The document analyzes Google and its services. It begins with an introduction and outlines 5 sections: Google services and potential users, why Google succeeds and how they make money, Google's organizational structure and SWOT analysis, Google's information technology, and a conclusion. Section 2 describes Google's main products and services like search, communication tools, and business solutions. It also discusses the potential user groups for each service. Section 3 explains that Google earns most of its revenue from advertising and discusses its value chain, organizational structure, and SWOT analysis. Section 4 covers Google's core search technology and its focus on cloud computing. The conclusion states that Google provides many free services through its organizational advantages and innovative search capabilities.

1. The analysis of Google
Institute of
Management of Technology
Team member :
Champ, 79825016
Go south, 79825014
Monica, 79825011
Morgan, 79825012

2. CONTENT
 Section1
Introduction
 Section2
Google Services & Potential Users
 Section3
Why Google Succeeds & How They Make Money?
 Section4
Google’s Information Technology
 Section5
Conclusion
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3. Section1 Introduction
Research motivation & purpose
Google is one of the most famous dot-com companies in the
world. We discuss and analyze how Google works.
Article categories
(1) First section is our introduction.
(2) In section 2, we introduce Google's products and services.
(3) In section 3, we recognize the operating system, value chain,
organizational structure and SWOT analysis of Google.
(4) Fourth section we talk about Google's information technology.
(5) Fifth section is our conclusion.
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4. Section 2
Google Services & Potential Users
4

5. The introduction of Google products
5

6. What are the products that Google
provided for their customers?
Search Communicate & Business solutions
share
(1) Web Search (1) Google Docs (1) Google Adword
(2) Google Chrome (2) Google Translate (2) Google AdSense
(3) Google News (3) Google Talks (3) Google Analytics
(4) Google Scholar (4) Google apps
(5) Google checkout
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7. Potential Users
Service & Products Launched/ Potential Users
Released Year
• Students
• Office workers
Web Search 1995 • Professionals
• Elders
• Commercial customers
• Students
Scholar 2004/ 10 • Office workers
• Professionals
Search
• Students
• Office workers
News 2002 / 9 • Professionals
• Elders
• Students
Chrome 2008/ 9 • Office workers
• Professionals
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8. Potential Users
Service & Products Launched/ Potential Users
Released Year
• Students
Talks 2005/ 8 • Office workers
• Professionals
• Elders
Communicate & Share
2006/ 3 • Students
Docs • Office workers
• Professionals
2005/8 • Students
Translate • Office workers
• Professionals
AdWord 2000/ 10 •Commercial customers
Business AdSense 2003/ 3
Solution
Analytics 2005/ 11 • Office workers
• Professionals
• Commercial customers 8

9. Section 3
Why Google Succeeds & How They
Make Money?
9

10. Google Operating Revenues
（ Unit ： U.S. Thousand
dollars ）
Data Finding :
1.Google was earned lots of benefit during 2001 to 2008
2.Google had dramatic growth in this decade
10

11. Histogram of Google operating revenues
Google’s operating revenue was came from two main parts :
1.Advertising revenues
2.Licensing revenues
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12. The Value Chain of Google
CUSTOMER
Service Level
Service Level Search service
Innovation
Internet-platform strategy
Valuation level
Valuation level
Creation
&
Invention
Fundamental level
Fundamental level
Core technology

13. Google Organizational Structure
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14. Google SWOT Analysis
Strengths weaknesses
(1) Effective and efficient search (1) lacking variety of profit
engine technology sources
(2) Providing services in many
nations (2) ”Click Deception” influences on
(3) Sufficient fund for innovation AdSense profits
Opportunities Threats
(1) The cooperation between Google (1) Other competitors offer new
and other cell phone companies is services frequently
getting mature. (2) Virus affect on internet safety
(3)Paid- search market has
(2) The development of “Google entering a mature stage
Talk”
and “Google Checkout”.

15. Section 4
Google’s Information Technology
15

16. Google Search Process Technology
• http://www.google.com/intl/en/corporate/tech.html

17. Cloud Computing
Cloud = internet Cloud means the internet.
It's a ability could save large data. It's extensive, flexible
of IT. Through the internet technology, charge on the basis of
user uses how many resources, provided this services
to external users.
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18. The emphasis about Google develop
“Cloud Computing” in the future:
1. Using powerful “Cloud Computing” capability, to help
clients and network user handle with large information
immediately
2. To offer IaaS (Infrastructure as Service) ,assist business in
setting up “Cloud Computing” system.
3. Increasing internet safety to protect secret information.
4. To decrease electricity and computer operation cost.
5. Google provide free internet space, and develop more PaaS
(Platform as a Service ）
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19. Information technology of Google search
 Page Rank Technology:
The software behind Google search technology
conducts a series of simultaneous calculations
requiring only a fraction of a second.
 Hypertext-Matching Analysis:
Google’s technology analyzes the full content of a page
and factors in fonts, subdivisions and the precise location
of each word.
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20. Section 6 : Conclusion
• Google applies their organizational core-advantage to
provide lots of convenient and free services for users.
• To establish Google’s brand and searching reputation.
• We believe that Google's success is due to their
innovative ability, and focus on search.
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21. Thank you!! 
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