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Varju Luceno: Power of Social Media
Connecting Students of All Ages and Abilities
XLi 2014 – March 28, 2014
What is Social Media?
Engaging Others Online
in
Active and Open
Conversations
What Can Social Media Do for You?
• Make your voice heard
• Level the playing field
• Keep you up-to-date
• Enhance your networking efforts
• Inform and educate others about your cause,
services or product
• Distribute your content
• Help you stay connected
• Amplify your message
People are geared toward connecting
Connection = Value = Belonging
Most Relevant Social Media Platform?
Factors to consider:
• Your audience
• Are you listening, networking, monitoring, sharing,
educating or broadcasting?
• Frequency of updates
• Available resources (time, money, staff)
• Social media guidelines
• Tone / Style
• Privacy / Security
Where should I be: SlideShare, Twitter,
LinkedIn or Facebook?
SlideShare
• Free or paid options
• Share concise, well written, shareable content
• Demonstrate your expertise
• Spread ideas
• Add audio track to visual presentations / slides
• Automatically generated transcript
• Upload content in various formats (PowerPoint
presentations, MS Word files etc.)
Twitter
• Free
• Connect and Engage
• Listen
• Share
• Monitor / Get news
• Promote
• Educate
• Research
• Respond to feedback
LinkedIn
• Free or paid options
• Connect with more than 275 million members
worldwide, find mentors and career advice
• Stay up to date with people in your network
• Search for people, jobs, companies and groups
• Follow Influencers / get insights
• View and save recommended jobs
• Read the latest industry news
• Follow companies / organizations
• Keep up with your favorite groups, participate
Facebook
• Free
• Effective for H2H (human-to-human)
connections
• Personal profiles, pages (companies, events,
causes, non-profits, products) and groups
• Participation is more involved (time-consuming)
than on LinkedIn, Twitter or SlideShare
• Can get very “noisy”
Blogs
• Free or paid options
• The most time-consuming
• Know your target audience
• Relevant content and consistency of posting
are important
• Educate and inform
• Make sharing your content easy
YouTube
• Free
• Very powerful
• Know your audience
• Edutainment (Educate and Entertain)
• Use captions
• TedEd: Lessons Worth Sharing
[http://www.youtube.com/user/TEDEducation]
What About Accessibility ?
Common Social Media Accessibility
Issues
• Lack of section headings
• Poor color contrast
• Inability to navigate using keyboard only
• Inability to operate functionality using keyboard only
• Missing text equivalents (descriptions) for images
• Inability to resize text
• Videos lacking captioning
• Purpose of a field not labeled
• Inability to create user accounts (Pinterest)
• Use of CAPTCHAs- abstract renderings of random characters
Make Your Content Accessible
• Provide additional ways to contact your organization
• Use clear, concise messages
• Include main content first, put hashtags (#) at the end of a post,
important for screen reader users
• If a tweet contains an image, video or audio indicate this at the
beginning of the content or use the prefix [PIC], [VIDEO] or [AUDIO]
• In addition, if a tweet or Facebook post includes one of these items,
link back to the webpage that contains the image, video or audio with
a full caption/transcript
• Avoid the use of acronyms, abbreviations and text messaging
shortcuts if you can
• If you are linking to a PDF document, make sure the document is
tagged properly and accessible. If it is not, also provide a link to a text
alternative
• Ensure proper HTML markup is used such as headings, paragraphs and
lists to help orient users and ensure clarity of the content
Find Tools and Resources
• Twitter provides a list of keyboard shortcuts for keyboard only
users
• Facebook provides a small set of keyboard shortcuts
• AppleVis collects information on the accessibility of apps
developed for iOS devices, including LinkedIn and Twitter apps
• Easy YouTube provides an accessible interface for viewing
YouTube videos
• Easy YouTube caption creator: content creating tool
• WordPress open source CMS with many free plugins, allows
to host a website on your own server, provides more freedom
to customize the software for accessibility
Resources
• Twitter Accessibility: Media Access Australia
[http://www.mediaaccess.org.au/online-media/social-media/twitter]
• LinkedIn Help: Media Access Australia
[http://www.mediaaccess.org.au/online-media/social-media/linkedin]
• Facebook Accessibility Help
[https://www.facebook.com/help/156151771119453]
• Accessible WordPress Themes: The Chronicle of Higher Ed
[http://chronicle.com/blogs/profhacker/accessibility-ready-wordpress-themes/55683]
• Tweeting Blind by Jonathan Mosen (NBP)
[http://www.nbp.org/ic/nbp/TWEET.html]
Resources (continued)
• Social Media for People With a Disability
[http://www.mediaaccess.org.au/online-media/social-media]
• Improving the Accessibility of Social Media in Government
[http://www.howto.gov/social-media/using-social-media-in-government/improving- accessibility]
• Accessible Social Media: SSB BART Group
[https://www.ssbbartgroup.com/blog/2013/01/08/accessible-social-media/]
• Ed Social Media [http://www.edsocialmedia.com/]
• AppleVis [http://www.applevis.com/]
Stay Connected
Twitter: @accessibledaisy, @varjuluceno
www.daisy.org

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Power of Social Media: Connecting Students of All Ages and Abilities

  • 1. Varju Luceno: Power of Social Media Connecting Students of All Ages and Abilities XLi 2014 – March 28, 2014
  • 2. What is Social Media? Engaging Others Online in Active and Open Conversations
  • 3. What Can Social Media Do for You? • Make your voice heard • Level the playing field • Keep you up-to-date • Enhance your networking efforts • Inform and educate others about your cause, services or product • Distribute your content • Help you stay connected • Amplify your message
  • 4. People are geared toward connecting Connection = Value = Belonging
  • 5. Most Relevant Social Media Platform? Factors to consider: • Your audience • Are you listening, networking, monitoring, sharing, educating or broadcasting? • Frequency of updates • Available resources (time, money, staff) • Social media guidelines • Tone / Style • Privacy / Security
  • 6. Where should I be: SlideShare, Twitter, LinkedIn or Facebook?
  • 7. SlideShare • Free or paid options • Share concise, well written, shareable content • Demonstrate your expertise • Spread ideas • Add audio track to visual presentations / slides • Automatically generated transcript • Upload content in various formats (PowerPoint presentations, MS Word files etc.)
  • 8. Twitter • Free • Connect and Engage • Listen • Share • Monitor / Get news • Promote • Educate • Research • Respond to feedback
  • 9. LinkedIn • Free or paid options • Connect with more than 275 million members worldwide, find mentors and career advice • Stay up to date with people in your network • Search for people, jobs, companies and groups • Follow Influencers / get insights • View and save recommended jobs • Read the latest industry news • Follow companies / organizations • Keep up with your favorite groups, participate
  • 10. Facebook • Free • Effective for H2H (human-to-human) connections • Personal profiles, pages (companies, events, causes, non-profits, products) and groups • Participation is more involved (time-consuming) than on LinkedIn, Twitter or SlideShare • Can get very “noisy”
  • 11. Blogs • Free or paid options • The most time-consuming • Know your target audience • Relevant content and consistency of posting are important • Educate and inform • Make sharing your content easy
  • 12. YouTube • Free • Very powerful • Know your audience • Edutainment (Educate and Entertain) • Use captions • TedEd: Lessons Worth Sharing [http://www.youtube.com/user/TEDEducation]
  • 14. Common Social Media Accessibility Issues • Lack of section headings • Poor color contrast • Inability to navigate using keyboard only • Inability to operate functionality using keyboard only • Missing text equivalents (descriptions) for images • Inability to resize text • Videos lacking captioning • Purpose of a field not labeled • Inability to create user accounts (Pinterest) • Use of CAPTCHAs- abstract renderings of random characters
  • 15. Make Your Content Accessible • Provide additional ways to contact your organization • Use clear, concise messages • Include main content first, put hashtags (#) at the end of a post, important for screen reader users • If a tweet contains an image, video or audio indicate this at the beginning of the content or use the prefix [PIC], [VIDEO] or [AUDIO] • In addition, if a tweet or Facebook post includes one of these items, link back to the webpage that contains the image, video or audio with a full caption/transcript • Avoid the use of acronyms, abbreviations and text messaging shortcuts if you can • If you are linking to a PDF document, make sure the document is tagged properly and accessible. If it is not, also provide a link to a text alternative • Ensure proper HTML markup is used such as headings, paragraphs and lists to help orient users and ensure clarity of the content
  • 16. Find Tools and Resources • Twitter provides a list of keyboard shortcuts for keyboard only users • Facebook provides a small set of keyboard shortcuts • AppleVis collects information on the accessibility of apps developed for iOS devices, including LinkedIn and Twitter apps • Easy YouTube provides an accessible interface for viewing YouTube videos • Easy YouTube caption creator: content creating tool • WordPress open source CMS with many free plugins, allows to host a website on your own server, provides more freedom to customize the software for accessibility
  • 17. Resources • Twitter Accessibility: Media Access Australia [http://www.mediaaccess.org.au/online-media/social-media/twitter] • LinkedIn Help: Media Access Australia [http://www.mediaaccess.org.au/online-media/social-media/linkedin] • Facebook Accessibility Help [https://www.facebook.com/help/156151771119453] • Accessible WordPress Themes: The Chronicle of Higher Ed [http://chronicle.com/blogs/profhacker/accessibility-ready-wordpress-themes/55683] • Tweeting Blind by Jonathan Mosen (NBP) [http://www.nbp.org/ic/nbp/TWEET.html]
  • 18. Resources (continued) • Social Media for People With a Disability [http://www.mediaaccess.org.au/online-media/social-media] • Improving the Accessibility of Social Media in Government [http://www.howto.gov/social-media/using-social-media-in-government/improving- accessibility] • Accessible Social Media: SSB BART Group [https://www.ssbbartgroup.com/blog/2013/01/08/accessible-social-media/] • Ed Social Media [http://www.edsocialmedia.com/] • AppleVis [http://www.applevis.com/]
  • 19. Stay Connected Twitter: @accessibledaisy, @varjuluceno www.daisy.org