This slide deck was presented by Pradeep Chopra (Digital Vidya) and Sahil Parikh (Deskaway) as a part of the LIVE webinar of a 3 part series called Digital Gurukul on Enterprising.IN.
Off the Beaten Path: Exploring the Non-Linear Customer JourneySpredfast
Smart Social New York 2017 Breakout Session
Speakers:
Sarah Personette, VP of Global Business Marketing at Facebook
Brian Becker, Executive Director, Head of Newsroom at JPMorgan Chase
Sarah Moore, VP of Brand Marketing & Revenue at Spredfast
This document discusses the importance of small businesses having websites. Some key points:
- In 2014, only 53% of small businesses had websites, up from 45% in 2009.
- Buyers are doing more online research before purchases, so a website allows small businesses to be found online.
- The top reason small businesses cite for not having a website is that they don't think they currently need one. However, websites can be used for various purposes like branding, sales, and customer service.
- Businesses with websites tend to generate higher revenues, with 24% attributing 26-100% of their revenue to their website.
50 Customer Service Professionals to Follow on Twitter in 2015WittyParrot
Customer Service is vital to the success of your entire organization. Quality Customer Service is directly tied to customer retention, customer acquisition, churn reduction, brand promotion and profitability.
To help you ensure you provide your highest level of Customer Service, we at WittyParrot have created a list of 50 Customer Service Professionals to Follow on Twitter.
This document provides guidance on funding ideas and business ventures. It discusses evaluating the customer need and market opportunity, developing solutions focused on customer value and easy adoption, and establishing competitive advantages. The financial plan should assess required capital, working capital needs, revenue drivers, and ROI. Building the right team with subject matter experts and functional skills is also key. Various funding options are outlined, including bootstrapping with personal funds, tapping angel investors and accelerators for mentoring and funding, working with strategic investors and customers, using crowd funding, and accessing government support programs in India.
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
How River Island’s Stylish Social Strategies Connect With Over 3 Million FansMohamed Mahdy
River Island has built a social media audience of over 3 million fans through their engaging social media strategy. They focus on Twitter to promote new products and drive traffic to their website. River Island uses storytelling and influencer marketing to make their social media posts engaging while informing customers of new promotions. They monitor hashtags like #ImWearingRI to see customers wearing their clothes and track campaign success.
Off the Beaten Path: Exploring the Non-Linear Customer JourneySpredfast
Smart Social New York 2017 Breakout Session
Speakers:
Sarah Personette, VP of Global Business Marketing at Facebook
Brian Becker, Executive Director, Head of Newsroom at JPMorgan Chase
Sarah Moore, VP of Brand Marketing & Revenue at Spredfast
This document discusses the importance of small businesses having websites. Some key points:
- In 2014, only 53% of small businesses had websites, up from 45% in 2009.
- Buyers are doing more online research before purchases, so a website allows small businesses to be found online.
- The top reason small businesses cite for not having a website is that they don't think they currently need one. However, websites can be used for various purposes like branding, sales, and customer service.
- Businesses with websites tend to generate higher revenues, with 24% attributing 26-100% of their revenue to their website.
50 Customer Service Professionals to Follow on Twitter in 2015WittyParrot
Customer Service is vital to the success of your entire organization. Quality Customer Service is directly tied to customer retention, customer acquisition, churn reduction, brand promotion and profitability.
To help you ensure you provide your highest level of Customer Service, we at WittyParrot have created a list of 50 Customer Service Professionals to Follow on Twitter.
This document provides guidance on funding ideas and business ventures. It discusses evaluating the customer need and market opportunity, developing solutions focused on customer value and easy adoption, and establishing competitive advantages. The financial plan should assess required capital, working capital needs, revenue drivers, and ROI. Building the right team with subject matter experts and functional skills is also key. Various funding options are outlined, including bootstrapping with personal funds, tapping angel investors and accelerators for mentoring and funding, working with strategic investors and customers, using crowd funding, and accessing government support programs in India.
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
How River Island’s Stylish Social Strategies Connect With Over 3 Million FansMohamed Mahdy
River Island has built a social media audience of over 3 million fans through their engaging social media strategy. They focus on Twitter to promote new products and drive traffic to their website. River Island uses storytelling and influencer marketing to make their social media posts engaging while informing customers of new promotions. They monitor hashtags like #ImWearingRI to see customers wearing their clothes and track campaign success.
Grofers leads the online grocery industry in India in terms of social media presence and engagement. It has the highest scores on Twitter, Facebook, and LinkedIn compared to competitors like Big Basket and Local Banya. However, Grofers can improve its YouTube channel presence. Overall, Grofers has the highest Social Media Quotient of 30.44. For companies to succeed, they need to follow a crawl-walk-run approach to social media, starting with content creation and community building before moving to more advanced strategies.
Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Beyond the initial level of social media engagement, now brand owners are seeking for help in the next level of social media engagement and asking for the ROI part of their investment on social media, this ppt is based on my interaction with couple of brand owners who are at a stand still point with their current social media activities and are looking beyond the present scenario wherein they can have the next level of engagement
The document proposes an online marketing strategy for increasing brand awareness through social media platforms. It discusses establishing a brand mascot and sustained social media presence on platforms like Facebook and blogs. The strategy would develop content like articles and ads. It also proposes utilizing an existing website called Qatar Day that sees high traffic and engagement to promote client brands through banners, dedicated pages, and a Q&A section with experts. The goal is to directly communicate with potential customers and drive traffic to the client's website and blog pages.
This document describes a social media promotion program called Pay4like. It offers various membership levels (SMPP01, SMPP03, etc.) that allow members to earn rewards points and cash by promoting pages on social media. Members can earn points through their own promotions, referrals, and a matching bonus program. Rewards points can be withdrawn or used to purchase promotion vouchers. The program aims to monetize the time people spend on social media through a multi-level marketing structure.
LinkedIn Sales Solutions Indian Roadshow- BangaloreJudy Tian
Selling in the Digital Age is more difficult. The new way of B2B buying is more complex and has many challenges.
Buyers are smarter, well informed, highly empowered and super connected. They are quick to reject the generic, the impersonal, and the cold outreach.
Often, conventional sales tactics get in the way of building the types of productive relationships that lead to strong bookings and sustained growth.
This exclusive event showed attendees how to gain a competitive sales advantage through targeted social media engagement.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEOGillian Muessig
The document discusses inbound marketing and how it has become more important than search engine optimization (SEO). It explains that inbound marketing focuses on earning people's interest through great content rather than interrupting them with ads. The document provides examples of top inbound marketing tactics like creating shareable content, mining social media for engagement, and building online communities around a brand. It emphasizes that inbound channels like content, search, social media, email, and conversions work best when integrated together into a comprehensive strategy.
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
This document is an introduction to a visual trend report by Rohit Bhargava on 15 trends changing business in 2013. It provides background on the author and overview of the report, which analyzes trends identified from interviews and research. The full report is available as an ebook. The introduction invites the reader to sign up to receive future trend reports and insights from the author by email.
Looking for ways to grow your small business WordPress Agency? Here are the slides from the 2017 Lehigh Valley WordCamp by Paul B. Taubman of http://DigitalMaestro.com
The document introduces the "I Love Social Marketing Model" created by Prof. Remigio Joseph A. De Ungria Jr. to help students understand key marketing concepts. The model uses images and stories to enhance learning and recall of concepts. It provides an overview of marketing principles in a single visual framework. The model has been updated for 21st century realities and aims to give students a common understanding of marketing and how concepts relate to each other.
InBlurbs Inbound And Social Media Marketing Consulting ServicesinBlurbs
Is your website like a magnet or like a
megaphone to your customers?
inBlurbs can help you to make a powerful
magnet of your website for new prospects and
leads!
Presented by N. Robert Johnson, Practice Leader, Workforce Communications at The David Group.
A strong employer brand is a competitive advantage to attract, engage and retain talent. This presentation looks at what an employer brand is; why it's critical for enterprise-wide success; the ingredients in creating one; and key KPIs.
Social Media analytic, measurement and listening is the major trend in digital marketing world. this presentation will help you to understand this world
Why The F*ck Are You Doing That? How to Build an Effective Digital StrategyFast Web Media
Why the f*ck are you doing that? The question Fast Web Media's Head of Agency, Rob Weatherhead, asked the audience at Marketing Show North this month. If you couldn't make the event, check out the slides here to find out how to build an effective digital strategy, that won't waste time or budget!
LinkedIn and Building Your Brand - Price College Of Business at OUCindy Morrison
I had the opportunity to speak to #business students at the University of Oklahoma's Price College of Business.
This presentation is all about becoming an #AllStar on #LinkedIn and building your own brand on #SocialMedia.
The document discusses how social selling can help sales reps overcome common challenges and win more deals. It notes that traditional sales tactics are limiting pipeline and losing deals because reps are missing critical players, lacking credibility with prospects, and not moving fast enough in today's buying process. The presentation then introduces social selling as a modern approach that uses social networks to understand prospects, engage throughout the deal cycle, and gain an advantage over competitors. It highlights how social selling with Sales Navigator can help reps target the right buyers, understand prospects' businesses, and respond quickly to opportunities.
Fund raising basics by Vipul Thakkar- Haribhakti (Jan 2012)GetEvangelized
This deck was presented by Vipul Thakkar (Haribhakti) at the first module of the funding Clinic series initiated by TiE Mumbai's Investor Forum in Jan 2012
TiE equity funding basics(Jan2012 ) bySanjay Nath_Blume VenturesGetEvangelized
This deck was presented by Sanjay Nath (Blume Ventures) at the first module of the funding Clinic series initiated by TiE Mumbai's Investor Forum in Jan 2012
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Grofers leads the online grocery industry in India in terms of social media presence and engagement. It has the highest scores on Twitter, Facebook, and LinkedIn compared to competitors like Big Basket and Local Banya. However, Grofers can improve its YouTube channel presence. Overall, Grofers has the highest Social Media Quotient of 30.44. For companies to succeed, they need to follow a crawl-walk-run approach to social media, starting with content creation and community building before moving to more advanced strategies.
Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
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The document proposes an online marketing strategy for increasing brand awareness through social media platforms. It discusses establishing a brand mascot and sustained social media presence on platforms like Facebook and blogs. The strategy would develop content like articles and ads. It also proposes utilizing an existing website called Qatar Day that sees high traffic and engagement to promote client brands through banners, dedicated pages, and a Q&A section with experts. The goal is to directly communicate with potential customers and drive traffic to the client's website and blog pages.
This document describes a social media promotion program called Pay4like. It offers various membership levels (SMPP01, SMPP03, etc.) that allow members to earn rewards points and cash by promoting pages on social media. Members can earn points through their own promotions, referrals, and a matching bonus program. Rewards points can be withdrawn or used to purchase promotion vouchers. The program aims to monetize the time people spend on social media through a multi-level marketing structure.
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Selling in the Digital Age is more difficult. The new way of B2B buying is more complex and has many challenges.
Buyers are smarter, well informed, highly empowered and super connected. They are quick to reject the generic, the impersonal, and the cold outreach.
Often, conventional sales tactics get in the way of building the types of productive relationships that lead to strong bookings and sustained growth.
This exclusive event showed attendees how to gain a competitive sales advantage through targeted social media engagement.
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The document discusses inbound marketing and how it has become more important than search engine optimization (SEO). It explains that inbound marketing focuses on earning people's interest through great content rather than interrupting them with ads. The document provides examples of top inbound marketing tactics like creating shareable content, mining social media for engagement, and building online communities around a brand. It emphasizes that inbound channels like content, search, social media, email, and conversions work best when integrated together into a comprehensive strategy.
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
This document is an introduction to a visual trend report by Rohit Bhargava on 15 trends changing business in 2013. It provides background on the author and overview of the report, which analyzes trends identified from interviews and research. The full report is available as an ebook. The introduction invites the reader to sign up to receive future trend reports and insights from the author by email.
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3) Publish the thread by selecting options like future dates or saving as a draft, or clicking "Publish" to make it live. The author then receives email alerts for all questions/comments on the thread.
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22. 18% converted to paid. Top 3 traffic source. We didn’t push again… Potential reach… 3 million followers on twitter 500,000 readers for their blog Sahil Parikh
23. Hello world, we exist! Find people with similar interest. Reach out to a larger audience. Sahil Parikh
24. The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted. We wonder how many people heard about us on Twitter and then later came to our site? Sahil Parikh
35. The Mantra for Success! Be Social Be Visible Be Relevant Be Credible
36.
37. Let’s stay in touch through Social Media! http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra http://twitter.com/pradeepchopra Follow-Up @ http://bit.ly/dg2-followup
WOM is inexpensive and powerful. Paying $ on old-school marketing is very expensive for a startup. Rather spend your money on your service and product and give people a chance to talk about it. If they like it, you are in business...
- Go where your audience goes - It is ok if there is a bad review - Participate in comments - People will hear about you, like you and remember you. - Conversations will drive sales. Don't be pushy.
Knew people who read WWD could use our product Were active readers and commentators on their blog Dropped an email to their editors a few times When the time was right they wrote about us.
Traffic spiked. A signup every 30 secs for a day and then tapering off. 15% of them converted. Still get traffic from this blog
Same with Mashable
Use it mostly for brand awareness and let people know we exist Participation is easy since we can be mobile and share stuff Lead gen is difficult to measure
Closing a sale
Closing a sale
Closing a sale
Closing a sale - We have Darrin participating on our blog and even submitting a casestudy as to how his company uses DeskAway. We hope this will drive more sales.