By 2017, video will account for 69% of all consumer internet traffic. As Growth Engineering evolves, there's an increasing need to provide a positive brand experience over a number of different platforms and mediums. Whilst the communication medium may differ, the brand experience must be the same on a case-by-case basis. By establishing this level of consistency, we can help our audience to understand who we are and what our key messages are, whilst ultimately helping them to build trust in us. For this reason, we've created a set of Video Guidelines. Take a look at them and let us know what you think!
The document provides an overview of various techniques used in corporate and promotional video production, including:
- Codes, conventions, styles, and purposes of corporate and promotional videos.
- Common transitions like cuts, dissolves and wipes that are used to keep videos simple and clean or add variety.
- How language, scripts, voiceovers, and interviews are used to inform audiences and promote products or services.
- Shooting techniques like close-ups, wide shots, and drones that make sequences flow well and showcase locations.
- Elements like logos, titles, unique selling points, and cutaways that identify the company and highlight key benefits.
The document provides guidance for two assignments on corporate and promotional video production. It discusses various codes, conventions, styles, and techniques used in corporate videos including transitions, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics. It also outlines requirements for the second assignment to analyze two corporate videos in detail, identifying their message, style, target audience, production practices, and any legal or ethical issues.
The document provides guidance on various codes, conventions, styles, techniques and purposes for corporate and promotional video production. It discusses key elements like video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling point, cutaways, interviews, and music. Examples are given for each element from existing corporate videos to illustrate how they are effectively used. The purpose is to inform on best practices for crafting corporate videos.
Quick Hit Videos AR Gallery from Learning 2018Adrian La Sala
I created this Augmented Reality video wall for Learning 2018 as a way to gather and demonstrate a number of different short videos I created for an internal audience at PTC.
When viewed with the HP Reveal app, each image triggers a video to play in AR, allowing users to peruse a video gallery to explore the styles and tools used to create them.
(Though we have our own AR software at PTC, as we were not a sponsor of Learning 2018, I used a third party tool HP Reveal, that is free to use.)
See Slide 9 & 10 to set up HP Reveal and try out the Augmented Reality Video Gallery from Elliot Masie’s Learning 2018.
This document discusses how the student's media product uses and challenges conventions of real films. It summarizes that the film includes a memorable tagline, creates its own film production company called POV Inc, uses costumes and props to characterize figures, employs editing techniques like transitions and slow motion, utilizes various camera shots, includes an original musical score created in Logic, and designs a poster with typical elements like the tagline, title, and credits. Overall, the student aims to emulate real film techniques while also experimenting with their own approaches.
The document provides information on codes, conventions, styles, techniques and purposes of corporate and promotional video production. It discusses typical elements found in such videos like transitions between shots, language and script used, different shooting techniques, potential use of voiceovers, inclusion of the company logo, use of on-screen titles, and emphasizing the unique selling point of the company or product. Examples are given of various corporate videos to illustrate different elements that may be included.
eDoctors White Paper- 9 Medical Practice Video Pitfalls and How to Avoid ThemLeah Boles
This document discusses 9 common pitfalls to avoid when creating marketing videos for a medical practice. It begins by explaining the importance of understanding your target audience - who they are, what interests them, and their main concerns. The next pitfalls covered include trying to cover too many topics in one video, seeking perfection to the point where your personality does not come through, failing to get to the main point quickly, and not properly planning the video production. Specific tips are provided in each section to help medical practices create engaging videos that will attract new clients and patients.
The document provides an overview of various techniques used in corporate and promotional video production, including:
- Codes, conventions, styles, and purposes of corporate and promotional videos.
- Common transitions like cuts, dissolves and wipes that are used to keep videos simple and clean or add variety.
- How language, scripts, voiceovers, and interviews are used to inform audiences and promote products or services.
- Shooting techniques like close-ups, wide shots, and drones that make sequences flow well and showcase locations.
- Elements like logos, titles, unique selling points, and cutaways that identify the company and highlight key benefits.
The document provides guidance for two assignments on corporate and promotional video production. It discusses various codes, conventions, styles, and techniques used in corporate videos including transitions, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics. It also outlines requirements for the second assignment to analyze two corporate videos in detail, identifying their message, style, target audience, production practices, and any legal or ethical issues.
The document provides guidance on various codes, conventions, styles, techniques and purposes for corporate and promotional video production. It discusses key elements like video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling point, cutaways, interviews, and music. Examples are given for each element from existing corporate videos to illustrate how they are effectively used. The purpose is to inform on best practices for crafting corporate videos.
Quick Hit Videos AR Gallery from Learning 2018Adrian La Sala
I created this Augmented Reality video wall for Learning 2018 as a way to gather and demonstrate a number of different short videos I created for an internal audience at PTC.
When viewed with the HP Reveal app, each image triggers a video to play in AR, allowing users to peruse a video gallery to explore the styles and tools used to create them.
(Though we have our own AR software at PTC, as we were not a sponsor of Learning 2018, I used a third party tool HP Reveal, that is free to use.)
See Slide 9 & 10 to set up HP Reveal and try out the Augmented Reality Video Gallery from Elliot Masie’s Learning 2018.
This document discusses how the student's media product uses and challenges conventions of real films. It summarizes that the film includes a memorable tagline, creates its own film production company called POV Inc, uses costumes and props to characterize figures, employs editing techniques like transitions and slow motion, utilizes various camera shots, includes an original musical score created in Logic, and designs a poster with typical elements like the tagline, title, and credits. Overall, the student aims to emulate real film techniques while also experimenting with their own approaches.
The document provides information on codes, conventions, styles, techniques and purposes of corporate and promotional video production. It discusses typical elements found in such videos like transitions between shots, language and script used, different shooting techniques, potential use of voiceovers, inclusion of the company logo, use of on-screen titles, and emphasizing the unique selling point of the company or product. Examples are given of various corporate videos to illustrate different elements that may be included.
eDoctors White Paper- 9 Medical Practice Video Pitfalls and How to Avoid ThemLeah Boles
This document discusses 9 common pitfalls to avoid when creating marketing videos for a medical practice. It begins by explaining the importance of understanding your target audience - who they are, what interests them, and their main concerns. The next pitfalls covered include trying to cover too many topics in one video, seeking perfection to the point where your personality does not come through, failing to get to the main point quickly, and not properly planning the video production. Specific tips are provided in each section to help medical practices create engaging videos that will attract new clients and patients.
The document discusses the importance of using business intelligence and data analytics in staffing and recruiting firms. It notes that only 22% of small to mid-sized organizations currently use business intelligence solutions. It then discusses some common barriers to adopting business intelligence, such as poor data quality, not knowing what metrics to measure, not knowing where to start, and not having enough time. The document proposes focusing on one key metric per day of the workweek to help simplify getting started with business intelligence. It provides examples of metrics to track on each day of the workweek, including open job orders on Monday, sales forecast on Tuesday, etc. The overall message is that regularly analyzing metrics can help improve data quality, decision making and business performance.
Diversity and inclusion is not a nice-to-have cultural topic – it’s a business imperative! Is your procurement organization ready to handle the changes in the workforce and harness its power? During this session, Nicole McCabe, Sr. Director, Global Diversity at SAP, will review current and future workforce trends and the strategic importance of creating an inclusive culture. Then Dawn Evans, President & CEO at SIG, will address what these trends mean to procurement organizations. She will also focus on supplier diversity and share some best practices on how to best set up a program. Join us to discuss and share experiences on how your procurement organization leverages diversity to drive business results.
O objetivo é demonstrar como elaborar um Business Case para responder uma demanda de negócio, utilizando as práticas, técnicas e ferramentas que são necessárias para a Análise de Negócio
Curso de formação de analista de negocio 3.0 (Fundamentos da Análise de Negócio)Rildo (@rildosan) Santos
O documento discute os serviços de treinamento, consultoria e mentoria oferecidos pela empresa eTecnologia para analistas de negócio. A empresa fornece formação em análise de negócio, implantação de escritórios de negócio, e mentoria para equipes de análise. O curso de Formação de Analista de Negócio 3.0 é destacado como preparando profissionais para identificar necessidades, problemas e oportunidades dos negócios.
Em tempos difíceis aumentar a produtividade, otimizar o uso de recursos e reduzir custos são prioridades de qualquer organização, mais do que nunca, a gestão de processos de negócio deve entregar valor.
Nesta apresentação compartilho o conhecimento sobre Quick Wins, que é uma abordagem que quando aplicada a Gestão de Processos de Negócio aumenta as chances de entregar valor mais rápido para organização.
Este projeto pretende identificar as demandas e orientar para a solução das problemáticas vividas por mulheres brasileiras por meio de depoimentos coletados em estúdios móveis e divulgados online. O projeto visa conscientizar mulheres sobre seus direitos, melhorar sua qualidade de vida e formar lideranças femininas.
Não basta as empresas adotarem as melhores ferramentas, os Analistas de Negócio desenvolverem as melhores soluções, os Gerentes cumprirem os compromissos de data, custos e qualidade dos projetos e as partes interessadas ficarem satisfeitas. Isso é o básico. É preciso ir além da eficiência e eficácia; é necessário comprovar o ROI, demonstrar a efetividade das entregas para agregar valor real ao negócio.
Objetivo desta apresentação é mostrar, explanar mostrar como desenvolver um Business Case para entrega valor e para demonstrar ROi das soluções. Será exibido um framework, técnicas, princípios e boas práticas para construção de um Business Case e exemplos práticos de como aplicar o Business Case para demonstrar o ROI para efetivar a entrega de valor para as partes interessadas
1. O documento descreve o método ágil Kanban para desenvolvimento de software.
2. Kanban utiliza um quadro visual para limitar o trabalho em andamento e medir o tempo total de resposta.
3. O objetivo do Kanban é manter um fluxo de trabalho contínuo através da visualização e limitação do trabalho em progresso.
The process of an explainer video productionbrandepix1
Do you know what is the process of Explainer Video Production, and how they are made? You should know what goes on in the background. In order to create a quality explainer video, a 7 step process is followed
Mr. Amit Garg defines copywriting as using words to promote a person, business, opinion or idea. Copywriting requires a combination of linguistic ability and business sense. Copywriters write headlines, slogans, and body copy for various media including print, radio, television, and outdoor advertising. Effective copywriting considers guidelines like knowing the audience and using emotion to be persuasive while maintaining consistency and calls to action.
The document provides tips and examples for video marketing of video games. It discusses some notorious video game marketing campaigns that were offensive or in poor taste. It then outlines six tips for effective video marketing: having an attention-grabbing title, providing valuable content, including your URL in the video, using branding elements like logos, including a link in the video description, and embedding videos on your own website in addition to platforms like YouTube.
LAFS Marketing and Monetization Lecture 5: Marketing MaterialsDavid Mullich
The document provides guidance on creating effective marketing assets for game projects. It discusses key assets like logos, icons, screenshots and videos that should be created early in development. Specific tips are provided on designing icons, screenshots, trailers and video blogs that effectively showcase a game and generate interest. The importance of regularly updating materials as a game's development progresses is also highlighted.
This document discusses the benefits of video marketing and the video marketing process. It states that video is the future of content marketing and is highly engaging. It then outlines the video marketing process, which includes analysis, research, video network and social media profile setup, demographic targeting, video publishing, and reporting. It provides video marketing package options and samples of video types created. It then provides answers to frequently asked questions about video marketing.
AI Video Tales refer to the innovative use of artificial intelligence technology to streamline and enhance the process of creating compelling and engaging YouTube Kids Stories videos. This revolutionary approach allows creators to harness the power of AI algorithms to craft narratives that resonate with young audiences.
The document provides information on producing corporate and promotional videos, including codes, conventions, styles, techniques and purposes. It discusses topics such as video and audio transitions, language/scripts, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, graphics, and current practices. The document also includes details on two example corporate videos - one by Digital Harbor focusing on their work in fraud prevention, and one by Apple featuring optical illusions to attract viewers. Both videos aim to encourage people to join the companies and make use of filming equipment, with Apple's single take video shot on a HD card in a specially constructed set.
Explandio is a video creation software that allows users to create professional-looking 2D, 3D, explainer, and training videos with no experience. It has a simple drag-and-drop interface for creating videos in just minutes. The software includes hundreds of animated scenes, images, fonts, and other assets. Customers can join a private Facebook group for feedback and support. Testimonials praise Explandio for making high-quality video creation easy and affordable. The document promotes Explandio's video creation capabilities and encourages purchasing the software.
This document introduces Applebox, a subscription video production service that provides businesses with dedicated video content creation teams. Applebox offers three subscription plans ranging from $1000 to $3000 per month that include various filming, editing, and graphic design services. The plans are designed to help businesses of all sizes create multiple video marketing pieces over time as part of a long-term content strategy. Applebox aims to make professional video production affordable and accessible through its fixed-cost subscriptions.
This document provides a 3-step process for creating video content:
1) Pre-production which includes writing scripts, storyboarding shots, and creating graphics.
2) Production which involves choosing equipment, locations, and filming based on the storyboard.
3) Post-production such as organizing footage, editing together a rough cut, adding titles/music, and exporting the final video.
1) The document provides guidance on creating a case study on corporate video production, covering various codes, conventions, styles, techniques and purposes used in corporate and promotional videos.
2) It discusses different elements that go into effective corporate and promotional videos including transitions between scenes, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics.
3) Examples are given from various promotional videos to illustrate best practices for each element and how they can be employed to engage audiences and promote a business or product.
HOW TO CREATE A PROFESSIONAL VIDEO WITHOUT DOING ANYTHING USING VIDEO ROBOTMiXChaNnel2
300 Ready-Made Video Templates: Choose From The Hottest Niches With SMART Automation & Customization Tools...
Flexible Blank Video Canvas: Design CUSTOM 3D Explainer, Whiteboard, Kinetic Animation, Live Action & Sales Videos From Scratch!
Maximize Reach & Engagement: Award Winning Text-To-Speech With ONE-CLICK Translation To Convert Global Audiences!
Commercial License Included: Make UNLIMITED Videos For Your Own Use OR Sell To Clients...
The document discusses the importance of using business intelligence and data analytics in staffing and recruiting firms. It notes that only 22% of small to mid-sized organizations currently use business intelligence solutions. It then discusses some common barriers to adopting business intelligence, such as poor data quality, not knowing what metrics to measure, not knowing where to start, and not having enough time. The document proposes focusing on one key metric per day of the workweek to help simplify getting started with business intelligence. It provides examples of metrics to track on each day of the workweek, including open job orders on Monday, sales forecast on Tuesday, etc. The overall message is that regularly analyzing metrics can help improve data quality, decision making and business performance.
Diversity and inclusion is not a nice-to-have cultural topic – it’s a business imperative! Is your procurement organization ready to handle the changes in the workforce and harness its power? During this session, Nicole McCabe, Sr. Director, Global Diversity at SAP, will review current and future workforce trends and the strategic importance of creating an inclusive culture. Then Dawn Evans, President & CEO at SIG, will address what these trends mean to procurement organizations. She will also focus on supplier diversity and share some best practices on how to best set up a program. Join us to discuss and share experiences on how your procurement organization leverages diversity to drive business results.
O objetivo é demonstrar como elaborar um Business Case para responder uma demanda de negócio, utilizando as práticas, técnicas e ferramentas que são necessárias para a Análise de Negócio
Curso de formação de analista de negocio 3.0 (Fundamentos da Análise de Negócio)Rildo (@rildosan) Santos
O documento discute os serviços de treinamento, consultoria e mentoria oferecidos pela empresa eTecnologia para analistas de negócio. A empresa fornece formação em análise de negócio, implantação de escritórios de negócio, e mentoria para equipes de análise. O curso de Formação de Analista de Negócio 3.0 é destacado como preparando profissionais para identificar necessidades, problemas e oportunidades dos negócios.
Em tempos difíceis aumentar a produtividade, otimizar o uso de recursos e reduzir custos são prioridades de qualquer organização, mais do que nunca, a gestão de processos de negócio deve entregar valor.
Nesta apresentação compartilho o conhecimento sobre Quick Wins, que é uma abordagem que quando aplicada a Gestão de Processos de Negócio aumenta as chances de entregar valor mais rápido para organização.
Este projeto pretende identificar as demandas e orientar para a solução das problemáticas vividas por mulheres brasileiras por meio de depoimentos coletados em estúdios móveis e divulgados online. O projeto visa conscientizar mulheres sobre seus direitos, melhorar sua qualidade de vida e formar lideranças femininas.
Não basta as empresas adotarem as melhores ferramentas, os Analistas de Negócio desenvolverem as melhores soluções, os Gerentes cumprirem os compromissos de data, custos e qualidade dos projetos e as partes interessadas ficarem satisfeitas. Isso é o básico. É preciso ir além da eficiência e eficácia; é necessário comprovar o ROI, demonstrar a efetividade das entregas para agregar valor real ao negócio.
Objetivo desta apresentação é mostrar, explanar mostrar como desenvolver um Business Case para entrega valor e para demonstrar ROi das soluções. Será exibido um framework, técnicas, princípios e boas práticas para construção de um Business Case e exemplos práticos de como aplicar o Business Case para demonstrar o ROI para efetivar a entrega de valor para as partes interessadas
1. O documento descreve o método ágil Kanban para desenvolvimento de software.
2. Kanban utiliza um quadro visual para limitar o trabalho em andamento e medir o tempo total de resposta.
3. O objetivo do Kanban é manter um fluxo de trabalho contínuo através da visualização e limitação do trabalho em progresso.
The process of an explainer video productionbrandepix1
Do you know what is the process of Explainer Video Production, and how they are made? You should know what goes on in the background. In order to create a quality explainer video, a 7 step process is followed
Mr. Amit Garg defines copywriting as using words to promote a person, business, opinion or idea. Copywriting requires a combination of linguistic ability and business sense. Copywriters write headlines, slogans, and body copy for various media including print, radio, television, and outdoor advertising. Effective copywriting considers guidelines like knowing the audience and using emotion to be persuasive while maintaining consistency and calls to action.
The document provides tips and examples for video marketing of video games. It discusses some notorious video game marketing campaigns that were offensive or in poor taste. It then outlines six tips for effective video marketing: having an attention-grabbing title, providing valuable content, including your URL in the video, using branding elements like logos, including a link in the video description, and embedding videos on your own website in addition to platforms like YouTube.
LAFS Marketing and Monetization Lecture 5: Marketing MaterialsDavid Mullich
The document provides guidance on creating effective marketing assets for game projects. It discusses key assets like logos, icons, screenshots and videos that should be created early in development. Specific tips are provided on designing icons, screenshots, trailers and video blogs that effectively showcase a game and generate interest. The importance of regularly updating materials as a game's development progresses is also highlighted.
This document discusses the benefits of video marketing and the video marketing process. It states that video is the future of content marketing and is highly engaging. It then outlines the video marketing process, which includes analysis, research, video network and social media profile setup, demographic targeting, video publishing, and reporting. It provides video marketing package options and samples of video types created. It then provides answers to frequently asked questions about video marketing.
AI Video Tales refer to the innovative use of artificial intelligence technology to streamline and enhance the process of creating compelling and engaging YouTube Kids Stories videos. This revolutionary approach allows creators to harness the power of AI algorithms to craft narratives that resonate with young audiences.
The document provides information on producing corporate and promotional videos, including codes, conventions, styles, techniques and purposes. It discusses topics such as video and audio transitions, language/scripts, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, graphics, and current practices. The document also includes details on two example corporate videos - one by Digital Harbor focusing on their work in fraud prevention, and one by Apple featuring optical illusions to attract viewers. Both videos aim to encourage people to join the companies and make use of filming equipment, with Apple's single take video shot on a HD card in a specially constructed set.
Explandio is a video creation software that allows users to create professional-looking 2D, 3D, explainer, and training videos with no experience. It has a simple drag-and-drop interface for creating videos in just minutes. The software includes hundreds of animated scenes, images, fonts, and other assets. Customers can join a private Facebook group for feedback and support. Testimonials praise Explandio for making high-quality video creation easy and affordable. The document promotes Explandio's video creation capabilities and encourages purchasing the software.
This document introduces Applebox, a subscription video production service that provides businesses with dedicated video content creation teams. Applebox offers three subscription plans ranging from $1000 to $3000 per month that include various filming, editing, and graphic design services. The plans are designed to help businesses of all sizes create multiple video marketing pieces over time as part of a long-term content strategy. Applebox aims to make professional video production affordable and accessible through its fixed-cost subscriptions.
This document provides a 3-step process for creating video content:
1) Pre-production which includes writing scripts, storyboarding shots, and creating graphics.
2) Production which involves choosing equipment, locations, and filming based on the storyboard.
3) Post-production such as organizing footage, editing together a rough cut, adding titles/music, and exporting the final video.
1) The document provides guidance on creating a case study on corporate video production, covering various codes, conventions, styles, techniques and purposes used in corporate and promotional videos.
2) It discusses different elements that go into effective corporate and promotional videos including transitions between scenes, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics.
3) Examples are given from various promotional videos to illustrate best practices for each element and how they can be employed to engage audiences and promote a business or product.
HOW TO CREATE A PROFESSIONAL VIDEO WITHOUT DOING ANYTHING USING VIDEO ROBOTMiXChaNnel2
300 Ready-Made Video Templates: Choose From The Hottest Niches With SMART Automation & Customization Tools...
Flexible Blank Video Canvas: Design CUSTOM 3D Explainer, Whiteboard, Kinetic Animation, Live Action & Sales Videos From Scratch!
Maximize Reach & Engagement: Award Winning Text-To-Speech With ONE-CLICK Translation To Convert Global Audiences!
Commercial License Included: Make UNLIMITED Videos For Your Own Use OR Sell To Clients...
Top 10 killer things every video editor should know_learn when starting out.pdfVaakCreatives
Filming your video is only half the battle won the other half of the crucial work lies in the post-production stage. This is the time when you put your wizard hat on and create a story to grip the audience. A video editor uses footage, sound and graphics to tell a story.
Redefine Profitability With The World’s Easiest & Most Popular Video Animatio...Fatih Agri
The document promotes VidToon 2.0 software for creating animated explainer videos, noting it has more features than the previous version like longer video length, new characters, backgrounds and animations. It emphasizes how easy and fast the software is to use to create profitable videos across various niches and platforms. Customers are encouraged to purchase now at a discounted price before the offer expires.
The document promotes VidToon 2.0 software for creating animated explainer videos, noting it has more features than the previous version like longer video length, more characters and backgrounds, and improved editing tools. It emphasizes that animated videos are an effective marketing tool that can generate leads and sales. Customers can try VidToon 2.0 risk-free for 30 days.
SCRIPT WRITING TIPS FOR BUDDING WRITERSMediaDesigns1
The document provides tips for writing scripts. It recommends identifying the target audience and their interests before writing. A video brief outlining objectives and key details should then be created. When writing, stories and emotions should be incorporated to engage viewers. The first 15 seconds are critical for grabbing attention and keeping viewers watching. Visual elements and mystery should be used instead of explicitly explaining everything. Clarity is important so technical scripts can be understood. The script should be reviewed and rewritten until satisfying.
Unit 28 Corporate And Promotional Programme Production Shahzaib Yaqoob
This document provides information and examples about various elements used in corporate and promotional video production. It discusses codes, conventions, styles, techniques and purposes of corporate video production. It then examines specific elements like video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling points, cutaways, interviews, music, graphics and more. Examples are provided for each element from various promotional videos. The document also outlines two assignments - to produce a case study on corporate video production and to analyze two or more corporate promotional videos.
The presentation talks about Ad Script Writing.it also gives additional insights to understand the target audience and explains various persuasion modes.
Similar to Growth Engineering's Video Guidelines (20)
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
2. BOX OFFICE
THE BOX OFFICETake your pick from Growth Engineering’s Video Guidelines!
04
05
06
07
08
09
10
11
12
14
03
STYLE & TONE
RESTRICTIONS
THE BASICS
GRAPHIC ASSETS
SOUND ASSETS
IMAGE ASSETS
ASPECT RATIO & FORMAT
CAPTIONS
YOUTUBE
VIRAL VIDEO CONTENT
INTRODUCTION
02CONTENTS
3. GOOD LUCK AND HAVE FUN WITH IT!
THE BATTLEPLAN
03INTRODUCTION
Here’s what you need to know before we get started…
Foremost among these communication methods will be video content. Here are the facts:
◊◊ By 2017, video will account for 69% of all consumer internet traffic (Source: Cisco
◊◊ 64% of marketers expect video to dominate their strategies in the near future (Source:
Nielson).
◊◊ YouTube receives more than one billi on unique visitors each month.
As such, it’s important to establish how our brand is portrayed in video content. Whilst
the Growth Engineering Brand Battlepack is a good starting point, this document will go
into further detail.
By following these guidelines, you can ensure that you’re creating video content that’s
consistent, on message and effective.
Welcome to Growth Engineering’s Video Guidelines!
As Growth Engineering evolves, there will be an increasing need to provide a positive brand experience over a number of different
platforms and mediums. Whilst the communication medium may differ, the brand experience must be the same on a case-by-case
basis. By establishing this level of consistency, we can help our audience to understand who we are and what our key messages are,
whilst ultimately helping them to build trust in us.
4. STYLE & TONE
04STYLE & TONE
The secret recipe for making a great Growth Engineering video!
All Growth Engineering videos (whether they are B2C, B2B, internal,
promotional, training, etc.) should hit the following marks:
We are allergic to boredom. We break out
in hives at the sight of reams of text. Stock
images give us heart palpitations. With that
in mind, here are our tips for creating video
content that has the ‘F Factor’:
Variety: Facts and statistics are good, but
let’s not hit people over the head with them.
This kind of content should be broken up
with images and animation. On-screen text
can be difficult to read, so in some cases
it may be necessary to use voice over or
demonstrative animations instead.
The Smile Test: Does the video content
you’re producing make people smile?
Then you’re probably heading in the right
direction.
Humour: A laugh is even better than a
smile. Whilst this can be difficult to achieve,
it’s a worthy goal. The use of humour helps
to establish rapport, whilst making the
content itself more memorable.
We’re looking to shake the eLearning world
out of its slumber. To do this we need to
create content that’s lively and engaging.
Help blow the cobwebs away with the
following tips for creating ‘Energetic’ video
content:
Pacing: Think quick cuts, carefully
considered transitions (no powerpoint-
esque star-wipes!) and exciting animations.
Movement is important.
Length: If a video is overlong, the
audience is likely to switch off. You should
aim to make your video content no longer
than 2-3 minutes in duration (though
there are some exceptions to this rule). If
possible, break your videos up into chunks
and keep them under 60 seconds.
Music: Select ‘bouncy’, ‘catchy’ or ‘kinetic’
music that actively engages the listener.
Stay away from lullabies, dreary singer-
songwriter music and folk.
Inspiring people to learn and develop is a
key part of our brand mission. Naturally
enough, this needs to be reflected in our
video content. Without further ado, here
are our tips for creating fist-pumping
‘Inspirational’ video content:
Positivity: Stay away from negative
messages and language and demonstrate a
relentlessly sunny disposition in the images
and animations you use. Stay light-hearted
whenever possible.
Passion: No wishy-washy, half-assed
messages or attitudes.
Calls to Action: Think about the
purpose of the video. What are we trying to
achieve? Will the video content in question
provoke the viewer to act?
FUN ENERGETIC INSPIRATIONAL
5. oops!
RESTRICTIONSThe battle against dull online learning is NOT R-Rated!
05RESTRICTIONS
Profanity:
Whilst swearing or using colourful language can be a
bloomin’ good time and can help express one’s passion
for a particular subject matter, we do not feel it is a
good fit for our audience. Do not include profanity in
the video scripting process.
If profanity surfaces within a video interview (which
cannot be re-shot), please cut it (if appropriate) or
bleep it out.
Attitude:
We like a bit of sass. Whilst an irreverent (or cheeky)
attitude is perfectly acceptable, this should never veer
over into outright flippancy.
Please avoid producing content that could be viewed
as overly mean, discriminatory, disrespectful or
immature.
Gore:
Yes, we ‘Wage War on Dull Online Learning’ and we’re
facing off against an army of zombie learners, but we’re
still respectful of our audience. These are symbolic,
bloodless battles so please avoid the use of extreme
images throughout video content.
When it is necessary to use these images (for instance,
when demonstrating what a zombie learner looks like),
please ensure they are presented in a highly stylised
cartoon form and keep the blood, guts and grizzly
details to a minimum.
6. THE BASICSThe nitty-gritty of making Growth Engineering video content!
06THE BASICS
Fonts:
Please utilise Growth Engineering ‘Font Set 1’ for all videos. For more details,
see the ‘Our Fonts’ section of the Brand Battlepack.
When animating text onto the screen, please avoid using PowerPoint style
fade-ins or fly-ins. Where possible, keep it simple (but don’t be afraid to make
the size of the text large and in your face!).
Colour:
Please utilise all five colours from Growth Engineering’s ‘WOW Palette’ (see the
Brand Battlepack for more details).
You may use shaded variants of these colours for colour grading, custom
video effects, transitions, etc., but the focus must remain upon the original five
colours. The image below demonstrates what happens when you adjust the
brightness of the colours in our palette.
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
OSWALD LIGHT
Angelina
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Open Sans
7. GRAPHIC ASSETSGrowth Engineering’s Prop Library!
07GRAPHIC ASSETS
Pre-made Video Graphics:
All video content produced by Growth Engineering should include the standard
pre-made video graphics located in the Video GFX folder. Please note that
we do not use stock footage within Growth Engineering video content (from
sources like ShutterStock and Getty Images).
Intro/End Boards:
All video content must include an official Growth Engineering animated Intro
and End board. The Intro and End board should stay on screen for a minimum
of three seconds, but should not outstay its welcome.
Pre-made Transitions:
Growth Engineering’s official video transitions should not be utilised in heavily
animated video content. You may find them useful in interview or video
tutorial content.
Name Straps:
When introducing a person to the video for the first time (for instance, within
an interview), please utilise an official Growth Engineering ‘Name Strap’.
JEN ERIC YUSER
RAND DOM YUSER
Training Manager @ GE
Managing Director @ GE
8. SOUND ASSETSThe sweet sound of success!
08SOUND ASSETS
Copyright Information:
Music is a very complicated copyright issue. All
Growth Engineering video content should use
royalty free music and sound effects that do not
require artist attribution.
Quality:
You must assess any audio content used within a Growth
Engineering video to ensure it meets a certain standard of quality.
Please evaluate the accuracy, enjoyability and intelligibility of all
audio output.
Record all audio content with headphones on, so that you
can listen for background noise or interference from mobile/
mechanical devices. Keep the microphone away from speakers
and other mechanical devices. Switch mobile phones, tablets
and laptop devices off.
Audio gain throughout Growth Engineering video content should
not peak above -5 dB or descend below -8 dB (decibels). If the
audio level is too low or too loud, it can create an echo or reverb
(causing discomfort to the listener). When this happens, please
attempt to re-record the audio. If this is not possible, you will
need to apply a denoiser to clean up the audio.
Voice Over:
Please source voice-over from a Marketing-
approved vendor. Ensure that the vendor has read
the ‘Style & Tone’ section of these Guidelines.
Source:
Please source all music and sound effects from
Growth Engineering’s SFX library. Any music or
sound effects sourced from locations such as
Google’s Audio Library or AudioJungle will need to
be signed-off by the Marketing Department.
9. IMAGE ASSETSAre you ready for your close up?
09IMAGE ASSETS
All characters featured within Growth Engineering videos must comply with the ‘Primary Image’ rules listed within the ‘Brand
Battlepack’. Where possible, we do not use real people within our videos. We use caricatures, or cartoon-versions of people.
Images from books, magazines, works of art and other websites are not copyright free (generally speaking).
Growth Engineering video content can use images from the following sources:
Preference: Growth Engineering’s Image Library
Wherever possible we recommend utilising images from Growth Engineering’s Image Library or GFX Folder.
The Growth Engineering Marketing department has already approved these images.
Alternative: ThinkStock
You can access the ThinkStock service by using the company log in. Please speak to the Marketing Department
for more information and seek Marketing sign-off before utilising these images in customer facing video content.
Disclaimer: In all cases, please avoid showing any non-Growth Engineering product names or labels in any video content.
www.thinkstockphotos.co.uk
10. ASPECT RATIO & FORMATLights, camera, action!
10ASPECT RATIO & FORMAT
Filming Conditions:
Whenever possible, try to find quiet, well-lit locations to
film in. Leave ‘Gain’ at medium (‘M’), unless the filming
is taking place in dim conditions (if this is the case, it
may be necessary to postpone filming, move to another
location, or utilise lighting equipment). Adjust the neutral
density filter manually according to the amount of light
in the shot. You can also use Manual IRIS to adjust the
brightness of a shot.
Avoid using digital zoom wherever possible as this can
reduce the quality of the footage you record.
Filming & Editing:
Shoot all primary footage with a professional camera.
You can shoot secondary footage or b-roll footage on
mobile devices and consumer-grade cameras.
Shoot all video footage in 16:9 widescreen. Edit all
projects and compositions from an aspect ratio of 1920
x 1080 pixels with a framerate of 25fps.
Exporting:
Export completed video projects as one of the following:
◊◊ Preference: A QuickTime movie with an uncompressed animation codec
◊◊ Alternative: A high quality QuickTime movie using a H.264 codec
Converting Videos for the Web:
Convert video content created for use on the web into a H.264 MP4 file, with the
target and maximum bitrate set to 1Mbps and a bitrate encoding of VBR 2 Pass.
1920 px
1080px
16:9 WIDESCREEN - H.264 - MPEG4
11. CAPTIONSGrowth Engineering movies come complete with subtitles!
11CAPTIONS
All video files should be accompanied by a separate
.srt file that contains a text version of the dialogue
(and any sound cues) along with the relevant time
stamps. You can create subtitle files in text editors
like ‘Notepad’, if you adhere to the following format:
1
00.00.33,000 > 00.00.36,600
Vamos a aprender algo
sorprendente hoy en día
2
00.00.36,800 > 00.00.39,300
Давайте узнаем кое-что
удивительное сегодня
The first line details the subtitle number. The
second details the subtitle start and end time
(hours : minutes : seconds, milliseconds). The final
line details the text that you would like to appear
on screen. Once you have correctly transcribed the
audio, save the document as a .srt file.
3
00.00.45,000 > 00.00.48,600
Hey there.
4
00.00.51,800 > 00.00.57,300
Welcome to Growth Engineering
Vamos a aprender
algo sorprendente
hoy en día
Давайте
узнаем кое-что
удивительное
сегодня
Hey there.
Welcome to Growth
Engineering
12. GE CAM
YOUTUBEPreparing for the Premiere!
12YOUTUBE
Please upload all Growth Engineering video content to Growth Engineering’s official YouTube channel
(https://www.youtube.com/user/GrowthEngineer).
Do not upload Growth Engineering video content to other video platforms like Vimeo or Daily Motion.
For access to Growth Engineering’s official YouTube channel, please speak to a member of the Marketing team.
Please do not share Growth Engineering video content through any public channel unless it has been fully signed-off.
YouTube Overlay:
Growth Engineering’s YouTube videos should have a
Growth Engineering logo overlay in the bottom right
hand corner. You can edit this by logging into our
YouTube account, clicking ‘Channel’ and then clicking
‘Branding’. Please do not change our watermark
without permission from the Marketing Department.
13. YOUTUBEPreparing for the Premiere!
13YOUTUBE
The video team/content writing team have separate roles to play in the uploading process.
The Video Team:
◊◊ If video content has been signed-off, the video team should upload the footage to Growth Engineering’s official YouTube channel.
◊◊ Please take care to ensure that the footage is high quality and web-ready (see the ‘Aspect Ratio & Format’ section above).
◊◊ The video should be set to ‘Private’ or ‘Unlisted’, to prevent access to it at this stage.
◊◊ Once the upload is complete, the video team should notify a content writer so they can provide the details listed below.
The Content Writing Team:
◊◊ The content writer should access the Growth Engineering YouTube channel, find the video in question and provide the following details:
-Title -Description -Tags
◊◊ They should choose an appropriate thumbnail, or request one from the video team.
◊◊ They should add captions to the video by selecting the video in the ‘Video Manager’ section of Growth Engineering’s YouTube channel and clicking on
‘Subtitles and CC’. From here, it is possible to upload a .srt file.
◊◊ When the above steps are complete, you can change the video’s privacy settings to ‘Public’. You can now share the video through all the usual channels.
◊◊ Content writers are also responsible for creating, editing and deleting Growth Engineering’s YouTube Playlists (The LMS, Genie, GE TV, etc).
14. VIRAL VIDEO CONTENTRipping up the rulebook to create truly infectious content!
14VIRAL VIDEO CONTENT
As it’s designed to be shared by the highest number of people
possible, it eschews many of the characteristics of a typical
Growth Engineering video.
◊◊ It’s not actively pushing a product or solution
◊◊ It’s not heavily branded
◊◊ It’s unlikely to use existing Growth Engineering assets
As such, viral video content produced by Growth Engineering
is exempt from the rules and recommendations set out in this
document. But that’s not to say that you have a completely
free reign.
Herearesomethingsyouneedtorememberbeforeembarking
on creating viral video content.
ItmustbescriptedandsignedoffbytheMarketingDepartment
It must adhere to Growth Engineering’s brand values
Broadly speaking, it should be ‘fun’, ‘energetic’ and ‘inspiring’
Beyond that, the world is your oyster. Shuck away!
A viral video is a video that becomes popular through the viral process of internet sharing (via outlets like
sharing websites, social media and outlet). For Growth Engineering’s purposes, we will consider a viral
video to be video content that aims at hitting the widest possible audience.