This document discusses how distributed tracing is essential for improving performance, reliability, developer velocity, and managing costs. It explains that distributed tracing provides end-to-end visibility into requests as they move between services, and allows teams to understand dependencies, pinpoint issues, and optimize software performance. The document provides examples of how distributed tracing can accelerate root cause analysis, generate more actionable alerts, inform architectural decisions, and help reduce infrastructure costs by focusing logging and storage. It concludes by recommending steps to implement distributed tracing, such as starting with critical user experiences, establishing conventions, and integrating tracing into existing workflows.