A talk to students at University of Sussex's business school on the recent merger between UK company Good Rebels and Spanish digital group Territorio Creativo. Exploring the importance of cultural rituals in unifying a business across 4 timezones, 5 countries and 6 offices.

2. Why
Culture is the life force of a great
(international) business.

4. We are Good Rebels
An experience design and innovation
company. We exist to provoke, inspire
and create experiences that matter.

5. We are Good Rebels
An experience design and innovation
company. We exist to provoke, inspire
and create experiences that matter.

6. In today’s connected world your brand is
defined, not by a marketing team or
agency, but by how people experience it.

11. Understanding culture
What is culture?
Why is culture important?
How do you develop culture?
Can you measure culture?

12. What is culture?

13. We don’t make
movies to make
money. We make
money to make
movies.

14. Cultural perspectives
Integration
Differentiation
Fragmentation
Prof. Joanne Martin, Stanford Graduate School of Business, 2002

15. Why is culture important?

16. Anyone can copy your strategy but
nobody can copy your culture.
Torben Rick, 2013

17. Why no one’s listening to a Walkman

19. How do you develop culture?

23. Rituals and stories

24. Tc Outlook

25. Tc Desayunos

26. Tc Plus

27. Tc Welcome

28. Tc Party

30. Collaborative projects

31. Good Rebels Cañas

32. Can you measure culture?

33. Cultural dimensions

34. People + Culture = Great work

35. mark@goodrebels.com
twitter.com/markralphs
+44 (0) 1273 677 170
goodrebels.com
instagram.com/good.rebels
Thank you
for 👂ing and 👋.