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The document analyzes potential threats and weaknesses that could negatively impact Google's business in the future. It identifies 12 main threats/weaknesses, including antitrust suits, copyright infringement suits, inability to retain key talent, disruptive innovations, and privacy concerns. Each threat is evaluated based on its probability, potential timing of impact, and level of impact on Google's revenues and profits if it were to materialize. The document concludes that while some threats like privacy concerns or antitrust suits have a high probability and impact, Google's demise is not imminent given the long-term nature and uncertainty of many of the threats.



















