This document provides an introduction and overview of Facebook advertising. It discusses why Facebook advertising is effective, the different types of Facebook ads that can be created, and provides instructions on how to set up each type of ad. The 11 types of Facebook ads are described in detail, including boosted posts, promoting a page, sending people to a website, increasing website conversions, getting app installs, and increasing app engagement. The guide aims to explain all the basics needed to get started with creating and managing a successful Facebook ad campaign.
National Geographic tracks social media traffic by categorizing referrers into 7 groups - search, social media, email, etc. Initial results showed search was the largest source at 42%. By honing in on social media, they saw visits from social media sites accounted for 8.4% of total traffic, more than doubling from the previous year. Tracking metrics like engagement showed social media visitors viewed an average of 4.2 pages per visit. National Geographic is able to analyze trends in traffic sources over time using this categorization method.
How To Measure Influencer Marketing ROIThomas Jacob
The document provides guidance on measuring return on investment (ROI) for influencer marketing campaigns. It discusses several key areas of measurement including audience reach, impressions, engagement, sentiment, high-quality content, and conversions. Conversions can include growth in followers, brand mentions, and traffic to a specific landing page or website. The document emphasizes setting clear goals and defining the total investment in order to calculate an accurate ROI. It also stresses the importance of creating high-quality content and tracking different types of conversions depending on the specific goals of the campaign.
The document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It explains how to measure account engagement, audience, share of voice, and visual content effectiveness. The document also outlines tools for optimizing site traffic, customer service, campaigns, and influence on Twitter.
The essentials of a documentede content marketing strategyNuno Fraga Coelho
This document provides guidance on creating a documented content marketing strategy by outlining questions to consider in key areas:
1. The business case for content marketing addresses needs, audience size, business model, value proposition, and risks.
2. Persona development and content mapping involves understanding buyer personas, their engagement cycles, and sales/buying processes to determine relevant content.
3. The brand story outlines developing pillars of content by adapting a "hero's journey" framework to tell the brand's story and drive differentiation.
4. The content marketing channel plan evaluates existing channels, required changes, and objectives/goals for each channel based on personas. Developing a strategy in these areas with a documented plan leads to
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
This document provides an introduction and overview of Facebook advertising. It discusses why Facebook advertising is effective, the different types of Facebook ads that can be created, and provides instructions on how to set up each type of ad. The 11 types of Facebook ads are described in detail, including boosted posts, promoting a page, sending people to a website, increasing website conversions, getting app installs, and increasing app engagement. The guide aims to explain all the basics needed to get started with creating and managing a successful Facebook ad campaign.
National Geographic tracks social media traffic by categorizing referrers into 7 groups - search, social media, email, etc. Initial results showed search was the largest source at 42%. By honing in on social media, they saw visits from social media sites accounted for 8.4% of total traffic, more than doubling from the previous year. Tracking metrics like engagement showed social media visitors viewed an average of 4.2 pages per visit. National Geographic is able to analyze trends in traffic sources over time using this categorization method.
How To Measure Influencer Marketing ROIThomas Jacob
The document provides guidance on measuring return on investment (ROI) for influencer marketing campaigns. It discusses several key areas of measurement including audience reach, impressions, engagement, sentiment, high-quality content, and conversions. Conversions can include growth in followers, brand mentions, and traffic to a specific landing page or website. The document emphasizes setting clear goals and defining the total investment in order to calculate an accurate ROI. It also stresses the importance of creating high-quality content and tracking different types of conversions depending on the specific goals of the campaign.
The document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It explains how to measure account engagement, audience, share of voice, and visual content effectiveness. The document also outlines tools for optimizing site traffic, customer service, campaigns, and influence on Twitter.
The essentials of a documentede content marketing strategyNuno Fraga Coelho
This document provides guidance on creating a documented content marketing strategy by outlining questions to consider in key areas:
1. The business case for content marketing addresses needs, audience size, business model, value proposition, and risks.
2. Persona development and content mapping involves understanding buyer personas, their engagement cycles, and sales/buying processes to determine relevant content.
3. The brand story outlines developing pillars of content by adapting a "hero's journey" framework to tell the brand's story and drive differentiation.
4. The content marketing channel plan evaluates existing channels, required changes, and objectives/goals for each channel based on personas. Developing a strategy in these areas with a documented plan leads to
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
This document provides an overview of how to use Pinterest for business purposes. It begins by explaining what Pinterest is and how it works as a social network that allows users to visually share or "pin" images and videos. It notes Pinterest's rapid growth in popularity. The document then discusses why Pinterest matters for businesses, including its ability to drive high volumes of website traffic. It states that early research shows Pinterest can be more effective for driving traffic than other social media sites like Facebook. The document appears to be aimed at marketers who are new to Pinterest and want to learn how to use the platform for their business.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Trend Tap: Social Media Engagement Best Practices ExplainedThe Social Lights
Trend Tap is a trend publication from The Social Lights that delves into a different aspect of social media each quarter. In this issue, we’re bringing clarity and creative solutions to a hotly contested topic: social media engagement.
You may find yourself thinking:
-Does organic engagement still exist?
-How do I calculate engagement rate on each social network?
-Which brands are winning on social media in 2018?
Get answers to your questions in Trend Tap: The Engagement Issue.
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
1) The document discusses how linking social media to loyalty programs can boost customer engagement, nurture relationships, and increase ROI. It provides tips on listening to customers, interpreting data to understand them, and acting on insights to improve engagement and build loyalty.
2) Key recommendations include offering rewards for social interactions, recognizing superfans, linking CRM and social data to track engagement, and using insights for segmentation, targeting and personalization.
3) Measuring analytics like engagement and conversions, as well as qualitative insights, can demonstrate the ROI of social loyalty by showing the value of engaged customers versus non-engaged.
The document outlines an investor pitch for an app called Borde.rs that aims to aggregate and share local news and content that is currently difficult to discover online. It summarizes the app's features like using location to find local stories, listings, and classifieds from the web. It allows users to post and share their own stories with nearby users. The document outlines the product roadmap, competitors, revenue model focusing initially on affiliate marketing, and funding goals to support continued development and hiring. The vision is stated as creating the world's most popular local newspaper.
Four students - Liliana Carranza, Karla Rayo, Yesenia Alarcon, and Veronica Hernandez - have created an app called Bibster that allows parents to buy, sell, and give away used baby items. Bibster provides a safe, local marketplace for parents in the community to exchange children's goods either for free or at discounted prices. The initial target audience is parents of students at Hilltop High School, but the app could potentially expand to other local communities. Revenue will come from advertising on a free version of the app and fees from a paid premium version. There will be costs for server access to store user data and listings. Distribution will start within the Hilltop parent community and through social
Crowdfunding Workshop for Startups: Darren Westlake, CrowdCubeCrowdsourcing Week
This document provides tips on creating a successful investment pitch. It discusses important factors that investors consider like the team, market potential, and financials. It recommends including in a business plan the mission, team, problem, solution, technology, marketing, sales, competition, milestones, and request for financing. The pitch should tell a story to investors. Other tips include creating a short, high-quality video to showcase the product and having an initial marketing plan to promote the pitch for momentum and engagement with investors.
The HotSpot App allows users to mark their location on a map and see where others have marked themselves, providing an easy way to plan events. It aims to provide more current information on popular locations than Foursquare alone. Market research with over 16,000 people found interest among users and a willingness to pay. The app plans to generate revenue through optional local business advertising on the app and embedding in social media, filling a need for businesses to reach customers locally on a large scale.
This document reviews and compares the user experience of the Gowalla and Foursquare location-based social networking apps. It provides a screen-by-screen analysis, identifying best practices and areas for improvement. The review concludes with three recommendations: 1) Provide more product education within the apps, 2) Strive for feature parity between mobile and web versions, and 3) Keep users within context as much as possible to reduce unnecessary navigation.
This document provides an overview of how to use Pinterest for business purposes. It begins by explaining what Pinterest is and how it works as a social network that allows users to visually share or "pin" images and videos. It notes Pinterest's rapid growth in popularity. The document then discusses why Pinterest matters for businesses, including its ability to drive high volumes of website traffic. It states that early research shows Pinterest can be more effective for driving traffic than other social media sites like Facebook. The document appears to be aimed at marketers who are new to Pinterest and want to learn how to use the platform for their business.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Trend Tap: Social Media Engagement Best Practices ExplainedThe Social Lights
Trend Tap is a trend publication from The Social Lights that delves into a different aspect of social media each quarter. In this issue, we’re bringing clarity and creative solutions to a hotly contested topic: social media engagement.
You may find yourself thinking:
-Does organic engagement still exist?
-How do I calculate engagement rate on each social network?
-Which brands are winning on social media in 2018?
Get answers to your questions in Trend Tap: The Engagement Issue.
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
1) The document discusses how linking social media to loyalty programs can boost customer engagement, nurture relationships, and increase ROI. It provides tips on listening to customers, interpreting data to understand them, and acting on insights to improve engagement and build loyalty.
2) Key recommendations include offering rewards for social interactions, recognizing superfans, linking CRM and social data to track engagement, and using insights for segmentation, targeting and personalization.
3) Measuring analytics like engagement and conversions, as well as qualitative insights, can demonstrate the ROI of social loyalty by showing the value of engaged customers versus non-engaged.
The document outlines an investor pitch for an app called Borde.rs that aims to aggregate and share local news and content that is currently difficult to discover online. It summarizes the app's features like using location to find local stories, listings, and classifieds from the web. It allows users to post and share their own stories with nearby users. The document outlines the product roadmap, competitors, revenue model focusing initially on affiliate marketing, and funding goals to support continued development and hiring. The vision is stated as creating the world's most popular local newspaper.
Four students - Liliana Carranza, Karla Rayo, Yesenia Alarcon, and Veronica Hernandez - have created an app called Bibster that allows parents to buy, sell, and give away used baby items. Bibster provides a safe, local marketplace for parents in the community to exchange children's goods either for free or at discounted prices. The initial target audience is parents of students at Hilltop High School, but the app could potentially expand to other local communities. Revenue will come from advertising on a free version of the app and fees from a paid premium version. There will be costs for server access to store user data and listings. Distribution will start within the Hilltop parent community and through social
Crowdfunding Workshop for Startups: Darren Westlake, CrowdCubeCrowdsourcing Week
This document provides tips on creating a successful investment pitch. It discusses important factors that investors consider like the team, market potential, and financials. It recommends including in a business plan the mission, team, problem, solution, technology, marketing, sales, competition, milestones, and request for financing. The pitch should tell a story to investors. Other tips include creating a short, high-quality video to showcase the product and having an initial marketing plan to promote the pitch for momentum and engagement with investors.
The HotSpot App allows users to mark their location on a map and see where others have marked themselves, providing an easy way to plan events. It aims to provide more current information on popular locations than Foursquare alone. Market research with over 16,000 people found interest among users and a willingness to pay. The app plans to generate revenue through optional local business advertising on the app and embedding in social media, filling a need for businesses to reach customers locally on a large scale.
This document reviews and compares the user experience of the Gowalla and Foursquare location-based social networking apps. It provides a screen-by-screen analysis, identifying best practices and areas for improvement. The review concludes with three recommendations: 1) Provide more product education within the apps, 2) Strive for feature parity between mobile and web versions, and 3) Keep users within context as much as possible to reduce unnecessary navigation.
A succesful Crowdfunding campaign in 9 stepsVibeke Helder
This document provides a 9-step guide to running a successful crowdfunding campaign. The steps include preparing the investor proposition and rewards, creating a pitch story, visualizing the story, finding investors through online and offline channels, launching the campaign, updating investors on progress, learning and adjusting the campaign, and delivering on promised rewards after the campaign. Tips are provided for each step, such as segmenting email lists, using social media hashtags, engaging influencers, and holding events to promote the campaign. The overall process guides users through preparing, launching, and following up on their crowdfunding campaign.
This document introduces Mingo, an app that allows users to spontaneously organize casual meetups centered around singular events like trying a new restaurant, going to an all-you-can-eat sushi place with more people, or having a local show visitors around town. The app aims to facilitate serendipitous social encounters in a convenient way. It argues that social media is now a daily routine and people are comfortable connecting with strangers through apps and services, making the time right for an app like Mingo. The document then outlines how Mingo differs from other meetup apps by focusing on micro-group interactions for individual events rather than requiring commitment to ongoing interest groups. It demonstrates the app and discusses how funding could be used
Pitch presentation, Apps for Good, focus iniharris22
1) The document presents a proposal for a mobile app called "Focus In" that locks users out of selected apps or their entire device for a set period of time to help with focus, procrastination, and privacy.
2) The app would allow users to lock themselves out of distracting apps or their device completely for a chosen amount of time to help with work, studying, and preventing device addiction.
3) Three potential users are identified who could benefit from the app: a working professional needing to focus on work emails, a university student struggling with procrastination, and a parent wanting to limit her daughter's phone time.
Our team is developing an app to help families and kids find activities in their local area. The app will allow users to choose an activity type and provide fast, clear information about options. It addresses the problem that some families currently spend time searching newspapers for updates, but papers are not always timely. The app will be basic, using buttons to navigate and accessing free, public information from the internet. It will launch with core sections and add requested additions like sports and theater over updates.
Geopon is a location-aware mobile app that combines coupons, weekly ads, loyalty cards, and more. It solves problems for consumers who forget offers or leave coupons at home by providing all offers digitally. It also helps merchants who struggle with the costs and ineffectiveness of paper coupons and ads. Geopon launched in 2012 and has grown to thousands of users and deals with local businesses. It is seeking partnerships and funding to continue expanding.
This document outlines a proposed in-store shopping helper solution called SHOPPR. SHOPPR would provide precise indoor navigation, shopping assistance, and personalized promotions to customers in large retailers. It aims to increase customer engagement and sales for clients. The business strategy involves patenting location tracking technology, increasing customer loyalty through data, and offering flexible product customization. The go-to-market plan is to partner with Safeway to rollout a customized SHOPPR mobile app to their 6 million existing users. Financial projections show raising $11.5 million in funding over three rounds and achieving profitability after completing major retail partner rollouts.
An online app called Dotty allows kids to earn "dots" for completing chores, which can then be redeemed for rewards. The app was created by two founders to solve their own problem of motivating their kids to complete chores. It allows tasks to be set and tracked on a daily basis. Parents can manage child profiles and the dot exchange rates. Feedback on the beta version has been overwhelmingly positive, with kids motivated by a sense of completion, competition with siblings, and what they can purchase with their earnings. The founders plan to develop premium features for the app and teach financial lessons to kids through using real data.
Foursquare Fit is an application that lets gym and fitness club members participate in promotions given by the gym. Fitness center owners will have easier and faster access to members’ information and a low-cost loyalty program.
Zondle is an education website that combines games and social networking to support learning. It empowers teachers, parents and students to create, play and share games on any subject at any level. The presentation pitches Zondle to investors, noting its large addressable market, growth in users and content created on the platform, and plans to continue growth and engagement to become a leading global education website. It seeks funding to accelerate growth and engagement, achieve new user and usage milestones, and eventually pursue a trade sale or IPO exit.
Emre proposes a loyalty program platform called Gratia that allows merchants to create rewards programs and communicate digitally with customers via a mobile app. Merchants set up an iPad kiosk to enroll customers into programs where they can check-in and redeem points for purchases. The platform provides analytics to merchants on customer transactions, messages, and statistics. Emre and his team will sell the service and provide support to merchants, with revenue coming from monthly subscription fees and additional paid services. He is seeking $150,000 in funding to expand the team and operations.
The document proposes creating an app called YeLP ME! that connects skilled workers and hobbyists with those seeking their services. It would act as a platform linking the supply of specialized talents which often go unrecognized, such as arts and crafts, with demand for these services. The app would allow users to register skills, search for needed skills by location, negotiate pricing, and leave reviews. It aims to create a social network and database of talents. The plan is to first partner with professional organizations, unions and NGOs, then seek investor funding before rolling out publicly in major cities to connect talent with opportunities.
This document presents KUPON, a mobile app that provides coupons to users based on their location and favorite stores. The app aims to keep users interested by turning coupon collecting into a game with levels and rewards. Users can also share coupons and compete with friends socially. For the startup to succeed, it must first get retailers excited to participate and raise awareness of the app. A prototype Android app has been created that is available on GitHub.
Apps for Good: SCRJ's pitch presentation - Alphonics AppcardinalwisemanICT
Children are struggling to learn phonics in school. The app, AlPhonics, aims to help children aged 4+ learn to sound out letters and numbers to feel more comfortable in school. It will include tutorials, games, and other features to boost children's confidence and improve their learning. While other apps teach letters and sounds, they lack motivation. AlPhonics aims to fully solve this problem by making learning fun and engaging. The team plans to make the app free with some premium features available for a fee to help fund development.
Crowdfunding involves raising funds from a large number of people ("the crowd"), typically via the internet. It has a long history but has grown significantly with new online platforms. There are different types including donation, reward, equity, and debt crowdfunding. Successful crowdfunding campaigns require choosing the right platform, building a crowd in advance, having a good video and rewards, and promoting on social media. Crowdfunding experts can provide advice on choosing platforms and running successful campaigns.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
1) The document discusses how to amplify the impact of an inbound marketing program by incorporating it into an overall marketing mix that includes outbound techniques.
2) It explains that inbound marketing alone cannot drive maximum revenue and must be combined with other approaches. The document provides guidance on how to achieve this balanced marketing mix without breaking the budget.
3) It explores some common misconceptions about inbound marketing and introduces the concept of an "Inbound Marketing Multiplier" to help dramatically improve results from inbound programs.
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Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
What Are The Best Startegies For Social Media Marketing.docxDushantSingh5
The document discusses strategies for effective social media marketing. It begins by highlighting the importance and widespread use of social media marketing. It then discusses key aspects of a social media marketing strategy like defining goals, targeting audiences, and creating consistent, high-quality content. Specific strategy recommendations include creating personalized experiences for customers, developing an efficient content marketing plan, running contests and giveaways, and building a community around your brand. The document provides an overview of best practices for using social media successfully to meet business objectives.
This presentation serves as a resource for professionals inside organizations who are tasked with buying Social Media technology, services and advertising. It is a culmination of one on one interviews, radio talk shows and survey data gathered from organizations that have launched social media.
A research project between Social Media Club and e-storm international. Findings were presented at Web 2.0 San Francisco.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts/ads work well. Twitter ads like promoted tweets targeted towards interests and events can also generate leads. LinkedIn allows networking and relationship building opportunities for leads. Overall, the document recommends focusing social media lead efforts on valuable content, offers, and calls-to-action tailored for each platform.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social media followers into qualified leads.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social interactions into qualified leads.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
The document discusses how to acquire customers through social media. It recommends optimizing social media engagement through high-quality video content and responsive customer service. It also stresses the importance of optimizing websites for mobile and collecting social media data to provide sales teams with qualified leads. Real-time responses to social mentions and automated notifications of website behaviors can help sales close deals from engaged social media audiences.
El documento presenta un concurso para participar respondiendo a la pregunta "¿Qué son las redes sociales?" con los siguientes premios: primer premio incluye uso gratuito de HiSocial.com por un año y asesoramiento, segundo premio incluye uso gratuito por 6 meses y asesoramiento, tercer premio incluye uso gratuito por 3 meses y asesoramiento. También ofrece consejos para conseguir más seguidores en Twitter y crear una página en Facebook en 5 pasos. Finalmente, presenta un curso de community manager de la UNED.
El documento presenta la propuesta de un nuevo espacio de coworking llamado Space Social Media dirigido a profesionales independientes de redes sociales y community management. Ofrece lugares de trabajo individuales, salas de reuniones, formación, difusión de marca y oportunidades de colaboración. El objetivo es aprovechar sinergias entre los miembros y ofrecer una solución integral a sus necesidades profesionales.
Aplicaciones para las paginas del facebookHisocial
Aplicaciones para las paginas del facebook
http://www.hisocial.com/blog/es/colaborar-colaborar-colaborar/
http://www.hisocial.com/blog/es/buscamos-programador-php-zend-en-barcelona-media-jornada/
http://www.hisocial.com/blog/es/hisocial-busca-comercial-en-barcelona/
http://www.hisocial.com/blog/es/space-social-media/
Puede leer más en http://www.hisocial.com
Como conseguir mas me gusta en facebook
http://www.hisocial.com/blog/es/colaborar-colaborar-colaborar/
http://www.hisocial.com/blog/es/buscamos-programador-php-zend-en-barcelona-media-jornada/
http://www.hisocial.com/blog/es/hisocial-busca-comercial-en-barcelona/
http://www.hisocial.com/blog/es/space-social-media/
Puede leer más en http://www.hisocial.com
El documento describe la iniciativa de Space Social Media, un espacio de coworking en Barcelona dirigido exclusivamente a profesionales de redes sociales y community management. El espacio ofrece lugares de trabajo individuales, salas de reuniones, formación gratuita mensual y oportunidades de difusión para los miembros. El objetivo es aprovechar las sinergias que se producen al trabajar junto con otros profesionales del mismo sector y ofrecer una solución integral adaptada a sus necesidades.
This document provides a selection of the best social engagement articles from March 2013. It lists 9 articles that discuss topics like creating a 4-step social engagement plan, using psychological triggers to increase engagement, using gamification to improve blogs, measuring Facebook metrics, running successful Facebook marketing campaigns, and common mistakes to avoid in Facebook marketing. The full articles and their URLs are provided.
Aplicacion cupon para conseguir mas seguidoresHisocial
Este documento presenta varios recursos educativos gratuitos para community managers, incluyendo presentaciones en PowerPoint, videos, PDFs y posts destacados. Los PowerPoints cubren temas como un manual del community manager, una guía para la gestión de comunidades en línea, consejos para ser un excelente community manager y las herramientas que un community manager puede ofrecer a una empresa. Los videos exploran temas como las notas sobre community management y la nueva era del community management. Finalmente, se proveen enlaces a Twitter de los autores para seguir aprendiendo.
Consigue seguidores de facebook con sorteos facebook
http://www.hisocial.com/blog/es/entrevistamos-a-pato-giacomino-disenador-en-comunicacion-visual/
Si quieres ver más artículos relacionados visita http://www.hisocial.com/blog
El documento describe estrategias para el ahorro de energía que benefician tanto al medio ambiente como al bolsillo. Presenta varias opciones para optimizar los recursos energéticos de manera sostenible, como mejorar el aislamiento en las viviendas, usar transporte con gas natural o bicicleta, instalar tecnología LED y bombillos de bajo consumo, y transformar la energía de manera eficiente. El ahorro de energía requiere conciencia ambiental y actuar implementando estas estrategias fáciles en el hogar y la ciudad.
The social media conversion funnel - How to get more likes on FacebookHisocial
Know how to get more likes on facebook with HiSocial. You can create all kinds of promotions such as contests, sweepstakes, coupons and more on the social media.
Este documento proporciona una guía para promocionar cupones y zonas de descarga utilizando la plataforma Hisocial. Explica cómo crear promociones de forma gratuita a través de recursos propios como el sitio web o redes sociales de una empresa, o mediante la difusión en Hisocial y notas de prensa. También describe opciones de pago como anuncios en Google AdWords o Facebook. Finalmente, resume las ventajas de Hisocial como su facilidad de uso y servicios de difusión, y ofrece asesoramiento adic
Este documento ofrece una guía sobre cómo utilizar la plataforma Hisocial para crear promociones online. Explica los diferentes módulos disponibles como cupones de descuento y zonas de descargas, así como los beneficios de crear este tipo de promociones como aumentar las ventas, seguidores y fidelizar clientes.
2. Facebook Coupon App
1.1 Coupons and offers in social media. Keys to success.
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Numerous studies show that receiving coupons and discounts is one of the main reasons why consumers
follow brands on social networks.
Source
It is logical therefore, that companies strive to use this strategy to attract new social followers, more so
when you consider that this type of follower can directly generate new purchases of products and
services. In other words, the ROI of this type of strategy can be significantly greater than for other types of
social media strategies.
Companies basically have two ways to create coupons and discounts online:
- Through specialist portals (like Groupon)
- Creating their own online promotions
The first strategy has one great advantage: the increased coverage that our deals will receive. The site
itself takes charge of this, and has all of the appropriate means at its disposal (web traffic, emails
databases etc). Nevertheless, this type of strategy does have serious disadvantages, among which we
can highlight:
- The discounts that these portals demand (Often in excess of 50%)
- The commission that the portal takes from any sales (this can also be in excess of 50%)
- The negative impact on traffic to our social networks
- We will not have a database of the participant’s details to carry out subsequent promotional activities.
Creating our own promotions circumvents these disadvantages and gives us total flexibility over our
business strategy. But……it’s not all plain sailing and as I’m sure the reader will realize, it also has a major
drawback, if the coupon is not properly distributed it is of no use to us at all.
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3. Now let’s see some essential features to help our discount coupon or promotional offer be a success:
- The offer that we make. It’s logical that our potential market will respond better to a more attractive
offer. Let’s look at some of the things to keep in mind.
If we are talking about discounts, the percentage of discount we offer, and on what product we offer it,
will have a logical and intertwined effect. Bigger discounts on top products will receive a greater
response than token discounts on marginal products. But the reductions do not have to be limited in
solely monetary terms, instead there are many other possibilities such as
Free samples
2×1 offers
Easier financing
Extension to guarantees etc
- Distributing the offers. The second basic pillar around which the success of our promotional offers is built
is their distribution. An offer that doesn’t even have the minimum level of diffusion is of no use to us
whatsoever. The possibilities to spread the promotions are infinite, we are going to briefly look at some of
them.
Social Media. We should publish the offer over all of the social networks in which our company retains
an active presence.
Our webpage. An obvious, but often forgotten, place to announce our promotions is our own
webpage or blog, if we have one.
Newsletter. We have a database of people who have given their prior and express consent to
receive information about our company; this can be very useful in distributing our promotions.
Publicity campaigns. If all of the above methods do not have sufficient force to promote our offers, it
will be essential to carry out an advertising campaign. Online campaigns often have a better cost to
benefit ratio and, specifically campaigns on Facebook and Google Adwords, can give us excellent
results.
HiSocial is characterized by being multi-platform and allowing the distribution of deals through various
distribution channels. We should take advantage of this characteristic to distribute our promotion as
widely as possible.
- Virality, confidence and aesthetic elements. Finally we will look at some other complementary aspects
that will help us achieve a greater diffusion of our coupon or offer.
Let’s start with virality. It is important that our promotion contains viral elements to help with its diffusion.
Participants in our promotion should be able to easily share our coupon on all of the major social
networks.
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4. On an aesthetic level, the promoters should be sure that the images chosen, just like the text that
accompanies them, are as attractive as possible. It’s worth taking the time to choose an image that will
“seduce” our potential participants, and write a coherent and descriptive text. It is precisely this aspect
that is key to transmitting confidence to the users, to adequately describing our company, to clearly
specifying the details of the offer and to specifying our privacy policy and legal details of the promotion.
This in turn will help to create confidence in the contest, and consequently, the number of participants in
our promotions.
Having said all this, it is important to note that experience will also help us improve results and understand
what kinds of deal work better. HiSocial lets you create an unlimited number of promotions, so we suggest
you take advantage of this feature to improve your overall promotional activity.
Now that you know the secrets of making a successful offer, why not get moving? and start to…..
Make my own free promotion.
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5. 1.2 Social Engagement Posts – February 2013 Selection
Best social engagement posts this month:
- Starbucks brews up social engagement to drive sales
How do you engage with consumers and build a business through social media? That is the sixty four
million dollar question. The answer is actually quite simple, don’t sell, engage. Starbucks, much derided
but actually way ahead of the game when it comes to building a relationship with customers on social
media. Their objective is not sales it’s to build a relationhip. By doing this the sales will naturally grow.
Simple. Except 99% of brands seemed to have missed this point.
Read article
- What is social engagement? 21 experts tell us
What is social engagement? What does it achieve? Does it result in more sales? Better awareness?
Greater loyalty? How do you know it’s working?
Or, is it just a new way of saying customer service, CRM (Customer Relationship Management) and
relationship building using social metrics such as Likes, Comments, Views and Shares?
Here’s what 21 experts tell us social engagement means and does.
Read article
- What’s Next? Better Engagement and a Marketplace Without Boundaries
A lot of businesses have a presence on social media, but very few have taken this opportunity seriously.
There are even a greater number of businesses that still see Social Media as a fad, or are unable to grasp
the opportunity due to either a lack of understanding or fear about someone posting a complaint on
their social channel site.
Read article
- The Engagement Equilibrium: Social Media Strategy Meets Economic Theory
Figuring out the “right” mix and frequency in for your brand’s social media posts can be a tricky business.
The word “right” is in quotes, because it’s such a subjective term. My definition of “right” is when you find
consistent engagement levels along with a consistent rate of growth in engagement levels, month after
month.
Read article
- Rules of engagement: making the most of social media
For a product or brand, it’s not enough to say you’re ‘on’ facebook. Sure, you need to be ‘present’, but
you also need to be noticed – otherwise, the time you spend posting to your followers is time down the
drain. For many contract workers, freelancers, and startups out there, though, there’s little time for social
media, and often no expert on hand to make sure you’re showing your best face to the world… and that
the world rewards you for seeing it.
Read article
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6. 1.3 Social Engagement Podcasts – February 2013
Selection
Best social engagement podcasts this month:
- Measuring Social Media: How to Determine Your ROI
In this episode, an interesting interview with Nichole Kelly, author of How to Measure Social Media and
the CEO of Social Media Explorer and SME Digital.
Nichole shares why so many businesses struggle to determine the ROI of their social media activities and
what’s really important in your social media measurement.
Download
- Flying High Again With Seth Godin
A very interesting interview with Seth Godin. Podcast from episode #340 of Six Pixels Of Separation – The
Twist Image Podcast
Download.
- How to Derive Inspiration from an Active Fan Base
Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros
Podcast this week to discuss Dunkin’s army of brand advocates
Download
- Social Media Best Practices with Blane Warrene, Founder of Arkovi
Blane Warrene ’s social media archiving company, Arkovi, was recently purchased by RegEd, a financial
industry behemoth. In this episode of Beyond Social, learn how Blane has helped seriously conservative
companies to use some seriously cutting edge communication technologies… and discover which
universal social media fear is a near total red herring.
Download
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1.4 Social Engagement Videos – February 2013 Selection
Best social engagement videos this month:
- Why Your Social Media Marketing Fails
The Speakeasy team jumps on an impromptu Google+ Hangout to discuss why small businesses and
organization struggle with social media–and what they can do to fix it.
- Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy
Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing
strategist Andy Smith and noted brand researcher and author Jennifer Aaker have used extensive data
and their collecting insights to break it down to a straight forward formula that midsized business can use
to deeply impact their marketing and even make a difference in the world.
- Growing audience engagement on Facebook
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7. Vicki Allpress Hill from The Audience Connection will update you on the latest findings about Facebook
engagement and stimulate your thinking around how to encourage response from your own Facebook
community
- Social Media Engagement Strategies
David and Prantik share their experiences in Facebook fan page engagement strategies.
http://www.hisocial.com/blog/en/coupons-and-offers-in-social-media-keys-to-success/
http://www.hisocial.com/blog/en/social-engagement-posts-february-2013-selection/
http://www.hisocial.com/blog/en/social-engagement-podcasts-february-2013-selection/
http://www.hisocial.com/blog/en/social-engagement-videos-february-2013-selection/
http://www.hisocial.com/blog/en/
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