The shift from monolithic applications to microservices led to many new challenges we haven’t had before. Especially analyzing problems and tracking down erroneous components of a distributed system has become much more difficult as slicing and decoupling applications advances. We now have to answer questions like: How do we find out which services were involved when processing a specific request and how long did it take to respond? How do we figure out which service is causing a request to fail and why? These issues are addressed by Distributed Tracing tools like Zipkin, Jaeger, OpenTracing and OpenCensus. But how can we leverage the data we are gathering using such tools to gain new insights into our business processes, instead of just focussing on the technical aspects?