The Selleys brand identity guidelines document outlines rules for proper usage of the Selleys brandmark. The brandmark is rendered in Selleys Blue and reversed out of white, and is the corporate logo and registered trademark. It must always include the registered trademark symbol and only be reproduced from authorized artwork files. The document is intended to ensure consistent representation of the Selleys brandmark across applications.
People Enablement: Transforming Roles into Careers with Growth OpportunitiesAggregage
Roles turn into careers when people can proactively seize moments to celebrate, learn, and improve. But training people to be proactive means building a workplace and culture where they believe that you have their best interests at heart. How do you establish that?
True people enablement requires trust, and trust is built upon a culture that participates in an ongoing cycle of instruction/feedback, evaluation, correction/adjustment, and more evaluation. It must be transparent, genuine, and delivered in an encouraging manner - rather than leaving the person with a sense of "gotcha!"
Human Resources Today is excited to bring together four expert voices to this one-of-a-kind panel, to help you develop your own culture of growth at work.
People Enablement: Transforming Roles into Careers with Growth OpportunitiesAggregage
Roles turn into careers when people can proactively seize moments to celebrate, learn, and improve. But training people to be proactive means building a workplace and culture where they believe that you have their best interests at heart. How do you establish that?
True people enablement requires trust, and trust is built upon a culture that participates in an ongoing cycle of instruction/feedback, evaluation, correction/adjustment, and more evaluation. It must be transparent, genuine, and delivered in an encouraging manner - rather than leaving the person with a sense of "gotcha!"
Human Resources Today is excited to bring together four expert voices to this one-of-a-kind panel, to help you develop your own culture of growth at work.
People Enablement: Transforming Roles into Careers with Growth OpportunitiesShelley Reece
Roles turn into careers when people can proactively seize moments to celebrate, learn, and improve. But training people to be proactive means building a workplace and culture where they believe that you have their best interests at heart. How do you establish that?
True people enablement requires trust, and trust is built upon a culture that participates in an ongoing cycle of instruction/feedback, evaluation, correction/adjustment, and more evaluation. It must be transparent, genuine, and delivered in an encouraging manner - rather than leaving the person with a sense of "gotcha!"
Human Resources Today is excited to bring together four expert voices to this one-of-a-kind panel, to help you develop your own culture of growth at work.
Companies struggle today to create the experiences their Marketing say they do. It boils down to Culture and the consistent behaviours of all employees across all levels of management. Here's my presentation from the Africa HR Summit.
Why work on a temporary income if you can work on your fortune? Think about it. We are working on our temporary income. Imagine what happens if you stop working tomorrow. Your temporary income will be gone. It is important to have a solid financial backing in order to survive yet another recession or joblessness.
People Enablement: Transforming Roles into Careers with Growth OpportunitiesAggregage
Roles turn into careers when people can proactively seize moments to celebrate, learn, and improve. But training people to be proactive means building a workplace and culture where they believe that you have their best interests at heart. How do you establish that?
True people enablement requires trust, and trust is built upon a culture that participates in an ongoing cycle of instruction/feedback, evaluation, correction/adjustment, and more evaluation. It must be transparent, genuine, and delivered in an encouraging manner - rather than leaving the person with a sense of "gotcha!"
Human Resources Today is excited to bring together four expert voices to this one-of-a-kind panel, to help you develop your own culture of growth at work.
People Enablement: Transforming Roles into Careers with Growth OpportunitiesAggregage
Roles turn into careers when people can proactively seize moments to celebrate, learn, and improve. But training people to be proactive means building a workplace and culture where they believe that you have their best interests at heart. How do you establish that?
True people enablement requires trust, and trust is built upon a culture that participates in an ongoing cycle of instruction/feedback, evaluation, correction/adjustment, and more evaluation. It must be transparent, genuine, and delivered in an encouraging manner - rather than leaving the person with a sense of "gotcha!"
Human Resources Today is excited to bring together four expert voices to this one-of-a-kind panel, to help you develop your own culture of growth at work.
People Enablement: Transforming Roles into Careers with Growth OpportunitiesShelley Reece
Roles turn into careers when people can proactively seize moments to celebrate, learn, and improve. But training people to be proactive means building a workplace and culture where they believe that you have their best interests at heart. How do you establish that?
True people enablement requires trust, and trust is built upon a culture that participates in an ongoing cycle of instruction/feedback, evaluation, correction/adjustment, and more evaluation. It must be transparent, genuine, and delivered in an encouraging manner - rather than leaving the person with a sense of "gotcha!"
Human Resources Today is excited to bring together four expert voices to this one-of-a-kind panel, to help you develop your own culture of growth at work.
Companies struggle today to create the experiences their Marketing say they do. It boils down to Culture and the consistent behaviours of all employees across all levels of management. Here's my presentation from the Africa HR Summit.
Why work on a temporary income if you can work on your fortune? Think about it. We are working on our temporary income. Imagine what happens if you stop working tomorrow. Your temporary income will be gone. It is important to have a solid financial backing in order to survive yet another recession or joblessness.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Do you want to stop trading your time for money - without quitting your job or selling a multi-level marketing (MLM) product? The answer lies in identifying, celebrating, and capturing, your expertise! Everyone has a gift, ability, aptitude or expertise and successful people leverage theirs to regain control of their time and options. Stop playing by the rules of the industrial age and join us in the knowledge economy!
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
World's No. 1 Direct Selling organisation Business Owner of Educational Professionals Leaders with 450+ ranges of products Executing Training to Excited, Passionate, Energetic, Motivated, Educated, Dreamers Leaders to build huge business with double turnover by 2019
Managing Team of 100+ Female Leaders across the world, Professional like Doctors, Managers, VP, GM , Bankers, Lawyer, CA, PHD etc
Responsible for developing business ethics in team with full positivity, Action oriented, system applying , relationship management Excellent and Successful Platform for Female, Huge Recognition of Female Students, Home maker and Professional
Wonderful Opportunity of Zero Investment Business with Earning start from 500 ~6 Lakhs Per Months (Can create from Home and Part Time also)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Do you want to stop trading your time for money - without quitting your job or selling a multi-level marketing (MLM) product? The answer lies in identifying, celebrating, and capturing, your expertise! Everyone has a gift, ability, aptitude or expertise and successful people leverage theirs to regain control of their time and options. Stop playing by the rules of the industrial age and join us in the knowledge economy!
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
World's No. 1 Direct Selling organisation Business Owner of Educational Professionals Leaders with 450+ ranges of products Executing Training to Excited, Passionate, Energetic, Motivated, Educated, Dreamers Leaders to build huge business with double turnover by 2019
Managing Team of 100+ Female Leaders across the world, Professional like Doctors, Managers, VP, GM , Bankers, Lawyer, CA, PHD etc
Responsible for developing business ethics in team with full positivity, Action oriented, system applying , relationship management Excellent and Successful Platform for Female, Huge Recognition of Female Students, Home maker and Professional
Wonderful Opportunity of Zero Investment Business with Earning start from 500 ~6 Lakhs Per Months (Can create from Home and Part Time also)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Selleys chemestry session_final_8_july
1. 11Selleys Brand Identity Guidelines – March 2020
IDENTITY
OURLOGO
BRANDMARK OVERVIEW NOTES
ARTWORK FILES
The Selleys®
brandmark is rendered in the Selleys®
Blue and reversed out of white. It is the corporate logo
and registered trademark of DuluxGroup (Australia) Pty
Ltd. The brandmark should always be seen as white on
letters and with the Registered Trademark symbol
depicted ®
It is a single, powerful point of consistency across a
diverse range of products and communications.
The brandmark is the essential signature required to
identify the company in all applications.
In countries where the Selleys®
brandmark is not widely
recognised, it is essential that it be reproduced exactly
as it appears on the disk provided.
Please use these guidelines to ensure correct
representation of the brandmark.
Please note. The pattern shown here, and
throughout this document, is for the purpose of
acting as a canvas for the graphics to sit above.
Please do not reproduce on any other materials.
SelleysMasterBrand_CMYK.eps
SelleysMasterBrand_PMS.eps
SelleysMasterBrand_RGB.eps
SelleysMasterBrand_CMYK.jpg
SelleysMasterBrand_RGB.jpg
from thumb drive provided
4. The Works Team
DAMIAN PINCUS
Founder / Creative Partner
CATE MATHERS
Head of Strategy
RUTH HAFFENDEN
Managing Partner
Daresay
GUY PATRICK
Creative Director
LUCY BATCHELOR
Strategist
JEN HIRD
Creative Project Leader
9. Agencies Workplaces The Works
Tenure
(Years)
3.7
3.2
1.7
Voted best creative
agency by Great
Place To Work.
Our people stick
around
10. Keeping our culture alive
whilst operating remotely.
Training
Agency training programs
continued remotely.
Social
Remote drinks
& remote hang overs!
Active
Walking meetings
encouraged.
Talks
Thought leadership
(clients welcome!)
Check ins
Daily video WIPs, team
meetings and buddy calls.
Dress ups encouraged.
Yoga
Video yoga sessions.
(Damian yet to attend)
Keeping our culture alive
whilst operating remotely.
Our people are our priority at The Works. And it’s our culture that makes us special.
So we have put some guiding principles in place to keep our people engaged, productive
and most importantly mentally and physically healthy and happy whilst at home.
Yoga
Video yoga
sessions.
Talks
Thought leadership
Keynotes via video (clients
welcome too!).
Social
Remote hangs over drinks,
lunch and dinner.
Whatever you fancy!
Check ins
Daily video WIPs, team
meetings and buddy calls.
Active
Walking meetings
encouraged.
Training
Agency training programs
continued remotely.
Keeping our culture alive
whilst operating remotely.
Our people are our priority at The Works. And it’s our culture that makes us special.
So we have put some guiding principles in place to keep our people engaged, productive
and most importantly mentally and physically healthy and happy whilst at home.
Yoga
Video yoga
sessions.
Talks
Thought leadership
Keynotes via video (clients
welcome too!).
Social
Remote hangs over drinks,
lunch and dinner.
Whatever you fancy!
Check ins
Daily video WIPs, team
meetings and buddy calls.
Active
Walking meetings
encouraged.
Training
Agency training programs
continued remotely.
Keeping our culture alive
whilst operating remotely.
Our people are our priority at The Works. And it’s our culture that makes us special.
So we have put some guiding principles in place to keep our people engaged, productive
and most importantly mentally and physically healthy and happy whilst at home.
Yoga
Video yoga
sessions.
Talks
Thought leadership
Keynotes via video (clients
welcome too!).
Social
Remote hangs over drinks,
lunch and dinner.
Whatever you fancy!
Check ins
Daily video WIPs, team
meetings and buddy calls.
Active
Walking meetings
encouraged.
Training
Agency training programs
continued remotely.
Yoga
Video yoga
sessions.
Talks
Thought leadership
Keynotes via video (clients
welcome too!).
Social
Remote hangs over drinks,
lunch and dinner.
Whatever you fancy!
Check ins
Daily video WIPs, team
meetings and buddy calls.
Active
Walking meetings
encouraged.
Training
Agency training programs
continued remotely.
Yoga
Video yoga
sessions.
Talks
Thought leadership
Keynotes via video (clients
welcome too!).
Social
Remote hangs over drinks,
lunch and dinner.
Whatever you fancy!
Check ins
Daily video WIPs, team
meetings and buddy calls.
Active
Walking meetings
encouraged.
Training
Agency training programs
continued remotely.
Yoga
Video yoga
sessions.
Talks
Thought leadership
Keynotes via video (clients
welcome too!).
Social
Remote hangs over drinks,
lunch and dinner.
Whatever you fancy!
Check ins
Daily video WIPs, team
meetings and buddy calls.
Active
Walking meetings
encouraged.
Training
Agency training programs
continued remotely.
11. Credentials & experience
2) Credentials and experience;
• Ideas & campaigns developed for DIY Consumers, Trade Professional Users (including B2B). Within the Selleys® Brand
Portfolio we have Brands that target different consumer groups & require different communication strategies.
• The ability to develop globally relevant & transferable ideas – examples for ideas/campaigns from NZ, China,
Singapore & Malaysia are of interest.
• Examples of campaigns delivered within a creative budget of between $50k and $250k.
4) Examples of creative thinking & execution beyond TVC/ATL – ideas that have 360-degree consideration and go
through the line
14. PURCHASE INTENT BEHAVIOUR CHANGEPANDEMIC IMPACT PIVOT STRATEGIES
Consumer course corrector
Our proprietary COVID-19 tool
By aggregating rolling quant data, social sentiment, search behaviour data and
industry/brand sales data we are gaining a clearer picture of how the pandemic
has impacted people’s mindsets and behaviours.
15. Consumer course corrector
The industries
Travel Health Retail DIYTechnology TelecommsFinance Alcohol
My relationship with
travel
My relationship with
my health
My relationship with
my money
My ways of
communicating and
getting information/
data and
entertainment
My home and office
technology
What and how I
want to buy
My relationship with
alcohol
My attitudes and
behaviours towards
home
improvements
16. Consumer course corrector
The industries
Travel Health Retail DIYTechnology TelecommsFinance Alcohol
My relationship with
travel
My relationship with
my health
My relationship with
my money
My ways of
communicating and
getting information/
data and
entertainment
My home and office
technology
What and how I
want to buy
My relationship with
alcohol
My attitudes and
behaviours towards
home
improvements
17.
18. 4 things we learnt about DIY newbies
FINANCIAL
NERVOUSNESS
DROVE DIY TRIAL
BRANDED
CONTENT IS THE
SECOND MOST
TRUSTED
SOURCE OF INFO
NOW THEY’VE
STARTED
THEY’RE NOT
PLANNING TO
STOP
THEIR PROJECTS
WERE ON THEIR
“LIST TO DO”
NOT THEIR
“WANT TO DO”
19. What are the driving forces
behind this newbie segment?
20. Hypotheses 1
The world can see inside our homes
Instagram, Youtube and Zoom have put peoples homes on public display, with those aged 25-39
65% more likely to share their DIY ideas online compared to other DIYers. And with three out of
four Australians believing a stylish home is the key to personal fulfilment it’s no wonder they’re
fixing and styling like never before.
https://www.australianunions.org.au/an_instagram_worthy_home_equals_happiness
https://www.nielsen.com/au/en/insights/article/2020/building-on-australias-next-generation-of-do-it-yourselfers/
21. Hypotheses 2
Money is tight but time’s a-plenty
Redundancies and pay cuts have meant less money for many but more time at home causing Aussies to notice what needs to be
fixed or styled in their homes - on the cheap. They’ve been buying fixings and fasteners, gardening supplies and bathroom
supplies like splash backs, cabinets, taps and sinks. 78% of 25-39 DIYers intending on doing external renovations and 49%
intending on interior decorating and with dream homes becoming unachievable as housing prices have continued to soar, maybe
this time has given them the nudge they needed to create their own home.
https://www.nielsen.com/au/en/insights/article/2020/building-on-australias-next-generation-of-do-it-yourselfers/
22. Hypotheses 3
There’s a new kind of role model
There is a new generation of female role models in the media inspiring younger women whether
home owners or renters to fix, style, restore and renovate.
23. Our work
The following 3 case studies reflect the diverse
creative work we make that we feel relate to your
requirements.
vitapet
BlackHawk
Westpac
42. RESULTS
Win
Effie Award winner in 2017
Growth
Doubled
Facebook followers
42%Increase in product sales
From No. 6 to No. 1 in premium pet food.1
Increase in conversation volume
165%
44. We live and breathe B2B marketing
19
Content Agency of the Year B2B Content Strategy of the Year
45. Introducing Van Jams
12 weeks 6 destinations
across NSW
Heaps of free
advice
1 huge research
project
46. 4 things we learnt about Tradies (so far)
EDU-TAINMENT TEAM TRADIE APPS
PROFESSIONAL
APPEARANCE
IS KEY
They follow domestic and
international leading
industry influencers to learn
about new products, new
techniques etc so they don’t
have to go to the trade
shows themselves
WOM drives perception and
purchase choice
Being ‘part of the team’ is a
hugely important
SIKA “looks more
professional, both in store
and onsite”
Bunnings staff not a credible
source of advice vs. Mitre 10
Apps are time saviours:
Hipages
Bunnings Powerpass
51. A newsroom approach to b2b brand publishing
REACTIVE MID-TERM NEEDS DATA-LED
Reactive content
following latest news, trends,
product adaptations
This content adds value to
the audience by having a
clear, expert opinions on
trending topics or breaking
news
Developing a clear
attribution model for
content which then
drives decisions on
topic, format and
channel optimisations
Content that addresses the
needs and interests of the
audience in the mid-term,
driven by website data,
product sales figures, in
store data or third party
data
STRATEGY
52. STRATEGY
Helping Businesses in the moments that matter
Starting Running Growing Cash flow
RESPONDING TO COVID - 19
Pivot/ re-invent Recover Re-build
Brand building / Lead generation / Showcase BOTs
55. 70%
New customers
40%
Increase in time on site
Increase in downloads
Product referrals (up 1,200%)
400%
53k
Results
Westpac
Applications completed
12,739
Click to call branch
4,216
RESULTS
56. “Ruth and her team are an absolute dream to work with.
Not only do they deliver content programs of scale within
a very short period of time, they also deliver on budget
and with unparalleled b2b insight. If we had to
make our agency decision again we would absolutely pick
them.”
ALICE PEARS, SENIOR MARKETING MANAGER, WESTPAC
57. Project Delivery
3) Your ability to deliver briefs within the stated budget
6) Suggested headline timings & process
58. CREATIVE THINKER
SOCIAL STRATEGIST
CONTENT EDITOR
DESIGNER
DIGITAL DESIGNER
PRODUCER
CREATIVE TECHNOLOGIST
PROJECT MANAGER
BRAND PLANNER
DATA SPECIALIST
CX LEAD
UX SPECIALIST
CONTENT CREATOR
DEVELOPER
DIGITAL PLANNER
CX PLANNER
BROADCAST PRODUCER
MEDIA PLANNER/BUYER
Our Structure:
How is it different to other agencies?
CREATIVE
PARTNER/
FOUNDER
CREATIVE
PROJECT
LEAD
STRATEGIST
11Selleys Brand Identity Guidelines – March 2020
IDENTITY
OURLOGO
BRANDMARK OVERVIEW NOTES
ARTWORK FILES
The Selleys®
brandmark is rendered in the Selleys®
Blue and reversed out of white. It is the corporate logo
and registered trademark of DuluxGroup (Australia) Pty
Ltd. The brandmark should always be seen as white on
letters and with the Registered Trademark symbol
depicted ®
It is a single, powerful point of consistency across a
diverse range of products and communications.
The brandmark is the essential signature required to
identify the company in all applications.
In countries where the Selleys®
brandmark is not widely
recognised, it is essential that it be reproduced exactly
as it appears on the disk provided.
Please use these guidelines to ensure correct
representation of the brandmark.
Please note. The pattern shown here, and
throughout this document, is for the purpose of
acting as a canvas for the graphics to sit above.
Please do not reproduce on any other materials.
SelleysMasterBrand_CMYK.eps
SelleysMasterBrand_PMS.eps
SelleysMasterBrand_RGB.eps
SelleysMasterBrand_CMYK.jpg
SelleysMasterBrand_RGB.jpg
from thumb drive provided
59. What does it mean to you?
Consistency
Ability to
scale & pivot
Less layers &
bureaucracy
60. Start as we mean to go on
First rule - no egos
Be truly collaborative -
that’s with clients and other
agencies
Spend lots of time together
- it should feel like we are
an extension of one
another’s teams
Be results focused - if it
doesn’t have a clear
commercial outcome,
should we be doing it?
Be curious - question
everything
Be proactive - ideas don’t
always come from a brief
Be reliable - do what you
say and don’t overpromise
Be nice - make every
interaction friendly and
positive
Be transparent - have open
and honest conversations
(even the difficult ones)
61. Creative development process
• GTM Strategy
• Activity calendar
• Test & learn activity
Understanding
the context
Developing a
creative brief
Concept
development
GTM
Planning
1 2 3 401 02 03 04
• Deep dive into audience and category
• DIY habits & trends
• Audit competitor activity
• Creative strategy inline with master
brand platform “If it’s Selleys it
works”
• Creative brief and proposition
• Develop territories
• Art direction & TOV
• Distinctive assets
• 360 degree roll out
62. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15
CONCEPT
Concept development 3x rounds
CREATE
Creative production
Pre-production
Shoot
Post production
Delivery and Implementation
Print delivery
Digital delivery
TVC delivery
In market
Timeline overview
Campaign timelines will vary dependent on the scope of work, however based on a generic campaign
brief below is an example of what timings may look like.
64. We led a collaborative and collegiate process that included key agencies at concept stage. And worked closely with all agencies to best
utilise core skills in concept development, stakeholder engagement and production.
Agency Collaboration
LEAD CREATIVE
& STRATEGY
IN HOUSE TEAM
PR MEDIA
POS & BELOW
THE LINE
Rules of engagement
Any agency who claims they instigated or were part of a 100%
harmonious agency collaboration is being less than truthful.
However, sticking to processes and implementing ways of
encouraging open communication helped everyone enormously.
DEFINED ROLES &
RESPONSIBILITIES
WEEKLY CREATIVE SHARING
SESSIONS
COLLABORATIVE
IDEA GENERATION
GROUP RESPONSES ON
CAMPAIGNS
65. “We have a highly collaborative working style with The Works. The creative team spend a lot of time
working at our offices and the team love working directly with the people coming up with the ideas. It
just removes the often unnecessary layers of people and process!”
Aaron Chillingworth, Head of Marketing Australia
………………
66. Reduce financial
exposure
7) How can we ‘gate’ fees and spend, through 2 or 3 development stages to reduce financial exposure and make smart decisions
67. Budget Tracking and Management
Total budget will be split into the different stages of the campaign.
We will run a budget recognition session at the end of each stage and give back any budget not spent to be allocated to
other stages or future projects.
Weekly internal budget tracking sessions will be held to ensure we don’t over-burn at any stage.
We will invoice based on actuals.
Total Budget
Concept Budget Create Budget
Concept
development R1
Concept BudgetConcept Budget
Creative production Delivery & Implementation
Concept
development R2
Concept
development R3
69. The Works family is a super group of communications specialists, enabling us to draw upon the individual smarts we need,
whenever we need them, to drive our client’s growth… So many creative, nerdy types, all under one roof.
Capabilities & Expertise
Brand & Creative
Communications
Strategic planning
CX
Creative
Production
Digital
Direct Marketing
HCD
Chat bots &
voice activations
Voice applications
Chat bots
NLP
Content strategy
& Production
Content marketing
Social media
Video production
Stills and audio
Podcasts
Backed by an ASX listed
technology business
70. Content
Strategy
Content Marketing strategy
Persona development
Content audits
Reporting frameworks
Lead generation and attribution
Governance and implementation
Social Media
Marketing
Social strategy
Creative campaigning
Channel management
Community moderation
Paid social strategy and
implementation
A cost efficient and dedicated in-house team of 13, delivering cross-channel
content planning, creative production and implementation.
Content strategy
& Production
In-House Production
Integrated production team with in
house production capabilities,
specialising in audio & video content
creation.
Winner Ad News Content
Agency of the year 2019
19
72. My house is my canvas.
Our homes are a form of self expression, a canvas for our audiences
creativity. With 3 out of 4 Aussies stating that a stylish house is the key
to personal fulfilment let’s help them show off their talents to the world.
Introducing the Selley’s virtual home open tour. We could even hide
‘easter egg’ codes in the houses to drive trial.
73. Selleys Staycation Packs
Lots of us will be taking our annual leave but
actually staying put. So with this extra time,
we can do a bit of work on the house or
apartment. Let’s create a Selleys pack with
products for the 10 most common jobs.
74. Selleys plugs leaks
From ABC journos to parliamentarians to footy clubs, there
always seems to be something leaked. Let’s be smart and nimble
and have ads ready to go about sealing leaks with Selleys.
ScoMo, next time let us help
OURLOGO
BRANDMARK OVERVIEW NOTES
The Selleys®
brandmark is rendered in the Selleys®
Blue and reversed out of white. It is the corporate log
and registered trademark of DuluxGroup (Australia)
Ltd. The brandmark should always be seen as white o
letters and with the Registered Trademark symbol
depicted ®
It is a single, powerful point of consistency across a
diverse range of products and communications.
The brandmark is the essential signature required to
identify the company in all applications.
In countries where the Selleys®
brandmark is not wid
recognised, it is essential that it be reproduced exact
as it appears on the disk provided.
Please use these guidelines to ensure correct
representation of the brandmark.
Please note. The pattern shown here, and
throughout this document, is for the purpose of
75. Next gen tradies
Apprentices have to go to TAFE to get certified and don’t get
paid much so love anything free. They are also often the ones
who are sent out to get supplies. So let’s make them our
friends, make them fall in love with us. We can start by
insentivising them things they’d love.
76. Selleys burnout builders
What’s tougher? Selleys liquid nails or a Holden EB? It’s a bloody
good question that needs to be answered.
Using Selleys Liquid Nails and a length of cable we ‘attach’ our car
to concrete wall and then see if it’s got enough torque to break free.
77. ‘Selleys Hold it now’
TikTok challenge.
413,000,000 #tradies on TikTok.
Tik Tok is where we can have some fun and communicate
product features. We set a TikTok ‘challenge’ to HOLD IT UP up
random objects to ceiling and surfaces using Selleys HOLD UP.
We use the classic Beastie Boys song sample “Hold it now’ and
then ask people to stick things to random ob