MyTown is a location-based mobile game that allows users to check-in to real world locations and "buy" them virtually, earning in-game rewards. It has over 3.1 million unique users who spend an average of 65 minutes per day playing, and has seen 62 million check-ins in a month. The game targets users with virtual items using their real world location and behaviors to provide a fun, social gaming experience that connects the digital and physical worlds.