SlideShare a Scribd company logo
Influencing Consumer Choices ,[object Object],@ MrShri
evolution of social media
evolution of  social media social media
Social Media Marketing
Challenges of Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing - Platforms ,[object Object],[object Object],[object Object]
Social Media Marketing - Content ,[object Object],[object Object],[object Object]
Signal vs. Noise
Influencers ,[object Object],[object Object],[object Object]
ROI
About - MrShri MrShri is a pioneer in Social Media adoption by brands & leading corporate houses. He is the Principal of  SM2Go.com , a boutique Social Media Management & Consultancy firm based in Pune, India.  MrShri is Lead Trainer on Business in Real-time space and regularly talks about Twitter for Business, Social Media Strategy for Brands, Tools for Listening, Creating Content & Tracking conversations on Social Networks. He is also the Founder of  Foursquar e Pune , a dynam ic & hyper-active community of Location Based Social Networking, regularly advising businesses on the use of Customer Rewards Programs through Real Time tracking.  Follow  @MrShri on Twitter  & che ck-out his Blog on   www.MrShri.com
Social Media Optimization
Key Challenges ,[object Object],[object Object],[object Object],[object Object],“ to create a brand recall value, your brand/product needs to be seen at least 5 times.”
Key Challenges ,[object Object],[object Object],[object Object],“ Interesting content has more chances of going viral, make sure it’s sharable as well.”
Social Media - Optimization ,[object Object],twitter -  facebook -  Source: Mashable
Social Media - Optimization ,[object Object],Using Barcodes & QR codes makes your Content Dynamic
Thank you Mister Shri Founder SM2Go.com www.sm2go.com [email_address] com

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Influencing consumer via social media optimization

  • 1.
  • 3. evolution of social media social media
  • 5.
  • 6.
  • 7.
  • 9.
  • 10. ROI
  • 11. About - MrShri MrShri is a pioneer in Social Media adoption by brands & leading corporate houses. He is the Principal of SM2Go.com , a boutique Social Media Management & Consultancy firm based in Pune, India. MrShri is Lead Trainer on Business in Real-time space and regularly talks about Twitter for Business, Social Media Strategy for Brands, Tools for Listening, Creating Content & Tracking conversations on Social Networks. He is also the Founder of Foursquar e Pune , a dynam ic & hyper-active community of Location Based Social Networking, regularly advising businesses on the use of Customer Rewards Programs through Real Time tracking. Follow @MrShri on Twitter & che ck-out his Blog on www.MrShri.com
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Thank you Mister Shri Founder SM2Go.com www.sm2go.com [email_address] com