Whitepaper April 2023 - Media Days.pdf
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Media Days are a fun way of creating content, and highlighting a group or organization in an interactive and engaging setting. The use of props, branded backdrops, and our very own 360 booth makes it easy to capture slow-mo footage, pictures, dance moves and more! We work diligently during production to make sure we have everything we need to make reels for social media, PSA's, thank you videos, and more!
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Task 2
The document discusses plans for creating a 360 degree video about the experience of flying like a bird. It will be filmed using a Samsung Gear 360 camera mounted to a monopod in parks and forests. The target audience is young nature lovers aged 3-16. Several locations are considered for filming, including St. George's Gardens for its proximity. Shot composition ideas include emphasizing the height and scale of locations from the bird's perspective view and using monopod movement to represent the bird's flight. Legal and ethical considerations for ensuring no offensive or copyrighted content is included are also discussed.
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Question 1
The document discusses how the student's media product follows conventions of real documentaries while also challenging some conventions. The documentary is in the expository mode and uses techniques like voiceover, statistics on screen, and music to advance its argument. It follows conventions from the documentary "Supersize Me" but challenges some, like using a handheld camera at times and a cube transition. The magazine spread is modeled after Radio Times and uses images and pull quotes but challenges conventions with bright colors. The radio trailer is inspired by Capital FM and uses rhetorical questions to engage listeners within the standard 20-40 second length.
Evaluation 4
The document discusses various new media technologies used in creating and promoting a music video project. It describes using Final Cut Pro for video editing, with filters and effects to convey mood. Social media like Facebook and Twitter were used to share work and get feedback. YouTube was used to share the final video globally. A GoPro captured action shots for the video, while a Canon DSLR and tripod captured higher quality shots.
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Apple Takeover Evaluation
The document discusses a group's media project on Apple technology for their A2 Media coursework. They created a documentary, radio trailer, and magazine article exploring how Apple technology has grown in popularity among young adults. In analyzing their documentary, they discuss how it follows conventions of real documentaries by using techniques like editing, interviews, vox pops, music, and voiceover that they learned from analyzing the documentary "Supersize Me."
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Task 2
The document discusses plans for creating a 360 degree video about the experience of flying like a bird. It will be filmed using a Samsung Gear 360 camera mounted to a monopod in parks and forests. The target audience is young nature lovers aged 3-16. Several locations are considered for filming, including St. George's Gardens for its proximity. Shot composition ideas include emphasizing the height and scale of locations from the bird's perspective view and using monopod movement to represent the bird's flight. Legal and ethical considerations for ensuring no offensive or copyrighted content is included are also discussed.
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The document provides guidance on various codes, conventions, styles, techniques and purposes for corporate and promotional video production. It discusses key elements like video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling point, cutaways, interviews, and music. Examples are given for each element from existing corporate videos to illustrate how they are effectively used. The purpose is to inform on best practices for crafting corporate videos.
Question 1
The document discusses how the student's media product follows conventions of real documentaries while also challenging some conventions. The documentary is in the expository mode and uses techniques like voiceover, statistics on screen, and music to advance its argument. It follows conventions from the documentary "Supersize Me" but challenges some, like using a handheld camera at times and a cube transition. The magazine spread is modeled after Radio Times and uses images and pull quotes but challenges conventions with bright colors. The radio trailer is inspired by Capital FM and uses rhetorical questions to engage listeners within the standard 20-40 second length.
Evaluation 4
The document discusses various new media technologies used in creating and promoting a music video project. It describes using Final Cut Pro for video editing, with filters and effects to convey mood. Social media like Facebook and Twitter were used to share work and get feedback. YouTube was used to share the final video globally. A GoPro captured action shots for the video, while a Canon DSLR and tripod captured higher quality shots.
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- Common transitions like cuts, dissolves and wipes that are used to keep videos simple and clean or add variety.
- How language, scripts, voiceovers, and interviews are used to inform audiences and promote products or services.
- Shooting techniques like close-ups, wide shots, and drones that make sequences flow well and showcase locations.
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Evaluation questions
The document discusses how the media production group used and developed conventions of real media genres in their mystery/thriller trailer. They researched conventions like editing techniques and soundtracks used in movie trailers like Inception. Their trailer used conventions like fade to black cuts and syncing visuals with music to build tension. They also challenged conventions by using a non-white lead actor to diversify typical genres. The group felt their trailer effectively used key conventions seen in real media to engage audiences.
Evaluation media1aa
The document discusses how the media product, a documentary, uses and develops conventions from real media products like the Panorama documentary "Are the net police coming for you?". It describes including cutaway shots and introducing experts with clips of them working before interviews to keep the audience engaged. It also discusses using title designs, interview shot sizes and setups, and vox pop conventions analyzed from documentaries like "Super Size Me" to develop the documentary's forms and appeal to its target audience.
Presentation review
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3) Through collaboration and assigning roles, the group was able to complete the project on time despite some challenges meeting deadlines. Their finished video successfully portrayed the school in an appealing way to their target audiences.
Documentary evaluation – question one
The documentary focuses on running and fitness, providing tips and statistics to audiences aged 16 and older. It uses a mix of narration, interviews, and observational footage to make the case that running has benefits. Interview subjects include a gym employee, a teacher, and a department head to discuss how they incorporate running into their lives. Cutaways of running apps, massages, and medals were included to illustrate points. Wide shots and mid shots were used during interviews to meet documentary conventions. An upbeat song played over opening credits to set a fun tone for the active sport of running.
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
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The document discusses a group project to create a documentary, radio trailer, and magazine article about the rise of Apple technology. It analyzes how the group's documentary follows conventions of real documentaries by using techniques seen in the documentary "Supersize Me," including editing, interviews, music, and voiceover. Key conventions that were successfully used include titles for interviews, medium close-up shots for interviews, background footage for interviews, and changing music levels for interviews and vox pops.
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- Codes, conventions, styles, and purposes of corporate and promotional videos.
- Common transitions like cuts, dissolves and wipes that are used to keep videos simple and clean or add variety.
- How language, scripts, voiceovers, and interviews are used to inform audiences and promote products or services.
- Shooting techniques like close-ups, wide shots, and drones that make sequences flow well and showcase locations.
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Evaluation questions
The document discusses how the media production group used and developed conventions of real media genres in their mystery/thriller trailer. They researched conventions like editing techniques and soundtracks used in movie trailers like Inception. Their trailer used conventions like fade to black cuts and syncing visuals with music to build tension. They also challenged conventions by using a non-white lead actor to diversify typical genres. The group felt their trailer effectively used key conventions seen in real media to engage audiences.
Evaluation media1aa
The document discusses how the media product, a documentary, uses and develops conventions from real media products like the Panorama documentary "Are the net police coming for you?". It describes including cutaway shots and introducing experts with clips of them working before interviews to keep the audience engaged. It also discusses using title designs, interview shot sizes and setups, and vox pop conventions analyzed from documentaries like "Super Size Me" to develop the documentary's forms and appeal to its target audience.
Presentation review
1) The group created a promotional video for Haverstock School aimed at future year 7 students and their parents. They conducted research through questionnaires to understand what students and parents were looking for.
2) They applied conventions of professional promotional videos, such as interviews, fades, and L-cuts. Research on other school promotional videos and factual media formats helped them understand how to effectively convey information.
3) Through collaboration and assigning roles, the group was able to complete the project on time despite some challenges meeting deadlines. Their finished video successfully portrayed the school in an appealing way to their target audiences.
Documentary evaluation – question one
The documentary focuses on running and fitness, providing tips and statistics to audiences aged 16 and older. It uses a mix of narration, interviews, and observational footage to make the case that running has benefits. Interview subjects include a gym employee, a teacher, and a department head to discuss how they incorporate running into their lives. Cutaways of running apps, massages, and medals were included to illustrate points. Wide shots and mid shots were used during interviews to meet documentary conventions. An upbeat song played over opening credits to set a fun tone for the active sport of running.
Pitch videos and decks for startups!
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Selleys chemestry session_final_8_july
The document provides guidelines for using the Selleys brandmark logo correctly and consistently, noting that it should always be rendered in Selleys Blue and reversed out of white. It also provides the correct artwork files for the logo in different formats. The brandmark is described as the essential signature to identify the company and must be reproduced exactly as shown to ensure proper representation of the brand.
Selleys chemestry session_final_8_july
The Selleys brand identity guidelines document outlines rules for proper usage of the Selleys brandmark. The brandmark is rendered in Selleys Blue and reversed out of white, and is the corporate logo and registered trademark. It must always include the registered trademark symbol and only be reproduced from authorized artwork files. The document is intended to ensure consistent representation of the Selleys brandmark across applications.
How to connect emotion to a sport brand?
How fit is your brand?
Brands must earn their wings for their positioning in the market, and then stay in shape and be vital. That’s why we designed a Brand Bootcamp, an interactive brand session, in which we strip and build on specific issues within the complex brand challenges that you are facing.
In this case we were invited by the Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF) to organize a brand bootcamp. In an interactive setting we have discussed our outsiders point of view, our brand analysis, ideas, inspiration and conclusions. We hope our inspiration serves as a starting point for the further development of the NOC*NSF brand.
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How to become an unstoppable launch machine - breakfast briefing October 2014...
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6 types of recordings you can create without showing your face
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
Gokila digital marketer
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceRecently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Generative AI - Unleash Creative Opportunity - Peter Weltman
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Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Whitepaper April 2023 - Media Days.pdf
- 1. Why should you host a media Day?
- 2. TABLE OF CONTENTS CONTACT US 3 INTRODUCTION 4 ORGANIZATIONS CAN DO IT TOO! 5 HOW DO WE DO IT CONTINUED 6 MULTIPLE STATIONS 7 HOW DO WE DO IT 8 TUFTS CASE STUDIES 11 WHAT IS A MEDIA DAY? 12 13 10 9 360 BOOTH STILLS HERO/ACTION SHOTS
- 3. Welcome to our all-inclusive Media Day whitepaper! Get ready to learn all about the fun, engaging, and interactive style of video that will take your brand to the next level! We will dive right into how we do it, why we do it, and why you should book us for it! INTRODUCTION 3
- 4. WHAT IS A MEDIA DAY? Media Days are a fun way of creating content, and highlighting a group or organization in an interactive and engaging setting. The use of props, branded backdrops, and our very own 360 booth makes it easy to capture slow-mo footage, pictures, dance moves and more! We work diligently during production to make sure we have everything we need to make reels for social media, PSA's, thank you videos, and more! 4 NFL and NBA teams utiliize media days complete with incredible sets and lighting, so why not give universities, groups and organizations a chance? PRO SPORTS USE IT, SO WHY CAN'T WE?
- 5. 3+ 5 HOW WE DO IT Launch Video Thank you videos Indivual Group videos Reels for Instagram Professional Headshots DELIVERABLES OF A MEDIA DAY Our team puts a lot of preparation into each Media Day, as we work together with you to storyboard our set up, plan what the goal is for content we are creating, as well as confirming which delieverables you would like to get out of the day. Check out all the deliverables below! Stations and concepts for us to work with when filming with you on your Media Day! 360 Fully enclosed booth Pro lighting and set design A wide range of backdrops
- 6. Whether we are on location or in our studio, we optimize the space we are using so that we can get the most out of it. For Emerson Athletics, we built a fully-functional "set" on their basketball court! 6 HOW WE DO IT Branded/colored props Hats, sunglasses, posters Scarfs, flags and bubbles! Some examples of props:
- 7. 7 MULTIPLE STATIONS MAKE FOR MORE CONTENT BRANDED BACKDROPS AND STILLS 360 VIDEO BOOTH "HERO" SHOTS
- 8. 8 360 BOOTH Everyone's favorite station, the 360 Booth! Here, we utilize a unique piece of technology that spins a phone or camera around participants, resulting in a smooth/slomo video! Real-time engagement and promotion of your event is key, which is why our 360 Video Booth connects to a tablet outside of the booth, where participants can watch back their video, and send it to their phones and social networks right away! It is a great way to tap into social networks, as people see how professional and unique their videos look, and want to share them everywhere! Not to mention we add branded graphics for each event!
- 9. 9 STILLS We love to light your space up and bring out our backdrops to take some professional photographs! Headshots, group pictures, and even solo pictures come out awesome and are great for website content! Recently, At Emerson College, we worked with some really cool stop motion photography! The use of different backdrops is crucial to capturing unique photos!
- 10. 10 HERO/ACTION SHOTS For hero and action shots, we have the subjects pose, or do a short action, on a colored backdrop or branded flag. These are great hype shots to use as part of a launch video, a reel or a thank you video. Our slider is also a great tool to get smooth moving shots whether zooming or panning! Click here to read our case study from BU Media Day!
- 11. ORGANIZATIONS CAN DO IT TOO! 11 CLICK TO VIEW - Our JAF Media Day Video Case Study The team welcomed the Joe Andruzzi Foundation into the office for their very own Media Day! We took professional headshots, conducted interviews with fun questions, took 'hero shots' of each individual, and had some fun in the 360 booth. Check out our case study on it! Media day with the Joe Andruzzi Foundation
- 12. CONNOR CLOUGHERTY ASSOCIATE PRODUCER, 5 TOOL PRODUCTIONS Click here to watch our video case study from Tufts Giving Tuesday! 12 TUFTS CASE STUDY It's a topic I love to talk about. I've been on a lot of these shoots and yeah, it's just a lot of fun to do. Each one you do, you learn something new, you learn a better way to shoot. You learn what purpose each backdrop serves and you kind of build off each other. Check out the full conversation on YouTube
- 13. CONTACT US! 661 Pleasant St Norwood, MA 02062 info@5toolproductions.com 617-982-2859 13