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Foreword                              Contents
Broadband deployment is a central
preoccupation of most, if not all,
                                      Building A Successful 4G WiMAX Vision
countries. Mobile broadband plays      4G WiMAX Portfolio – Building Blocks for Success
a significant role in realizing the
vision of a “connected” society in     Communicating 4G WiMAX Success Stories
which people have timely access
                                       • Packet One Networks (P1), Malaysia
to other people, information and
                                         How Adopting Quality Performance Helped P1’s
services they desire.
                                         Next Stage of Growth
The mobile Internet is rapidly         • Qubee, Bangladesh
evolving and users today demand          Delivering Broadband Internet to the Masses
fast next-generation mobile
broadband       services.   The        • Maximali, Georgia
emergence of 4G standards have           Finding a Niche in Small-Medium Businesses
become the development trend of        • vividwireless, Australia
the whole telecom industry.
                                         Embracing Multiplay
Innovation is the essence for
constant progress.                     • Swift Networks, Africa
                                         Fast Tracking 4G in Nigeria
Greenpacket is a leading innovator
providing both 4G devices and          • Telemax, Mongolia
Smart Connectivity Solutions. Over       4G Data and Internet Rising
the past 3 years, Greenpacket has      • wi-tribe, Pakistan
collaborated with over 40                Delivering Better Broadband Experience
operators providing mobile WiMAX
devices and 35 operators on
software solutions globally. During
the evolution process, we have        Greenpacket’s Global Deployment
come to understand the goals,
needs and challenges our
customers are facing and to
supply innovative solutions that fit   Enabling Successful &
them individually.                    Meaningful Connectivity
In this edition, we will share         Software Solution Portfolio
stories of how Greenpacket works
hand-in-hand with operators in         Communicating Software Solutions Success Stories
delivering innovative 4G products      • PCCW, Hong Kong
and software solutions that brought      Converging 3G and Wi-Fi; Best in Service and Connection
business success to the operators.
This booklet is segmented into         • Time Warner Cable, USA
2 sections that highlight                Unifying Mobile Broadband Access in a Single,
Greenpacket’s portfolio of 4G            Easy-to-Use Interface
devices and Smart Connectivity
Solution success cases. By sharing
these significant achievements,
we believe that our portfolio will
                                      Behind Every Success
create a value to you for future       About Greenpacket
collaborations.
                                       Awards & Accolades
                                       Contact Us
4G WiMAX Device Portfolio
                                                             Portable                         USB                            Indoor            Outdoor
                     Details                        Simple              Wi-Fi     High Gain         Simple      Multi-Port            Simple   Simple
                                                    Pocket               USB        USB              USB          IAD                  IAD     Outdoor
                                                    Modem               Router     Modem            Modem        Modem                Modem    Modem

                    2.3GHz
                    2.4GHz
 Frequency          2.5GHz
                    3.5GHz
                    Wideband Support
                    Personal Broadband
                    Shared Broadband
 Usage              Home Networking
                    SME Networking
                    Enterprise Networking
                    Urban
 Coverage
                    Suburban
 Recommendation
                    Rural
                    Data
 Service
                    Voice
                    USB 2.0
                    Wi-Fi
 Connectivity
                    Ethernet
                    POTS
                    25dBm - 28dBm
 Tx Power*          23dBm - 24dBm
                    14dBm¹
                    14dBi
 Antenna Gain       5dBi
                    2dBi




                Series Name


                                                 Pocket Modem            WN        Shuttle           UT           Tower                DV        OX

* Tx Power stated does not include diversity gain. Diversity gain of 2dBi is conventionally observed across all Greenpacket’s products & subject to
  field environment. Please refer to individual Greenpacket product brochures for details.
¹ Subject to field environment variation of +-1.5dBm.


Building Blocks for Success
Competitive Advantage of Greenpacket
Technology Expertise                                                              Wideband Support
• IEEE 802.16e (Mobile WiMAX) Wave 2 Standard                                     • One device to access W iMAX in the 2.3GHz to
  compliance.                                                                       2.7GHz or 3.3GHz to 3.8GHz frequency range.
• Advanced antenna technology implementation (MIMO,                               High Transmission Power
  Beamforming) for exceptional performance.                                       • Above industry average high transmission power to
• Strong strategic alliances & IOT track record with major                          combat technological uplink performance limitations
  WiMAX ecosystem players, including Huawei, ZTE,                                   resulting in greater range performance, reduced
  Motorola/NSN, Samsung, Purewave, Airspan, Alvarion,                               network re-connects and dropped packets for a
  Alcatel-Lucent, Mediatek, GCT, Beceem and Sequans.                                consistent service coverage.
                                                                                  Plug ‘n Play
High Antenna Gain
                                                                                  • Instant Internet connection minus the complication.
• Advanced antenna design with higher antenna gain,
  radiates and receives WiMAX signals from any direction                          Stylish Design
  for great flexibility in modem placement.                                        • Strong aesthetic values to appeal to style conscious users.
vividwireless, Australia
Embracing Multiplay


“The Tower modem cleverly combines WiMAX and Wi-Fi in one, allowing users to share broadband
connection on-premise. Its stylish design will help us increase user adoption.”
                                                                                    Martin Mercer
                                                                             Chief Executive Officer
                                                                                       vividwireless




                vividwireless Challenges with Fast,
                Affordable 4G Broadband
                vividwireless launched its wireless broadband services during a period of rapidly growing demand,
                stimulated initially by the iPhone and the iPad, and subsequently by the growing number of Android
                smartphones and pads. The scramble to sign up these new broadband accounts has seen a rapid
                fall in data plan charges across the country.

                Operators are now seeking to provide more services to improve profitability and share in what has
                become a competitive market, with Telstra, Optus and VHA all claiming 98% or better population
                coverage with 3G networks. How can vividwireless win market share from the ISP’s and 3G/3.5G
                incumbents? Low entry price plans and product bundling are insufficient to sustain long term growth.
                vividwireless must distinguish itself through a strategic service and product positioning in the market,
                monetizing multimedia rich content and VoIP services. It is, in fact, well placed to do so, being a
                wholly owned subsidiary of Seven Group Holdings Limited.
A key differentiator in the market proposition, performance, is highly dependent on
the target market sector and infrastructure investment. vividwireless’ WiMAX
network has currently the most advanced technology, offering superior performance
to all the other 3G networks. The performance of vividwireless’ network launched in
Perth in March, 2010 has been excellent, with smaller networks launched in
metropolitan Sydney, Melbourne, Adelaide, Canberra & Brisbane.

vividwireless’ business objectives are rooted in delivering exceptional customer
experience & service quality, with better and faster wireless services at value
based price points. WiMAX technology has an advantage in its time to market,
without the complexity of pits and pipes, fixed DSL services or cell site build-out
(in 3G with spectrum constraints). Being able to take your service with you to
another location within the coverage area (nomadic services), is a great
advantage against DSL and HFC services in homes and offices. vividwireless has
also been creative in offering customers the ability to run multiple devices on the
one account, instead of requiring separate broadband accounts for home, office,
kids and mobile needs.


   vividwireless pty ltd was incorporated in 2009 and has offices in Sydney and Perth,
   Australia. vividwireless pty ltd is a wholly owned subsidiary of Seven Group Holdings
   Limited.

   vividwireless provides wireless broadband services on a WiMAX network supporting
   voice and data in its product portfolio. The network launched in Perth in March,
   2010 and has since expanded to select parts of metropolitan Sydney, Melbourne,
   Adelaide, Canberra & Brisbane.

   vividwireless is changing the way consumers utilize the power of wireless broadband
   services. Fast, portable wireless Internet services with affordable and premium
   devices: USB modems, Wi-Fi hotspots and desktop modems with built-in Wi-Fi,
   LAN and VoIP capability set new benchmarks for customer service and value for money.
Quick Factbox
                                            Stimulating Demand for
                                            Broadband Uptake
                                            Another differentiator that has proven successful is vividwireless’ device strategy.
                                 Brisbane
                                            Distinctively designed modems with exceptional performance have significantly
                                            influenced uptake of its WiMAX service.
Perth                           Sydney
              Adelaide        Canberra      vividwireless turned to Greenpacket for the premium DX series WiMAX indoor
                            Melbourne
                                            modem solution. With Greenpacket’s versatile modem, vividwireless was able to
                                            address different segment users such as residential and more recently, small
Seriously fast and affordable               businesses, offering them high performance Internet without waiting for installation,
4G broadband in metropolitan                Wi-Fi for connectivity and VoIP telephony. These are important features, because
Sydney, Melbourne, Adelaide,                generally, indoor users have longer sessions, more users and more intense
Canberra & Brisbane.                        bandwidth requirements. The portability means users can enjoy WiMAX without the
                                            constraints of a fixed location.

                                            vividwireless has also recently moved to take strategic advantage of the VoIP ports
               data                         in the DX. Current offerings from competitors do not bundle the telephone cheaply.
               plans                        Fixed line telephones carry a monthly service fee of $20-$30, plus the added cost of
                                            local calls, STD calls and ISD calls. It is not uncommon for monthly bills to be $100
                                            or more. Being able to offer a phone service at a fraction of the price of a fixed
Month-to-month plan, or select              telephone service within a single subscription, supporting multiple users has
one of the fixed term options                boosted subscription rates. VoIP call quality is excellent and affordable, without fixed
and really save.
                                            line charges and costly SDD and IDD rates. The bundling of VoIP services with high
                                            speed Internet into a unified bill allows increased monthly billing, increased margins
                                            on the data service, and builds on customer satisfaction.
            pre-paid                        vividwireless’ broadband Internet service is not limited to voice and data. Potential
             plans
                                            new revenue streams can be derived from incorporating high quality content such
                                            as IPTV and video. WiMAX technology is well suited to data applications with high
                                            bandwidth utilization with amazing DL speeds. This fulfils a key strategy for
Top up anytime online or at a
                                            vividwireless, increasing the attractiveness of its offering with quality content, while
participating retailer.
                                            at the same time layering premium services on the data channel for increased billing
                                            and margin per customer.

            broadband
             & phone
                                                                                 Optimized for
                                                                                  indoor use
No more costly landline rental
charges. Make national,
international and mobile calls
through the Internet.




              phone
              plans


Bring it all together with one
                                                                                                                Ease of use
great plan. vividwireless                         Boosting indoor                                              with reduced
bro adb an d & p h one i n a n                  coverage with Wi-Fi                                          customer support
all-in - on e, eas y t o i n s t a l l
bundle option that will have
you up and running in minutes.
Key Drivers for Broadband
                                        Australian Broadband Development
Adoption
• Mobile Internet with 4G               Historically, Australia was lagging behind APAC counterparts, with Internet services
  s p eed s                             at high rates for fixed ADSL, and wireless services that were too slow and not
• Content rich experience;              data-centric. Cellular service providers were typically slow to respond to wireless
  I P T V, Vo D , Vo I P, m u s i c ,   broadband demands by providing wireless Internet services as a supplement over
  gam in g                              their 3G networks. By 2009¹, a vast majority of the business sector was on
• Explosion of smart devices            broadband with an annual growth rate of between 10% and 15%. Likewise,
• Application stores                    the residential broadband market grew by 50% more than business market.

                                        In 2009, there were close to 200 Internet service providers in Australia providing
                                        retail broadband. However, the market was dominated by a small number
                                        of companies; Telstra supplies nearly 45% of services, followed by the
                                        second-largest player, Optus, with around 11% of the market. The remaining
                                        market share is distributed over 180 small and medium sized providers.

                                        The enabling factor for subscriber growth will come from untapped demand both
                                        in cities and sub-rural areas, where intense competitive pressure will start to
                                        depress prices further. Forecasts indicate there will be double digit subscriber
                                        growth² for the next five years.

                                        1 Source : BuddeComm
                                        2 Source : BMI Australia Telecommunications Report 2009




                                        Towering the DX
                                        Traditional devices merely bridged the service into the premises. Today, devices are
                                        becoming more advanced and structured, aiding network coverage and capacity.
                                        One of the major challenges faced by WiMAX operators lies in providing sound
                                        indoor coverage, due to the higher frequencies of transmission. This challenge is
                                        far less for operators using frequencies often a third or a quarter of the WiMAX
                                        frequency. Device improvements including smart antenna, chipset and power
                                        amplifier design, beamforming and other enhancing technologies play major roles
                                        in contributing to the network quality and performance.

                                        The DX WiMAX modem was accorded the prestigious iF Product Design Award
                                        2010 and 4GWE Product of the Year 2010 award for its excellent aesthetics and
                                        performance. Three key areas that are distinctive include:

                                        • Optimizing indoor coverage (high gain antennas, Switched Tx Diversity,
                                          TDD-SOFDMA, MIMO A & B, ARQ & HARQ and high transmission power)
                                        • Boosting coverage with Wi-Fi access
                                        • Ease of use (reduced customer service support).

                                        The DX Tower is part of Greenpacket’s portfolio of next generation Wave 2
                                        compliant WiMAX Modems for residential and small-medium business users. It is a
                                        WiMAX Integrated Access Device (IAD) that features a blend of superior aesthetics,
                                        data and voice access ports, high gain antennas with omni-directional
                                        performance to offer best-in-class performance.
The DX is designed robustly to overcome penetration losses due to building
How did vividwireless benefit?      penetration. Given high gain dual antennas and advance antenna technology
• The DX230 was instrumental        supported for switched Tx diversity, the UL performance and its link budget can be
  in fast tracking vividwireless’   improved by allowing the modem to select the stronger transmit radio signals from
  subscriber acquisition            the best antenna to improve overall transmission signal strength. Field results
• Increased useable coverage        show that the DX230 increases the usable coverage area because of its higher
  area, extending service           gain antennas. The DX is optimized for indoor performance without having to
  experience to greater urban
                                    overlay microcells that may not be economically attractive and are time
  and sub-urban areas.
• Optimized customer care,          consuming.
  with minimized reduction in
  customer calls for technical      The use of omni-antennas is an advantage in acquiring the most optimal radiation
  support as well as over the       patterns in a uniform distribution relative to the base station orientation. This gives
  air device interrogation and      greater flexibility in terms of the modem placement while indoors, when the
  update                            location of the base station is difficult to determine.
Greenpacket‘s Strengths             Wi-Fi is used as a complementary booster in yielding improved indoor coverage.
• Wide ranging devices including
                                    Wi-Fi and WiMAX transmitters are built within the modem to allow simultaneous
  desktop modems, USB dongles
  supplied globally to service      connection to the base stations. The compatibility of Wi-Fi and WiMAX facilitates
  providers in APAC, Europe,        multiple devices to be connected within the perimeters of the house or small office.
  Middle East and Africa (MEA),
  Caribbean and Latin America
  (CALA) and North America (NA)
• Dedicated and competent
  localized support team
• Strategic alliances with          Fostering Partnership
  Go-to-Market partners,
  including OEM’s and chipset       Greenpacket believes strongly in supporting vividwireless’ market strategy, and is
  manufacturers                     committed to providing strategic long term solutions. The success of the
                                    partnership is echoed in the positive consumer take up of these devices.

                                    The GP edge is evidenced in its global presence in Telco deployments. Continuous
                                    investment in R&D and intensive training of highly qualified technical experts
                                    assures WiMAX operators have world class support.
SWIFT NETWORKS, Africa
Fast Tracking 4G in Nigeria


“We’re offering access to the Internet at a game-changing speed. With higher speed access,
Nigerian businesses and consumers will be more productive and competitive as they are able to do
more everyday at 4G speeds. They will also be able to share the same 4G connection, make and
receive clear voice calls at affordable prices, without the complications of cabled networking.”

                                                                                                            Chuma Okoye
                                                                                                     Chief Operating Officer
                                                                                                                     SWIFT

               Nigeria Broadband at a Glance
               SWIFT launched its WIMAX 4G service in January 2011 with a rigorous coverage ambition to reach
               up to 10 million¹ people. It prides itself on leadership in innovation and utilizes the best technologies
               to empower the savvy Nigerian at work and home. To achieve and sustain this, SWIFT has to
               differentiate itself in the very competitive Nigerian telecoms market. Nigeria has a population of more
               than 150 million people, with over 150 ISPs in operation offering broadband Internet service speeds
               ranging from 32kbps to 8Mbps for residential, enterprise and corporate markets.

               However, the broadband Internet market is still underdeveloped and is weighed down by various
               factors including low fixed-line and PC penetration, poor wireless network infrastructure, service
               quality, and high connection cost. Typically, ISPs provide broadband Internet experience either via
               legacy cabled copper or VSATs (direct satellite Internet access solution) which are clunky and
               inflexible in terms of accessibility and installation charges. In short, broadband Internet was a costly
               affair for the general public.

               1 Source : Technology Times - http://www.technologytimesng.com/2010/12/13/swift-begins-commercial-service-on-4g-network/
Nigeria is Africa’s largest communications market, ideal for growth; large young population and modest penetration levels.
Previously, it suffered from the lack of international connectivity. The arrival of MainOne in 2009 and Glo1 submarine cable in
2010 can now connect Nigeria to West Africa and Europe, resulting in more international bandwidth to operators, transforming
broadband adoption, ie. cheaper and faster Internet access to the end-users.

SWIFT Networks Ltd is a Lagos, Nigeria based provider of multi-service broadband telecommunications services to businesses
and residential subscribers in the 3.5GHz spectrum. Its services include WiMAX 4G broadband Internet, digital telephony,
data and video surveillance solutions.

The company is providing its next generation 4G service branding “SWIFT 4G Broadband” available in Lagos and with a network
signal covering over 10 million people with further expansion also in progress.

*Source: Nigeria Communications Week




Customer Objectives
                                        The SWIFT Advantage
• Provide improved broadband
  speeds                                SWIFT’s 4G launch heralded a new service experience for most users since high
• Provide converged broadband           speed Internet, VoIP, multimedia content were previously inaccessible in the Nigerian
  service for voice, data and           market due to poor wired network infrastructure and unreliable wireless services.
  Internet                              SWIFT Networks remains conscious of delivering above market customer
• Overcome poor indoor                  experience and careful in its strategy to deliver consistent access speed of 2Mbp
  performance                           per subscriber.

                                        Conventional USB modems perform marginally better than indoor modems.
                                        However, in dense city dwellings like Lagos, the propensity for multipath
                                        propagation impairs performance, negating its effectiveness to offer a stable and
                                        reliable service. SWIFT understood the importance of selecting the right product
                                        strategy in entering the competitive market.

                                        In order to win customers and cap market share, the UH350 proved to be a key
                                        differentiator, outperforming conventional USB modems in the market.
                                        The advanced antenna designs render NLOS limitations to the most minimal,
                                        thus performing on par as one would expect from a fixed wireless modem.
                                        With equivalent entry price points, SWIFT managed to provide greater access
                                        speeds and capacity to keep their customers satisfied. Additionally, there are no
                                        more fixed monthly charges passed on to customers.


                                                        60

                                                        50
                                       Equivalent USD




                                                        40

                                                        30

                                                        20

                                                        10

                                                         0
                                                              Operator E @            Swift Home @             3x more capacity
                                                              3GB, 384kps           10GB, up to 2Mbps          with 10% savings


                                                                Monthly subscription              Single modem price
Product Facts
                                        Solution for Success
• Wideband support for frequency
  3.5GHz -3.7GHz                        SWIFT built Nigeria’s first commercial WIMAX 4G broadband network in Lagos and
• High gain antenna up to 5dBi          looked to Greenpacket for the UH modem, the world’s first high gain USB modem
• Smart Signal Transmission             to maintain leadership in the wireless broadband expansion and data growth
  Algorithm                             segment. The development of more advanced antenna technology, chipsets and
• High transmission power               power amplifiers are capable of improving coverage. The UH modem proved to be
• Suited to indoor, outdoor and         a success with users, as it matched a broad range of uses in indoor, outdoor and
  nomadic usage                         portable conditions.
• Accorded iF Product Design
  Award 2010 and 4GWE
                                        WiMAX 4G signal like other wireless technologies is susceptible to indoor
  Product of the Year 2010
  award                                 penetration losses most often limiting cell coverage.

                                        The UH modem is designed with Switched Tx Diversity algorithm which allows the
                                        modem to intelligently switch transmission path based on stronger signal strength
Key Benefits to SWIFT
                                        and high gain omni antennas to facilitate greater precision transmission.
• Capturing market presence
  for personal and residential          This gives an impressive improvement in the UL performance, augmenting the
  segments                              overall coverage and capacity capability by up to 20%, as opposed to costly
• Extending coverage and service        network infrastructure investments. The UH modem helped set a market
  to urban and sub-urban areas          leadership for SWIFT and sets it apart from the conventional broadband service
• Accelerating returns on investment,   with exceptional value and performance package plans.
  while reducing capital expenditure
  on geographic expansion




      Figure 1 : UH Modem
Telemax, Mongolia
4G Data and Internet Rising


“Telemax’ superior network performance is attributed to the continuous innovation and
partnership with Greenpacket. The breakthrough high-performance gain modem of the DX and
UT is reliable and effective, serving the segment market for personal and residential domains.”

                                                                                                        Bayarbat Ariunbold
                                                                                                      Chief Operating Officer
                                                                                                    Telemax Communication



  Telemax Communication LLC is part of
                                              Wireless Internet Rising
  the Altai Holding investment and
  conglomerate companies in Mongolia          The Internet market is a small but growing sector with penetration rate of
  with diversified investments in areas        roughly 11%¹. Market penetration continues to remain strong in the urban
  such as retail, hotel management, IT,       centers, with a rising urban population. Government initiatives such as the
  telecommunication, finance and securities.   e-Mongolia National Program are helping to spread Internet awareness and
                                              usage throughout the country. An FttB project covering all Ulaanbaatar
  Telemax launched its 802.11e WiMAX in       districts, hotels, schools, and government houses are developing as a
  the 2.5GHz band to offer wireless           transition to advanced communication services.
  Internet service in 2009 in the city of
  Ulaanbaatar, the capital city in Mongolia   1 Source : Internet World Stats 2010 Penetration by Population
  and home to about a third of the
  nation’s population, serving 4G data
  and voice in the city as well as plans to
  extend services to some of the outer
  cities of Ulaanbaatar where wired
  infrastructure is lacking.
Customer Objectives                  Winning Strategy
• Provide fixed wireless Internet
  broadband to urban population      Mongolia has a population of approximately 3 million (U.S census bureau, 2010)
• Provide converged broadband        with GDP per capita USD2,027(ppp) according to IMF. The sparse population
  service for data and high speed    density of 2 people per km² inhibits the modernization of fixed infrastructure.
  Internet
                                     With distinctive go-to market strategy in device pairing and service plans, Telemax
                                     challenged the 20+ ISP rivals that had inflexible subscription plans comprising of
                                     dial-up, DSL, ADSL, and fiber optic-based services that were more suited to
                                     large-scale enterprise usage. The concentration of urbanites and light business
                                     users flourishing in main cities presents untapped opportunity as a result of
                                     e-commerce growth. A key enabler of online businesses is spurred by versatile
                                     modems with capability to enable multiple services such as online banking, online
                                     shopping and Internet marketing.


     Figure 1 : UT Modem


Product Facts
                                     Solution for Success
• High gain antenna
• Smart Signal Transmission          Taking into consideration the assessment of user demographics, commercial
  Algorithm                          needs and service needs, Greenpacket’s UT250 modem was ideal for addressing
• High transmission power up to      broadband users on-the-move. It is a light-weight, easy to carry USB modem that
  28dBm (DX Tower modem)             is packed with practicality and performance.
• High transmission power up to
  24dBm. (UT modem)                  Understanding the limitations of city dwellings and indoor performance due to
• Wi-Fi compatibility (DX Tower      penetration losses, the DX250 modem is designed with Wi-Fi compatibility to
  modem)                             boost indoor coverage. The DX250 is a high performance modem, with industry
                                     grade specifications suited for residential and light business (SoHO) users requiring
                                     voice, data, fax applications with 2 LAN ports and 2 voice ports with QoS support
                                     to ensure reliable service.
Key Benefits to Telemax
• Establishing key service
                                     Both the UT and DX incorporates advanced antenna technology capable of
  differentiation for high quality
  data applications.
                                     selecting the best signal quality for better uplink performance and higher
• Extending coverage and service     transmission power for improved SINR to reduce penetration loss. It is
  to urban and residential users.    aesthetically designed and functional with minimal requirements of technical
                                     configuration to fit usage, embodying a true plug-and-play experience.

                                     The unique features of the UT and DX helped set the competition apart with more
                                     users getting online for equivalent or better speeds at fair price package options.




     Figure 2 : DX Modem
wi-tribe, Pakistan
Delivering Better Broadband Experience


“wi-tribe aims at enhancing online access in emerging markets, both for individuals and
businesses, creating a community with benefits for all – that’s why all our subscribers declare
‘my tribe is wi-tribe’”
                                                                                       wi-tribe




  Backed by unrivaled experience,
                                        Wireless Broadband in Pakistan
  knowledge and ability, wi-tribe,
  under the Qatar Telecom (Qtel)        Pakistan, being one of the first in the region to adopt WiMAX technology, has seen
  Group launched commercial             acceleration of mobile broadband in the past few years. Pakistan’s broadband
  services on July 2009. The vast       market is growing and expected to reach 4.3 million by the end of 2013. wi-tribe,
  experience this world leader          as one of the many players in this broadband market, entered at a point when
  brings to the table has fuelled the   other industry players were posing an immense challenge on price cuts.
  growth of the wi-tribe venture
  worldwide.                            As a new entrant, wi-tribe had foresight and ambition to introduce a
                                        high-performance broadband experience that would give freedom to its
  wi-tribe is redefining the broadband
                                        customers. From its inception, wi-tribe was focused on providing its customers
  experience across the globe,
  with its presence and services in     with seamless connectivity as well as unhindered customer care. wi-tribe was
  Pakistan, Jordan, the Philippines     careful with the phenomenon of broadband providers quoting huge Mbps service
  and Doha, Qatar.                      speeds but delivering disappointing speed performance. Rather than following
                                        the competitive strategy of price cuts and undermining performance, wi-tribe
                                        chose to approach its market with high quality service in its five selected cities of
                                        operation – Islamabad, Karachi, Lahore, Faisalabad and Rawalpindi.
Customer Objectives                Winning the Market
• Provide wireless Inter net
  broadband to urban population    Distinctive go-to market strategy in device pairing and service plans helped wi-tribe
• Provide converged broadband      succeed over other Internet Broadband providers (ISP) that were offering inflexible
  service for data and high        subscription plans comprising of dial-up, DSL, ADSL and fiber optic services that
  speed Internet
                                   were more suited to large-scale enterprise usage and costly to implement. In this
                                   competitive market, increasing concentration of urbanites was additionally putting
                                   pressure on service providers to deliver the best online experience. Often, mobile
                                   carriers providing data plans in the market were struggling to deliver consistent
                                   service over their EDGE/GPRS or CDMA-EVDO network, resulting in less reliable
                                   performance over basic USB dongles.

                                   The UH modem created the right environment and opportunity for wi-tribe to
                                   position its growth segment for semi-nomadic use. A key enabler of broadband is
                                   spurred by versatile modems with the capability to enable multiple services such
                                   as social networking, messaging, video and increasing online banking needs.
                                   Combining the aspects of service, product packaging, positioning and flexible
                                   pricing ensured the success of wi-tribe to claim its position in the fiercely
                                   competitive Pakistani market.




                                                              Figure 1: wi-tribe Pocket Modem




Product Facts
                                   Solution for Success
• High gain antenna
• Smart Signal Transmission        Greenpacket’s world’s first high gain antenna modem, the UH350 was ideal for
  Algorithm                        addressing broadband needs for semi-nomadic demographics of the target
• High transmission power up to    market. It is a light-weight, aesthetically built modem that is packed with
  25dBm                            practicality and performance, which is easy to use with plug-and-play mode. It
                                   does not require complex configuration and is cable-less to give unparalleled
                                   device performance equivalent to a conventional fixed indoor modem, in terms of
                                   functionality. The versatility to allow portability from indoor to outdoor gives
Key Benefits to wi-tribe           convenience without compromising the broadband experience.
• Establishing key service
  differentiation for high         The UH350 gives high speed performance and coverage by incorporating
  performance Internet service     advanced antenna technology capable of selecting the best signal quality for
• Extending coverage and service
                                   better uplink performance and higher transmission power up to 25dBm for
  to urban and residential users
                                   improved SINR to reduce penetration loss.

                                   The UH350 having won multiple awards for its performance and design; 4GWE
                                   Product of the Year 2010 and Europe’s International Forum of Design respectively
                                   has re-affirmed its strength and powerful capability to offer superior broadband
                                   experiences to wi-tribe’s customers and keeping them happy.
Greenpacket’s Global Deployments

               NA Region
               - 5 service operators
               - 2 countries




                                                                                                    MEA Region
                                                                                                    - 16 service operators
                                                                                                    - 8 countries


                          CALA Region
                          - 8 service operators
                          - 8 countries




Devices                       WiMAX CPE Success Stories
Region Operator                Country       Region Operator                  Country      Region Operator                     Country
APAC   vividwireless           Australia     CALA       Nuevatel PCS          Bolivia      MEA    NetOne                       Angola
       Multinet                Bangladesh               WIND Telecom          Dominican           MENA Telecom                 Bahrain
       Qubee                   Bangladesh                                     Republic            Datak Telecom                Iran
       Planet Online           Laos                     E-Networks            Guyana              Mobinnet                     Iran
       P1                      Malaysia                 Digicel               Cayman              MTCE                         Iran
       Telemax                 Mongolia                                       Islands             MTN Irancell                 Iran
       Mobilink                Pakistan                 Digicel               Haiti               Mada                         Kuwait
       Qubee                   Pakistan                 Digicel               Jamaica             BURCO                        Malawi
       Wateen                  Pakistan                 Viti                  Tahiti              Clever Technology            Nigeria
       Wi-Tribe                Pakistan                 TSTT - Blink          Trinidad &          Direct On PC                 Nigeria
       Globe Telecom           Philippines                                    Tobago              Spectranet Nigeria Limited   Nigeria
       Liberty                 Philippines   NA         Craig Wireless        Canada              Swift Networks               Nigeria
       Smart Communications    Philippines              Digitel               USA                 GO Telecom                   Saudi Arabia
       Global Mobile           Taiwan                                                             Hayat Telecommunication      Saudi Arabia
       Vee Telecom             Taiwan        EU         MVM                   Hungary             Aptics Trading               Zimbabwe
       Vmax                    Taiwan                   Aria                  Italy
                                                        Zapp                  Portugal
                                                        2K Telecom            Romania
                                                        Clearwire             Spain
                                             CIS        BABILON-T             Tajikistan
                                             (Europe)   ICON Communications   Armenia
                                                        Maximali              Georgia
                                                        Intellecom            Ukraine
EU Region
                              - 9 service providers
                              - 9 countries




                                                                                     APAC Region
                                                                                     - 32 service providers
                                                                                     - 12 countries




Software                   ICM Success Stories
Region   Operator                         Country       Region   Operator                       Country
APAC     China Telecom                    China         MEA      Mobily                         Saudi Arabia
         China Unicom                     China         NA       Comcast                        USA
         PCCW                             Hong Kong              Sprint                         USA
         SmarTone Vodafone                Hong Kong              Time Warner Cable              USA
         Indosat                          Indonesia
                                                        EU       Telefonica                     Spain
         PT Berca Hardayaperkasa          Indonesia
         PT FIRST MEDIA                   Indonesia
         PT Telkom                        Indonesia
         DIGI Telecommunications          Malaysia
         Maxis                            Malaysia
         Globe Telecom                    Philippines
         Philippine Long Distance         Philippines
         Telephone Company (PLDT)
         Smart Communications             Philippines
         SingTel                          Singapore
         StarHub                          Singapore
         Chunghwa Telecom                 Taiwan
         FarEastTone Telecommunications   Taiwan
         Tatung Infocomm                  Taiwan
Contact Us

                 Headquarter
             Green Packet Berhad
             Packet Hub, 159, Jalan Templer, 46050 Petaling Jaya,
             Selangor Darul Ehsan, Malaysia.
                 +603 7450 8888 /     marketing.gp@greenpacket.com


                Americas
             Green Packet, Inc.
             21060 Homestead Rd., Suite 220, Cupertino, CA 95014, USA.
                +1 408 774 9333 /    marketing.gp@greenpacket.com




                Europe
                marketing.gp@greenpacket.com




                 Middle East & Africa
             Green Packet Network W.L.L.
             P.O.Box 1504, Manama, The Landmark Seef,
             Bldg: 2417, Road 2831, Al Seef District 428, Kingdom of Bahrain.
                 +973 17 560 500 /     marketing.gp@greenpacket.com


                 Australia & Oceania
             Green Packet (Australia) Pty Ltd
             20 Jimada Avenue, Frenchs Forest NSW 2086, Australia.
                 +61 2 8090 4100 /       marketing.gp@greenpacket.com


                 China
             Green Packet (Shanghai) Ltd
             Suite 21213,498 Guoshoujing Rd.,
             Pudong New Area, Shanghai, 201203, China
                 +86 21 5102 8028 /      marketing.gp@greenpacket.com


                 Far East
             Green Packet Networks (Taiwan) Pte Ltd
             Green Packet Berhad (Taiwan Branch)
             6F, No. 21, Lane. 583, Rueiguang Road, Neihu District,
             Taipei City, 11492 , Taiwan (R.O.C)
                 +886 2 2627 1355 /        marketing.gp@greenpacket.com
F o r more inf ormat ion on G r e e np a c k e t’ s p r od uc ts a n d s o l u t i o n s , pl e a s e c o n t a c t u s a t m a r k e t i n g . g p @ g r e e n p acket .co m

  San Francisco               ·   Kuala Lumpur              ·   Singapore          ·   Shanghai         ·   Taiwan        ·   Sydney       ·   Bahrain        ·   Bangkok         ·   Hong Kong
         ©
Copyright 2001-2012 Green Packet Berhad. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any
form by any means, without the written permission of Green Packet Berhad. Green Packet Berhad reserves the right to modify or discontinue any product or piece of literature at anytime without prior notice.

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Green packet-wimax-modem-case studies-2012

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  • 2. Foreword Contents Broadband deployment is a central preoccupation of most, if not all, Building A Successful 4G WiMAX Vision countries. Mobile broadband plays 4G WiMAX Portfolio – Building Blocks for Success a significant role in realizing the vision of a “connected” society in Communicating 4G WiMAX Success Stories which people have timely access • Packet One Networks (P1), Malaysia to other people, information and How Adopting Quality Performance Helped P1’s services they desire. Next Stage of Growth The mobile Internet is rapidly • Qubee, Bangladesh evolving and users today demand Delivering Broadband Internet to the Masses fast next-generation mobile broadband services. The • Maximali, Georgia emergence of 4G standards have Finding a Niche in Small-Medium Businesses become the development trend of • vividwireless, Australia the whole telecom industry. Embracing Multiplay Innovation is the essence for constant progress. • Swift Networks, Africa Fast Tracking 4G in Nigeria Greenpacket is a leading innovator providing both 4G devices and • Telemax, Mongolia Smart Connectivity Solutions. Over 4G Data and Internet Rising the past 3 years, Greenpacket has • wi-tribe, Pakistan collaborated with over 40 Delivering Better Broadband Experience operators providing mobile WiMAX devices and 35 operators on software solutions globally. During the evolution process, we have Greenpacket’s Global Deployment come to understand the goals, needs and challenges our customers are facing and to supply innovative solutions that fit Enabling Successful & them individually. Meaningful Connectivity In this edition, we will share Software Solution Portfolio stories of how Greenpacket works hand-in-hand with operators in Communicating Software Solutions Success Stories delivering innovative 4G products • PCCW, Hong Kong and software solutions that brought Converging 3G and Wi-Fi; Best in Service and Connection business success to the operators. This booklet is segmented into • Time Warner Cable, USA 2 sections that highlight Unifying Mobile Broadband Access in a Single, Greenpacket’s portfolio of 4G Easy-to-Use Interface devices and Smart Connectivity Solution success cases. By sharing these significant achievements, we believe that our portfolio will Behind Every Success create a value to you for future About Greenpacket collaborations. Awards & Accolades Contact Us
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  • 4. 4G WiMAX Device Portfolio Portable USB Indoor Outdoor Details Simple Wi-Fi High Gain Simple Multi-Port Simple Simple Pocket USB USB USB IAD IAD Outdoor Modem Router Modem Modem Modem Modem Modem 2.3GHz 2.4GHz Frequency 2.5GHz 3.5GHz Wideband Support Personal Broadband Shared Broadband Usage Home Networking SME Networking Enterprise Networking Urban Coverage Suburban Recommendation Rural Data Service Voice USB 2.0 Wi-Fi Connectivity Ethernet POTS 25dBm - 28dBm Tx Power* 23dBm - 24dBm 14dBm¹ 14dBi Antenna Gain 5dBi 2dBi Series Name Pocket Modem WN Shuttle UT Tower DV OX * Tx Power stated does not include diversity gain. Diversity gain of 2dBi is conventionally observed across all Greenpacket’s products & subject to field environment. Please refer to individual Greenpacket product brochures for details. ¹ Subject to field environment variation of +-1.5dBm. Building Blocks for Success Competitive Advantage of Greenpacket Technology Expertise Wideband Support • IEEE 802.16e (Mobile WiMAX) Wave 2 Standard • One device to access W iMAX in the 2.3GHz to compliance. 2.7GHz or 3.3GHz to 3.8GHz frequency range. • Advanced antenna technology implementation (MIMO, High Transmission Power Beamforming) for exceptional performance. • Above industry average high transmission power to • Strong strategic alliances & IOT track record with major combat technological uplink performance limitations WiMAX ecosystem players, including Huawei, ZTE, resulting in greater range performance, reduced Motorola/NSN, Samsung, Purewave, Airspan, Alvarion, network re-connects and dropped packets for a Alcatel-Lucent, Mediatek, GCT, Beceem and Sequans. consistent service coverage. Plug ‘n Play High Antenna Gain • Instant Internet connection minus the complication. • Advanced antenna design with higher antenna gain, radiates and receives WiMAX signals from any direction Stylish Design for great flexibility in modem placement. • Strong aesthetic values to appeal to style conscious users.
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  • 13. vividwireless, Australia Embracing Multiplay “The Tower modem cleverly combines WiMAX and Wi-Fi in one, allowing users to share broadband connection on-premise. Its stylish design will help us increase user adoption.” Martin Mercer Chief Executive Officer vividwireless vividwireless Challenges with Fast, Affordable 4G Broadband vividwireless launched its wireless broadband services during a period of rapidly growing demand, stimulated initially by the iPhone and the iPad, and subsequently by the growing number of Android smartphones and pads. The scramble to sign up these new broadband accounts has seen a rapid fall in data plan charges across the country. Operators are now seeking to provide more services to improve profitability and share in what has become a competitive market, with Telstra, Optus and VHA all claiming 98% or better population coverage with 3G networks. How can vividwireless win market share from the ISP’s and 3G/3.5G incumbents? Low entry price plans and product bundling are insufficient to sustain long term growth. vividwireless must distinguish itself through a strategic service and product positioning in the market, monetizing multimedia rich content and VoIP services. It is, in fact, well placed to do so, being a wholly owned subsidiary of Seven Group Holdings Limited.
  • 14. A key differentiator in the market proposition, performance, is highly dependent on the target market sector and infrastructure investment. vividwireless’ WiMAX network has currently the most advanced technology, offering superior performance to all the other 3G networks. The performance of vividwireless’ network launched in Perth in March, 2010 has been excellent, with smaller networks launched in metropolitan Sydney, Melbourne, Adelaide, Canberra & Brisbane. vividwireless’ business objectives are rooted in delivering exceptional customer experience & service quality, with better and faster wireless services at value based price points. WiMAX technology has an advantage in its time to market, without the complexity of pits and pipes, fixed DSL services or cell site build-out (in 3G with spectrum constraints). Being able to take your service with you to another location within the coverage area (nomadic services), is a great advantage against DSL and HFC services in homes and offices. vividwireless has also been creative in offering customers the ability to run multiple devices on the one account, instead of requiring separate broadband accounts for home, office, kids and mobile needs. vividwireless pty ltd was incorporated in 2009 and has offices in Sydney and Perth, Australia. vividwireless pty ltd is a wholly owned subsidiary of Seven Group Holdings Limited. vividwireless provides wireless broadband services on a WiMAX network supporting voice and data in its product portfolio. The network launched in Perth in March, 2010 and has since expanded to select parts of metropolitan Sydney, Melbourne, Adelaide, Canberra & Brisbane. vividwireless is changing the way consumers utilize the power of wireless broadband services. Fast, portable wireless Internet services with affordable and premium devices: USB modems, Wi-Fi hotspots and desktop modems with built-in Wi-Fi, LAN and VoIP capability set new benchmarks for customer service and value for money.
  • 15. Quick Factbox Stimulating Demand for Broadband Uptake Another differentiator that has proven successful is vividwireless’ device strategy. Brisbane Distinctively designed modems with exceptional performance have significantly influenced uptake of its WiMAX service. Perth Sydney Adelaide Canberra vividwireless turned to Greenpacket for the premium DX series WiMAX indoor Melbourne modem solution. With Greenpacket’s versatile modem, vividwireless was able to address different segment users such as residential and more recently, small Seriously fast and affordable businesses, offering them high performance Internet without waiting for installation, 4G broadband in metropolitan Wi-Fi for connectivity and VoIP telephony. These are important features, because Sydney, Melbourne, Adelaide, generally, indoor users have longer sessions, more users and more intense Canberra & Brisbane. bandwidth requirements. The portability means users can enjoy WiMAX without the constraints of a fixed location. vividwireless has also recently moved to take strategic advantage of the VoIP ports data in the DX. Current offerings from competitors do not bundle the telephone cheaply. plans Fixed line telephones carry a monthly service fee of $20-$30, plus the added cost of local calls, STD calls and ISD calls. It is not uncommon for monthly bills to be $100 or more. Being able to offer a phone service at a fraction of the price of a fixed Month-to-month plan, or select telephone service within a single subscription, supporting multiple users has one of the fixed term options boosted subscription rates. VoIP call quality is excellent and affordable, without fixed and really save. line charges and costly SDD and IDD rates. The bundling of VoIP services with high speed Internet into a unified bill allows increased monthly billing, increased margins on the data service, and builds on customer satisfaction. pre-paid vividwireless’ broadband Internet service is not limited to voice and data. Potential plans new revenue streams can be derived from incorporating high quality content such as IPTV and video. WiMAX technology is well suited to data applications with high bandwidth utilization with amazing DL speeds. This fulfils a key strategy for Top up anytime online or at a vividwireless, increasing the attractiveness of its offering with quality content, while participating retailer. at the same time layering premium services on the data channel for increased billing and margin per customer. broadband & phone Optimized for indoor use No more costly landline rental charges. Make national, international and mobile calls through the Internet. phone plans Bring it all together with one Ease of use great plan. vividwireless Boosting indoor with reduced bro adb an d & p h one i n a n coverage with Wi-Fi customer support all-in - on e, eas y t o i n s t a l l bundle option that will have you up and running in minutes.
  • 16. Key Drivers for Broadband Australian Broadband Development Adoption • Mobile Internet with 4G Historically, Australia was lagging behind APAC counterparts, with Internet services s p eed s at high rates for fixed ADSL, and wireless services that were too slow and not • Content rich experience; data-centric. Cellular service providers were typically slow to respond to wireless I P T V, Vo D , Vo I P, m u s i c , broadband demands by providing wireless Internet services as a supplement over gam in g their 3G networks. By 2009¹, a vast majority of the business sector was on • Explosion of smart devices broadband with an annual growth rate of between 10% and 15%. Likewise, • Application stores the residential broadband market grew by 50% more than business market. In 2009, there were close to 200 Internet service providers in Australia providing retail broadband. However, the market was dominated by a small number of companies; Telstra supplies nearly 45% of services, followed by the second-largest player, Optus, with around 11% of the market. The remaining market share is distributed over 180 small and medium sized providers. The enabling factor for subscriber growth will come from untapped demand both in cities and sub-rural areas, where intense competitive pressure will start to depress prices further. Forecasts indicate there will be double digit subscriber growth² for the next five years. 1 Source : BuddeComm 2 Source : BMI Australia Telecommunications Report 2009 Towering the DX Traditional devices merely bridged the service into the premises. Today, devices are becoming more advanced and structured, aiding network coverage and capacity. One of the major challenges faced by WiMAX operators lies in providing sound indoor coverage, due to the higher frequencies of transmission. This challenge is far less for operators using frequencies often a third or a quarter of the WiMAX frequency. Device improvements including smart antenna, chipset and power amplifier design, beamforming and other enhancing technologies play major roles in contributing to the network quality and performance. The DX WiMAX modem was accorded the prestigious iF Product Design Award 2010 and 4GWE Product of the Year 2010 award for its excellent aesthetics and performance. Three key areas that are distinctive include: • Optimizing indoor coverage (high gain antennas, Switched Tx Diversity, TDD-SOFDMA, MIMO A & B, ARQ & HARQ and high transmission power) • Boosting coverage with Wi-Fi access • Ease of use (reduced customer service support). The DX Tower is part of Greenpacket’s portfolio of next generation Wave 2 compliant WiMAX Modems for residential and small-medium business users. It is a WiMAX Integrated Access Device (IAD) that features a blend of superior aesthetics, data and voice access ports, high gain antennas with omni-directional performance to offer best-in-class performance.
  • 17. The DX is designed robustly to overcome penetration losses due to building How did vividwireless benefit? penetration. Given high gain dual antennas and advance antenna technology • The DX230 was instrumental supported for switched Tx diversity, the UL performance and its link budget can be in fast tracking vividwireless’ improved by allowing the modem to select the stronger transmit radio signals from subscriber acquisition the best antenna to improve overall transmission signal strength. Field results • Increased useable coverage show that the DX230 increases the usable coverage area because of its higher area, extending service gain antennas. The DX is optimized for indoor performance without having to experience to greater urban overlay microcells that may not be economically attractive and are time and sub-urban areas. • Optimized customer care, consuming. with minimized reduction in customer calls for technical The use of omni-antennas is an advantage in acquiring the most optimal radiation support as well as over the patterns in a uniform distribution relative to the base station orientation. This gives air device interrogation and greater flexibility in terms of the modem placement while indoors, when the update location of the base station is difficult to determine. Greenpacket‘s Strengths Wi-Fi is used as a complementary booster in yielding improved indoor coverage. • Wide ranging devices including Wi-Fi and WiMAX transmitters are built within the modem to allow simultaneous desktop modems, USB dongles supplied globally to service connection to the base stations. The compatibility of Wi-Fi and WiMAX facilitates providers in APAC, Europe, multiple devices to be connected within the perimeters of the house or small office. Middle East and Africa (MEA), Caribbean and Latin America (CALA) and North America (NA) • Dedicated and competent localized support team • Strategic alliances with Fostering Partnership Go-to-Market partners, including OEM’s and chipset Greenpacket believes strongly in supporting vividwireless’ market strategy, and is manufacturers committed to providing strategic long term solutions. The success of the partnership is echoed in the positive consumer take up of these devices. The GP edge is evidenced in its global presence in Telco deployments. Continuous investment in R&D and intensive training of highly qualified technical experts assures WiMAX operators have world class support.
  • 18. SWIFT NETWORKS, Africa Fast Tracking 4G in Nigeria “We’re offering access to the Internet at a game-changing speed. With higher speed access, Nigerian businesses and consumers will be more productive and competitive as they are able to do more everyday at 4G speeds. They will also be able to share the same 4G connection, make and receive clear voice calls at affordable prices, without the complications of cabled networking.” Chuma Okoye Chief Operating Officer SWIFT Nigeria Broadband at a Glance SWIFT launched its WIMAX 4G service in January 2011 with a rigorous coverage ambition to reach up to 10 million¹ people. It prides itself on leadership in innovation and utilizes the best technologies to empower the savvy Nigerian at work and home. To achieve and sustain this, SWIFT has to differentiate itself in the very competitive Nigerian telecoms market. Nigeria has a population of more than 150 million people, with over 150 ISPs in operation offering broadband Internet service speeds ranging from 32kbps to 8Mbps for residential, enterprise and corporate markets. However, the broadband Internet market is still underdeveloped and is weighed down by various factors including low fixed-line and PC penetration, poor wireless network infrastructure, service quality, and high connection cost. Typically, ISPs provide broadband Internet experience either via legacy cabled copper or VSATs (direct satellite Internet access solution) which are clunky and inflexible in terms of accessibility and installation charges. In short, broadband Internet was a costly affair for the general public. 1 Source : Technology Times - http://www.technologytimesng.com/2010/12/13/swift-begins-commercial-service-on-4g-network/
  • 19. Nigeria is Africa’s largest communications market, ideal for growth; large young population and modest penetration levels. Previously, it suffered from the lack of international connectivity. The arrival of MainOne in 2009 and Glo1 submarine cable in 2010 can now connect Nigeria to West Africa and Europe, resulting in more international bandwidth to operators, transforming broadband adoption, ie. cheaper and faster Internet access to the end-users. SWIFT Networks Ltd is a Lagos, Nigeria based provider of multi-service broadband telecommunications services to businesses and residential subscribers in the 3.5GHz spectrum. Its services include WiMAX 4G broadband Internet, digital telephony, data and video surveillance solutions. The company is providing its next generation 4G service branding “SWIFT 4G Broadband” available in Lagos and with a network signal covering over 10 million people with further expansion also in progress. *Source: Nigeria Communications Week Customer Objectives The SWIFT Advantage • Provide improved broadband speeds SWIFT’s 4G launch heralded a new service experience for most users since high • Provide converged broadband speed Internet, VoIP, multimedia content were previously inaccessible in the Nigerian service for voice, data and market due to poor wired network infrastructure and unreliable wireless services. Internet SWIFT Networks remains conscious of delivering above market customer • Overcome poor indoor experience and careful in its strategy to deliver consistent access speed of 2Mbp performance per subscriber. Conventional USB modems perform marginally better than indoor modems. However, in dense city dwellings like Lagos, the propensity for multipath propagation impairs performance, negating its effectiveness to offer a stable and reliable service. SWIFT understood the importance of selecting the right product strategy in entering the competitive market. In order to win customers and cap market share, the UH350 proved to be a key differentiator, outperforming conventional USB modems in the market. The advanced antenna designs render NLOS limitations to the most minimal, thus performing on par as one would expect from a fixed wireless modem. With equivalent entry price points, SWIFT managed to provide greater access speeds and capacity to keep their customers satisfied. Additionally, there are no more fixed monthly charges passed on to customers. 60 50 Equivalent USD 40 30 20 10 0 Operator E @ Swift Home @ 3x more capacity 3GB, 384kps 10GB, up to 2Mbps with 10% savings Monthly subscription Single modem price
  • 20. Product Facts Solution for Success • Wideband support for frequency 3.5GHz -3.7GHz SWIFT built Nigeria’s first commercial WIMAX 4G broadband network in Lagos and • High gain antenna up to 5dBi looked to Greenpacket for the UH modem, the world’s first high gain USB modem • Smart Signal Transmission to maintain leadership in the wireless broadband expansion and data growth Algorithm segment. The development of more advanced antenna technology, chipsets and • High transmission power power amplifiers are capable of improving coverage. The UH modem proved to be • Suited to indoor, outdoor and a success with users, as it matched a broad range of uses in indoor, outdoor and nomadic usage portable conditions. • Accorded iF Product Design Award 2010 and 4GWE WiMAX 4G signal like other wireless technologies is susceptible to indoor Product of the Year 2010 award penetration losses most often limiting cell coverage. The UH modem is designed with Switched Tx Diversity algorithm which allows the modem to intelligently switch transmission path based on stronger signal strength Key Benefits to SWIFT and high gain omni antennas to facilitate greater precision transmission. • Capturing market presence for personal and residential This gives an impressive improvement in the UL performance, augmenting the segments overall coverage and capacity capability by up to 20%, as opposed to costly • Extending coverage and service network infrastructure investments. The UH modem helped set a market to urban and sub-urban areas leadership for SWIFT and sets it apart from the conventional broadband service • Accelerating returns on investment, with exceptional value and performance package plans. while reducing capital expenditure on geographic expansion Figure 1 : UH Modem
  • 21. Telemax, Mongolia 4G Data and Internet Rising “Telemax’ superior network performance is attributed to the continuous innovation and partnership with Greenpacket. The breakthrough high-performance gain modem of the DX and UT is reliable and effective, serving the segment market for personal and residential domains.” Bayarbat Ariunbold Chief Operating Officer Telemax Communication Telemax Communication LLC is part of Wireless Internet Rising the Altai Holding investment and conglomerate companies in Mongolia The Internet market is a small but growing sector with penetration rate of with diversified investments in areas roughly 11%¹. Market penetration continues to remain strong in the urban such as retail, hotel management, IT, centers, with a rising urban population. Government initiatives such as the telecommunication, finance and securities. e-Mongolia National Program are helping to spread Internet awareness and usage throughout the country. An FttB project covering all Ulaanbaatar Telemax launched its 802.11e WiMAX in districts, hotels, schools, and government houses are developing as a the 2.5GHz band to offer wireless transition to advanced communication services. Internet service in 2009 in the city of Ulaanbaatar, the capital city in Mongolia 1 Source : Internet World Stats 2010 Penetration by Population and home to about a third of the nation’s population, serving 4G data and voice in the city as well as plans to extend services to some of the outer cities of Ulaanbaatar where wired infrastructure is lacking.
  • 22. Customer Objectives Winning Strategy • Provide fixed wireless Internet broadband to urban population Mongolia has a population of approximately 3 million (U.S census bureau, 2010) • Provide converged broadband with GDP per capita USD2,027(ppp) according to IMF. The sparse population service for data and high speed density of 2 people per km² inhibits the modernization of fixed infrastructure. Internet With distinctive go-to market strategy in device pairing and service plans, Telemax challenged the 20+ ISP rivals that had inflexible subscription plans comprising of dial-up, DSL, ADSL, and fiber optic-based services that were more suited to large-scale enterprise usage. The concentration of urbanites and light business users flourishing in main cities presents untapped opportunity as a result of e-commerce growth. A key enabler of online businesses is spurred by versatile modems with capability to enable multiple services such as online banking, online shopping and Internet marketing. Figure 1 : UT Modem Product Facts Solution for Success • High gain antenna • Smart Signal Transmission Taking into consideration the assessment of user demographics, commercial Algorithm needs and service needs, Greenpacket’s UT250 modem was ideal for addressing • High transmission power up to broadband users on-the-move. It is a light-weight, easy to carry USB modem that 28dBm (DX Tower modem) is packed with practicality and performance. • High transmission power up to 24dBm. (UT modem) Understanding the limitations of city dwellings and indoor performance due to • Wi-Fi compatibility (DX Tower penetration losses, the DX250 modem is designed with Wi-Fi compatibility to modem) boost indoor coverage. The DX250 is a high performance modem, with industry grade specifications suited for residential and light business (SoHO) users requiring voice, data, fax applications with 2 LAN ports and 2 voice ports with QoS support to ensure reliable service. Key Benefits to Telemax • Establishing key service Both the UT and DX incorporates advanced antenna technology capable of differentiation for high quality data applications. selecting the best signal quality for better uplink performance and higher • Extending coverage and service transmission power for improved SINR to reduce penetration loss. It is to urban and residential users. aesthetically designed and functional with minimal requirements of technical configuration to fit usage, embodying a true plug-and-play experience. The unique features of the UT and DX helped set the competition apart with more users getting online for equivalent or better speeds at fair price package options. Figure 2 : DX Modem
  • 23. wi-tribe, Pakistan Delivering Better Broadband Experience “wi-tribe aims at enhancing online access in emerging markets, both for individuals and businesses, creating a community with benefits for all – that’s why all our subscribers declare ‘my tribe is wi-tribe’” wi-tribe Backed by unrivaled experience, Wireless Broadband in Pakistan knowledge and ability, wi-tribe, under the Qatar Telecom (Qtel) Pakistan, being one of the first in the region to adopt WiMAX technology, has seen Group launched commercial acceleration of mobile broadband in the past few years. Pakistan’s broadband services on July 2009. The vast market is growing and expected to reach 4.3 million by the end of 2013. wi-tribe, experience this world leader as one of the many players in this broadband market, entered at a point when brings to the table has fuelled the other industry players were posing an immense challenge on price cuts. growth of the wi-tribe venture worldwide. As a new entrant, wi-tribe had foresight and ambition to introduce a high-performance broadband experience that would give freedom to its wi-tribe is redefining the broadband customers. From its inception, wi-tribe was focused on providing its customers experience across the globe, with its presence and services in with seamless connectivity as well as unhindered customer care. wi-tribe was Pakistan, Jordan, the Philippines careful with the phenomenon of broadband providers quoting huge Mbps service and Doha, Qatar. speeds but delivering disappointing speed performance. Rather than following the competitive strategy of price cuts and undermining performance, wi-tribe chose to approach its market with high quality service in its five selected cities of operation – Islamabad, Karachi, Lahore, Faisalabad and Rawalpindi.
  • 24. Customer Objectives Winning the Market • Provide wireless Inter net broadband to urban population Distinctive go-to market strategy in device pairing and service plans helped wi-tribe • Provide converged broadband succeed over other Internet Broadband providers (ISP) that were offering inflexible service for data and high subscription plans comprising of dial-up, DSL, ADSL and fiber optic services that speed Internet were more suited to large-scale enterprise usage and costly to implement. In this competitive market, increasing concentration of urbanites was additionally putting pressure on service providers to deliver the best online experience. Often, mobile carriers providing data plans in the market were struggling to deliver consistent service over their EDGE/GPRS or CDMA-EVDO network, resulting in less reliable performance over basic USB dongles. The UH modem created the right environment and opportunity for wi-tribe to position its growth segment for semi-nomadic use. A key enabler of broadband is spurred by versatile modems with the capability to enable multiple services such as social networking, messaging, video and increasing online banking needs. Combining the aspects of service, product packaging, positioning and flexible pricing ensured the success of wi-tribe to claim its position in the fiercely competitive Pakistani market. Figure 1: wi-tribe Pocket Modem Product Facts Solution for Success • High gain antenna • Smart Signal Transmission Greenpacket’s world’s first high gain antenna modem, the UH350 was ideal for Algorithm addressing broadband needs for semi-nomadic demographics of the target • High transmission power up to market. It is a light-weight, aesthetically built modem that is packed with 25dBm practicality and performance, which is easy to use with plug-and-play mode. It does not require complex configuration and is cable-less to give unparalleled device performance equivalent to a conventional fixed indoor modem, in terms of functionality. The versatility to allow portability from indoor to outdoor gives Key Benefits to wi-tribe convenience without compromising the broadband experience. • Establishing key service differentiation for high The UH350 gives high speed performance and coverage by incorporating performance Internet service advanced antenna technology capable of selecting the best signal quality for • Extending coverage and service better uplink performance and higher transmission power up to 25dBm for to urban and residential users improved SINR to reduce penetration loss. The UH350 having won multiple awards for its performance and design; 4GWE Product of the Year 2010 and Europe’s International Forum of Design respectively has re-affirmed its strength and powerful capability to offer superior broadband experiences to wi-tribe’s customers and keeping them happy.
  • 25. Greenpacket’s Global Deployments NA Region - 5 service operators - 2 countries MEA Region - 16 service operators - 8 countries CALA Region - 8 service operators - 8 countries Devices WiMAX CPE Success Stories Region Operator Country Region Operator Country Region Operator Country APAC vividwireless Australia CALA Nuevatel PCS Bolivia MEA NetOne Angola Multinet Bangladesh WIND Telecom Dominican MENA Telecom Bahrain Qubee Bangladesh Republic Datak Telecom Iran Planet Online Laos E-Networks Guyana Mobinnet Iran P1 Malaysia Digicel Cayman MTCE Iran Telemax Mongolia Islands MTN Irancell Iran Mobilink Pakistan Digicel Haiti Mada Kuwait Qubee Pakistan Digicel Jamaica BURCO Malawi Wateen Pakistan Viti Tahiti Clever Technology Nigeria Wi-Tribe Pakistan TSTT - Blink Trinidad & Direct On PC Nigeria Globe Telecom Philippines Tobago Spectranet Nigeria Limited Nigeria Liberty Philippines NA Craig Wireless Canada Swift Networks Nigeria Smart Communications Philippines Digitel USA GO Telecom Saudi Arabia Global Mobile Taiwan Hayat Telecommunication Saudi Arabia Vee Telecom Taiwan EU MVM Hungary Aptics Trading Zimbabwe Vmax Taiwan Aria Italy Zapp Portugal 2K Telecom Romania Clearwire Spain CIS BABILON-T Tajikistan (Europe) ICON Communications Armenia Maximali Georgia Intellecom Ukraine
  • 26. EU Region - 9 service providers - 9 countries APAC Region - 32 service providers - 12 countries Software ICM Success Stories Region Operator Country Region Operator Country APAC China Telecom China MEA Mobily Saudi Arabia China Unicom China NA Comcast USA PCCW Hong Kong Sprint USA SmarTone Vodafone Hong Kong Time Warner Cable USA Indosat Indonesia EU Telefonica Spain PT Berca Hardayaperkasa Indonesia PT FIRST MEDIA Indonesia PT Telkom Indonesia DIGI Telecommunications Malaysia Maxis Malaysia Globe Telecom Philippines Philippine Long Distance Philippines Telephone Company (PLDT) Smart Communications Philippines SingTel Singapore StarHub Singapore Chunghwa Telecom Taiwan FarEastTone Telecommunications Taiwan Tatung Infocomm Taiwan
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  • 36. Contact Us Headquarter Green Packet Berhad Packet Hub, 159, Jalan Templer, 46050 Petaling Jaya, Selangor Darul Ehsan, Malaysia. +603 7450 8888 / marketing.gp@greenpacket.com Americas Green Packet, Inc. 21060 Homestead Rd., Suite 220, Cupertino, CA 95014, USA. +1 408 774 9333 / marketing.gp@greenpacket.com Europe marketing.gp@greenpacket.com Middle East & Africa Green Packet Network W.L.L. P.O.Box 1504, Manama, The Landmark Seef, Bldg: 2417, Road 2831, Al Seef District 428, Kingdom of Bahrain. +973 17 560 500 / marketing.gp@greenpacket.com Australia & Oceania Green Packet (Australia) Pty Ltd 20 Jimada Avenue, Frenchs Forest NSW 2086, Australia. +61 2 8090 4100 / marketing.gp@greenpacket.com China Green Packet (Shanghai) Ltd Suite 21213,498 Guoshoujing Rd., Pudong New Area, Shanghai, 201203, China +86 21 5102 8028 / marketing.gp@greenpacket.com Far East Green Packet Networks (Taiwan) Pte Ltd Green Packet Berhad (Taiwan Branch) 6F, No. 21, Lane. 583, Rueiguang Road, Neihu District, Taipei City, 11492 , Taiwan (R.O.C) +886 2 2627 1355 / marketing.gp@greenpacket.com
  • 37. F o r more inf ormat ion on G r e e np a c k e t’ s p r od uc ts a n d s o l u t i o n s , pl e a s e c o n t a c t u s a t m a r k e t i n g . g p @ g r e e n p acket .co m San Francisco · Kuala Lumpur · Singapore · Shanghai · Taiwan · Sydney · Bahrain · Bangkok · Hong Kong © Copyright 2001-2012 Green Packet Berhad. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form by any means, without the written permission of Green Packet Berhad. Green Packet Berhad reserves the right to modify or discontinue any product or piece of literature at anytime without prior notice.