Prepared for APOS 2017 Main Conference Speech

1. APOS 2017D A Y 1 ▪ ︎ M A I N C O N F E R E N C E S P E E C H
Presented by Tschaik Lee, EVP of Global Business

2. 2
“The old has gone,

3. 3
“The old has gone, the new is here!”

4. T H E E R A O F D I S R U P T I O N
4

5. IT-Enabled,
Multi-Experience
DRAMATICCHANGES
intheMediaandContentIndustry
Diversified
Business Models
Disrupted
Value Chains

6. DRAMATICCHANGES
intheMediaandContentIndustry
… and how have we been successful?

7. 7
WHY
“distinguished
experiences”
“influencing
life(styles)”
“aspiring
content”
HOW WHAT
We do not see ourselves selling content,
WE MAKE BUSINESS FROM
LIFESTYLES AND CULTURE.

8. 8
CREATIVE
DNA
stay young
failure is not a failure
opposites are
complementary
o

9. 9
“DISRUPTIVE CREATIVITY”

11. IN THE AGE OF CONTENT:
THINK LIKE A MARKETER
BEHAVE LIKE AN ENTERTAINER
MOVE LIKE A TECH STARTUP
P.J.Pereira, CCO, Pereira & O’Dell
THANK YOU