This document discusses 21 different social media tools and platforms that can be used for education and marketing purposes. It provides a brief overview of each tool, highlighting their main functions and how they could be useful. Some of the tools covered include Animoto for making videos, Dropbox for file sharing, Eventbrite for organizing events, Facebook and LinkedIn for professional networking, Flickr and YouTube for photo/video sharing, and Twitter for microblogging. The document aims to help readers make sense of various digital tools and how they could enhance education.

1. Who needssocialmedia?Pauline Randall

2. A tale of two social media…

3. Saturday morning, Notting Hilldaylesfordorganic

5. Mike has nearly 17,000 followers

8. Meanwhile the day before in Glasgow…How not to handle negative sentiment on social media – a case study

9. Plus countless blog posts, Facebook reposts, conversations etc

10. Social media is powerful

11. Now that we’ve got that out of the way here are 21 social tools to play with

12. 1. AnimotoMake videos from still images, text and videoFree videos if they are 30 seconds or lessSubscription model for longer, higher resolution videoDifferent formatsCan be downloaded, used locally, put into YouTube etcLicenced music available

13. 2. DropboxFree (up to 2 gb) service forUploading documentsSharing documentsBack-upsFiles accessible anywhere including via mobileGood forCollaborative workWhen travellingWatch out forNot all apps on iPhone/iPad work with dropboxAlso consider iCloud for syncing files, images etc

14. 3. EventbriteOnline service for organising eventsHandles payments and ticketingFree events are free to listEvents can be public and listed on EventbriteOr they can be private – invitation only eventsGood forPromoting eventsManaging responsesLooking professionalIntegrating into websites etcAnalytics – get data about your eventiPhone app to check attendees in – smarter than paper!Don’t forget to check out the site for events to attend!

16. 4. FacebookVery large social network (800+ million users)Use Pages for marketingNew studentsPotential studentsAlumniGroups (open or closed)CollaborationDiscussionFeedbackAdvertsPromoting courses, events etc

17. 5. FlickrPhoto and video sharing siteRepository of course, school, establishment picturesFor studentsFor staffUseable image bank – many are uploaded under Creative Commons licenceLocate images using the map function

18. 6. FoursquareLocation-based mobile platformAllows users to ‘check-in’But what’s it good for?Can be used as part of a marketing strategySpecial offersContestsEngagementThe Foursquare api can be used to build other apps – for example this one from Harvard University

19. 7. Google docsWord processing, slideshows, spreadsheets etcOnlineShareableFreeAccessible anywhere

20. 8. Google +Google’s 3rd attempt at social mediaAttempting to take on FacebookAllows you to arrange contacts in circles depending on what you want to shareFacebook’s response is ListsThey are adding functionality in stagesHuddle – web video conferencingOrganisational pages not available yetThe jury is still out on this one!

21. 9. JingScreen capture – stills or videoFree (with a premium version)Made by Techsmith who make CamtasiaVery simpleDownside:You’ll need to convert it from .swf if you want to upload into YouTubeAlternatively upgrade for $14.95 per yearAlso check out Screenr

22. 10. LanyrdA social conference directorySee who’s attendingTrack the conversation whether you are there or notAdd conferences, workshops etcKeep in touch with a conference or find conferences to attend

23. 11 LinkedInProfessional profilesOrganisation profilesGroupsQ&AWhy use it?Encourage students to get promote themselves professionallyStart their network of contacts nowJob huntGet applicants to apply for jobs via LinkedInPromote the organisation properlyResearch other people and other organisations

24. 12. More Google products

25. 13. PosterousA very flexible blogging siteYou can email your posts in or add them on the webYou can notify out via a range of other social media sites like Twitter and FacebookYou can be publicOr you can create private groups

26. 14. PreziNon-linear presentation toolLooks way cooler than PowerPoint ;)Can make you feel sea-sick!Also take a look at the PowerPoint plug-in pptPlex which does a similar thingTake a look at an example of Prezihere

27. 15. QuoraQuestions, questions and yet more questionsRelatively new social Q&A siteYou ask a question and other people provide answers and also rate them upTheory is that the best ride to the topYou can also edit other people’s questions…The site monitors can be somewhat pedanticBig question – will be it be more reliable than Yahoo Answers?

28. 16. ScribdSocial publishingFrom single sheet docs to booksAs well as being a good place to publish to it is also an excellent resourceA lot of free content however…There is an increasing amount of paid for content these days

29. 17. SlideshareUpload and shareSlide presentationsDocumentsVideoShare publicly or privatelyHuge resource although the search function isn’t the best

30. 18. StorifyTurn tweets, video, news, images into a storyPull together via drag and dropAn exampleYou can add text and commentary and rearrange the content

31. 19. TwitterMicroblogging serviceMore than just about breakfast!Use it forGathering informationDisseminating informationSharing conversationTracking particular subject areas/keywordsPromoting eventsAnswering questions

32. 20. XtranormalText to speechCreate cartoon videos with a scriptCan be incredibly simpleOr very complexFree version online plus subscription serviceThey have an education safe version (via cookie)

34. 21. YoutubeVideo uploading and sharingUse channels to keep things togetherGreat resource - someone, somewhere will have made a video of whatever you want to do!

35. Helping youmake sense of the digital worldWebsite: www.florizelmedia.comTwitter: @florizelmediaFacebook: Facebook.com/florizelmediaEmail: info@florizelmedia.com