Electronic marketing, or e-marketing, is the application of traditional marketing principles and techniques through digital channels. Some common e-marketing strategies include search engine optimization, social media marketing, email marketing, and online networking. While e-marketing allows for extensive reach, high customer appeal, and easy measurement of results, its disadvantages include lack of physical presence, security concerns, and high advertising costs. E-marketing is still developing and not widely used in Sri Lanka due to lack of knowledge, budget constraints, cultural factors, and overreliance on social media marketing alone.

1. E-Marketing

2. 

Marketing is communicating the value of a product or
service to customers.
There are various methods of marketing.

1) Advertising.

2)Media

3)leaflet, Posters.

3. 
Electronic marketing is the application of marketing principles and techniques
via electronic media

Various types of e-marketing strategies used to promote product and services.

1) Search engine Optimization

2) Social Media Marketing
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3) E-mail Marketing
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4)Networking

4. 
Advantages of E-marketing.

• Extensive reach

• Higher customer appeal

• Easy to measure the results

The important factor is global marketing is easier.

5. 
Disadvantages of the e-marketing.

1) Not having a physical presence.
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2) • Concern on internet security.

3) • Mismatch in the products ordered and delivered.
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4). Advertising cost is high and less budget allocation.
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5). Keep updates of the new information.

6. 
In sri lanka approximately 5.5% demand for e-marketing in yearly .

E-market is developing by slowly.

Key sectors that involved to use internet marketing widely.
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1) Hotel and tourism.
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2)Doctor channeling.
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3)Insurance and Telecommunication.

7. 
E-market is not widely popular in sri lanka.
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Factors that E-market not popular in sri lanka.
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1) Lack of knowledge about E-marketing
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2)Not enough money to allocate budgets.
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3) Cultural and social factors.
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4) widely depend only on social media marketing.