This whitepaper discusses how operators can successfully launch their own application stores. It identifies 7 key factors for a winning strategy: leveraging existing connectivity; integrating applications management, billing and CRM systems; providing a hassle-free billing mechanism; making the application store the focal point of access for value-added services; cultivating a fair ecosystem for developers; supporting multiple devices and operating systems; and offering location-based content. The whitepaper argues that operators are well-positioned to capitalize on application stores due to their existing assets and relationships with subscribers.
Opera Mediaworks State of Mobile Advertising report - Q4 2012Falguni Bhuta
Insights and trends in mobile advertising worldwide based on data from one of the world's leading mobile advertising platform - Opera Mediaworks, which serves 50+ billion ad impressions per month via 12,000 mobile sites and apps, delivering a total of $400 million in revenue to mobile publishers in 2012.
Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.
Opera Mediaworks State of Mobile Advertising report - Q4 2012Falguni Bhuta
Insights and trends in mobile advertising worldwide based on data from one of the world's leading mobile advertising platform - Opera Mediaworks, which serves 50+ billion ad impressions per month via 12,000 mobile sites and apps, delivering a total of $400 million in revenue to mobile publishers in 2012.
Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
Hostless : Simple Connectivity For WiMax DevicesGreen Packet
4G wireless nomadic devices in the form of USB dongles and Pocket modems are fast becoming the preferred devices for wireless broadband access amongst 4G operators. Due to benefits of lower cost and smaller form factor, 4G wireless nomadic devices now account for 39%* of total WiMAX devices shipped in 2010, and this tendency is set to continuously increase in the coming years as 4G becomes pervasive.
Greenpacket 4G nomadic devices now provides an option to allow the use of generic Virtual Ethernet link protocol (USB CDC or RNDIS) to connect with these external host controllers running on any operating systems as an alternative to the traditional CU approach. We call this feature “Hostless” connectivity. Very similar to how an end-user would connect a USB memory stick, this new Hostless feature can be visualized as a generic version of a CU, borrowing the native USB Ethernet driver and management features from the host operating system.
This paper explains the implementation scenarios of both the CU approach and Hostless approach to match specific needs. We will then dive in detail to understand the concept background of Hostless by looking at the system architecture and describing the step-by-step of how Hostless works within the host terminal from an end user perspective.
3 SECRETS TO CAPTURE THE MOBILE WIMAX MARKETGreen Packet
Mobile WiMAX was created to provide true mobility with high data rates, however, today, this vision is only successfully adopted by several WiMAX Operators. The real potential of Mobile WiMAX is yet to be tapped on worldwide. This paper share 3 tried and proven true secrets that will help WiMAX Operators capture the Mobile WiMAX market, encompassing correct packaging, device strategy and handling competition.
Wi-Fi Driving Mobile Internet Explosion in Next Generation NetworksGreen Packet
The proliferation of Wi-Fi enabled devices and growth in Wi-Fi hotspot deployment is predicted to rise 350% by 2015 and it is necessary for operators to innovate quickly to an ecosystem of scalable, integrated, efficient network to drive customers experience; offload busy mobile broadband networks; and provide a value-added services platform.
Operators are turning customer centric strategies to pragmatic practice. Universally, operators have expressed strong interest to derive revenues beyond connectivity. The vision of broadband has allowed juggling a mix between cost, revenue, intelligence and performance. In this paper, the study of Wi-Fi explores the potential of new generation of services, connected devices value chain and growth opportunities from emerging embedded systems that is worthwhile investing strategically.
Shift of connectedness is key component in bringing new services to market, closing the gap on disparate radio technologies onto integrated delivery platform for smart monetization of new service models and simplifying the Wi-Fi experience altogether.
Optimizing Cell Ddge Coverage Of Suburban/Rural Deployment With WiMAX Outdoor...Green Packet
Wireless broadband operators constantly face challenges of balancing the economics to deploy a robust and reliable wireless broadband service in suburban-rural areas or at cell-edges. Till to date, a large portion of these areas still remains hugely underserved or receiving unreliable coverage.
This paper in retrospect functions to further solidify the technological advantage of WiMAX, where we explore and proof the concept of suburban-rural deployment through the optimal pairing of a proper CPE strategy.
This paper explores deep into the technical and implementation advantages of an outdoor CPE solution, including the concept of antenna gain, transmission power, integrated POE design and environment-proof enclosure; and the effective advantage of Line of Sight performance and decreased penetration loss amongst other features of an outdoor CPE. We will also explore the misconception behind the high incremental cost, difficulty of engineering installation and service challenges in operations with the implementation of an outdoor CPE.
a collection of Green Packet's case studies for the modems used in various scenarios and countries, leading to the success of the wimax service providers there.
Self Service Customer Care For Next Generation NetworksGreen Packet
Smartphone devices have dramatically changed the way consumers consume data. The need to be connected anywhere and anytime is driving service providers to put focus into customer experience to grow customers, build loyalty and drive profits through new services. As a result, the expectations of service experience from the end-user are heightened and cannot be underestimated.
Service providers are under pressure to deliver customer experience that separates them from the competition, while at the same time trying to delicately balance their revenues and managing costs for near term gain and longer term success. In this paper, we outline the scale of issues faced in mobile device and service care that impacts both service providers and end-users beyond connectivity. With a broad range of services and wide variety of applications, the smartphone requires more complexity to handle a multitude of firmware and software configurations which legacy CRM systems are inadequate to deal with today’s customers.
Remote device support and service care is a key component to tackle the demands of escalating costs in customer care. Service providers are seeking integration onto backend systems without incurring heavy infrastructure changes and ensure the best fit into the existing operations through automated and proactive customer care mechanisms to ensure service excellence and thus prevent service quality degradation.
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
Hostless : Simple Connectivity For WiMax DevicesGreen Packet
4G wireless nomadic devices in the form of USB dongles and Pocket modems are fast becoming the preferred devices for wireless broadband access amongst 4G operators. Due to benefits of lower cost and smaller form factor, 4G wireless nomadic devices now account for 39%* of total WiMAX devices shipped in 2010, and this tendency is set to continuously increase in the coming years as 4G becomes pervasive.
Greenpacket 4G nomadic devices now provides an option to allow the use of generic Virtual Ethernet link protocol (USB CDC or RNDIS) to connect with these external host controllers running on any operating systems as an alternative to the traditional CU approach. We call this feature “Hostless” connectivity. Very similar to how an end-user would connect a USB memory stick, this new Hostless feature can be visualized as a generic version of a CU, borrowing the native USB Ethernet driver and management features from the host operating system.
This paper explains the implementation scenarios of both the CU approach and Hostless approach to match specific needs. We will then dive in detail to understand the concept background of Hostless by looking at the system architecture and describing the step-by-step of how Hostless works within the host terminal from an end user perspective.
3 SECRETS TO CAPTURE THE MOBILE WIMAX MARKETGreen Packet
Mobile WiMAX was created to provide true mobility with high data rates, however, today, this vision is only successfully adopted by several WiMAX Operators. The real potential of Mobile WiMAX is yet to be tapped on worldwide. This paper share 3 tried and proven true secrets that will help WiMAX Operators capture the Mobile WiMAX market, encompassing correct packaging, device strategy and handling competition.
Wi-Fi Driving Mobile Internet Explosion in Next Generation NetworksGreen Packet
The proliferation of Wi-Fi enabled devices and growth in Wi-Fi hotspot deployment is predicted to rise 350% by 2015 and it is necessary for operators to innovate quickly to an ecosystem of scalable, integrated, efficient network to drive customers experience; offload busy mobile broadband networks; and provide a value-added services platform.
Operators are turning customer centric strategies to pragmatic practice. Universally, operators have expressed strong interest to derive revenues beyond connectivity. The vision of broadband has allowed juggling a mix between cost, revenue, intelligence and performance. In this paper, the study of Wi-Fi explores the potential of new generation of services, connected devices value chain and growth opportunities from emerging embedded systems that is worthwhile investing strategically.
Shift of connectedness is key component in bringing new services to market, closing the gap on disparate radio technologies onto integrated delivery platform for smart monetization of new service models and simplifying the Wi-Fi experience altogether.
Optimizing Cell Ddge Coverage Of Suburban/Rural Deployment With WiMAX Outdoor...Green Packet
Wireless broadband operators constantly face challenges of balancing the economics to deploy a robust and reliable wireless broadband service in suburban-rural areas or at cell-edges. Till to date, a large portion of these areas still remains hugely underserved or receiving unreliable coverage.
This paper in retrospect functions to further solidify the technological advantage of WiMAX, where we explore and proof the concept of suburban-rural deployment through the optimal pairing of a proper CPE strategy.
This paper explores deep into the technical and implementation advantages of an outdoor CPE solution, including the concept of antenna gain, transmission power, integrated POE design and environment-proof enclosure; and the effective advantage of Line of Sight performance and decreased penetration loss amongst other features of an outdoor CPE. We will also explore the misconception behind the high incremental cost, difficulty of engineering installation and service challenges in operations with the implementation of an outdoor CPE.
a collection of Green Packet's case studies for the modems used in various scenarios and countries, leading to the success of the wimax service providers there.
Self Service Customer Care For Next Generation NetworksGreen Packet
Smartphone devices have dramatically changed the way consumers consume data. The need to be connected anywhere and anytime is driving service providers to put focus into customer experience to grow customers, build loyalty and drive profits through new services. As a result, the expectations of service experience from the end-user are heightened and cannot be underestimated.
Service providers are under pressure to deliver customer experience that separates them from the competition, while at the same time trying to delicately balance their revenues and managing costs for near term gain and longer term success. In this paper, we outline the scale of issues faced in mobile device and service care that impacts both service providers and end-users beyond connectivity. With a broad range of services and wide variety of applications, the smartphone requires more complexity to handle a multitude of firmware and software configurations which legacy CRM systems are inadequate to deal with today’s customers.
Remote device support and service care is a key component to tackle the demands of escalating costs in customer care. Service providers are seeking integration onto backend systems without incurring heavy infrastructure changes and ensure the best fit into the existing operations through automated and proactive customer care mechanisms to ensure service excellence and thus prevent service quality degradation.
Vision arena report- open innovation cases and profit models on mobile app st...The Innovation Lab
you download this report for free at http://bit.ly/VxhluG
Open Innovation Cases and Profit Models on Mobile AppStores
(including versatile AppStore Business Models)
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
It's Time to Fix Your Conversion FunnelJames Nichols
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Independent Review of Telecom APIs (pre-conference workshop at Telecom API Ev...Alan Quayle
Review of Telecom API market, pre-conference workshop at the Telecom API Event, 7-9 October. Covering: Home Truths, Market Situation, Why Do We Need Telecom APIs, Reality Check: AT&T, Telus, Etisalat, Telecom Italia, Telefonica, Verizon, Turkcell, Mapping the Landscape, Building the Telecom Application Developer, Landscape, The Litany of Excuses
How Uber Like App Development Can Transform Your Business.pdfRichestSoft5
RichestSoft is working with fully qualified and licensed app developers. We will give you the most significant services if you hire app developers from us, so feel free to be at ease. Check it out now! https://richestsoft.com/hire-mobile-app-developer
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
Walmart Integration: Main Advantages for SaaS APP ProvidersAPI2Cart
Explore all the aspects of Walmart integration and find how you can easily connect your SaaS solution with 40+ marketplaces and shopping platforms at once.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
An original research report done by Comm215 students in Singapore
> Management University, delving into Singapore smartphone "app" users.
> A survey, consisting of 246 participants was used to conclude findings
> on smartphone & app usage. Core recommendations centered around "apps"
> - their use, present and future trends (as well as dream apps).
Thriving in the Mobile App Economy: Mobility Market Overview & StrategyCA Technologies
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. For example, 67% of Australian consumers left a brand because of slow mobile app load time.
In this presentation, Jonathan Lindo, CA Technologies VP of Enterprise Mobility, global expert on software best practices and mobility strategy, shows how you can:
• Accelerate your speed-to-market, gain complete visibility and deliver value to your business with DevOps for Mobile.
• Proactively resolve problems with your mobile applications.
• Deliver a 5-star application experience to your mobile users.
Get a trial of CA Mobile App Analytics (CA MAA) here: http://cainc.to/MY96fo
Similar to Application Stores: How Operators Can Create a Winning Case (20)
Green Packet Berhad Enters Collaboration with Hannover Rueck to Launch Usage ...Green Packet
We are proud to announce the signature of a Memorandum of Understanding between Green Packet Berhad and Hannover Rueck. The partnership will aim to leverage the information from telematics data to recommend customized insurance programs to commercial fleets. This collaboration is part of the Green Packet’s Smart Mobility strategic initiative to improve the convenience and safety of Malaysian road users.
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
Given the increase in the number of permutations of device and content available out there, a move towards web-based cloud solutions will inevitably form the need for more mobility and efficiency in delivery. This paper will discuss the implications of the emergence of multifunction, multi-radio systems and multiplatform application and services that are driving forward seamless mobility in the pretext of “now” that allows users to transparently access network connections and ensure session persistence across varied connections for consistent experience together.
The ability to use voice, mobile apps, SMS, email, websites, chat, video, and social media through a single device is forcing operators to rethink their mobile strategies in the form of offload. With the increased data usage, operator networks become increasingly congested. As such, a smart and dynamic connected interaction is necessary to allow better traffic management with particular capabilities of the device with which it is characterized.
In this paper, we will examine how dynamic data offloading with 3GPP based Access Network Discovery Selection Function (ANDSF) plays its role in the implementation of selective offloading. ANDSF as specified in 3GPP standards describes how the inter-system mobility between 3GPP systems and non-3GPP systems (WLAN, WiMAX, CDMA) policies and priorities can control the conditions for which a device connects to which wireless network. As mobility is becoming a mainstream for customer engagement, operators must ensure contextual continuity is preserved through an integrated approach.
The DA LTE & WiMAX Indoor modem is a part of Greenpacket’s
portfolio of a whole new vision of next generation 4G network
access device. It is the industry’s first complete 4G WiMAX and
LTE TDD Indoor Integrated Access Device (IAD) solution.
It focuses on features that matter most to operators with the
users in mind, equipped with the latest 4G ecosystem features,
engineered with state-of-the-art technologies and built with
Wi-Fi and VoIP functionality, the DA serves as a complete home
network access power house perfect for both wireless
broadband service providers transitioning from 4G WiMAX to
LTE TDD or converged carriers operating a 4G WiMAX and LTE
TDD network.
Wi-Fi New Service Models For Next Generation NetworksGreen Packet
In this new era of explosive mobile data growth, rapid rise in mobile broadband services and rich digital content are contributing to unprecedented level of stress on mobile networks. Operators are feeling the pinch on their business models with the arrival of smart devices, leaving them in anxiety and unable to respond to the deluge of data.
As a measure to reduce congestion on their network, several tier 1 operators have discontinued unlimited data plans and launched tiered plans to ensure network performance. At the same time, operators do not want to risk losing a significant growing market of smartphone users that are looking for value added services. It is a challenge for operators to sustain the wave of data, let alone address the dwindling ARPU as the demand of data is outstripping the rate of supply.
The following section of this paper describes the possible options that operators can embrace to overcome the capacity crunch through innovative service models, the impact of Wi-Fi on delivering the right service experience and how emerging technology is pushing further the expectations of “big data”.
Wi-Fi for a Connected World Towards Next Generation NetworksGreen Packet
Wi-Fi has established itself as one of the most popular and widespread technology today reaching millions of homes, schools, enterprises and hotspot locations worldwide. Communication has become an essential part of our lives. The ever-growing Wi-Fi networks combined with integrated Wi-Fi chipsets into thousands of devices has matured and ensured that hundreds of millions of users worldwide now make regular use of Wi-Fi to access the Internet.
The following white paper, discusses the Wi-Fi effects of connectedness shifting from people to people into the connecting a billion of devices. Today’s network consists of multiple access network technologies playing a different role in different contexts. In the race to smart next generation networks, secondary markets in embedded mobile is beginning to garner attention with greater ambitions into tertiary markets of cloud-based solutions, where anything and almost everything will be connected, regardless of geographical boundaries with the ultimate aim of cost effective development and implementation.
Helpdesk 2.0 : Subscribers Help Themselves. Operators Reduce ChurnGreen Packet
Over the last decade, customer service excellence has emerged as a core strategy for telecommunications operators with the aim of satisfying subscribers and keeping them loyal. Over time, various customer service channels have surfaced, with call centers being highly preferred due to the personal touch and instant response, however, this option weighs heavily on OPEX and resources.
This paper examines an alternative and more cost-effective approach, through the means of personal digital assistants. This method encourages self-care amongst subscribers and reduces reliance on call centers. It brings about a whole new era in error diagnosis and problem resolution, hence the term Help Desk 2.0. Find out more about how Help Desk 2.0 works and benefits operators, particularly in the area of cost savings and churn reduction.
Pocket Modem : Bringing Forth The Synergy Between WiFi and WiMAXGreen Packet
WiFi has changed the way people connect today and has become the defacto wireless technology on most consumer electronic devices. Where WiFi faces limitation, particularly in terms of fixed usage, Mobile WiMAX complements through its mobility advantage.
This paper focuses on the portable Pocket Modem, a device that leverages on the synergy offered by WiMAX and WiFi. It examines how this synergy benefits users and provides a better connectivity experience.
Dynamic Data Offloading : Connect Intelligently With ANDSFGreen Packet
The arrival of varied smartphones and devices has inevitably encouraged greater data consumption.
Users are now more sophisticated and demand nothing less than best network performance. Smartphone generally accounts for higher ARPU and represents potential new revenue streams for enabling quad play services. Operators are aggressively addressing these challenges and improving the quality of their solution to retain existing customers and offering better service experience to build loyalty.
WiFi adoption as data offloading is gaining momentum as it improves user experience while lowering the cost of service providers. Correctly implemented, it can ease up to 20% of traffic with substantial impact of freeing up the spectrum and load balancing. Offloading data to WiFi hotspots is economically attractive, because many carriers already operate a substantial number of hotspots.
In this paper, we will examine how dynamic data offloading can be further optimized with 3GPP based Access Network Discovery Selection Function (ANDSF). ANDSF describes how the inter-system mobility between 3GPP systems and non-3GPP systems (ie: WLAN, WiMAX, CDMA) policies and priorities can control the conditions for which a device (UE) connects to which wireless network.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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Application Stores: How Operators Can Create a Winning Case
1. Application Stores:
How Operators Can Create a Winning Case
With the overwhelming success of application stores, this whitepaper provide
Operators insight on how to launch their very own application store to increase
ARPU.
It presents the strategy for Operators to embrace to succeed in the application
store arena and offer best-in-class experience to subscribers as well as
content developers.
WHITEPAPER
2. Application Stores: How Operators Can Create a Winning Case
Contents
Executive Summary 2
The Application Store Sensation 3
The Evolution of VAS 4
The Winning Application Store Strategy 7
Embark on the Application Store Journey Today! 11
References 12
WHITEPAPER
3. Application Stores: How Operators Can Create a Winning Case
Executive Summary
It is widely acknowledged that Apple has created a phenomenon with the overwhelming success of its App
Store. However, followers of this trend would know that the concept of application stores originated from the
need to offer value-added services (VAS) and has been in existence since the early days of dot-com bubble
in 1998. Since then the VAS industry has fast evolved due to changes in the delivery methods and the interest
shown by other stakeholders in the ecosystem. Today, VAS are commonly delivered through application
stores.
The application store is not a fad. Instead, industry experts forecast application stores to become a billion
dollar industry, with revenues expected to exceed $25 billion by 2014!
This worldwide phenomenon has drawn the interest of more device vendors such as Nokia and RIM as well
as platform owners like Symbian and Android to venture into their own version of application stores, while
Operators are expected to provide connectivity, as well as marketing and customer care.
Judging from how lucrative the application store has performed over the last 15 months (since the birth of
App Store in July 2008) and how small a piece of the revenue pie they received, Operators are looking at
adopting the model themselves to gain full control over their revenue and subscriber base.
Although Operators are willing to embrace this shift, the challenge remains in how can they do this
successfully, and in a way that provides meaningful differentiation in an increasingly competitive application
store market? The next big question is, how can Operators launch their own application store without having
to re-engineer existing processes/systems or straining resources?
This whitepaper discusses a cost effective strategy that will propel Operators in their mission of serving
contemporary and cutting-edge services. The strategy includes leveraging on existing strengths of the
Operator for a faster time-to-market.
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4. Application Stores: How Operators Can Create a Winning Case
The Application Store Sensation
Since its launch over 2 years ago, Apple’s App Store is rede ning the way users are using the Internet. In fact,
the application store sensation has been credited to jump-start the mobile internet trend, leaving Operators
around the world with steep surges in data consumption. Figure 1 below illustrates the tremendous
percentage of increase in mobile data in Q2 of 2009, across 3 regions.
Source: Alott Communications, Global Mobile Broadband Traffic Report, Q2/2009)
Quarterly growth in mobile data
40%
35%
GLOBAL MEAN
30%
25%
20%
15%
10%
5%
APAC 0%
EMEA
Americas
Figure 1: Quarterly Data Growth in Q2 2009
Decline in ARPU
While many would hope that the increase in data landscape has now shifted from a local and niche
traf c yields similar returns in ARPU, in reality, turf to the global arena, competing with device
worldwide ARPU has been on a steady decline. In manufacturers and application store owners.
other words, while Operators’ networks are being Operators need to realize that extending
used to download and access applications, they are connectivity alone cannot keep them a oat. Instead
not bene tting accordingly. If this pattern continues, they require software, device and service strategies
Operators may nd that slowly but surely, future that can add value and at the same time differentiate
pro tability will be threatened. Their competition them from competition.
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5. Application Stores: How Operators Can Create a Winning Case
The Evolution of VAS
Value-added service is not a new term in the industry and refers to a telecommunication company’s non-core
service; which means anything beyond the standard voice calls and fax transmissions that are largely used
to promote main businesses are considered as a value added service. These services may range from SMS
to Internet-based services like games and infotainment push services.
The concept of VAS began when (VAS) owners began to promote services via the World Wide Web and the
channel was known as Publisher Stores. Next, On Device Portals (ODP) made an appearance to enable
subscribers to browse and purchase value added services in a more consistent way. However, ODP served
only targeted brands of devices, particularly mobile phones. As more and more next generation
Internet-enabled devices were introduced into the market, service delivery through these portals could no
longer meet the needs of subscribers.
When the iPhone was launched, it changed the way subscribers browsed, purchased and installed
applications. Although the concept of VAS did not change, Apple had successfully re-engineered a user’s
purchase experience through its App Store. The trick was to make it convenient for users to nd, download
and buy applications and at the same time, make it easier for application developers to reach users.
Following Apple’s successful App Store launch, the Mobile Stores fad began with device manufacturers such
as Google Android, Sony Ericsson and RIM introducing their own application stores.
Not wanting to lose out on the gold mine and encouraged by the fact that users are hungry for pushed
applications, some Operators have jumped on the bandwagon. This marked the start of Carrier ShopFronts
trend led by Operators such as China Mobile1 (Mobile Market), South Korea Telecom 2 (T-store), T-mobile 3
(T-Mobile web2go) and Orange (Orange Application Shop).
As a result of the above evolution, there are 4 different categories of application store providers:
1. Platform vendors - Google Android, Microsoft Mobile
2. Device Manufacturers - Apple, Nokia (Ovi), RIM, Sony, Nintendo, Microsoft Xbox
3. (Independent) Mobile Storefronts - Getjar, Handango
4. Operators - Vodafone (Live), OrangeWorld, O2 Active
1http://www.pcworld.com/article/163485
2http://www.electronista.com/articles/09/04/14/sk.telecom.app.store.due/
3http://mobile.slashdot.org/article.pl?sid=08/08/09/1349208
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6. Application Stores: How Operators Can Create a Winning Case
s
o nward
2009
8 Application
200 Carrier Warehouses
ShopFronts
Mobile • As more and more
0
2 00 Stores • Telcos started to join apps stores are
built, warehouses for
into the Appstore
• Qualcomm (Brew), game after the iPhone apps might replace
On Device Handango, Nokia showed telcos how traditional app
Portals (ODP) Download!, Apple hungry users are for stores
9 8 Appstore, Google pushed apps
19 • Offer a Browser Android Market, • Warehouses: Gets
Publisher Experience for Microsoft, RIM • Joint Innocation supplies of
users to buy apps application center initiatives between applications from
Store to buy apps from developers
and Samsung telcos such as with
a Operator Portal application store Verizon, Softbank and (suppliers)
• Users buy
(not successful) (beta) China Mobile has
applications
begun to surface • Retailers: Operator
from publisher
• Remember stores or software
stores
iMode? stores picks up
• Eg: Nokia Horizon
Figure 2: Evolution of The Application Store Industry
Within a short span of time, the telecommunication industry has been stirred up with new promises of how
application stores can pave the way for increasing ARPU.
Industry experts seem to spell out application stores as a billion dollar industry. Juniper Research estimates
by 2011 that the majority of all applications-related revenue will originate from applications delivered via
applications stores.
The forecast also revealed that mobile applications’ direct and indirect revenues are expected to exceed $25
billion by 2014 as shown in Figure 3.
This trend will continue to grow, contributed to by 4G penetration (both WiMAX and LTE) which gives
subscribers the opportunity to experience better mobile voice and data services, especially those through
application stores.
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7. Application Stores: How Operators Can Create a Winning Case
Source: Juniper Mobile Applications & Apps Stores Business Models, Opportunities & Forecasts 2009-2014
Figure 3: Total Market for Mobile Applications and VAS Revenues
Outcome of The VAS Evolution
The evolution of VAS is contributed by several Subscribers are given equal opportunity to enjoy
factors, primarily the change in delivery methods applications as the application store is built to be
and the interest shown by other stakeholders in the device and platform independent, while content
ecosystem. This has created different business developers reach a wider audience. And the best
models in the industry, with varying revenue-share news - Operators bene t from a larger piece of the
models. revenue pie, contributed to by application sales and
connectivity (user access fee).
In the device-dominated model (for example, Apple
and RIM) and platform-dominated model (for In short, the application store indeed looks very
example, Symbian and Android), bulk of the revenue promising for Operators. The challenge however lies
from application sales is reaped by the device in how Operators can ensure that subscribers will
manufacturer/platform owner and content purchase applications from them? How does an
developers. Operators on the other hand only earn Operator add value compared to its competitors,
from user access fee and a margin from device device and platform vendors?
sales.
However, this trend is gradually changing. Lured by
the potential ARPU gains offered by the application
store, Operators advocate the idea of owning one
themselves. This model gives Operators full control
over the value chain in order to provide the best user
experience through a walled garden.
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8. Application Stores: How Operators Can Create a Winning Case
The Winning Application Store Strategy
Following the bold step of Operators such as T-Mobile and China Mobile, some others have started to launch
their own branded application store.
On the other hand, it may cross the minds of many – if this market has many existing players at this point of
time, what does it take for an Operator to succeed then?
The good news is, Operators have existing assets that will support their goal of launching an application
store.
By using the right avenues to tap on these assets, Operators can fast track their venture into this space.
There are 7 key factors that determine a winning application store strategy for Operators.
vit y
Connecti
d
Integrate
e for ystem
Fair Gam Ec o s
ers
Develop
Winning
for
Strategy ree
Multi Op erators Hassle F
r Billing
En d U s e
OS ism
Device & Me cha n
Support
Focal
-
Location Point of
ba se d Ac c e s s
Content
Figure 4: Key Factors That Determine a Winning Application Store Strategy for Operators
Connectivity
Simply said, connectivity is the fuel required to Connectivity forms the very foundation, without
transport any application to subscribers. Though which any application store, regardless of how cool
often over-shadowed by apparently more important or entertaining it is, cannot operate. Operators must
aspects within the application store ecosystem, realize that they are in possession of an essential
Operators have been playing a very important role in sector of the application store, and this sets them on
the ecosystem right from the birth of application the right path to owning an application store. Since
stores. Sadly, this role has been marginalized, connectivity belongs to the Operator, why wouldn’t
resulting in Operators not gaining any monetary they also own an application store and enjoy
bene t from sharing precious bandwidth. signi cant revenue gains?
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9. Application Stores: How Operators Can Create a Winning Case
Integrated Ecosystem (Applications Management, Billing & CRM)
A successful application store should place Ready Billing Mechanism
emphasis on both the front-end and back-end
mechanisms, particularly the applications Another advantage that Operators have is a ready
management, billing and CRM. billing system, which includes options for prepaid
and postpaid payments as well as exibility in
offering interesting rebate packages. This factor
CRM Capabilities enables Operators to differentiate from other
players such as Apple, which typically have less
On the front end, the system serves as a platform to feasible or preferred billing options.
push applications to subscribers. It serves as an
online shopping mall that hosts various types of The application store system should easily integrate
applications and it is the very place subscribers with Operator’s existing billing system, allowing a
interface with the Operator’s application store. single point of access to manage billing.
Hence, the front end should be managed carefully to
meet the demands of subscribers, failing which,
Operators might end up in a situation where their Applications Management
value-added services are not discovered by the
right audience. At the back end, the application store system should
be built to support an automated cycle of certifying
This is where the Operator has an advantage as they an application. The right ows should be
are they only entity within the ecosystem with a implemented to ensure applications submitted by
holistic view of subscribers’ lifestyle patterns based content developers are properly scrutinized and
on their pro le and purchase history. The Operator’s tested before releasing to subscribers.
CRM system provides an abundance of subscriber
data which would assist in channeling the right This relieves Operators from the manual process of
applications to the right subscribers, at the right managing applications, and at the same time ensure
time. all deserving applications are made available to
subscribers.
It’s important for the application store system to be
equipped with arti cial intelligence that integrates In short, deploying an application store is about
with the Operator’s CRM system to leverage on the creating a whole ecosystem to support, develop and
wealth of subscribers’ behavioural information. provision applications both online and at the device
Based on this information, Operators have the level.
opportunity to make compelling recommendations
to subscribers and meet their demands for
personalized content.
Aside from CRM resources, the front end needs to
hold a strong visual and experiential appeal to
subscribers. Hence, it is important that the interface
is designed to be dynamic and captivating.
Additionally, subscribers’ end-to-end experience
must be focused on convenience and simplicity for
a smooth purchase process – from browsing to
purchase, installation, usage and updates.
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10. Application Stores: How Operators Can Create a Winning Case
Hassle Free Billing System
Operators have an established and trusted billing them from shopping online. Application purchases
relationship with their subscribers, which presents a can be charged directly to the subscriber’s
hassle free billing and payment system for the latter. scheduled (eg. monthly) bill.
With prepaid and postpaid payment options, credit
cards no longer need to be the settlement medium. Meanwhile, having a direct billing relationship with
the Operator puts the subscriber at ease. In the
This enables all subscribers to enjoy applications event of issues arising from the purchase of
without worrying about security and fraudulent applications, subscribers are able to reach the
risks, which is one of the main factors that deter Operator for assistance and settlement.
Focal Point of Access
Though once upon a time content was regarded as Unfortunately, the issue with the current mechanism
king, today it is no longer the anchoring factor. On is the existence of too many distribution channels
the contrary, effective content aggregation and (see Figure 5). This leads to a fragmented structure
communication sit on the throne. that does not complement each other. Subscribers
are faced with a multitude of touch points which
Many Operators today offer value-added services to ultimately leads to poor end-user experience and
subscribers, which extends beyond connectivity. low purchases.
Touch
Point Application Call-in buy On-demand
Mobile store (purchase through downloads
download portal Operator’s (SMS buys)
customer hotline)
Application
/Service Caller Sports
Mobile games Wallpapers ringtones updates
Figure 5: Fragmented Distribution Channels to Access Applications
A successful application store must consolidate all reduced and free previews should be made available
value-added services and applications within a single so that subscribers are given an opportunity to
platform, hence subscribers bene t from a focal evaluate an application prior to purchase.
point of access. Distance to purchase must be
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11. Application Stores: How Operators Can Create a Winning Case
Location-based Content
Next, Operators can offer more localization Among the various local content categories, the
compared to application stores owned by device number of people accessing online directories has
manufacturers or operating system vendors as the seen the greatest increase during the past year, at
former understands the local market and subscriber 73%, followed by restaurants at 70%, maps with
demands. With this service differentiation, 63%, and movies with 60%. This further strengthens
Operator-owned application stores would generate the need for localized contents.
more demand for applications and keeps the
ecosystem healthy. Usage of applications like coverage maps, traf c
updates, and restaurant recommendation not only
According to a research conducted by ComScore, enhances a subscriber’s everyday life, but keeps
the number of people who sought local information them coming back for more, thus driving demand for
on a mobile device grew 51% within just one year the entire application ecosystem.
(from March 2008 to March 2009). ComScore
de nes local content as "searching for information
on maps, movies, business directories or
restaurants."
Multi End User Device & OS Support
Operators are faced with the daunting expectation Synchronization capabilities between multiple
to provide applications/services that can be devices further enriches user experience as they are
supported by multiple devices, across all platforms not restricted to one device, for example a smart
with a consistent user experience. This gives all phone. Instead, they can extend similar experience
subscribers an opportunity to indulge in the to other devices such as a laptop of desktop
application store regardless of the device or computer.
operating system used. For example, Apple’s App
Store is only con ned to iPhone users. Do Aside from subscribers, a cross-platform
subscribers need to purchase an iPhone to enjoy application store is a stronger incentive for content
applications? developers as they are assured that their master
pieces reach a wider target audience.
Operators can now break this monopoly and offer a
similar experience to all subscribers via the
Operator-owned application store.
Fair Game for Developers
It is widely expressed that the visibility of Hence, with thousands of applications out there, an
applications residing in Apple’s App Store has been effective application marketing mechanism needs to
a great disappointment to content developers. be in place to give all applications a favourable
Apple’s practice of ranking applications by price selling ground. Applications should have the
drowns premium applications, while cheap and free opportunity to compete in its own space, ranging
titles receive a more preferable placement. from popularity, rarity, uniqueness and pricing. This
mechanism should give deserving content
developers the visibility they deserve.
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12. Application Stores: How Operators Can Create a Winning Case
Embark on the Application Store Journey Today!
Operators may have different strategies in implementing their own application store. Some might prefer to
build an extensive ecosystem that allows content developers to upload application to maximize returns. On
the other hand, some might prefer to be cautious and start small by promoting existing applications.
Whichever the desired strategy, Green Packet provides the ideal services management platform to help kick
start an Operator’s application store. This innovative solution, In nit Services Management Platform (ISMP)
is specially designed to start up an application store by leveraging on the existing strengths of the Operator
for a winning case. Hence, it enables Operators to launch an application store within a short span of time for
a faster time-to-market.
ISMP is based on a client-server architecture model which can be customized to re ect Operators’ branding
and campaign needs.
Free Consultation
If you would like a free consultation on how to launch your own application store, please contact us at
marketing.gp@greenpacket.com (kindly quote the reference code, WPIAH09 when you contact us).
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13. Application Stores: How Operators Can Create a Winning Case
References
• Juniper Mobile Applications & Apps Stores Business Models, Opportunities & Forecasts, 2009-2014
• Airwidesolution’s Understanding how Operators will utilize the App Store Phenomenon
• Alott Communications. “Global Mobile Broadband Traffic Report, Q2/2009”, July 2009
• Your very own App Store by John Tanner, Telecom Asia, January/February 2009
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