketing goals can help achieve this. Specific examples are given of companies like Sagemount that tripled their valuation in 3 years by focusing organic sales growth through these tactics, including separating inbound and outbound sales roles and getting marketing to commit to qualified leads instead of just marketing qualified leads. Readers are advised it will take longer than expected but following these strategies can help (re)ignite sustainable growth.
Building a Sales Team That Can Go from $0-$50M with Algoliasaastr
Scaling a sales team is a challenge every company faces. It takes different people, skills, and tactics to move you from $1 million to $10 million to $50 million. Gaetan and Laura will breakdown how to build a team and a sales process for success today and in the future.
BeCollaboration - Collaborators PresentationErkan Ali
The document discusses becoming a collaborator to provide business services as part of an integrated package. It notes that being a collaborator would benefit both the individual and their business by providing training, increased resources, marketing support, brand recognition, access to larger projects, and increased fees and services. The collaborator package offers use of logos, speaking at events, commissions on coaching packages, and registration as an affiliate in exchange for involvement. The goal is to work together to provide business owners with comprehensive support services.
GrowthAccelerator information for coaches May 2014wsxenterprise
This document provides information about GrowthAccelerator, a service that connects businesses with growth coaches. It outlines the eligibility requirements to participate, benefits including an assigned growth manager and workshops. Costs are based on business size and include match funding for training. Coaches can earn income by delivering business development coaching and leadership training. The document describes how coaches can register, promote, and deliver their services, contracting work packages with clients to invoice for their work. It encourages coaches to refer clients and use GrowthMapper tools to assess growth opportunities and challenges.
Quotemonster advertising opportunities to the New Zealand Insurance Financial Adviser. Key stats on numbers, usage, traffic, page views, and examples of each advertising opportunity
5 Dos and Don’ts Lessons From My Bootstrapping Days with Wrikesaastr
Starting a company can be daunting, exhausting, and expensive, but with the right focus and idea - extremely rewarding; take it from Andrew Filev, Founder and CEO of Wrike. In this session, he will outline the do's and dont's that he learned bootstrapping Wrike. Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners.
This document discusses the services provided by Hedge Street Capital, an investor relations firm. They help companies improve shareholder communications, create targeted messaging to raise investor awareness, and increase a company's market valuation to better reflect its intrinsic value. The firm has experience in investment banking, proprietary trading, website development, video production, and connecting companies to funding sources globally. Their goal is to help companies grow organically through an effective investor relations strategy.
Smith Hill Partners is a professional search firm that specializes in placing candidates in technology, renewable energy, life sciences, public accounting, manufacturing, and financial services positions. They offer cost-effective contingent search solutions with a focus on quality results through their limited client base and vetting process. Their unique nine-step candidate vetting process and industry-leading conversion rates help clients save time and find ideal hires.
#TTNecker - Tayabali Tomlin Scaling Up presentation at Necker IslandAynsley Damery
Presentation to entrepreneurs from around the world at Necker Island on scaling up sustainably, profitably and with the right mix of finance and investment.
Before Growth - where things can go wrong. (Startup Risk Model)Marcin Szeląg
This document outlines the risks faced at different stages of starting and growing a startup. It discusses the risks involved in the initial decision to start a company, developing the idea and founding team, validating the market opportunity, obtaining initial funding, building the minimum viable product, acquiring first customers, achieving growth, and raising larger funding rounds. While there are many paths to success, addressing these risks at each stage can improve the chances of building a sustainable and growing business.
This investor deck outlines a startup's plan to disrupt a big market by building an online platform to address widespread customer pain points, though the solution and validation are vague. The founders expect huge financial returns but have not provided detailed projections, strategy, or team information. They are seeking an unspecified investment amount with the goal of a large acquisition or IPO.
Hack finance for your startup - Lili Balfour Igniters Meetup 8th August 2014 ...Vorkspace
Learn how to raise capital for your startup with Lili Balfour!
Lili Balfour is the founder and CEO of the SoMa-based financial advisory firm, Atelier Advisors, creator of Lean Finance for Startups, Finance Boot Camp for Entrepreneurs, and How to Crowd Fund a Million Dollars, author of Master the Finance Game, and host of the Finance for Entrepreneurs broadcast on Spreecast.
After spending fifteen years in investment management and investment banking, she decided to develop a firm to cater to the specific needs of early-stage companies. At Atelier Advisors, Lili advises leading brands across industries: from tech to consumer goods. In the past, she has advised over 100 brands, including:
Bag, Borrow, or Steal, Visual IQ, Alpha Theory, Derivix, Practice Fusion, Peeled Snacks, Sustainable Minds, Firescope, Chix 6, Duchess Marden, Erin Fetherston, Eckart Tolle, and Stuart Skorman (founder of Reel.com, Elephant Pharmacy, Hungry Minds, and Clerk Dogs (sold to Netflix)). While advising companies at Atelier Advisors, she observed a common theme - -brilliant founders avoided finance. She began writing about entrepreneurial finance to solve this problem.
As a native of Silicon Valley and a first generation Mexican American, Lili understands the importance of imparting wisdom learned in Silicon Valley to the rest of the world. Her goal is to teach the entire planet about entrepreneurial finance.
Smith Hill Partners is a professional search firm that specializes in placing candidates in technology, renewable energy, life sciences, public accounting, and manufacturing roles. They aim to provide cost-effective solutions and great customer service through competitive rates, a large resume database, project teams, quality results from limited clients, market research, and utilizing their broad network. They use a 9-step vetting process to qualify candidates and have high conversion rates from engagement to hire. Their goal is to help sales leaders find 'A' players for their teams at budget-friendly rates with a 100-day, 100% guarantee.
Aligning Sales, Marketing, and CS to Scale Revenue and Retention with Showpadsaastr
According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted line. This session will outline a practical approach to growing revenue and retention by aligning sales, marketing, and customer success.
The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It provides examples of multi-touch lead generation sequences involving emails, direct mail, phone calls, and webinars. It also presents a case study of a glove manufacturer that implemented a multi-touch, multi-channel campaign involving email, teleprospecting, and two different offers. This led to an average of 4-5 touchpoints required to generate a qualified sales lead, helping the company achieve its sales goals.
BI STRATEGY FROM A BIRD'S EYE VIEW (How to become a trusted advisor) | Omri H...Omid Vahdaty
In the talk we will discuss how to break down the company’s overall goals all the way to your BI team’s daily activities in 3 simple stages:
1. Understanding the path to success - Creating a revenue model
2. Gathering support and strategizing - Structuring a team
3. Executing - Tracking KPIs
Bios:
Omri Halak -Omri is the director of business operations at Logz.io, an intelligent and scalable machine data analytics platform built on ELK & Grafana that empowers engineers to monitor, troubleshoot, and secure mission-critical applications more effectively. In this position, Omri combines actionable business insights from the BI side with fast and effective delivery on the Operations side. Omri has ample experience connecting data with business, with previous positions at SimilarWeb as a business analyst, at Woobi as finance director, and as Head of State Guarantees at Israel Ministry of Finance.
The document advertises a business growth masterclass for business owners. The masterclass covers various topics to help businesses grow, including developing a clear business vision and strategy, understanding customers and competitors, effective marketing, sales, finance, building a strong team, and exit planning. The monthly sessions are held over tapas at a private venue, and participants are asked to implement one thing each month in their business to see tangible results from the lessons.
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
This document discusses how farriers can build successful businesses like veterinarians. It recommends that farriers view their work as a business rather than just a job by developing goodwill, employing great farriers, implementing strong business processes, and finding ways to grow the business. Farriers are also encouraged to determine what makes them special in order to build loyalty and reduce price sensitivity among clients. The document then discusses the importance of marketing, branding, understanding client wants, and keeping clients happy through good communication and leadership.
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayVivastream
The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It notes that 73% of leads distributed to sales are not sales-ready, creating problems. It then outlines 11 ways to shorten the lead generation cycle and improve results, including starting with the end in mind by understanding buyer personas; clearly defining "sales-ready" leads; quantifying lead quotas; aligning sales, marketing, and management; improving target data; segmenting markets; using compelling content and offers; emphasizing relationships over automation; and warming prospects first with email or direct mail before calling. Case studies are cited showing the benefits of a multi-touch, relationship-based approach.
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
The document provides guidance on how to build an effective marketing plan and measure return on investment (ROI) for a law firm. It outlines an 8-step process for developing a marketing plan, including conducting an analysis of the firm's current marketing efforts and clients, defining the ideal client, identifying competitive advantages, determining appropriate marketing mediums, setting goals and budget, ensuring readiness for growth, and tracking results to measure ROI and make adjustments. The document emphasizes the importance of having a marketing plan, tracking costs and conversions, and using data to analyze ROI in order to focus efforts and chart success.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Bringing Smart and Sexy Back: Pay-Per-Success Model in Social Media AdvertisingOctavian Mihai
A year ago during Internet Week we launched Rock&Social, a social media agency based on a ballsy pay-per-success model. We are back to present how we made it work. We'll showcase the model, KPIs and simple business cases. We hope our story will inspire and provide a framework for agencies who want to walk the talk. Rock on!
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayVivastream
1. Generating qualified B2B sales leads takes 7-13 or more touches today because prospects do not provide full information needed for sales qualification in a single interaction and must be nurtured over time through multiple communications.
2. Creating a "perfect prospect profile" that clearly defines what constitutes a "sales-ready qualified lead" can help align marketing and sales teams and improve lead quality.
3. Developing a lead-to-sales requirements calculator based on sales goals can help determine how many qualified leads are needed each month to meet targets.
Long live the business model. What Is The Difference Between a Business Plan And a Business Model? Business plans are static and based on unknowns. A business model describes the rationale of how an organization creates, delivers, and captures value
This document provides an overview of marketing concepts and strategies for small businesses. It discusses defining target markets, conducting market research, establishing brand pillars and values, crafting a mission statement, analyzing competitive advantages, and more. The goal is to help small businesses understand marketing and how to apply key principles to achieve their business objectives over the short and long term.
Why Can't We Be friends? A Modern Marketer's Guide to Teaming with SalesKnoxville HUG
The document summarizes a presentation given by Evan Dean on teaming marketing and sales. The presentation discusses how marketing and sales are often seen as different functions but aligning them can increase revenue growth by 20%. It provides tips on having regular meetings to align goals, agreeing on a sales and marketing service level agreement tied to revenue, measuring the entire funnel, and investing in sales enablement to better support customer needs across their lifecycle.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
This document outlines seven habits of highly successful salespeople. It discusses each habit in detail with examples. Habit 1 is to have product, customer, and selling skills knowledge. Habit 2 is to treat every day like a prospecting day by feeding your sales pipeline. Habit 3 emphasizes the importance of using a CRM system and administrative tasks. Habit 4 recommends moving activities to a mobile device. Habit 5 is to practice careful listening. Habit 6 is to take care of your physical and mental health. Habit 7 is to develop a winning attitude by setting targets and using positive thinking.
How to Tell Memorable Customer Stories That Spark the ImaginationMarcom Productions
The document discusses how to craft memorable customer stories using the SOAR framework: Situation, Opportunity, Action, Results. It provides an example of a software company that was generating many new leads but few sales. They developed a content marketing program that cultivated relationships over time, resulting in a 400% increase in qualified sales opportunities and 30% shorter sales cycles.
Similar to Why I Can't Generate Revenue with a Million Sales Reps (20)
Adoption is more than just usage. It’s helping your customer get the most out of your services. Learn how Spark can help you elevate insights to drive desired actions, helping your customer unlock additional value. Learn more at totango.com
Escalation: Accelerate Customer Resolution Time and Increase Customer Satisfa...Totango
In this webinar, Ravit Danino, VP of Product Management at Totango, gives an in-depth look at a groundbreaking, modular, concept in Customer Success. In our first ever mini-series SuccessBLOCs: Onboarding, Escalation, and Adoption, the second installment Escalation, you'll learn:
-Detecting, acting on and resolving customer escalations are a part of the Customer Success journey
-How Spark can help you dramatically improve the customer experience and reduce friction and frustration along the way
Find the on-demand webinar and more info at www.totango.com.
Totango Spark: The Future of Customer Success has ArrivedTotango
Spark is finally here! Join our Customer Success industry expert and VP of Product Management at Totango, Ravit Danino, for this introductory webinar on the general availability of Spark.
Totango Spark empowers enterprises to quickly adopt and operationalize customer-centricity across their organizations, enabling them to complete their digital transformation and grow their business by becoming more customer-centered.
In this webinar we cover:
- How Totango Spark can guide enterprises through the successful completion of each stage in the customer journey with relevant KPIs, dashboards, analytics and best practices to achieve business goals faster.
- SuccessBLOCs - a groundbreaking, modular, concept in customer success, allowing organizations to start with their most critical business priority first, and grow into broader customer success initiatives, each step is chosen by the business to meet specific customer success goals.
Find the on-demand webinar and more info at www.totango.com.
Onboarding: Optimize the New Customer Journey for Seamless Product Adoption Totango
Onboarding best practices and SuccessBLOCs are discussed. SuccessBLOCs are frameworks that focus on results rather than just activities to ensure customers have a consistent and effective onboarding process. Managers measure onboarding success by meeting project timelines and milestones, providing a smooth customer experience, and customers adopting the product or service after onboarding.
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer...Totango
Dimension Data implemented a client success management program over three years to improve customer retention and drive new business. In phase one, they launched CSM, developed client success plans and plays, and saw improved activation rates and adoption of standard offerings. In phase two, Dimension Data is scaling the CSM practice globally, with goals of renewing accounts, expanding business, and achieving a higher success rate for key clients. So far, the CSM program involves 75 managers, covers 1,000 clients representing $500 million in annual contract value, and has doubled activation rates for managed centers.
The State of the Customer Success Profession 2018 - Survey Results First LookTotango
This document summarizes the results of a survey on the state of the customer success profession in 2018. Key findings include that 83% of customer success teams saw growth over the last year. Customer success is becoming a more strategic function for companies. The top priorities for customer success teams are churn reduction, product adoption, and onboarding. Use of customer success platforms increased from 36% in 2016 to 43% in 2018. Average compensation for customer success managers is $78,000, directors of customer success make $113,000 on average, and chiefs/VPs of customer success average $150,000.
Webinar - Accelerating the Impact of Customer Success in the EnterpriseTotango
This document discusses customer success at Trustpilot, a consumer review and recommendation platform. It provides an overview of Trustpilot's customer success team, processes, and results. The key points are:
- Trustpilot has a global customer success team of 80 members serving over 15,000 customers with $50M+ in annual recurring revenue.
- The team leverages automation through a customer success platform to scale and send about 70,000 emails per month.
- Trustpilot shared metrics on renewal rates, issue resolution times, product adoption, onboarding times, and expansion deals to demonstrate their customer success results.
- Challenges for enterprise customer success teams included ensuring uniformity, rolling out best practices,
Presented by Ravit Danino, VP of Products at Totango, at Customer Success Summit 2018.
Technology plays a critical role in advancing the capabilities of Customer Success. Understand why goal-oriented technology is the key to delivering the right results quickly and with confidence.
Presented by Christine Bensen, Senior Director of Product Management at CA Technologies, at Customer Success Summit 2018, Track 1.
Moving to SaaS is a huge transformation. Hear how CA managed this change, the impact it had inside and outside their organization, and how the whole company, from Product, Marketing, Finance, Sales, Support, Services, Partners, UX, all needed the single source of truth to succeed.
The document discusses how to create a customer experience (CX) focused company by delivering on promises made to customers. It recommends: 1) Clearly defining the company's promise and value to customers; 2) Ensuring customers understand how and when the promise was delivered through success journeys and reporting; and 3) Tracking leading indicators of customer success and failure to proactively engage customers. The overall goal is to establish shared metrics across the company aimed at delivering the promised customer experience.
Making an Impact on the Organization Through Thoughtful Goal SettingTotango
This document discusses how to effectively set goals to make an impact in an organization. It recommends structuring goals in a framework that increases value for customers, monetary value for the company, non-monetary value, and development. Goals should be measurable, agreed upon, and help foster collaboration both within and across teams. Joint goals across departments can influence the entire company to work towards shared objectives. Overall goals are critical for management as they provide clarity, accountability, planning, and learning.
Million Dollar Bet - We're All-in In Customer SuccessTotango
Presented by Laurence Dean, Group Services, Director for Client Success at Dimension Data. Shared at Customer Success Summit 2018.
Dimension Data, a leader in IT Services Management, is making a big bet on Customer Success. In a highly competitive environment, they are seeing early results from their Customer Success initiatives and are placing a big bet on gaining real competitive advantage.
Presented by Tal Tsfany, VP of Customer Success at Mulesoft, at Customer Success Summit 2018.
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Building the Customer Centricty Engine in IoT and XaaSTotango
Presented by Deepak Sharma, Customer Transformation Leader, at Deloitte Consulting, and Heather Peck, Global Services Chief of Staff and Transformation Lead at Hitachi. Shared at Customer Success Summit 2018.
Learn how Customer Success drives seamless coordination across Hitachi Vantara’s Services capabilities to deliver a unified set of outcomes, and maximizes the value delivered to customers.
Presented by Brian Curry, Chief Operating Officer at NICE-Satmetrix, at Customer Success Summit 2018.
Many B2C and large enterprise B2B companies are experiencing the need to expand their established CX practices with the new methodologies of Customer Success. Learn how companies are managing that fusion and the impact it can make.
Presented by Nicolle Paradise, Senior Director of Client Experience at ADP, at Customer Success Summit 2018.
Complexity is the enemy of adoption. To accelerate the impact of Customer Success, we must think like a customer and architect experiences that are easy and that are effortless.
Leveraging Machine Learning to Delight CustomersTotango
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Artificial Intelligence and Machine Learning have come to fruition but what does it really mean for your CS organization? What does AI and ML really mean and how they can be applied to increase efficiency and accelerate insights.
Presented by Guy Nirpaz, CEO and Co-Founder of Totango, at Customer Success Summit 2018.
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4. A Unique Revenue Model
Conventional Sales Conventional SaaS Sales
$0
$10,000
$20,000
$30,000
$40,000
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$60,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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$500
$1,000
$1,500
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$4,500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
5. A Unique Revenue Model
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
6. How the ‘Sales’ Team Was Structured
Generate leads
Actions: identify prospects, manage email campaigns, cold calling, LinkedIn,
attend trade shows, competitive analysis
Create content
Actions: a lot of time in PowerPoint, Excel and Word
Close deals
Actions: manage qualified prospects through product discovery, price and
contract negotiations
Take partners live
Actions: manage business and integration teams to ensure WePay gets
successfully integrated and the partner launches payments successfully
Manage partners
Actions: respond to client requests/issues, upsell new services
Bryan: Account Executive
7. Communication
Sales Is a Boundary Dependent Job
Business
Strategy
Communication
Business
Strategy
Client
Internal
• Other sales people
• Management
• Product specialists
• Operations
• Compliance
• Customer Support
• Finance, credit,
administrative
External
• Different buying influences
• Decision makers
• Client perceptions of:
• Needs
• WePay
• Our services
• Our value vs competition
8. Communication
Partner Success Is a Boundary Dependent Job
Business
Strategy
Communication
Business
Strategy
Client
Internal
• Other sales people
• Management
• Product specialists
• Operations
• Compliance
• Customer Support
• Finance, credit,
administrative
External
• Technical integration teams
• Product managers
• Marketing
• Finance
• Business stakeholders
• Client sales team
• Client support team
9.
10.
11.
12. How We Updated the Organization
Sales
Development
Account
Executive
Partner
Success
Account
Manager
Field Technical
Services
14. Our Sales->Partner Success Handoff Checklist
1. Sales to schedule internal business review to share partner overview and plan
2. Business model: markets and verticals
3. Key contacts
4. Payments vision: what business challenge are they solving for? Why for WePay?
5. Where are they launching WePay
6. Migration opportunity and current processing relationships
7. Risk review assessment and compliance requirements
8. Established joint KPIs
9. List of agreed upon “one-offs” between Partner and WePay, and ownership for each
10.What is being integrated
11.Future opportunities identified
12.Planned integration phases
13.Requested support model
14.Sales to review contract with PS: non-standard terms, pricing schedule, revenue/profit share
15. Number of deals closed: improved by 71%
Time to close: improved by 34%
Time to go-live: improved by 30%
Attrition: <1%
Got acquired!
How Did We Do?
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
16. Parting Thoughts:
• How are you incentivizing reps for the right behavior?
• Is it the right behavior based based on their job responsibilities?
• Do you have a process to ensure transparent accountability?
• Is there a holistic feedback loop to senior management?
• Is your Customer Success framework relationship or transactional?