SlideShare a Scribd company logo
Who’s
Talking
about
You?
                        Spread a Story,
      Build a Fiercely Loyal Community
What’s
  YOUR
 story?
What’s
the best
   true
story
  about
   you?
Who’s Already Listening?

               • Build your
                 network before
                 you need it.
               • Start with the
                            folks
                            who
                            love
                            you
                            now.
Enough
about
ME.

Let’s Talk
about
…YOU!
Got meaning?

               •   Come out
                   from behind
                   the curtain.
               •   Connect
                   people to
                   people with
                   solutions.
Replace
that
pitch
  with an
invitation!
Will They PAY Attention?

                •   Make it
                    about them.
                •   Use the art
                    of persuasion.
                •   Match the
                    offer to your
                    relationship.
Raise a
barn
Don’t
build a
coliseum
Why Would They Help You?

             • Make it easy,
               fast, and
               meaningful.
             • Show them
               how sharing
               it will make
               them a star.
Celebrate
   your
Heroes!
Loyalty is a relationship.

                • Campaigns
                  make sales.
                • Community
                  building makes
                  long-term
                  relationships.
Liz Strauss
Liz @ LizStrauss . com
773. 619.0371

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PCMA: How to Get People Telling Your Story