SlideShare a Scribd company logo
Buyers,
  Readers,
  Buzz Snackers, and
  Bandwidth Bandits
  How Alexander the Great Would Use
   Stats to Inform an Online Business




Liz Strauss                             www.successful-blog.com
Statistical doorways.
                                      We use
                          concrete constructs
                        for abstract realities.




              They work in some ways.
Doors and halls work



                                        Visit length     Keyword Analysis

   Popular pages   Recent Referrers




                                        Visitor paths   Returning visitors
    Entry pages       Exit pages

                                      for sorting information
and quantifiable past behaviors.
         How many visitors and page views?
             today / in the last hour

         Where did they come from?
             keywords / site referrals


         Which pages are important at the moment?
              Socnet bumps / work with page


         How is this comparing?
             a look at this day last week
They’re less effective for aggregating




 into something that resembles a human
Because people usually don’t




          behave the way that stats do.
People do what they want to do.
People
         • showcase the message

         • attract more traffic

     • appeal to sponsors

     • increase ROI

     • define your value

     • create growth opportunities

            Make decisions easier and faster
Got Traffic?
How Alexander the Great Would Use
Stat Programs to Inform an Online Business
Alexander would understand his position.
He’d understand his objective.


                              Authority –
                              DuckStar

Sales – GearGuru
                           Circulation –
                               InfoPass
He’d see the players . . .

          • Customers

          • Readers / Fans

          • Buzz Snackers

          • Bandwidth Bandits
              Waste time and energy
He’d know their objectives.
                 The One Who         The It They
                Does or Knows It    Can Pass On
                                    to Everyone
The One Place
to Get It                          Buzz Snackers




                 Readers / Fans




    Buyers
Now he could focus resources . . .
He’d use stats to choose tactics.




Now these
have context.
                                    wordle.net
Alexander the Great would test premises.
 Month 1




 Month 2
Read results in terms of objectives.

      90% 1st Time Visitors


                              Good news?
Bad News?

            12% > 20 minutes




                          Think Context
Alexander knew




                 the expectation
could be flanked with innovation.
They understand.
 • GearGurus who know their customers



 • DuckStars who know their Readers / Fans



 • InfoPasses that serve Buzz Snackers
Oh and . . .

Alexander never lost to shiny objects.




               Bandwidth Bandits

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Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss

  • 1. Buyers, Readers, Buzz Snackers, and Bandwidth Bandits How Alexander the Great Would Use Stats to Inform an Online Business Liz Strauss www.successful-blog.com
  • 2. Statistical doorways. We use concrete constructs for abstract realities. They work in some ways.
  • 3. Doors and halls work Visit length Keyword Analysis Popular pages Recent Referrers Visitor paths Returning visitors Entry pages Exit pages for sorting information
  • 4. and quantifiable past behaviors. How many visitors and page views? today / in the last hour Where did they come from? keywords / site referrals Which pages are important at the moment? Socnet bumps / work with page How is this comparing? a look at this day last week
  • 5. They’re less effective for aggregating into something that resembles a human
  • 6. Because people usually don’t behave the way that stats do.
  • 7. People do what they want to do.
  • 8. People • showcase the message • attract more traffic • appeal to sponsors • increase ROI • define your value • create growth opportunities Make decisions easier and faster
  • 10. How Alexander the Great Would Use Stat Programs to Inform an Online Business
  • 12. He’d understand his objective. Authority – DuckStar Sales – GearGuru Circulation – InfoPass
  • 13. He’d see the players . . . • Customers • Readers / Fans • Buzz Snackers • Bandwidth Bandits Waste time and energy
  • 14. He’d know their objectives. The One Who The It They Does or Knows It Can Pass On to Everyone The One Place to Get It Buzz Snackers Readers / Fans Buyers
  • 15. Now he could focus resources . . .
  • 16. He’d use stats to choose tactics. Now these have context. wordle.net
  • 17. Alexander the Great would test premises. Month 1 Month 2
  • 18. Read results in terms of objectives. 90% 1st Time Visitors Good news?
  • 19. Bad News? 12% > 20 minutes Think Context
  • 20. Alexander knew the expectation
  • 21. could be flanked with innovation.
  • 22. They understand. • GearGurus who know their customers • DuckStars who know their Readers / Fans • InfoPasses that serve Buzz Snackers
  • 23. Oh and . . . Alexander never lost to shiny objects. Bandwidth Bandits