When you remember me, it means that you have carried something of who I am with you, that I have left some mark of who I am on who you are. It means that you can summon me back to your memory even though countless years and miles may stand between us. It means that if we meet again, you will know me. It means that even after I die, you can still see my face and remember my voice and speak to me in your heart, for as long as you remember me, I am never entirely lost. if you forget me, part of who I am will be gone from your memory.
Who is BankVic? What is our culture? How do we do 'Banking with Heart'?
All credit and thanks for this great concept goes to Hubspot and their Culture Code.
In 2011, Allegory – a small marketing firm with a passion for building brands – wanted to buy the URL www.CultureCode.com. It’s where we planned to launch products and services that would help organizations uncover their unique culture by identifying their underlying patterns, strengths and passions. The URL was taken.
Fast forward four years and we launched our system of tools under the name CultureTalk (www.culturetalk.com). Born at the intersection of culture and communications, our #CultureCode speaks both to our big vision of helping individuals and organizations realize their true potential and from the heart of little agency where it all began.
Tom Waltermire Baldwin-Wallace Commencement SpeechTeam NEO
Tom Waltermire, Team NEO CEO, gave the commencement speech to Baldwin-Wallace's MBA and advance degrees in Education on May 9. He talks about the Cleveland Plus region's transitioning economy.
When you remember me, it means that you have carried something of who I am with you, that I have left some mark of who I am on who you are. It means that you can summon me back to your memory even though countless years and miles may stand between us. It means that if we meet again, you will know me. It means that even after I die, you can still see my face and remember my voice and speak to me in your heart, for as long as you remember me, I am never entirely lost. if you forget me, part of who I am will be gone from your memory.
Who is BankVic? What is our culture? How do we do 'Banking with Heart'?
All credit and thanks for this great concept goes to Hubspot and their Culture Code.
In 2011, Allegory – a small marketing firm with a passion for building brands – wanted to buy the URL www.CultureCode.com. It’s where we planned to launch products and services that would help organizations uncover their unique culture by identifying their underlying patterns, strengths and passions. The URL was taken.
Fast forward four years and we launched our system of tools under the name CultureTalk (www.culturetalk.com). Born at the intersection of culture and communications, our #CultureCode speaks both to our big vision of helping individuals and organizations realize their true potential and from the heart of little agency where it all began.
Tom Waltermire Baldwin-Wallace Commencement SpeechTeam NEO
Tom Waltermire, Team NEO CEO, gave the commencement speech to Baldwin-Wallace's MBA and advance degrees in Education on May 9. He talks about the Cleveland Plus region's transitioning economy.
Infocomm Tech Startups In Singapore - 2021Swiftnlift
BANAHUB - is an industry enabler that connects individuals and businesses in the creative industry. That includes talents and professionals from different industries and businesses to their needs.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
How Mentoring Elevates Your PM Career | PMI Silver Spring Chapter
Expectation & Experience
1. Expectation
&
Experience
Today > Creative Development > Terms of Expectation & Experience.
Your Expc future Creatives :: Expe as CW/CD
Your Expct in an Agency :: My Expe within
Consumer E::E, Creative Development E::E
WHY? Expe: how we learn. Expc: how we live. Expc GUIDE Expe, Hope>Exper=Expec
So, talk about Your Expc>
2. What r your Expectations for your future?
Expectations as creatives? … at agencies?
What kind of Creative/Agency Experience do u want?
Why agencies …? Many creative options today.
> If creative person: happiest @ creative-driven >
3. ?
Creative-driven means Quality of Ideas drive agency + Creative Leadership has final say.
Client-driven = Client Leadership has say > different Expecations, different Experience
Client-driven & creative-driven similar in Structure but different in Spirit.
5. Creative Expectation > every assignment = make something GREAT.
Creative agencies support, defend, ability to sell and mentality of thinking INNOVATIVELY
A lot of Agencies & Clients have different expectations>why we get this >>
6. Get it done > make customer happy > the longer it takes, the less money we make
Completely Different Experience
Some agencies think Profit > Creative agencies think Possibility
Creative agencies spend more time asking>
7. WHAT IF ?
When the Agency/Creative Expectations are high enough,
when expectation is to elevate brand + engage audience, we get Experiences like this >
we can’t ...
8. And when Expectation is “good enough”, to take client orders, just get done, we get Experience this >
9. Love. People love my product. So happy about my product. Can’t wait to see what my product does next.
10. Brawny, JCP, BofA, Dodge
A lot of agencies: take assignment and DO assignment
11. At Best Agencies > Take assignment, Do assignment, Do it Creatively and Think + Connect Audience in ways that Engage them and ...
13. Industry in midst of Disruption so great it’s full-scale Disorientation
Client Expectations have impacted Agency Expectations have transformed the Agency Experience in many ways.
!
!
14. Technology has transformed Marketing Experience & Consumer Expectations
What’s really changed? <Move into audience> No longer one-way.
No longer advertiser talking at consumer > Consumer is now a creator & curator.
Not about Talk At > Create With >>Not about Dictating > Creating Dialogue
Everybody trying to figure out = Exciting Time to Get into industry
15. TNT We Know Drama
Ideas can break free of Media Platform & Exist to Engage
Create Experience that can be shared
<PLAY>
Agencies must Evolve & Creatives & Creative Process must Evolve, too.
16. Last Photo On Your Phone?
requires an evolved type of creative person today > Ivan Cash
Selfless Portraits, etc.
In today’s hyper-connected, human-disconnected world, ideas like these allow our
humanity emerges through technology and transcend it. >> Super Cool.
17. The
Creative
Process
Brother Navy pilot. Landing carrier at night. More terrifying? Blank piece of paper.
At Creative-driven agencies, the Expectation is Make It Great.
At most agencies, the Expectation is to Get it Done & Go Home.
18. Strategy
Creative Development Process
Strategy>Right info, right insight
Idea>Right for Brand, Audience, Times, Client
Execution>Right Decisions
At best agencies, Expectations are very high … not just Sell >
Idea
Generation
Client
Approval
Execution
20. The Creative Brief
What are we marketing at all?
What is the marketing trying to do?
Who are we talking to?
What do we know about them that could help us?
What is the main thought we want to communicate?
Why should people believe us?
What is the best way of doing this?
Typical > Variations :: tension in marketplace? what to create most buzz?
Now familiar with Expectations, time for Experience
Who’s heard of ABC?
21. A T L A N T A
Right, doesn’t exist.
Does exist, not by that name.
This is a real assignment.
You’re creative. I’m creative director.
I wrote the strategy > you’re executing.
I need one idea. Take thru strategy>you present it.
22. W H Y A R E W E M A R KE TI N G AT A LL?
Breakfast has become a $50 billion day part and, over the last decade. QSRs such as Denny’s, IHOP
and McDonald’s have pioneered the way, giving permission for countless newcomers including ChickFil-A and Subway to innovate, penetrate and encroach on what was formerly the domain of local
kitchens and diners.
Additionally, the concept of breakfast is no longer held by the 1950s depiction of it. What was once an
intentional family experience is today a largely independent “grab-n-go” moment in time between
getting dressed and getting to wherever you need to be. For the most part, it’s safe to say that anyone
who takes time for a leisurely breakfast is either retired or having a meeting.
Also, more and more people are discovering the South, and moving to Georgia, Alabama, Tennessee
and the Carolinas as ‘transplants.’ These people aren’t familiar with Atlanta Biscuit Company. They
don’t recognize it as an institution. They aren’t aware of its long heritage. And they very likely do not
appreciate what it means in these parts for a company to be family-owned and family-run.
23. WHAT IS THE MARKETING TRYING TO DO?
1. To convince quick-service breakfasters to try a less ordinary, more authentic Southern breakfast
tradition.
2. To help quick service breakfast foodies identify with us (and promote our understanding of them)
by aligning our core values with theirs.
24. WHO ARE WE TALKING TO?
We are talking to people who don’t want to settle. People who don’t want to settle for the typical fastfood breakfast. Or the latest hyper-marketed breakfast new menu item. These people are seeking
something more authentic – not only for their breakfast, but for their lives.
These people are young and old. Professionals and blue collar workers. Retirees and college students.
lifelong Southerners and relative newcomers. What unites them as an audience has less to do with age,
income, and background; it has to do with priorities.
In today’s modern world, the priority that unites them is authenticity.
25. WHAT DO WE KNOW ABOUT THE AUDIENCE THAT WOULD HELP US?
Our audience is a combination of people who have lived all their lives in the South and people who
have come more recently to live in the South.
Both are part of the “New South”—a reference to the growing vitality and influence of Southern cities
like Birmingham, Charleston, Nashville, Charlotte and Atlanta in the worlds of food, music, art, design,
culture and commerce. The “New South” means authentic, modern, cool, original, comfortable, local,
progressive, unique and genuine—all grounded in a strong sense of pride Southerners feel that
distinguishes them from other regions of the country.
For people who are newer to the South, they might never have been to Atlanta Biscuit Company or
even enjoyed biscuits regularly for breakfast. If they have had a biscuit before, it’s likely to have been
part of a dinner meal.
This part of our audience appreciates everything the South has to offer and have embraced it. They are
not looking to re-invent the South but to connect with it and become part of its re-invention. To them,
attending a sporting event or a NASCAR race, taking a side in the Eastern-style/Western-style barbecue
debate, getting hooked on college basketball and enjoying a real Southern biscuit (with grits) are all part
of the New Southern experience.
26. It was their desire not to settle that attracted our audience to the South in the first place. In larger, more
expensive and metropolitan cities, they had no choice but to settle for the terms already established to
live there, to succeed there, to move up there and to be part of society there.
The New South is more open. It accepts new people and new ideas as part of its own re-invention.
There is a prevailing sense of discovery, of energy and opportunity. The South is, in the best sense of
the phrase, on the rise and it is doing so by being true to its genuine, unpretentious, easy-going
authentic self.
Where other restaurants represent conformity, Atlanta Biscuit Company represents originality.
Atlanta Biscuit Company represents all that is good and great about the New South – where humility is
still prized and practiced; where people you’ve never met take the time to say Hello; where hurried
drivers wave your car in ahead of theirs; where politeness is still in fashion, the golden rule still applies
and people appreciate the simple things in life.
People see Atlanta Biscuit Company as a quaint throwback to Southern charm – representing and
preserving the values Southerners hold dear. It is that, but it’s also a whole lot more. It’s a gateway to
the New South, to a way of life that is honest and good, and as a catalyst for taking a good thing and
making it better.
27. WHAT IS THE MAIN THOUGHT WE WANT TO COMMUNICATE?
At the Atlanta Biscuit Company, let your best self shine.
28. WHY SHOULD PEOPLE BELIEVE US?
Atlanta Biscuit Company’s local authenticity is itself part of what makes the New South shine: Atlanta
Biscuit Company was born in the South; Atlanta Biscuit Company lives in the South (you won’t find it
throughout the nation, or even up and down the East Coast, because Atlanta Biscuit Company is only
in the South); Atlanta Biscuit Company believes in the South—is a partner with its communities, is true
to its roots and cherishes them; Atlanta Biscuit Company is Southern, not Country, and appreciates the
difference.
!
WHAT IS THE BEST WAY OF DOING THIS?
Most people have eaten at Atlanta Biscuit Company at least once and, if they haven’t, they are at least
aware of it. We need to show how Atlanta Biscuit Company is different, open and authentic. Are there
ways to show how it’s best to have a choice when too many things are alike? If the brand can reflect the
customer honestly, the change will prompt retrial. With 60% of customers engaging at the drive-thru,
how can we enhance this experience to make it more unique and capitalize on it as a potential gamechanger?