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Patrick Hourihan

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Return On Inspiration - New World Content Marketing. Yahoo Thought Leadership research
Yahoo In Flow research - the real effect of native and content marketing
Subconscious Storytelling - Unlocking the value of branded content. Yahoo! UK research
Odds On - Understanding the Digital Gambler
Search In Focus - Yahoo! user research, 2010
Yahoo! research - 'Appetite' - the hunger for mobile media