Have valuable information on what is trending in social media platforms like Facebook, Instagram, Tweeter, Pinterest and google+. We can use BuzzSumo to aid us in our content marketing plan by finding influencers, how your competition is doing, know which posts “words or phrases” works when creating your blog, finding the latest trending shares that might be related to your product that in turn you could share to your audience and/or customers. We look at each section and try the functions/tabs that we can use to find the information that we need. So, let’s go and look at BuzzSumo and see how powerful it is.

2. BuzzSumo
provides insights into the
most popular content
online and the influencers
sharing it.

3. Very detailed information
can be extracted that is
useful for improving the
content of your blog.

4. Let us try it by signing up
for a trial account.

5. Open your favorite browser.

6. Type “Buzzsumo” here.

7. Press ”enter” on your
keyboard.

8. The search result appears.

9. Click on “BuzzSumo”…

10. The Buzzsumo page appears.

11. Click on Signup.

12. This page appears.

13. Click on Start Free Trial.

14. By clicking on Start Free
Trial BuzzSumo will give
you 15 days to use
BuzzSumo for FREE.

15. This page appears.

16. Key in your name.

17. Key in your email address.

18. Key in your password and
confirm.

19. Tick I agree to the terms and
conditions box.

20. Click on Start my Free Trial.

21. This page appears.

22. Select your role.
Ex “Content Marketing”

23. Key in your website.

24. Key in your brand/company
name.

25. Here you can key in your
competitor brands.

26. Click “Finish”

27. This welcome page appears.

28. Click on “Let’s Go” to start!

29. This page appears.

30. There are three main
categories.

31. Content Research

32. Content research shows
content that has been
frequently shared through
social media like facebook,
twitter, pinterest…

33. Influencers

34. Influencer as the name
suggests are the people
that reported/shared
content through social
media who has a large
following.

35. And Monitoring.

36. Monitoring is used to
analyse a “specific”
content in domains you
have selected, including
your own.

37. Under content research…

38. There are five sub-categories.

39. Most shared for finding the…

40. most shared “content” on
a topic you are interested in.

41. Trending now for…

42. The latest trending items in the
last 24 hours.

43. Backlinks for…

44. Knowing who has a link on a
topic you are interested in.

45. Content Analysis for…

46. Understanding what content
from a domain is “a hot” topic.

47. And Facebook Analyzer as the
name suggests.

48. Is used to understand what
content in fb page is…

49. Performing best and finding
posts that are “share-worthy”.

50. Let us try searching for
“Fondant cakes”

51. This results page is shown.

52. This data shows the past years
result.

53. Showing all types of content.

54. The result only showed
1 of 48 pages.

55. Let us look at what a result
shows us.

56. Result shows us the
“title of the blog”

57. “domain”

58. “author and date”

59. “type of content”

60. “a tab for backlinks”

61. “a tab for view shares”

62. “a tab to share”

63. “# of facebook engagements”

64. “# of Linkedin shares”

65. “# of twitter shares”

66. “# of Pinterest shares”

67. “# of Google+ shares”

68. “# of Links”

69. “total # of shares”

70. Scroll Down…

71. You see more articles.

72. Facebook and Pinterest…

73. Are the leading SCM platforms.

74. Click the Title…

75. And it will take you to the
article.

76. Select “Past Month”…

77. And it shows you more recent
articles.

78. Click on the Title…

79. And it shows a nice website.

80. Those were great insights
as to what articles are hot,
where they are shared
and how the content was
presented in their
websites!

81. Trending Now

82. Shows us the latest trending
topics in the last 24 hours.

83. Information on a trending
topic…

84. Picture, title, domain, time…

85. Trending Score, total shares…

86. # of shares from each SCM
platform.

87. Main sub-categories under
Trending Now

88. Current sub-categories under
Trending Now

89. Clicking Sports shows us this
page

90. Clicking Entertainment shows
us this page

91. Clicking Tech shows us this
page

92. Something new for Apple!

93. Clicking Business shows us this
page

94. Not so well for retail stores…

95. Clicking Video shows us this
page

96. Clicking Fashion shows us this
page

97. Clicking Science shows us this
page

98. Aha, Diwata-1 is one year old!

99. To do an advanced
search…

100. Click Here.

101. Here is a short list of guidelines
to make a better search.

102. Let us try analyzing the
content of large cake
shops.

103. Result of Red Ribbon.

104. Recent shared content.

105. Here is what the article is.

106. Idea: If you have a
Mamon cake…ask
mommybloggers
philippines to taste it!
Hopefully they like it and
blog about it.

107. Result of Goldilocks.

108. This post was last May 2016.

109. Let us try
content analysis.

110. Result of Red Ribbon Cake

111. Shows articles analyzed, shares
and average shares.

112. Shows average shares by
network and by content type.

113. Shows the date it was
published.

114. This article was a story about
GENEROSITY!

115. Result of Goldilocks.

116. 9,440 shares

117. Published on a Friday.

118. From a blogsite.

119. Mostly shared through
facebook.

120. And it is a story about an
apology to a little girl.

121. Let us try
Facebook Analyzer.

122. Result of custom cakes.

123. Wow amazing cakes!

124. More Inspiration!

125. Result of Fondant Cakes.

126. More Inspiration!

127. Let us find
Influencers!

128. Result of fondant cakes.

129. Result of custom cakes.

130. Let us try to compare two
domains.

131. Compare Red Ribbon vs
Goldilocks.

132. PH Local domains does not
seem to focus on blog content.

133. 100% Facebook shares.

134. Now you should be feeling
eager to try how this FREE
search tool can give you
valuable insights.
Go Ahead!

136. This concludes our trial
review on BuzzSumo.
Thank you so much for your Time.
Melvin Receno