COVID-19 has proven the importance of a strong social media presence. Learn the 5 important steps for Entrepreneurs and Small Businesses to Boost their Social Media Marketing Strategy during the pandemic.

1. Review Your Social
Media Marketing
During COVID-19 (5
Steps)
By Sujoy Mukherji

2. The novel coronavirus has changed the way we live,
connect, and work.
You would be surprised to learn that 44% of people are
spending more time on social media during the pandemic.
Likewise, the world of social media marketing has changed,
and you should too.
In these times of distress, entrepreneurs and business
owners are adopting new marketing tactics and figuring
ways to recommend their customers.
Social media is filling the void that social distancing has
created.
Social media marketing is an easy and effective way of
maintaining that connection.
Businesses are realizing the power and role of social
media.
Introduction

3. “Resource Article: The Virus Changed
the Way We Internet”

4. It is impossible to survive in a competitive
market without having a strong social
presence.
But right now, shift your focus and finances
from traditional marketing tactics.
Invest your money where the audience is.
Instead of TV ads, event marketing, etc.
focus on social media marketing.
Think of social media ads, videos, and
podcasts.
Step 1: Digitalizing your
Marketing Campaigns

5. Everything including the mindset of your
target consumers is changing.
Businesses should make sure that their
message addresses the new approach.
Be smart and swift, and update your digital
marketing materials.
This includes your marketing emails, social
media posts, and comments.
This also includes the way you interact with
your clients on social media.
Step 2: Target the Changing
Customer Mindset

6. If you record promptly to the changing
situations, you must have stepped back a
little when the pandemic took the toll.
That was the time when anything you posted
looked opportunistic and could backfire.
Now, we are past that!
And, now we are meeting a very eager and
engaged social media crowd.
The comment section of your social media
posts is the best place to connect with your
clients. So, small businesses should focus on
maintaining and enhancing engagement.
Step 3: Engagement on
Social Media Channels

7. The cost of social media marketing has dropped.
Since small businesses got affected by the pandemic and
stopped funding their campaigns.
Not just all businesses, but there have been certain brands
that have taken advantage of this pandemic crisis to boost
their social media advertising spending.
Cleaning brand Dial has been promoting the CDC’s
recommendation for handwashing using Facebook and
Instagram platforms.
On Facebook, Dial has seen a 25% day-over-day increase
in their ad impressions, up to 25% on YouTube, and up t0
30% on Instagram.
Businesses are seeing the potential and revisiting their use
of social media.
If you act fast, you can use these dropped rates to boost
your social media tactic.
Step 4: Paid Social Media
Marketing

8. You must also rethink your social media content creation.
Post content that strengthens the reliability of your brand.
Now is the time to focus on forming a strong connection
with your customers.
Instead of advertising outright, post content that shows
your customer you care.
Share how you are earning the safety of your employees
and customers.
The steps you are taking to ensure that your customers
continue receiving the services/products with minimum or
no contact.
Instead of marketing or promoting your products, this is the
time to market your brand and business.So, when the
pandemic is over, and the market is back on its feet, your
company will have earned the trust and loyalty of your
customers.
Step 5: Curating Content
Creation

9. During this pandemic, social media platforms
are the best channels to connect with your
target customers.
Everything you have read about marketing
now is the time to apply that.
Adapt to the changing market.
Review your social media marketing tactics,
and focus on building trust.
I hope you enjoyed reading my blog post.
Let me know your thoughts or suggestions in
the comments below.
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To Wrap Up...

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