This document discusses digital marketing trends in India. It begins by defining digital marketing as using electronic communications to promote products and services. It then discusses how digital channels are growing rapidly in India with more time spent online.
The document reviews literature on topics like the impact of e-commerce and online shopping in countries like Bangladesh and factors that influence digital marketing. It identifies problems with digital marketing like security issues.
The document presents results of a study with 200 respondents on their awareness and usage of digital marketing. It finds that males, those aged 26-36, and businesses have high rates of digital marketing usage. Most respondents had knowledge of digital marketing and found online information excellent. The top reasons for choosing digital marketing were wide product
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to better understand consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
The fastest and developed, adoption of social media on consumer behavior provides different new things of new marketing on a new product. Todays the internet, social media has been taken the status of high growth of every firm growth and these technology changes ways of doing business in their business world. Social media marketing for every organization, firms can adopt their own technology to advertising their products. In this research, we can assess the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product. While social media marketing also assess the impact a promotion marketing and door to door marketing. In this study totally 250 questionnaires were distributed among the colleges students and got back responses from 200questionnaire only. The research used convenient simple random sampling method. Researcher were used statistical tools such as Multiple regression analysis, ANOVA, Chi Square test, and Simple Percentage Analysis and interpret the analysis finally results shows that the positive impact on the social media marketing on consumer behavior. Mr. S. Ganesan | Mr. M. Suresh "A Study on the Impact of Social Media Marketing on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30487.pdf Paper Url :https://www.ijtsrd.com/management/marketing/30487/a-study-on-the-impact-of-social-media-marketing-on-consumer-behavior/mr-s-ganesan
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
The study examined the effects of digital marketing on consumer behaviour in selected states in
Nigeria. The sample for the study is made up of 378 purposively selected consumers and marketers in the study.
The data for the study was obtained using a structured questionnaire. Inferential statistics such as multiple
regression among others
Effect of online reviews on consumer purchase behaviourSadiahAhmad
Online consumer reviews have a significant impact on purchase behavior. A survey of 85 respondents found that 52% found online reviews to be extremely helpful in making purchase decisions. Positive reviews, ratings, photos, additional comments, and cumulative reviews most influenced purchasing, while moderate, negative, logistics and service ratings did not. The study confirms that reviews influence consumers when reliance on them for purchases is high. Understanding the impact can help both consumers make quicker decisions and sellers improve marketing strategies based on reviews.
Online Technology and Marketing of Financial Services in Nigeria: An Impact A...IOSR Journals
This study examines the impact of online marketing of financial services in Nigeria. It analyzes data collected from staff and customers of 12 major financial institutions in Nigeria on their experiences with online services. The results show that the overall impact of online marketing has been low, with about 75% of respondents indicating it as very low or low. The major challenges identified include lack of basic infrastructure, inadequate power supply, lack of knowledge, low customer awareness, and issues with e-payments. To improve the situation, respondents recommended building Nigeria's own IT infrastructure, providing steady power supply, and conducting training and awareness campaigns. Statistical analysis confirmed a significant relationship between the level of impact and challenges of online marketing of financial services in Nigeria.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
1) The document discusses the economic and social impacts of e-commerce in India. It notes that e-commerce is growing rapidly in India at 30-60% annually and will have 30 million online buyers by 2015.
2) E-commerce provides benefits to businesses in India like worldwide trade opportunities and lower search costs. It also strengthens downstream buyers. However, it could enable collusion and increase competition.
3) The government can play a role in facilitating e-commerce by supporting infrastructure, skills development, and market access. E-commerce presents opportunities for economic growth but also challenges for adaptation.
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to better understand consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
The fastest and developed, adoption of social media on consumer behavior provides different new things of new marketing on a new product. Todays the internet, social media has been taken the status of high growth of every firm growth and these technology changes ways of doing business in their business world. Social media marketing for every organization, firms can adopt their own technology to advertising their products. In this research, we can assess the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product. While social media marketing also assess the impact a promotion marketing and door to door marketing. In this study totally 250 questionnaires were distributed among the colleges students and got back responses from 200questionnaire only. The research used convenient simple random sampling method. Researcher were used statistical tools such as Multiple regression analysis, ANOVA, Chi Square test, and Simple Percentage Analysis and interpret the analysis finally results shows that the positive impact on the social media marketing on consumer behavior. Mr. S. Ganesan | Mr. M. Suresh "A Study on the Impact of Social Media Marketing on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30487.pdf Paper Url :https://www.ijtsrd.com/management/marketing/30487/a-study-on-the-impact-of-social-media-marketing-on-consumer-behavior/mr-s-ganesan
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
The study examined the effects of digital marketing on consumer behaviour in selected states in
Nigeria. The sample for the study is made up of 378 purposively selected consumers and marketers in the study.
The data for the study was obtained using a structured questionnaire. Inferential statistics such as multiple
regression among others
Effect of online reviews on consumer purchase behaviourSadiahAhmad
Online consumer reviews have a significant impact on purchase behavior. A survey of 85 respondents found that 52% found online reviews to be extremely helpful in making purchase decisions. Positive reviews, ratings, photos, additional comments, and cumulative reviews most influenced purchasing, while moderate, negative, logistics and service ratings did not. The study confirms that reviews influence consumers when reliance on them for purchases is high. Understanding the impact can help both consumers make quicker decisions and sellers improve marketing strategies based on reviews.
Online Technology and Marketing of Financial Services in Nigeria: An Impact A...IOSR Journals
This study examines the impact of online marketing of financial services in Nigeria. It analyzes data collected from staff and customers of 12 major financial institutions in Nigeria on their experiences with online services. The results show that the overall impact of online marketing has been low, with about 75% of respondents indicating it as very low or low. The major challenges identified include lack of basic infrastructure, inadequate power supply, lack of knowledge, low customer awareness, and issues with e-payments. To improve the situation, respondents recommended building Nigeria's own IT infrastructure, providing steady power supply, and conducting training and awareness campaigns. Statistical analysis confirmed a significant relationship between the level of impact and challenges of online marketing of financial services in Nigeria.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
1) The document discusses the economic and social impacts of e-commerce in India. It notes that e-commerce is growing rapidly in India at 30-60% annually and will have 30 million online buyers by 2015.
2) E-commerce provides benefits to businesses in India like worldwide trade opportunities and lower search costs. It also strengthens downstream buyers. However, it could enable collusion and increase competition.
3) The government can play a role in facilitating e-commerce by supporting infrastructure, skills development, and market access. E-commerce presents opportunities for economic growth but also challenges for adaptation.
The study reveals that the main reason for the growing importance of online marketing is increasing literacy about the internet among people. They have identified that the internet is truly advantageous through which they can serve their various purposes mainly social networking, online shopping & media sharing (photo, music, video). This efficacy of the internet has intensified their tendency of being online.
EXPLORING FACTORS INFLUENCING THE ADOPTION OF ONLINE SHOPPING WITH SAUDI ESHO...ijcsit
Information and communication technology (ICT) is currently the key enabler of most fields and sectors. It contributed to improving the field of commerce by advent, the concept of electronic commerce. The advent of e-commerce contributed to improving the commerce field by enabling customers to conduct their entire business transaction via the internet. Accordingly, e-commerce has become an indicator of the economic growth sought by countries in this digital age. One of the common forms of B2C e-commerce is online shopping in which the customer deals with a website and gets a full shopping experience online. The online shopping environment in Saudi Arabia is expected to grow as a result of the development of ICT, the spread of the Internet, the large proportion of the youth population and the rapid trend of online markets around the world, and in Saudi Arabia in particular. However, it is still immature, and the adoption of online shopping with Saudi e-shops in specific is less than expected. Therefore, this study seeks to explore the factors influencing the adoption of online shopping by females with Saudi e-shops. This study adopted a qualitative methodology, as data were collected by conducting thirty semi-structured interviews with Saudi females and analyzed through applying Thematic Analysis (TA) method using a software tool (NVivo). As a result, the study reported thirteen factors influencing Saudi females to adopt online shopping with Saudi eshops. Those factors were classified under six main themes: products-related factors, logistics-related factors, customer service-related factors, payment-related factors, technology-related factors, and culturerelated factors. Based on the study’s findings, the researcher reported the study contributions and future research recommendations in conclusion.
A study on consumer buying behavior towards online retailers in Delhi NCRkanishamittal1
“Consumer is the sole end and purpose of all production, and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer."
- Adam Smith
The growing interdependence of the world economy and the international character of many business practices have contributed to the development of universal emphasis on consumers. Modern technological developments have no doubt made a great impact on the quality, availability, and safety of goods and services. A consumer person who purchases or ultimately consumes goods and services. The growing practice of electronic transactions includes both e-commerce and e- consumers.
Assess the effect of service quality on customer satisfaction in facebook soc...IJMIT JOURNAL
The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers’ satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
The digital-dna-the-state-of-emarketing-in-indiaSumit Roy
The document summarizes the key findings of Octane Research's annual report on the state of e-marketing in India in 2015. Some of the main highlights include:
1) Customer retention is becoming a higher priority for marketers compared to brand awareness.
2) Integrated marketing campaigns are more effective and widely used compared to 5 years ago.
3) Websites remain the primary e-marketing activity, though email marketing is more important for some industries.
4) Content marketing, especially blogs and newsletters, is gaining importance. Social media is also an effective content marketing tool.
5) Reaching target audiences is the biggest email marketing challenge. Inadequate segmentation is also an issue
The study is to analyse the digital marketing techniques used by the customers with respect to construction industry. The study is done in order to gain knowledge about the utility of digital marketing in construction industry and to identify how effectively it can be used. The researcher circulated the questionnaire among the general public. The most preferred digital marketing technique in construction industry is found to be social media marketing. In future marketing agents of construction industry need to develop advertisements to be posted in social media websites.
The effects of the online customer experience on customer loyalty in e-retailersIJAEMSJORNAL
The modern world has seen significant growth in the e-commerce industry in terms of volume and acceptance among customers. E-commerce has changed the behavior of shoppers depending on various factors such as easy accessibility and availability of a wider range of products and services. Now, customer retention has become a challenge for any company because there is so much competition. This article seeks to further understand the online customer experience and examine the customer experience in online sales and its impact on customer loyalty. However, empirical research on online customer experience and loyalty is scarce. The aims of this study are unique to two cases. The first is to examine the effect of online customer experience on customer responses to e-commerce retailer Digikala in Iran, given that two dimensions of online customer experience including empirical and emotional states are considered as customer experience evaluation tools. Each of these two dimensions is about explaining customer loyalty. Customer Experience is a new field of competition for brands to create an effective customer experience. This is the key to distinguishing brand names from one another, and lacking appropriate solutions for managing the customer experience will affect all aspects of the business, given the importance of the online customer experience in loyalty and maintaining a competitive advantage. Research is important and can have beneficial implications for entrepreneurship and formulating organizational strategies.
Impact of Digital Marketing on eCommerce - Final ReportCybez
This document is a dissertation report submitted by Atul Jain to the Indian Institute of Foreign Trade in partial fulfillment of an MBA degree. The report examines the impact of digital marketing on e-commerce in India. It includes sections on the objectives and methodology of the research, the state of e-commerce in India, types of digital marketing strategies used, research findings, and the future outlook of digital marketing in India. The report provides an overview of the topic while fulfilling degree requirements.
Factors Affecting the Acceptance & Adoption of M-Commerce in PakistanSarmad Agha
This document discusses factors affecting the acceptance and adoption of mobile commerce (m-commerce) in Pakistan. It begins with an introduction that provides background on m-commerce and its growth. It then reviews relevant literature on m-commerce services and factors that influence behavioral intention to adopt m-commerce, such as perceived usefulness, ease of use, trust/privacy, and cost. The document describes the study's methodology, analysis of data collected, and discusses key findings. It concludes by providing recommendations for future research on m-commerce adoption in Pakistan.
This document summarizes a study on factors influencing online shopping in Ahmedabad, India. The study analyzed consumer perceptions of online shopping through surveys and statistical analysis. It found that ease/attractiveness of websites, service quality of websites, and website security are the three dominant factors influencing consumer online shopping experiences. Additionally, the study found that regular buyers are most influenced by ease/attractiveness of websites and service quality, while occasional buyers value website security more than other types of consumers.
A study on factors influencing consumer’s online shoppingAshok kumar T
This study examines factors that influence consumers' online shopping behavior in Coimbatore City, India. The researchers conducted a survey of 300 online shoppers. They found that website design, security, reliability, and customer service were the main factors affecting shopping behavior. Website security and reliable delivery were especially important to consumers. The study also found that these four factors had a significant impact on consumers' purchase decisions. Overall, the analysis showed that addressing these factors is important for online retailers to attract and satisfy customers.
A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students fu...Vibhor Agarwal
A PROJECT REPORT
ON
A Study On Online Shopping Behavior Of Hostel Students
Includes
OBJECTIVES
RESEARCH METHODOLOGY
INTRODUCTION
DATA INTERPRETATION AND ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
Digital Marketing a Boost for Industries A Study with Respect to Miraj Talukaijtsrd
"Today, digital marketing is of foremost importance to any business, industries as digital presence has become an essential necessity to make their presence. The world is now moving from old newspaper advertisements to new handy Smartphone advertisements and so is India. The old days are gone when industries would rely on distributing surveys to collect information about the market. Data analyses, data gathering are the trending ways for a business to do its market research. The biggest problem in India’s digital marketing scenario, primarily in tier 2 and tier 3 cities like Sangli, Miraj is poor internet infrastructure and technology adoption. But this scenario is changing rapidly because India is modernizing at a very fast pace and internet is a necessity as food, shelter and clothing. Hence tier 3 cities are also gradually evolving to be tech friendly and therefore businesses should start pacing their strategies accordingly soon! Dr. Sudhakar D. Bhoite | Mr. Omkar N. Pethakar ""Digital Marketing a Boost for Industries: A Study with Respect to Miraj Taluka"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23062.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23062/digital-marketing-a-boost-for-industries-a-study-with-respect-to-miraj-taluka/dr-sudhakar-d-bhoite"
(101) a revision on digital marketing emerging trends ah authorsHariharanAmutha1
Digital marketing is growing rapidly in India. A survey found that 190% of respondents had knowledge of digital marketing and found online information to be excellent. The most common reasons for choosing digital marketing were the wide variety of products (65%) and easy buying procedures (55%). The study suggests that digital marketing has a positive impact and is most popular among males aged 26-36 who earn Rs. 10,001 to Rs. 20,000 per month. Recommendations include improving technical aspects, collecting customer feedback, and creating more awareness of digital marketing.
3 online shopping research paper hari masterpiece HariMasterpiece
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It analyzes factors that influence consumer purchases online such as price, quality, brand, and discounts. The study used surveys of 1000 consumers and statistical analysis to test hypotheses. Key findings were that the majority of online shoppers were male, aged 16-25, and purchase from websites like Flipkart, Amazon, and Olx. Educational attainment and gender were found to impact the factors influencing consumer online purchases. The study aims to help online retailers better understand customer preferences.
3 onlinne shioping research paper publishedin international journalmaaranhari
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to provide insights into consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It used a sample of 1000 respondents and collected both primary and secondary data. The study found that most online shoppers were male (557), between the ages of 16-25 (289), and purchased from sites like Olx (98) and Flipkart (98). Gender and educational status influenced factors for online purchases like price, quality, and discounts. The study aims to analyze consumer preferences for online shopping and identify trends in the district.
A critical reviewofdigitalmarketingijmra-14610Rajukumar510
LIFTED COMPETENCE offers in cooperation with the international Digital Marketing
Institute, the diploma program "Professional Diploma in Digital Marketing". The program is
offered in more than 40 countries and is accredited by Scottish Credit and Qualifications
Framework level 8. Several thousand participants have completed the program.
The training material is developed by leading experts such as Facebook, Ogilvy, Google
Analysis Of An Online Digital Marketing A Case StudyCheryl Brown
1) The document discusses digital marketing and its impact on revenue generation. It analyzes digital marketing strategies at STYLETRENDZ, an online fashion company.
2) The study aims to understand digital marketing concepts and models. It examines how digital marketing agencies work and generate revenue. It also evaluates how digital marketing affects revenue generation.
3) Primary data was collected through interviews with company guides and employees. Secondary data came from the company profile, websites, books, and previous studies. Targeted marketing strategies are discussed to effectively match customers to campaigns.
A STUDY ON LITERATURE REVIEW FOR IDENTIFYING THE FACTORS IMPACTING DIGITAL MA...Claire Webber
This document summarizes literature on factors impacting digital marketing. It discusses how digital marketing utilizes various digital channels like websites, social media, email marketing and mobile marketing to build brands and promote products. Several studies examined in the literature found that factors like target markets, content, social media, budget and technology impact digital marketing effectiveness from a marketer's perspective. Demographic factors like age, gender and income also influence levels of digital and social media engagement. The objective is to identify gaps in existing research on factors impacting digital marketing, particularly in the education sector.
The study reveals that the main reason for the growing importance of online marketing is increasing literacy about the internet among people. They have identified that the internet is truly advantageous through which they can serve their various purposes mainly social networking, online shopping & media sharing (photo, music, video). This efficacy of the internet has intensified their tendency of being online.
EXPLORING FACTORS INFLUENCING THE ADOPTION OF ONLINE SHOPPING WITH SAUDI ESHO...ijcsit
Information and communication technology (ICT) is currently the key enabler of most fields and sectors. It contributed to improving the field of commerce by advent, the concept of electronic commerce. The advent of e-commerce contributed to improving the commerce field by enabling customers to conduct their entire business transaction via the internet. Accordingly, e-commerce has become an indicator of the economic growth sought by countries in this digital age. One of the common forms of B2C e-commerce is online shopping in which the customer deals with a website and gets a full shopping experience online. The online shopping environment in Saudi Arabia is expected to grow as a result of the development of ICT, the spread of the Internet, the large proportion of the youth population and the rapid trend of online markets around the world, and in Saudi Arabia in particular. However, it is still immature, and the adoption of online shopping with Saudi e-shops in specific is less than expected. Therefore, this study seeks to explore the factors influencing the adoption of online shopping by females with Saudi e-shops. This study adopted a qualitative methodology, as data were collected by conducting thirty semi-structured interviews with Saudi females and analyzed through applying Thematic Analysis (TA) method using a software tool (NVivo). As a result, the study reported thirteen factors influencing Saudi females to adopt online shopping with Saudi eshops. Those factors were classified under six main themes: products-related factors, logistics-related factors, customer service-related factors, payment-related factors, technology-related factors, and culturerelated factors. Based on the study’s findings, the researcher reported the study contributions and future research recommendations in conclusion.
A study on consumer buying behavior towards online retailers in Delhi NCRkanishamittal1
“Consumer is the sole end and purpose of all production, and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer."
- Adam Smith
The growing interdependence of the world economy and the international character of many business practices have contributed to the development of universal emphasis on consumers. Modern technological developments have no doubt made a great impact on the quality, availability, and safety of goods and services. A consumer person who purchases or ultimately consumes goods and services. The growing practice of electronic transactions includes both e-commerce and e- consumers.
Assess the effect of service quality on customer satisfaction in facebook soc...IJMIT JOURNAL
The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers’ satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
The digital-dna-the-state-of-emarketing-in-indiaSumit Roy
The document summarizes the key findings of Octane Research's annual report on the state of e-marketing in India in 2015. Some of the main highlights include:
1) Customer retention is becoming a higher priority for marketers compared to brand awareness.
2) Integrated marketing campaigns are more effective and widely used compared to 5 years ago.
3) Websites remain the primary e-marketing activity, though email marketing is more important for some industries.
4) Content marketing, especially blogs and newsletters, is gaining importance. Social media is also an effective content marketing tool.
5) Reaching target audiences is the biggest email marketing challenge. Inadequate segmentation is also an issue
The study is to analyse the digital marketing techniques used by the customers with respect to construction industry. The study is done in order to gain knowledge about the utility of digital marketing in construction industry and to identify how effectively it can be used. The researcher circulated the questionnaire among the general public. The most preferred digital marketing technique in construction industry is found to be social media marketing. In future marketing agents of construction industry need to develop advertisements to be posted in social media websites.
The effects of the online customer experience on customer loyalty in e-retailersIJAEMSJORNAL
The modern world has seen significant growth in the e-commerce industry in terms of volume and acceptance among customers. E-commerce has changed the behavior of shoppers depending on various factors such as easy accessibility and availability of a wider range of products and services. Now, customer retention has become a challenge for any company because there is so much competition. This article seeks to further understand the online customer experience and examine the customer experience in online sales and its impact on customer loyalty. However, empirical research on online customer experience and loyalty is scarce. The aims of this study are unique to two cases. The first is to examine the effect of online customer experience on customer responses to e-commerce retailer Digikala in Iran, given that two dimensions of online customer experience including empirical and emotional states are considered as customer experience evaluation tools. Each of these two dimensions is about explaining customer loyalty. Customer Experience is a new field of competition for brands to create an effective customer experience. This is the key to distinguishing brand names from one another, and lacking appropriate solutions for managing the customer experience will affect all aspects of the business, given the importance of the online customer experience in loyalty and maintaining a competitive advantage. Research is important and can have beneficial implications for entrepreneurship and formulating organizational strategies.
Impact of Digital Marketing on eCommerce - Final ReportCybez
This document is a dissertation report submitted by Atul Jain to the Indian Institute of Foreign Trade in partial fulfillment of an MBA degree. The report examines the impact of digital marketing on e-commerce in India. It includes sections on the objectives and methodology of the research, the state of e-commerce in India, types of digital marketing strategies used, research findings, and the future outlook of digital marketing in India. The report provides an overview of the topic while fulfilling degree requirements.
Factors Affecting the Acceptance & Adoption of M-Commerce in PakistanSarmad Agha
This document discusses factors affecting the acceptance and adoption of mobile commerce (m-commerce) in Pakistan. It begins with an introduction that provides background on m-commerce and its growth. It then reviews relevant literature on m-commerce services and factors that influence behavioral intention to adopt m-commerce, such as perceived usefulness, ease of use, trust/privacy, and cost. The document describes the study's methodology, analysis of data collected, and discusses key findings. It concludes by providing recommendations for future research on m-commerce adoption in Pakistan.
This document summarizes a study on factors influencing online shopping in Ahmedabad, India. The study analyzed consumer perceptions of online shopping through surveys and statistical analysis. It found that ease/attractiveness of websites, service quality of websites, and website security are the three dominant factors influencing consumer online shopping experiences. Additionally, the study found that regular buyers are most influenced by ease/attractiveness of websites and service quality, while occasional buyers value website security more than other types of consumers.
A study on factors influencing consumer’s online shoppingAshok kumar T
This study examines factors that influence consumers' online shopping behavior in Coimbatore City, India. The researchers conducted a survey of 300 online shoppers. They found that website design, security, reliability, and customer service were the main factors affecting shopping behavior. Website security and reliable delivery were especially important to consumers. The study also found that these four factors had a significant impact on consumers' purchase decisions. Overall, the analysis showed that addressing these factors is important for online retailers to attract and satisfy customers.
A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students fu...Vibhor Agarwal
A PROJECT REPORT
ON
A Study On Online Shopping Behavior Of Hostel Students
Includes
OBJECTIVES
RESEARCH METHODOLOGY
INTRODUCTION
DATA INTERPRETATION AND ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
Digital Marketing a Boost for Industries A Study with Respect to Miraj Talukaijtsrd
"Today, digital marketing is of foremost importance to any business, industries as digital presence has become an essential necessity to make their presence. The world is now moving from old newspaper advertisements to new handy Smartphone advertisements and so is India. The old days are gone when industries would rely on distributing surveys to collect information about the market. Data analyses, data gathering are the trending ways for a business to do its market research. The biggest problem in India’s digital marketing scenario, primarily in tier 2 and tier 3 cities like Sangli, Miraj is poor internet infrastructure and technology adoption. But this scenario is changing rapidly because India is modernizing at a very fast pace and internet is a necessity as food, shelter and clothing. Hence tier 3 cities are also gradually evolving to be tech friendly and therefore businesses should start pacing their strategies accordingly soon! Dr. Sudhakar D. Bhoite | Mr. Omkar N. Pethakar ""Digital Marketing a Boost for Industries: A Study with Respect to Miraj Taluka"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23062.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23062/digital-marketing-a-boost-for-industries-a-study-with-respect-to-miraj-taluka/dr-sudhakar-d-bhoite"
(101) a revision on digital marketing emerging trends ah authorsHariharanAmutha1
Digital marketing is growing rapidly in India. A survey found that 190% of respondents had knowledge of digital marketing and found online information to be excellent. The most common reasons for choosing digital marketing were the wide variety of products (65%) and easy buying procedures (55%). The study suggests that digital marketing has a positive impact and is most popular among males aged 26-36 who earn Rs. 10,001 to Rs. 20,000 per month. Recommendations include improving technical aspects, collecting customer feedback, and creating more awareness of digital marketing.
3 online shopping research paper hari masterpiece HariMasterpiece
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It analyzes factors that influence consumer purchases online such as price, quality, brand, and discounts. The study used surveys of 1000 consumers and statistical analysis to test hypotheses. Key findings were that the majority of online shoppers were male, aged 16-25, and purchase from websites like Flipkart, Amazon, and Olx. Educational attainment and gender were found to impact the factors influencing consumer online purchases. The study aims to help online retailers better understand customer preferences.
3 onlinne shioping research paper publishedin international journalmaaranhari
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to provide insights into consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It used a sample of 1000 respondents and collected both primary and secondary data. The study found that most online shoppers were male (557), between the ages of 16-25 (289), and purchased from sites like Olx (98) and Flipkart (98). Gender and educational status influenced factors for online purchases like price, quality, and discounts. The study aims to analyze consumer preferences for online shopping and identify trends in the district.
A critical reviewofdigitalmarketingijmra-14610Rajukumar510
LIFTED COMPETENCE offers in cooperation with the international Digital Marketing
Institute, the diploma program "Professional Diploma in Digital Marketing". The program is
offered in more than 40 countries and is accredited by Scottish Credit and Qualifications
Framework level 8. Several thousand participants have completed the program.
The training material is developed by leading experts such as Facebook, Ogilvy, Google
Analysis Of An Online Digital Marketing A Case StudyCheryl Brown
1) The document discusses digital marketing and its impact on revenue generation. It analyzes digital marketing strategies at STYLETRENDZ, an online fashion company.
2) The study aims to understand digital marketing concepts and models. It examines how digital marketing agencies work and generate revenue. It also evaluates how digital marketing affects revenue generation.
3) Primary data was collected through interviews with company guides and employees. Secondary data came from the company profile, websites, books, and previous studies. Targeted marketing strategies are discussed to effectively match customers to campaigns.
A STUDY ON LITERATURE REVIEW FOR IDENTIFYING THE FACTORS IMPACTING DIGITAL MA...Claire Webber
This document summarizes literature on factors impacting digital marketing. It discusses how digital marketing utilizes various digital channels like websites, social media, email marketing and mobile marketing to build brands and promote products. Several studies examined in the literature found that factors like target markets, content, social media, budget and technology impact digital marketing effectiveness from a marketer's perspective. Demographic factors like age, gender and income also influence levels of digital and social media engagement. The objective is to identify gaps in existing research on factors impacting digital marketing, particularly in the education sector.
This document provides a summary of a study on digital marketing for small and medium enterprises (MSMEs) in India. The study found that (1) social media marketing is the most used digital marketing channel for MSMEs, (2) on average 76% of small businesses that use digital marketing find it beneficial, and (3) lack of digital knowledge is a major challenge faced by MSME owners in adopting digital marketing strategies. The study recommends that MSMEs focus more on digital marketing planning and education to better utilize its benefits for business growth.
This document summarizes a research study that examined the impact of digital marketing on business performance of e-commerce companies in Hyderabad, India. The study investigated how digital marketing orientation, perceived relative advantage of digital marketing over traditional methods, customer pressure, and level of competition affect strategic business performance.
A survey was conducted of 30 small and medium enterprises. The results found that only the level of competition had a statistically significant impact on strategic business performance. The other factors - digital marketing orientation, perceived relative advantage, and customer pressure - did not significantly influence business performance.
The study concludes that while digital marketing may not currently impact performance for all small businesses, as competition increases companies will need to adopt digital marketing to maintain competit
This document summarizes a research study that examined the impact of digital marketing on business performance of e-commerce companies in Hyderabad, India. The study investigated how digital marketing orientation, perceived relative advantage of digital marketing over traditional marketing, customer pressure, and level of competition affect strategic business performance.
A survey was conducted of 30 small and medium enterprises. The results found that only the level of competition had a statistically significant impact on strategic business performance. The other factors - digital marketing orientation, perceived relative advantage, and customer pressure - did not significantly influence business performance.
The study concludes that while digital marketing may not currently impact performance for all small businesses, as competition increases, firms will need to adopt digital marketing to maintain
This document summarizes a research study on the impact of digital marketing on organizational performance in the Australian retail sector. It provides context on the importance of the Australian retail industry and the increasing role of digital technologies. A literature review covers topics like digital marketing tools, organizational performance factors, the effects of digital marketing, and the technology acceptance model. Research gaps are identified in areas like omni-channel retailing and virtual reality stores. The proposed research methodology is described as deductive, positivist, and quantitative using an online survey to collect primary data to test hypotheses.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
- E-commerce in India has grown rapidly over the past two decades as internet and mobile phone penetration has increased.
- Currently, online travel makes up 70% of the e-commerce market, while e-tailing (online retail and marketplaces) is the fastest growing segment.
- Key factors driving growth include expanding internet access, more affordable smartphones, and improved consumer awareness of online shopping options.
Digital marketing uses electronic and internet-based channels to promote products and services. In Bangladesh, while some major companies use digital marketing, most still rely on traditional methods. This study aims to identify challenges to digital marketing in Bangladesh and how embracing digital strategies could benefit businesses and the economy. It will survey 50 consumers on their views of digital marketing and extract data to further illuminate the situation. The results could help marketers understand how to better connect with consumers digitally and expand their reach nationally and internationally.
This document provides an overview of a thesis that examines the effect of digital marketing on customer relationships in Kabul, Afghanistan. The introduction discusses digital marketing and its potential benefits for customer relationships through personalized communication and engagement. It notes that Analyze was the first company in Afghanistan to use digital marketing in 2008. The study aims to understand how Afghan marketers can leverage digital platforms to enhance customer relationships and brand loyalty. It presents hypotheses that digital marketing strategies like frequent communication, relevant content, and customer engagement can improve brand loyalty and awareness. The significance is that customer relationship management is important for business success, and digital technologies provide low-cost ways to gather and leverage customer data. The document outlines that subsequent chapters will review relevant literature, describe the research
Optimization of Digital-Based MSME E-Commerce: Challenges and Opportunities i...Dr. Amarjeet Singh
This document summarizes a research article about optimizing digital-based MSME e-commerce during the COVID-19 pandemic. The article discusses how the pandemic severely impacted MSMEs, with many going out of business. However, digitalization and e-commerce provide opportunities for MSMEs to transform their business models. The article reviews literature showing how technologies like websites, social media, and mobile applications can help MSMEs reach more customers online. Case studies of MSMEs in different countries found that those utilizing digital tools through e-commerce were more successful compared to those relying only on offline sales. The article concludes digitalization is both a challenge and opportunity for MSMEs to adapt their traditional business models and survive or grow
This document provides a review of e-commerce. It begins by defining e-commerce and discussing its key types. It then examines several factors facilitating e-commerce, including the internet, payment gateways, analytics, social media, autonomous vehicles, and 3D printing. The document discusses trends in India's growing e-commerce market and underlying factors in its success. Finally, it reviews several past studies examining topics like customer satisfaction, consistency, and technological considerations for online banking.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The document summarizes India's Independence Day, which is celebrated annually on August 15th. It commemorates India's independence from British rule and the birth of the nation as a sovereign republic in 1947. On this day, the Prime Minister raises the Indian flag at the Red Fort in Delhi and gives a speech highlighting the past year's achievements. Parades and cultural events take place across the country celebrating India's independence and diverse culture. Security is heightened due to threats from separatist and insurgent groups opposed to Indian rule.
This document discusses the growth of the cell phone industry in India. It provides background on the development of cell phone technology over time. The statement of the problem outlines how India has become one of the fastest growing cell phone markets in the world, with over 800 million subscribers. The objective is to understand customer brand preferences and factors influencing their purchase of branded mobile handsets. The study uses a sample size of 115 people to examine branding preferences among cell phone users in India.
This document promotes solar energy and is authored by N. Harihran and A. Amutha, students at Arulmigu Palaniandavar Arts College for Women. It provides their contact information and encourages the reader to learn more about the benefits of solar energy.
The document outlines a business plan for Ammu Digital Mart, which sells physical and digital products online. It discusses conducting market research to understand what products to sell, who the target customers are, and how products will be sourced. The business aims to improve the digital marketing and customer experience through strategies like transparent services, implementing customer feedback, and creating awareness of digital shopping. The key issues it aims to address are keeping up with technological changes, customers' security and delivery concerns, and lack of discounts and interactivity online. The scope of study for improving the business includes understanding factors influencing customer motivations around price, design, quality and image.
(103) brand prserance mobile phone madurai ah authorsHariharanAmutha1
This document summarizes a study on brand preferences for mobile phones among students in Madurai District, India. The study surveyed 300 students at Vivekananda College in Madurai to understand their brand preferences, factors influencing their choices, and top brands. Key findings include: Samsung was the most preferred brand, followed by Xiao and Motorola. Friends and advertisements most influenced brand preferences. Students valued user-friendliness, battery life, quality, and features when choosing a phone brand.
(102) a study on improving work life balance ah authorsHariharanAmutha1
This study examines factors that influence work-life balance among employees in private commercial banks in India. The researchers conducted a study with 208 bank employees. They found that work overload, organizational support, and emotional intelligence were positively related to work-life balance, while job engagement and technological advancement were negatively related. Surprisingly, spiritual intelligence was not found to be related to work-life balance. The study used several existing measurement instruments and statistical analyses like confirmatory factor analysis to analyze the data. It identifies limitations like the sample only covering some banks and provides directions for future research with larger samples and considering demographic factors.
Recruitment involves finding and hiring new employees. The document provides contact information for N. Harihran and A. Amutha who can be reached by email or phone regarding recruitment services. They are affiliated with Arulmigu Palaniandavar Arts College for Women.
(98)success story of entreprenure in india ppt ah authorsHariharanAmutha1
This document summarizes a presentation about entrepreneur success stories in India. It defines entrepreneurship as the process of starting and operating your own business. Key points included characteristics of successful entrepreneurship like innovation and risk-taking. It discusses factors that affect entrepreneurship like economic, social and cultural factors. The presentation concludes that money is not the only measure of success and identifies different roles and motivations that entrepreneurship can fulfill.
This document provides information on succeeding in digital animation. It was created by N. Harihran and A. Amutha, students studying digital animation techniques at Arulmigu Palaniandavar Arts College for Women. They share their contact information and welcome feedback on digital animation.
(96) top 10 expensive cars in world ppt ah authorsHariharanAmutha1
The document lists the top 10 most expensive cars in the world. Luxury and high-performance vehicles from brands like Bugatti, Rolls-Royce, and Koenigsegg make up the elite group of cars that sell for millions of dollars each. These exclusive automobiles demonstrate the pinnacle of automotive engineering and craftsmanship through incredible power, luxury features, and limited production runs.
The Tata Group is an Indian multinational conglomerate holding company headquartered in Mumbai, India. Founded in 1868 by Jamsetji Tata, it has grown to become one of India's largest conglomerates, owning significant companies across several industries. Key figures who led the company's expansion include Jamsetji Tata, Sir Dorab Tata, JRD Tata, Ratan Tata, and current chairman Natarajan Chandrasekaran. Under their leadership, the company diversified into new sectors and made several major acquisitions internationally, including Tetley, Corus Group, and Jaguar Land Rover.
This document discusses different types of supply under the Goods and Services Tax (GST) regime in India. It outlines taxable, non-taxable, and exempt supplies based on taxability. It also discusses inward and outward supplies, composite supplies, and mixed supplies based on nature. Additionally, it explains inter-state and intra-state supplies based on jurisdiction as well as exports and imports. Specific types of supplies like composite, mixed, inter-state, and intra-state are defined. The key differences between exports, imports, and inward and outward supplies are provided.
The document contains details of N. Hariharan who is studying BCOM CS and DTP in the second year. It also mentions A. Amutha who is studying 3rd year chemistry at Arulmigu Palaniandavar Arts College for Women. The document ends with their contact details and websites.
This document introduces a system of net banking and provides contact information for N. Harihran and A. Amutha. It lists N. Harihran's educational qualifications as BCOM CS, DTP, and DOA and A. Amutha's department as 3rd Chemistry. It also provides contact details for N. Harihran including an email, SlideShare profile, and phone number.
(91)top 10 cars in india ppt hari creations ah authorsHariharanAmutha1
This document provides a list of the top 10 cars sold in India and thanks N. Harihran and A. Amutha for their work compiling the list. It also includes contact information for N. Harihran and A. Amutha should anyone have additional questions.
This document discusses types of computers. It was written by N. Hariharan who has a BCOM CS and DTP degree and A. Amutha who is a 3rd year chemistry student at Arulmigu Palaniandavar Arts College for Women. It provides contact information for the authors.
- There are common e-returns for CGST, SGST, and IGST under GST.
- Every registered person is required to file monthly returns by the 10th of the following month, even if there are no business activities during the period. This includes filing a 'Nil' return.
- Key forms include GSTR-1 for outward supplies, GSTR-2 for inward supplies, and GSTR-3 as the monthly return. Late fees apply for delayed filing.
This document discusses types of communications. It provides contact information for N. Harihran who has degrees in BCOM CS, DTP and DOA and is currently in their second year of BCOM CS studies. It also provides contact information for A. Amutha who is in their 3rd year studying chemistry at Arulmigu Palaniandavar Arts College for Women. Their email and a slideshare profile are included for further contact.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
1. e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:08/August-2020 Impact Factor- 5.354 www.irjmets.com
www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science
[988]
A REVISION ON DIGITAL MARKETING EMERGING TRENDS IN INDIA
N. Hariharan*1, Dr. M Karuppanasamy*2
*1B.Com CS Second Year Parvathy’s Arts and Science College, Wisdom City, Dindigul, India.
*2Assistant Professor, Department of Commerce, Parvathy’s Arts and Science College, Wisdom
City, Dindigul, India.
ABSTRACT
The Digital marketing is the opportunity of electronic communications it used by market endorse the goal
and service towards the market place. The digital marketing with the method by corporation endorse
goods, service and brands, Customers heavily really of digital means to reach products. For the examples,
Google marketing in stings found that 48% of customers starts for inquiries on Google search engines.
While 33% look to brand web sides and 26% search which in mobile applications. Internet access is
ministering among professionals and the use of mobile is intensifying. The place of changing continuous
to be rapid with digital channels constantly growth and volumes strength. More people send more time
online in India every year, and the digital tools and sites they use play on ever growing role in their lives.
These give a sense of scale of change seen far and implies the scale of what coming.
KEYWORDS: Digital marketing, Respondents, Tables, Awareness.
I. INTRODUCTION
The Digital Marketing is a one part of a Digital Economy. India is a fast moving nation towards digital
economy and this movement has been accelerated with the demonetization of the Indian Exchange in the
last quarter of year 2019. Digital market requires digital promotion and marketing strategies increasing
high levels. The telecom sector an important role in the digitalization movement and digital marketing.
Recent launch of reliance telecom Jio in 2017 the Jio founder of Makes Ambani with the free & unlimited
internet facilities has played a revolutionary roll. The other prominent companies like Vodaphone, BSNL,
Airtel, & Idea are also offering attractive internet plans. The providing more customer in Indian Banking
Services of secure & friendly money services and transitions and any helps. Thus the visibility of any
product is more through digital medium than traditional marketing techniques in digital marketing
Digital marketing techniques includes Content Marketing, Marketing Automation, SEO, Social Media,
Email Marketing and Website Design. The key player’s role players and infrastructure providers in
Digitization of an Economy are government, banking system, Shopping Portal in India, Internet Service
Software and Providers Service Providers.
II. REVIEW LITERATURE
Jubayer suhan (2015) The aim of this paper is to show the present scenario of online shopping in
Bangladesh. The psychological impact of the consumer is shown here the most challenging issue would be
building the trust among the consumers about the online shop people of Bangladesh do know the positive
side of the digital marketing. He stated digital marketing is well known phenomenon around the world.
Binbin He and Christian Boch (2014) Many customers are worried about. This paper wants to research
influence of Digital marketing. Online stores do well in same factors; they have advantages in these
factors. So many security problems are in digital marketing.
Shahrzad Shahriari, Mohammadreza, Mohammadreza shahriari and Saeid gheiji (2015) “It makes
large changes in the economic, social and cultural aspects one aspects of this transformation is changes in
electronic relations between individuals, corporations and governments. Commercial exchange between
people document to transactions of by us the systems based on electronic information. In this journal it
will be discussed the benefits of E-Commerce and its impact on the market. The present study revealed
that impact on global trend and market, many economists and experts believe that in recent years, a
revolution l the product as a reason for not shopping online exploring motivations for consumer web use
and their implications for ecommerce and found that the internet shopping.
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Binbin He and Christian Boch (2014) “This paper wants to research influence of digital marketing.
Online stores do well in same factors; they have advantages in these factors. So many security problems
are in digital marketing. Many customers are worried about it digital marketing.
III. STATEMENT OF THE PROBLEM
The Technology is changing the way of digital marketing the goods and services and has rapidly involved
into a global phenomenon and day to day new updating in the technological world. At the same time, the
customers have felt uncomfortable to give account number, credit card number, personal information,
transits security problems, delay in delivery, lack of significant discount, lack of interactivity, lack of close
examination today market Online plays a pivotal role in the economic development of a country for India.
With the increasing usage of different age group, Millions of people buy the products through digital
marketing because of time savings, convenience, easy accessibility, different price range, availability of
products and so on.
OBJECTIVES:
1) The purpose of this preconize the use fullness of the digital marketing in the competitive market
2) The study impression of digital marketing on customers purchase.
3) The instruction the overview of Digital marketing.
4) Suggest satiable measure to improve customers to Digital marketing.
5) To teaching the overview of Digital marketing.
6) To suggest satiable measure to improve customer satisfaction to Digital marketing.
IV. EFFECTIVE WAYS OF DIGITAL MARKETING
• Optimist - Learn the best practices and success factors to help compete to get better results.
• Manage - Review of your marketing activities, so that you know where to focus to get the Quick
difference of success make the biggest
• Plan - Plan and roadmap making rules by righting your weaknesses in current.
• The opportunities to boost online leads and sales of digital marketing.
RESEARCH DESIGN
The objectives of this design are to portray accurately the characteristics of the consumer routine in of
online shopping in Dindigul district. Attempts are made to ascertain the attitude and buying Routine of
online shopping by the result of the study. This study title “A recession on digital marketing emerging
trends in index “and the methodology discussed the data collection, period of the study, sampling design,
reliability analysis, pilot study and statistical tools and techniques..
V. SOURCES OF THE DATA
Primary Data:
This study the primary source of data is obtained by interview schedule to various respondents the
selection of samples would help the researcher to carry out a reliable analysis.
Secondary Data:
This Secondary sources are the facts that are available already. In this study the secondary data were
collected from the internet and previous journal and books of digital marketing.
Sample size
The sample size is determinates total 200 respondents opinion from the customers with help digital
marketing.
VI. ANALYSIS
In order to achieve the objectives of the study an analysis is made to understand the consumer a revision
of digital effects provided by in digital marketing. The following tables on
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Table 1 Gender
The 1 table entitled the gender wise cataloguing of the respondent’s male, female and other gender
selected for the study it is Percentage analysis of digital marketing.
The he respondents of male 90 , female 80 and other 30 gender total 200 persons respondents the highest
value of male 90% of digital marketing.
Table 2 is age (15-59) of the persons
Table 2 The age is classified as less than 25 years, 16 to 25 years, 26 to 36 years, 37 to 47 years, 48 to58
and above 59 years of the digital marketing .
S. No Age of the respondents No. of Respondents Percentage (%)
1 Less Than 15 30 30%
2 16 to 25 Years 45 45%
3 26 to 36 Years 50 50%
4 37 to 47 Years 30 30%
5 48 to 58 Years 25 25%
6 Above 59 Years 20 20%
Total 200 200%
90
80
30
TABEL 1 GENDER
Male
Femele
Other
Category
Number of
Respondents
Percentage of
Respondents
Male 90 90%
Female 80 80%
Other 30 30%
Total 200 200%
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The age is classified as less than 25 years 30%, 16 to 25 years45%, 26 to 36 years50%, 37 to 47
years30%, 48 to58 25% and above 59 years 20% of respond ties. Then highest age of 26-36 50% of
digital marketing.
Table 3 Profession
The professions classified students, business, employees, house wife and others calculate data with
present age.
30
45
50
30
25
20
TABEL 2 AGE
Less than15 16-25 26-36 37-47 48-58 above 59
S. No Age of the respondents No. of Respondents Percentage (%)
1 Students 35 35%
2 Employee 50 50%
3 Business 55 55%
4 House wife 40 40%
5 Any other 20 20%
Total 200 200%
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The professions classified values of students 35%, business55%, employees55%, house wife 40% and
others 20% calculate data the highest value of busies 55% in digital marketing.
Table 4 Monthly income and family people’s salary in (Rs) Rupees
The family person’s income is the Rupees then 10000 to 50000 calculate with present age
Category
Number of
Respondents
Percentage of
Respondents%
Below 10000 10 10%
10001-20000 30 30%
20001- 40000 70 70%
40001-50000 90 90%
Total 200 200%
35
50
55
40
20
TABEL 3 PROFESSION
students employee business house wife any other
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The family persons income is the Rupees of below 10000 10%, 10001- 20000 30%, 20001-40000 70%
and 40001- 50000 90% it is high level income 40001- 50000 90% calculate in digital marketing.
Table 5 Awareness of digital marketing
The Digital marketing awareness it two categories knowledge about in marketing and non-knowledge
about in marketing
10
30
70
90
TABEL 4 MONTHLY INCOME
below 10000 10001-20000 20001-40000 40001-50000
10
190
TABEL 5 AWARENESS OF DIGITAL MARKETING
Not having knowledge about
Digital marketing
having knowledge about Digital
marketing
Particulars
Number of
Respondents
Percentage of
Respondents%
Having knowledge about Digital
marketing
190 190%
Not having knowledge about
Digital marketing
10 10%
Total 200 200%
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The Digital marketing awareness of it is total respondents 200 knowledge about in marketing 190% and
non-knowledge 10% select the digital marketing having knowledge about Digital marketing high present
age of 190%.
Table 6 Online information of Digital marketing
The information’s of collect of online it excellent, good, average, and poor
The information’s of collect of data the four category total respondents 200 excellent 125%, good 60%,
average14%, and poor 1% the mostly excellent is 125% of digital marketing.
Table 7 Digital marketing reason for choose
The choose reasons verity, easy buying, lee prices, m various payments modes and other options
Particulars No. of Respondents Percentage (%)
Wide variety of Products 65 65(%)
Easy buying Procedures 55 55 (%)
Lower Prices 35 35 (%)
125, 62%
60, 30%
14, 7%1, 1%
TABEL 6 ONLINE INFORMATION
excllent good average poor
Particulars No. of Respondents Percentage (%)
Excellent 125 125 (%)
Good 60 60 (%)
Average 14 14 (%)
Poor 1 1 (%)
Total 200 200 (%)
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Various Modes of Payments 30 30 (%)
others 15 15 (%)
Total 200 200 (%)
The choose reasons of online responded is total 200 verity 65%, easy buying 55%, low prices 35%
,various payments modes 30% and other options 15%. The mostly
Varity of products 655b% selected it is high level of digital marketing.
VII. FINDINGS
Then digital marketing the best of great future of this market in new updates.
The male customers very high level of digital marketing that is 90%
The Consumers useful for satisfied through purchasing of the digital marketing.
Digital marketing Awareness about online shopping is 190% among the respondents
The 125% of respondents of online information about Product & Services is outstanding excellent
Then mainly falls Income of respondents in the range of Rs. 10,001 to Rs. 20,000 that is 30%.
Employees of various companies of digital marketing are purchasing of online shopping that is 40%.
VIII. SUGGESTIONS
1) Digital marketing Improve technical new update advancement in promotions.
2) All Collect and implement in the feedback customer in the right way collected.
3) Transparent and good service to the consumer after purchase and before in digital marketing.
4) The digital marketing Creating awareness among the people about digital marketing.
5) Digital marketing complete description need to online shopping.
IX. CONCLUSION
The research indicates that A revision digital marketing impacts of positive manner, like cash on delivery,
discounts, home delivery, offers, time savings, security & quality of products offered etc., This current
Youth generation in age group of group of 15-59 years were mostly attracted towards online shopping of
digital marketing through smart phones. Flipchart as leading online shopping site has revolutionized top
55
65
35
30
15
TABEL 7 REASON FOR CHOOSE
wide varity products easy buying products low prices various mode payments others
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position on consumers mind followed by Amazon. The total of then complete data and results prove that
the respondents have perceived online shopping in a positive manner. Overall, most of online shoppers
reported to have satisfied experience with the quality and services offered to them by e-retailers. Digital
marketing it is a part of approach of many high invest companies. At the present and any time, still for
tiny business proprietor at hand have an extremely inexpensive and competent method by using digital
marketing to market their products or services in the society. It has no restrictions. Company can utilize
any devices such as tablets, smart phones, TV, laptops, social media, and email and lot social medic other
to support company and its products and services.
X. REFFRENCEES
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[3] Ahuja, M.K., Gupta, B and Raman (2003), “An empirical investigation of online consumer purchasing
behavior [electronic version]” communication of the ACM, 46(12ve). Pp-145-151.
[4] Siam thirumalai and kingship. k. Sinha (2005), “customer satisfaction with order fulfillment in retail
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management, Vol-23, issue 3-4.
[5] A.F salaam, Lakshmi dyer and peasant pal via (2005), “Trust in E-commerce”, Journal of
communication of the ACM, vole: 48 no: 2.
[6] Binbin He and Christian Boch (2014) ,“Influence factors of online shopping”, International journal
of innovation and scientific research (ISSN 2351-8014) Vole 2 No 2.
[7] Shahrzad shahriari, Mohammadreza, Mohammadreza shahriari and Saeid gheiji (2015)
“Ecommerce and IT impacts on global trends and market”, International journal of research-
Granthaalayah a knowledge repository. (ISSN 2350-0530) Vole: 3 Issue: 4.
[8] Jubayer suhan (2015), “Acceptance of online shopping in Bangladesh: consumer’s perspective”,
IOSR Journal of business and management. Vole: 17, issue: 1. www.iosrjournals.org
WEB RESOURCES
[9] www.egapsawebmarketing.in/growing-future-digital-marketing-india/ visited on 07th January‟17
[10] piyushaggarwal.me/digital-marketing-ppt/ visited on 08th January‟17
[11] yourstory.com/2014/12/digital-marketing-startups/ visited on 08th January‟17
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[13] www.livemint.com/Consumer/LjI3ZO4nYkN8DNdyMIlJlJ/Ad-spending-to-grow-at-155-in-2016-
higherthan-2015s-14.html visited on 09th January‟17
[14] s3.amazonaws.com/weblog visited on 09th January‟17